A shift is occurring in Los Angeles tourism, moving away from crowded itineraries toward highly personalized exploration. An exclusive boutique operation, Tour Du Jour addresses this demand by replacing traditional sightseeing with a curated experience by a private tour guide in Los Angeles and Beverly Hills, offering unique local access to the city’s iconic landmarks and hidden gems.
From comprehensive tours covering greater Los Angeles to the immersive Beverly Hills tour, a signature offering that extends beyond Rodeo Drive, these private guides tailor the trip and stops to the specific interests of guests, whether architecturally significant residential streets, historic hotels, or lesser-known points of interest with their own history and culture.
At Tour Du Jour, each guest or touring party is assigned a dedicated driver-guide with years of experience, bringing a refreshing perspective to the many popular sights of Los Angeles. Acting as personal ambassadors, these guides elevate the tour experience by weaving together captivating stories and providing insider tips not found in traditional guidebooks.
According to Jim Humay, president of Tour du Jour, these friendly, well-trained guides are excellent communicators who are knowledgeable about the rich historical tapestry and vibrant cultural landscape of LA. Deeply passionate about sharing the essence of Los Angeles in a way that resonates personally with each visitor, they tailor the tour to the preferences and interests of guests, ensuring a personalized journey that goes beyond the typical tourist experience.
“Whether visiting the iconic streets of Hollywood or taking in breathtaking views from the Hollywood Hills, our guides ensure that every moment is not just informative but also memorable and engaging. They are not only knowledgeable about the city, but they are also deeply passionate about sharing the essence of Los Angeles in a way that resonates personally with each visitor,” said Humay.
Every aspect of a Tour Du Jour guided tour reflects elegance and prestige. Traveling in style and exclusivity while navigating diverse neighborhoods, guests experience the incredible sights of Los Angeles ferried in luxurious Lincoln Navigators, equipped with premium amenities, plush seating, and ample legroom, ensuring comfort and privacy.

For more information, visit https://tourdujour.net/
The Tour Du Jour service model is deliberately structured to avoid the conventions of large group tours, focusing instead on flexible, agenda-driven outings. The concept was born from a market gap for a personalized service that feels less transactional.
“We take immense pride in our exceptional team of expert guides, each of whom brings a unique flair to our tours of Los Angeles. It’s like being shown around by a knowledgeable friend. You won't just visit landmarks, but will discover the hidden gems, hear the untold stories, and experience the true spirit of Los Angeles, all facilitated by guides who are eager to share their love for this incredible city,” said Humay.
The company maintains a fleet of luxury vehicles and a curated team of tour guides to ensure consistent service quality. All bookings are arranged directly through the company’s website, with details confirmed in advance to craft a seamless outing.
Tour du Jour offers a selection of customized Los Angeles itineraries, with popular tours such as the LA Story, Celebrity Homes, Heart of the City, and the LA Short Story tours. These tours offer a captivating glimpse into the vibrant allure of The City of Angels, but the itinerary is ultimately guest-directed, with the guides providing context and logistics. This flexibility allows for spontaneous discoveries alongside visits to landmark locations.
About the Company:
Tour Du Jour is a Los Angeles-based private tour operator providing boutique, customized transportation and guiding services. The company distinguishes itself through a “personal ambassador” model, where each client group receives undivided attention from a dedicated driver-guide in a luxurious Lincoln Navigator. Operating as a private tour guide in Los Angeles and Beverly Hills, the service focuses on discretion, deep local knowledge, and a guest-directed experience, moving beyond standard sightseeing to deliver a seamless and elevated visit to Southern California.
Media Contact
Company Name: Tour Du Jour
Contact Person: Jim Humay
Email: Send Email
Phone: (310) 659-2929
City: Los Angeles
State: CA
Country: United States
Website: https://tourdujour.net/
