3 Unpopular Stocks We Steer Clear Of

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CENT Cover Image

When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. That said, here are three stocks where the skepticism is well-placed and some better opportunities to consider.

Central Garden & Pet (CENT)

Consensus Price Target: $48 (7.6% implied return)

Enhancing the lives of both pets and homeowners, Central Garden & Pet (NASDAQ: CENT) is a leading producer and distributor of essential products for pet care, lawn and garden maintenance, and pest control.

Why Does CENT Worry Us?

  1. Annual sales declines of 1% for the past three years show its products struggled to connect with the market
  2. Sales are projected to tank by 8.2% over the next 12 months as its demand continues evaporating
  3. ROIC of 7.8% reflects management’s challenges in identifying attractive investment opportunities

At $44.60 per share, Central Garden & Pet trades at 14.9x forward P/E. Read our free research report to see why you should think twice about including CENT in your portfolio.

Marriott Vacations (VAC)

Consensus Price Target: $87.30 (-15.3% implied return)

Spun off from Marriott International in 1984, Marriott Vacations (NYSE: VAC) is a vacation company providing leisure experiences for travelers around the world.

Why Do We Pass on VAC?

  1. Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions
  2. 11× net-debt-to-EBITDA ratio shows it’s overleveraged and increases the probability of shareholder dilution if things turn unexpectedly

Marriott Vacations’s stock price of $103.04 implies a valuation ratio of 12.9x forward P/E. Check out our free in-depth research report to learn more about why VAC doesn’t pass our bar.

Connection (CNXN)

Consensus Price Target: $76 (5% implied return)

Starting as a small computer products seller in 1982 and evolving into a Fortune 1000 company, Connection (NASDAQ: CNXN) is a technology solutions provider that helps businesses and government agencies design, purchase, implement, and manage their IT infrastructure and systems.

Why Does CNXN Fall Short?

  1. Sales trends were unexciting over the last two years as its 2.5% annual growth was below the typical business services company
  2. Earnings growth over the last two years fell short of the peer group average as its EPS only increased by 6.9% annually
  3. Lacking free cash flow generation means it has few chances to reinvest for growth, repurchase shares, or distribute capital

Connection is trading at $72.40 per share, or 18.5x forward P/E. If you’re considering CNXN for your portfolio, see our FREE research report to learn more.

High-Quality Stocks for All Market Conditions

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don’t just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

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