ProShares Launches the First Pet Care ETF

Today, premier ETF provider ProShares launched the first ETF focused on the pet care industry—ProShares Pet Care ETF (PAWZ). PAWZ gives investors the opportunity to target an industry that potentially stands to benefit from the proliferation of pet ownership and the emerging trends affecting how we care for our pets.

“Seven out of 10 U.S. households today have pets, which is more than have children. And like parents with kids, pet owners will likely spare little expense to ensure their pets have lives as healthy and fulfilling as their own,” said Michael L. Sapir, co-founder and CEO of ProShare Advisors LLC, the advisor to ProShares. “Pet owners are spending billions on premium-quality foods, state-of-the-art health care, insurance policies, luxury services and more. It’s causing a new pet care economy to emerge that could reach $203 billion by 2025. With PAWZ, we’re giving investors broad exposure to this emerging industry in a single ETF.”

Pet care industry spending has also proven itself resistant to economic downturns. It has seen twice the percentage growth of GDP since 2007, and increased even during the Great Recession. Corporate investment interest in the pet care industry has intensified, too. More than 80 mergers and acquisitions over the past 12 months indicate that a wide range of companies is attracted to and investing in this dynamic opportunity.

PAWZ tracks the FactSet Pet Care Index. The index currently consists of 24 companies that provide broad exposure to potential growth within the pet care industry.

About ProShares:

ProShares has been at the forefront of the ETF revolution since 2006. ProShares now offers one of the largest lineups of ETFs, with more than $31 billion in assets. The company is the leader in strategies such as dividend growth, alternative and geared (leveraged and inverse). ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

November 6, 2018

ProShares is the leader in dividend growth, alternative and geared (leveraged and inverse) strategies. Source: ProShares, Strategic Insight and Lipper, based on number of funds and/or assets, as of 12/31/17. Data sources: American Pet Products Association 2017–2018 National Pet Ownership Survey (7 of 10 U.S. household have pets); Snipp.com Industry Trends CPG Pet Care Trends Report (more pets than children); Grand View Research ($203 billion pet care market); Deal Hound Pet Report Q2:2018 (mergers and acquisitions); ProShares (GDP growth); American Pet Products Association 2017–2018 National Pet Ownership Survey (resistance to downturns and recession growth).

Any forward-looking statements herein are based on expectations of ProShare Advisors LLC at this time. Whether or not actual results and developments will conform to ProShare Advisors LLC’s expectations and predictions, however, is subject to a number of risks and uncertainties, including general economic, market and business conditions, changes in laws or regulations or other actions made by governmental authorities or regulatory bodies, and other world economic and political developments. ProShare Advisors LLC undertakes no duty to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Investing involves risk, including the possible loss of principal. This ProShares ETF is non-diversified and entails certain risks, including imperfect benchmark correlation and market price variance, that may decrease performance. Investments in smaller companies typically exhibit higher volatility. Smaller company stocks also may trade at greater spreads or lower trading volumes, and may be less liquid than stocks of larger companies. Please see the summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.

This ProShares ETF is subject to the risks faced by companies in the pet care industry. Although the pet care industry has historically seen steady growth and has been resilient to economic downturns, these trends may not continue or may reverse.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

The “FactSet Pet Care Index” and “FactSet” are trademarks of FactSet Research Systems Inc. and have been licensed for use by ProShares. ProShares have not been passed on by these entities or their affiliates as to their legality or suitability. ProShares based on the FactSet Pet Care Index are not sponsored, endorsed, sold, or promoted by FactSet Research Systems Inc., and it makes no representation regarding the advisability of investing in ProShares. THIS ENTITY AND ITS AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES. FactSet Research Systems Inc. does not guarantee the accuracy and/or the completeness of the FactSet Pet Care Index or any data included therein, and FactSet Research Systems Inc. shall have no liability for any errors, omissions, or interruptions therein.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the fund’s advisor. ©PSA 2018 PR-2018-5867

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