Traverse Bay Farms Unveils Bold “USA-Grown Cherries – Never Imported” Logo to Support American Farmers and Michigan Agriculture. This isn’t just marketing—it’s a mission.
(PRUnderground) April 14th, 2025
Traverse Bay Farms, winner of over 48 national food awards and one of America’s leading superfruit-based gourmet brands, has officially introduced a new brand logo that proudly declares its commitment: “USA-Grown Cherries – Never Imported.”
This powerful new emblem isn’t just a marketing badge—it’s a mission statement. While many others in cherry industry rely on imported cherries, Traverse Bay Farms sources from the United States, with a heavy focus on locally grown Michigan fruit, the heartland of America’s tart cherry industry.
“We never have imported our cherry juice concentrate, dried cherries and more from China, Turkey or Poland.” says Andy LaPointe, Director of Marketing for Traverse Bay Farms.
“This logo represents our promise to American consumers—to deliver USA-Grown freshness and support hardworking farmers in our own backyard.”
Supporting USA Farmers—One Product at a Time
Founded in 2001 and headquartered in Bellaire, Michigan—right on the 45th Parallel North—Traverse Bay Farms has long prioritized using as much locally sourced ingredients as possible like maple syrup, cherries and more for their award-winning lineup of:
- Tart cherry juice concentrate
- Cherry barbecue sauces
- Dried cherries
- Fruit-based salsa, jams, and salad dressings
Each product reflects the brand’s core belief: support local, eat better, live well.
A Symbol of Transparency and Patriotism
The newly unveiled “USA-Grown Cherries – Never Imported” logo will start now appear on packaging, marketing materials, and the Traverse Bay Farms website. The aim? To help consumers spot products that truly support American agriculture—and avoid those that don’t.
“This isn’t just about where the cherries come from,” adds LaPointe.
“It’s about knowing what’s in your food, where it was grown, and who you’re supporting when you buy it.”
Traverse Bay Farms invites consumers to “Flip the Label” and make conscious choices that back U.S. farmers—especially those in the cherry-rich soils of Northern Michigan.
The company also offers a complete line of fruit-based supplements under their Fruit Advantage brand. These super fruit supplements include tart cherry capsules, wild blueberry supplements, pomegranate capsules and more.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company
With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.
Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.
Discover Fruit Advantage: Health-Boosting Fruit Supplements
Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.
Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!
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Original Press Release.
