After 22 years of providing compliance-driven press release distribution to thousands of publicly traded companies, TheNewswire (TNW) has announced a strategic rebrand focused on securing genuine media coverage for its issuers.

The move marks 180-degree turn from the rampant overuse of borderline fraudulent “zombie sites” employed by many of the existing TierOnes who artificially inflate their distrubution numbers via fake news sites.  

TNW has always prioritized direct engagement with working journalists, but has now taken it to another level that its peers will be stretched to match, a challenge CEO Pat Beechinor says will be tough to follow.

“every staff member we’ve ever employed has some level of ‘real world’ media expertience, and that is something the others cannot say. They hire sales clerks who’ve never stepped into a newsroom. It shows.”

Journalism is TNW’s corporate DNA

Since its inception in 2004, TheNewswire has been staffed by proven media veterans and in September 2025, the firm completed a comprehensive project to database every journalist in North America based on industry focus.

Beechinor equates that mission as seemingly as improbably as Google saying it could map the Earth. But it was completed.

This specialized data allows for high-precision targeting.

For example, issuers like GivBux Inc. (OTCID: GBUX) now receive this type of expanded media reach as part of their standard distribution now.

Every issuance includes a "Media Open" rate, allowing companies to validate exactly which journalists have engaged with their news—a level of transparency currently unique in the newswire sector.

Six new market-specific digital news portals

As part of the expansion, TheNewswire has launched six market-specific digital news portals. These platforms cover every publicly traded issuer across all six North American markets.

The content is curated via the company’s trademark-pending NewsGenie™ process. Over a seven-month testing period, the internal tool was perfected to help senior editors identify, retrieve, and assign news stories for curation.

Operating under the masthead of TNW’s subsidiary LeadsandCopy, the publications currently reach a total daily media subscriber base of 4,200 journalists.

The current roster of digital news portals includes:

• SmallCapReporter: 1,547 journalist subscribers

  CanadianMarkets.news: 906 journalist subscribers

  AIReporter.news: 606 journalist subscribers

  EnergyReporter.news: 558 journalist subscribers

  BiotechReporter.news: 419 journalist subscribers

  CannabisReporter.news 273 journalist subscribers

TheNewswire’s new media-leaning model represents a new vertical in the sector, positioning the firm as a leader in media distribution and data-driven corporate communications.

-30-

About TheNewswire:

TheNewswire is an Accredited Tier One news dissemination service specializing in material compliance and media engagement for publicly traded companies across North America. It is sole disseminator for 613 public and privately held Issuers.

Copyright (c) 2026 TheNewswire - All rights reserved.