Lux Travel DMC, one of Southeast Asia’s leading luxury destination management companies, has announced its annual Familiarization (FAM) Trip for international media partners, travel storytellers, content creators, and tourism collaborators. Scheduled from 17 to 29 June 2026, the 13-day journey is designed to showcase Vietnam’s rich cultural heritage, authentic local experiences, and sustainable tourism initiatives while supporting the development and promotion of new travel experiences across Indochina.
The annual FAM Trip forms part of Lux Travel DMC’s ongoing commitment to building stronger relationships with global media and travel partners while creating greater awareness of the region’s evolving tourism offerings. Through immersive, firsthand experiences, participants will gain deeper insight into the people, places, and stories that continue to shape Vietnam as one of Asia’s most compelling destinations.
This year’s program will take participants on a curated journey from North to South Vietnam, visiting some of the country’s most iconic and culturally significant destinations, including Hanoi, Ninh Binh, Lan Ha Bay, Hue, Hoi An, Da Nang, Ho Chi Minh City, and the Mekong Delta. Rather than focusing solely on sightseeing, the experience has been carefully designed to reveal the cultural, historical, culinary, and human dimensions of Vietnam through meaningful local encounters.
The initiative also reflects a broader shift in traveler expectations. Today’s international visitors increasingly seek authentic experiences, cultural immersion, responsible tourism practices, and deeper connections with local communities. In response, Lux Travel DMC continues to expand its portfolio of tailor-made journeys that emphasize storytelling, sustainability, and experiential travel.
Participants will be invited to explore Vietnam through a variety of themes, including cultural heritage, traditional cuisine, local craftsmanship, community life, historical landmarks, natural landscapes, and responsible tourism experiences. Through photography, videography, articles, and social media content, media partners will be encouraged to share authentic perspectives that highlight the richness and diversity of modern Vietnam.
“Travel today is no longer just about visiting destinations. It is about creating meaningful connections with people, culture, and place,” said Pham Ha, Founder and CEO of Lux Travel DMC. “Through our annual FAM Trip, we want media partners to experience Vietnam in a deeper and more authentic way. By understanding the stories behind each destination, they can help inspire travelers to discover Southeast Asia with greater curiosity, respect, and appreciation.”
A key focus of the program is sustainability and responsible tourism. Throughout the journey, participants will encounter examples of community-based tourism, heritage preservation, local entrepreneurship, and environmentally conscious travel initiatives that contribute to the long-term well-being of destinations and local residents.
The FAM Trip also serves as an introduction to Lux Travel DMC’s latest travel concepts and regional offerings. As demand for multi-country journeys continues to grow, the company is developing new experiences that connect Vietnam with neighboring destinations such as Cambodia and Laos through thoughtfully designed travel routes and immersive cultural encounters.
According to Lux Travel DMC, a successful Indochina tour package should do more than connect countries on a map. It should create a seamless narrative that balances cultural discovery, scenic beauty, local interaction, and personal comfort while allowing travelers to experience the unique identity of each destination.
By bringing media partners directly into the field, the company aims to foster more informed storytelling and stronger destination awareness while demonstrating how authentic travel experiences can create lasting value for both visitors and host communities.
As global interest in experiential and responsible travel continues to grow, Lux Travel DMC remains committed to creating journeys that inspire meaningful connections, celebrate local cultures, and contribute positively to the future of tourism across Indochina.
About Lux Travel DMC
Lux Travel DMC is a Vietnam-based destination management company specializing in tailor-made private journeys for international travelers. Founded in 2005 by Pham Ha, the company is recognized for its expertise in luxury, experiential, and sustainable travel across Southeast Asia.
Operating in English, German, French, Italian, and Spanish, Lux Travel DMC designs personalized travel experiences including luxury holidays, honeymoon tours, family journeys, and culturally immersive programs. With a strong focus on authenticity, craftsmanship, and responsible tourism, the company continues to create inspiring journeys that reflect the richness and diversity of the region.
Media Contact
Company Name: Lux Travel DMC
Contact Person: Nguyen Huyen
Email: Send Email
Country: Vietnam
Website: https://luxtraveldmc.com/
