-- Esther Formula, a Korean-born K-wellness brand with a U.S. subsidiary, announced the official Esther Formula US Launch, marking its debut in the United States following strong popularity in Korea and growing global demand for convenient, routine-friendly wellness formats. The U.S. launch is now underway through Amazon.com and TikTok Shop, making it easier for consumers to discover Esther Formula’s strip-format supplements online.
Widely recognized as the No. 1 original strip brand in Korea, Esther Formula reports over 500 million strips sold globally—a milestone that underscores the brand’s credibility and long-term consumer adoption. Building on that foundation, the company is introducing its “inner beauty” supplement strips to U.S. consumers who are increasingly interested in beauty-from-within routines and practical daily wellness habits.
Founded in Korea by Dr. Lyuh Esther, who holds a PhD in Preventive Medicine from Seoul National University, Esther Formula is rooted in medical expertise and a focus on practical, day-to-day routines. The brand focuses on doctor-developed formulations with a clinically minded approach, emphasizing clear, routine-friendly formats and responsible wellness communication.
A central feature of the Esther Formula US Launch is the brand’s strip-format supplements, including Lyuh Esther Liposomal Glutathione Direct products often searched as glutathione strips. The glutathione strips are designed to be simple to take: consumers place a strip on the tongue and allow it to dissolve—no water needed. Esther Formula glutathione strips feature a lemon flavor, designed to make daily use more enjoyable. This routine-friendly format is intended for convenience across busy schedules, travel days, and everyday wellness habits, especially for those who prefer portable options over traditional pills or powders.
Esther Formula holds a registered Korean patent (registered at the Korean Intellectual Property Office (KIPO), Patent No. 10-2462791) covering an oral strips format and its composition designed to support improved absorption rate and antioxidant-related benefits via the oral mucosa. In the patent’s experimental examples, the oral strips composition is reported to show measurable oral tissue permeability, with glutathione permeation observed over a 30-minute period, and bioavailability described as “remarkably high” (Patent No. 10-2462791, Experimental Example 3) when the strip was attached in the oral cavity. The patent further describes an optimized strips formulation using water-soluble polymers to help maintain sufficient active-ingredient loading while supporting oral permeability.
The brand notes that its glutathione strips formulation includes complementary ingredients such as vitamin C, milk thistle powder, and L-cysteine, selected to support a balanced daily wellness routine and to complement the brand’s inner beauty positioning. In this context, Esther Formula is designed to fit practical daily routines and can help support an “energy boost” feeling in everyday life.
The Esther Formula US Launch is now live for U.S. consumers. To learn more, search Esther Formula on mobile for the latest updates and coverage or find Esther Formula products on Amazon.com and TikTok Shop as the brand expands access to its K-wellness “inner beauty” supplement strips.
About Esther Formula
Esther Formula is a Korean-born K-wellness brand founded by Dr. Lyuh Esther (PhD in Preventive Medicine, Seoul National University). Known as the No.1 original strip brand in Korea, the company reports over 500 million strips sold globally. Esther Formula is expanding access in the United States through its U.S. subsidiary and online availability on Amazon.com and TikTok Shop.
Contact Info:
Name: PR / Communications Team
Email: Send Email
Organization: Esther Formula USA
Website: https://esther-mall.com/
Release ID: 89188148
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