LOS ANGELES, April 24, 2025 (GLOBE NEWSWIRE) -- Truelink Capital today announced that it has completed a significant investment in Channel Factory, a leading adtech company specializing in brand suitability, contextual targeting, and media optimization solutions for digital advertising. Financial terms were not disclosed.
Founded in 2014 by Tony Chen, Channel Factory is a trusted partner to the world’s leading brands, agencies, and media buyers, delivering contextually targeted advertising solutions. Leveraging proprietary AI technology, Channel Factory helps advertisers maximize the efficiency of their digital media campaigns across YouTube, Meta, other walled gardens, and CTV. It ensures ads appear in brand-suitable, high-performing, and contextually relevant content.
“We are thrilled to partner with Channel Factory’s founder-based leadership team and will work together to invest in the company’s expansion into new geographies and additional digital media platforms. Their deeply entrenched relationships with the global agency holding companies and brands, built on a strong foundation of their leading AI technology, have driven exponential growth over the past few years. We see exceptional opportunities to support the business and its leadership as it further develops its core technology to support other social media platforms, ultimately positioning itself to be a one-stop provider for contextual targeting, brand suitability and media optimization. Additionally, we are eager to explore opportunities to continue growing Channel Factory through M&A and organic opportunities in international markets by leveraging the strong relationships that they have cultivated in recent years,” said Luke Myers, Co-Founder and Managing Partner of Truelink Capital.
“We’re excited to partner with Truelink Capital to accelerate our next phase of growth and deliver even more innovation and value creation to our clients,” said Tony Chen, Founder and CEO of Channel Factory. “This partnership marks a new chapter. One that allows us to scale our operations faster, expand into new markets, and multiply our investment in our AI-driven technology. With Truelink’s support and strategic insight, we remain focused on our mission and will continue to run the business with the same leadership, vision, and commitment to our clients that have brought us here.”
With a strong focus on brand safety, suitability, and responsible media placements, Channel Factory enables advertisers to align campaigns with content that reflects their values and resonates with target audiences. Using machine learning to analyze billions of videos, its platform ensures ads appear in optimal environments driving engagement and maximize ROI. Along with this leading AI-based technology, the company has supported its growth by nurturing strong relationships with the biggest and most well-known brands and agencies in this space.
This transaction marks the eighth investment for Truelink Capital, a middle-market private equity firm focused on creating long-term value by partnering with industry-leading companies. The firm has a successful track record of operationally focused investments in the Industrials and Tech-enabled Services sectors.
BMO Capital Markets served as buy-side financial advisor, while O’Melveny served as the legal advisor to Truelink Capital for this transaction.
Global Investment Bank, Canaccord Genuity, acted as the exclusive investment banking advisor to Channel Factory. Greenberg Traurig and Marquee Law Group served as Channel Factory’s legal counsel.
ABOUT TRUELINK CAPITAL
Truelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the Industrials and Technology-enabled services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Truelink is investing out of Truelink Capital Fund I, a $950 million fund.
About Channel Factory
Channel Factory is a global technology and data platform that optimizes business performance and enhances brand reputation through ethical and effective contextual targeting. Utilizing proprietary AI and brand suitability technologies, Channel Factory ensures ads are placed on brand-safe, contextually relevant content across YouTube, CTV platforms, and social media, including Meta and TikTok. Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem.
Channel Factory has a presence in 31 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 49+ languages. For more information about Channel Factory, please visit http://www.channelfactory.com
Media Contact:
Truelink: Peter Schultz / pschultz@truelinkcap.com
Channel Factory: Luiz Barros / luiz.felipe@channelfactory.com
