Beacons Point has expanded its inbound marketing services to better respond to the needs of clients in the SaaS industry.
With this newly expanded service, the agency provides software-as-a-service (SaaS) businesses with unique video-first marketing content that is crafted to adhere to their message and brand identity. This content is created to generate and nurture leads by appearing only where those leads are likely to be, naturally boosting follow-through rates across the board.
More information is available at https://beaconspoint.com/
Following the announcement, SaaS providers can now use Beacons Point's service to drive lead generation using a combination of SEO-driven content marketing and automation tools. The service encompasses ongoing optimization and analysis that the agency will use to further narrow the focus of each campaign. These tools are available to all clients and may be particularly helpful for organizations pursuing highly specific B2B clients in the business technology sector.
The solutions that Beacons Point provides are powered by Hubspot. As platinum-level partners of the ERP software provider, they can use the integrations available to power high-level analysis and content marketing efforts. HubSpot provides the tools necessary to build an effective content ecosystem that drives traffic and boosts conversion rates consistently.
These lead generation tools have been created to specifically target the pain points and needs of a client’s target market, creating responsive content that appeals to those needs.
The agency will first establish an Inbound Blueprint, during which time their team will conduct a detailed analysis of a client’s competition and the market landscape being targeted. They will look for underserved areas and strategize around those low-competition zones, working up to higher-competition areas as exposure increases.
This initial research phase also includes buyer persona reporting, which profiles the average potential customer being targeted and allows for utilizing a more personalized content marketing approach. The collected data will fuel the development of a video-focused content plan that will then further drive lead-generation efforts as the campaign progresses.
Beacons Point has received a number of awards for its service, and has been recognized as being among the most effective San Francisco-based content marketing services.
The agency is backed by a small but devoted team that is known for taking the time to get to know the needs of every client on a personal basis. Their video production and content marketing experts are constantly adapting, adjusting, and reevaluating to continually stay in line with the dynamic market and nurture leads wherever they may be.
Additional details can be found at https://beaconspoint.com/
Release ID: 89098889
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