This is an event when the global attention focused on the world’s jewelry capital, when design pioneers talked to brand experts, when product strength collided with brand power, and when Chinese tradition merged with international trends. Recently, a global jewelry masters’ high-level discussion—2023 Shuibei (Summer) China Jewelry Industry Practical Development Forum (short for Shuibei Forum) was successfully held in Shenzhen.
The forum was guided by the People’s Government of Luohu District of Shenzhen, sponsored by the Shenzhen Gold and Jewelry Culture Research Association, and co-organized by the Innovative Design and R&D Platform of 100 Global Jewelry Designers.
The Boao level Shuibei Forum in the jewelry industry has hit the pain points of China’s jewelry industry. It invited many international and domestic renowned jewelry experts to carry out professional in-depth discussions on “how to build the core brand competitiveness, how to build the product strength of luxury brands, how to shape the brand tone, how to enter the international top auction market for jewelry, how to integrate China-Chic into the international trend” and so on.
Corentin Quideau, the co-founder of Cartier Joaillerie International, focused on building brand power and emphasized the core elements of it; Bulgari brand expert Amanda Triosi highlighted the 3 essential roles in brand building, namely creative design director, product manager, and PR; Ronny Isaac Totah, founder of Gem Genève, talked about the relationship between brand’s achievement and important international exhibitions; Giuseppe Univochi, art director of LV (18 years) and SKP, shared about the important relationship between visual presentation and brand power; Alessio Boschi, Italian top jewelry design master, talked about how design promotes product strength.
As the finale of the forum, the roundtable brought together an industrial think tank with both international and domestic perspectives. The focus was on “The Survival and Opportunities of Regional Brands”. We conducted in-depth discussions on the issues raised by the host, such as “how to break through the developmental bottleneck of regional brands, traditional jewelry stores + jewelry clubs, time-honored brand building and inheritance, taking advantage of the situation—discussing opportunities for regional brands, upgrading store image to help brands advance, etc.”.
As the sponsor of the forum, Mr. Yang Cao, the president of Shenzhen Gold and Jewelry Culture Research Association, introduced the theme and connotation of Eastern Yixiang – China Fashion Gala from a cultural perspective: with the history, tone, and spirit of Chinese civilization, we aim to achieve cultural confidence, self-awareness, self-reliance, and self-improvement. Moving on to the main theme of the first China Fashion Gala: Promoting Brand Power Through Product Strength. China’s pioneering gold jewelry manufacturing and retail brands persist in drawing inspiration and creativity from China’s brilliant traditional culture, integrating China-chic with gold jewelry, and expressing Chinese elements in a global way through the power of design and craftsmanship, thereby enhancing the brand power of China’s jewelry.
With the suggestions of the guests, the 2023 Shuibei (Summer) China Jewelry Industry Practical Development Forum has come to a successful conclusion. This thought-provoking feast that surged with leaping ideas, unleashed creative passion, and condensed collaborative forces, has unprecedentedly gathered top figures in the global jewelry industry to provide insights into China’s jewelry and fashion industries.
The successful hosting of the forum has brought unprecedented global attention to the world jewelry capital—Shenzhen, China. We also look forward with confidence to taking this opportunity to realize our dream of “China as a Global Jewelry Capital”, and taking back fashion discourse initiative as soon as possible.
Youtube video link：https://youtu.be/vOOdrPhXj8M
