Skip to main content

Ford (F): Buy, Sell, or Hold Post Q4 Earnings?

F Cover Image

Since October 2025, Ford has been in a holding pattern, posting a small return of 4.4% while floating around $12.17.

Is there a buying opportunity in Ford, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Do We Think Ford Will Underperform?

We don't have much confidence in Ford. Here are three reasons we avoid F and a stock we'd rather own.

1. Lackluster Revenue Growth

Long-term growth is the most important, but within industrials, a stretched historical view may miss new industry trends or demand cycles. Ford’s recent performance shows its demand has slowed as its annualized revenue growth of 3.1% over the last two years was below its five-year trend. We’re wary when companies in the sector see decelerations in revenue growth, as it could signal changing consumer tastes aided by low switching costs. We also note many other Automobile Manufacturing businesses have faced declining sales because of cyclical headwinds. While Ford grew slower than we’d like, it did do better than its peers.

Ford Year-On-Year Revenue Growth

2. New Investments Fail to Bear Fruit as ROIC Declines

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Ford’s ROIC has decreased significantly over the last few years. We like what management has done in the past, but its declining returns are perhaps a symptom of fewer profitable growth opportunities.

Ford Trailing 12-Month Return On Invested Capital

3. High Debt Levels Increase Risk

Debt is a tool that can boost company returns but presents risks if used irresponsibly. As long-term investors, we aim to avoid companies taking excessive advantage of this instrument because it could lead to insolvency.

Ford’s $163.3 billion of debt exceeds the $38.49 billion of cash on its balance sheet. Furthermore, its 10× net-debt-to-EBITDA ratio (based on its EBITDA of $12.78 billion over the last 12 months) shows the company is overleveraged.

Ford Net Debt Position

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. Ford could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.

We hope Ford can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.

Final Judgment

We cheer for all companies making their customers lives easier, but in the case of Ford, we’ll be cheering from the sidelines. That said, the stock currently trades at 8× forward P/E (or $12.17 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are superior stocks to buy right now. Let us point you toward a fast-growing restaurant franchise with an A+ ranch dressing sauce.

High-Quality Stocks for All Market Conditions

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren't just high-quality businesses. Something is happening with them right now. Elite fundamentals meeting near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week's Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

Recent Quotes

View More
Symbol Price Change (%)
AMZN  249.02
+9.13 (3.81%)
AAPL  258.83
-0.37 (-0.14%)
AMD  255.07
+8.24 (3.34%)
BAC  53.35
+0.00 (0.00%)
GOOG  330.58
+11.37 (3.56%)
META  662.49
+27.96 (4.41%)
MSFT  393.11
+8.74 (2.27%)
NVDA  196.51
+7.20 (3.80%)
ORCL  163.00
+7.38 (4.74%)
TSLA  364.20
+11.78 (3.34%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.