FOR IMMEDIATE RELEASE
Denver, Colorado, April 3, 2024— Colorimetry Lights, a pioneer in light-based experiences, today announced record-breaking growth fueled by its revolutionary Colorizer device. This unique, palm-sized capsule harnesses the power of LED lights to create dynamic, visually stimulating patterns that enhance any vivid artwork producing a mesmerizing, almost psychedelic effect.
The Colorizer’s therapeutic potential is rapidly gaining recognition. Users report feelings of relaxation, enhanced creativity, and stress relief. This aligns with emerging research on the positive effects of light and visual stimulation on mental well-being, making the Colorizer an attractive solution for those seeking natural, non-invasive ways to manage stress and anxiety.
“We’re redefining how people interact with art and color,” said Miles Warren, CEO and founder of Colorimetry Lights. “The Colorizer transcends traditional entertainment, offering a pathway to mental wellness and creative expression. Our rapid growth in the event activation and e-commerce space reflects a growing desire for transformative, experience-driven products.”
Colorimetry Lights’ success extends beyond its direct-to-consumer sales. The company’s strategic partnerships with major US electronic music festivals have positioned it as a must-have experience for attendees. Its immersive “Colorimetry Experience” activation, featuring the custom “Light-House,” is now highly sought after by event organizers, representing a lucrative new revenue stream for the company.
A newly revamped digital presence, featuring targeted advertising and a seamless user experience, has transformed Colorimetry Lights’ e-commerce division. The website now showcases an expanded product line including pre-illustrated art books, coloring books, apparel, and the customizable Colorizer Frame, fueling a significant increase in online sales and brand awareness.
The Colorizer’s potential extends far beyond the festival scene. Professionals in high-stress fields such as law enforcement, first responders, veterans, pilots, and medical personnel have expressed strong interest in its therapeutic applications. The company is actively exploring research partnerships to investigate the Colorizer’s long-term benefits for these groups and the general population.
About Colorimetry Lights:
Colorimetry Lights is a visionary company dedicated to harnessing the power of light and color to transform experiences. Its flagship product, the Colorizer, is at the forefront of a new era in visual perception, wellness, and creativity. To learn more, visit https://www.colorimetrylights.com.
Contact:
Miles Warren
Founder / CEO
