Vita Coco trades at $33.70 per share and has stayed right on track with the overall market, losing 5.7% over the last six months while the S&P 500 is down 1.9%. This may have investors wondering how to approach the situation.
Following the drawdown, is now the time to buy COCO? Find out in our full research report, it’s free.
Why Does Vita Coco Spark Debate?
Founded in 2004 followed by a 2021 IPO, The Vita Coco Company (NASDAQ: COCO) offers coconut water products that are a natural way to quench thirst.
Two Positive Attributes:
1. Elevated Demand Drives Higher Sales Volumes
Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.
Vita Coco’s average quarterly volume growth was a robust 8.4% over the last two years. This is good because meaningful volume growth is hard to come by in the stable consumer staples sector. 
2. Outstanding Long-Term EPS Growth
We track the change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.
Vita Coco’s full-year EPS flipped from negative to positive over the last three years. This is a good sign and shows it’s at an inflection point.
One Reason to be Careful:
Free Cash Flow Margin Dropping
Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
As you can see below, Vita Coco’s margin dropped by 13.6 percentage points over the last year. If its declines continue, it could signal increasing investment needs and capital intensity. Vita Coco’s free cash flow margin for the trailing 12 months was 6%.
Final Judgment
Vita Coco’s positive characteristics outweigh the negatives. After the recent drawdown, the stock trades at 28.8× forward P/E (or $33.70 per share). Is now a good time to buy? See for yourself in our comprehensive research report, it’s free.
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