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Why iHeartMedia (IHRT) Stock Is Up Today

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What Happened?

Shares of global media and entertainment company iHeartMedia (NASDAQ: IHRT) jumped 8% in the afternoon session after the company announced an extension of its partnership with Bell Media to continue the expansion of its iHeartRadio brand in Canada. 

The renewed agreement underscores a shared commitment to delivering audio entertainment to Canadian listeners and advertisers. Michael Biondo, iHeartMedia's President of Business Development & Strategic Partnerships, stated that future plans include expanding iHeartRadio Canada with "innovative features, exclusive content, and unique opportunities for brands to connect and engage with audiences." The extended partnership will also provide continued support for iHeartRadio-branded live music and entertainment events across the country, signaling a focus on growth and engagement in the Canadian market.

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What Is The Market Telling Us

iHeartMedia’s shares are extremely volatile and have had 73 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was about 23 hours ago when the stock gained 7.4% on the news that the latest Consumer Price Index (CPI) report came in largely as expected, reinforcing investor hopes for an upcoming Federal Reserve interest rate cut. Data from the Bureau of Labor Statistics showed headline inflation for August at a 2.9% annual rate, with core inflation, which excludes volatile food and energy prices, holding steady at 3.1%. While inflation remains above the Federal Reserve's target, Wall Street interpreted the figures as not being high enough to prevent a widely anticipated rate reduction at the central bank's meeting next week. Analysts note that the Fed's focus has shifted toward the risks of a cooling labor market. With this report being the last key data point before the meeting, the market's conviction for a rate cut strengthened, fueling a broad rally that pushed major U.S. stock indexes to record highs.

iHeartMedia is up 29.5% since the beginning of the year, and at $2.62 per share, has set a new 52-week high. Investors who bought $1,000 worth of iHeartMedia’s shares 5 years ago would now be looking at an investment worth $284.24.

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