For small businesses, in particular, earned media mentions in relevant publications are like an accelerant to their media and marketing communications efforts.
Newswire, an industry leader in press release distribution services and media technology, understands this and helps its clients turn their owned media into earned media.
To do this, Newswire developed its innovative Media Advantage Platform (MAP). This full-service program is disrupting traditional press release distribution in the best ways possible to help small and midsize companies stand out and connect with their target audiences.
"The MAP is a first-of-its-kind program that helps companies make a name for themselves through strategic and well-executed press release distribution," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our main focus is helping our clients secure earned media mentions in relevant publications that help them build authority and credibility within their respective industries."
As part of the MAP, clients have direct access to its team of experts that create the right content, curate the right media lists and commercial targets, distribute the right message through comprehensive press release distribution and commercial outreach, pitch the media, monitor and track effectiveness and showcase the communications in a newsroom that's uniquely tailored to each client.
Newswire's focus on securing earned media opportunities for its clients is apparent, as they've facilitated more than 300 earned media placements and counting in 2022 alone.
Among these earned media mentions, Newswire clients have received coverage in major media publications such as Buzzfeed and The New York Times.
Combined, these outlets attract more than 200 million website visitors a month.
This type of exposure could be a game-changer for small businesses trying to stand out in a crowded market and position themselves as thought leaders and experts in their respective industries.
"Our team of talented experts understand what it takes to craft compelling press release content that's amplified by strategic and targeted media pitches," added Terenzio. "This combination helps us help our clients land impactful media coverage in well-known publications such as Buzzfeed and The New York Times."
To learn more about Newswire's Media Advantage Platform and its integrated media solutions, visit Newswire.com.
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit http://www.newswire.com.
Chief Marketing Officer
Press Release Service by Newswire.com
Original Source: Newswire Media Advantage Platform Clients Secure Coverage in Buzzfeed, The New York Times