San Francisco Bay Area, CA - Author, product leader, and communication strategist Chhaya Anand announces the release of QUAK, a groundbreaking interview and communication framework designed for today’s AI-powered, hybrid, and globally distributed workforce. Born from lived experience, QUAK addresses a hiring system moving at AI speed while interviews struggle to keep pace with modern work realities.
After spending 15 years inside major tech organizations, Chhaya was laid off as roles were reshaped by artificial intelligence and offshore hiring. What followed was a year navigating interviews that felt outdated, misaligned, and disconnected from how work actually gets done. Instead of stepping away, Chhaya began questioning the process itself, identifying a critical gap between how companies interview and how teams truly operate in an AI-enabled world.
“Speed scaled hiring, but clarity didn’t,” Chhaya says. “AI filters résumés at machine speed, while interviews still rely on recycled questions that fail to reveal how people think, communicate, or build trust remotely.”
That realization led to the creation of QUAK, which stands for Quality, Uniqueness, Authenticity, and Knowledge. The book replaces performative interviewing with practical, outcome-driven conversations that reflect remote collaboration, global teams, and real-world problem solving. Rather than resisting AI, QUAK teaches individuals and organizations how to work with it intentionally, restoring confidence and clarity on both sides of the hiring table.
Unlike traditional career or hiring guides, QUAK was built like a product launch. Chhaya applied Scrum frameworks, iterative development, and real-time testing to refine the method. AI tools such as ChatGPT were used as strategic thinking partners, not shortcuts, helping sharpen ideas and stress-test concepts. The result is a practical, immediately applicable guide grounded in execution rather than theory.
Since its release, QUAK has resonated with a wide audience including hiring managers, recruiters, students, Gen Z professionals, and individuals navigating AI for the first time. What began as a resource for tech companies quickly expanded into a broader communication framework for anyone seeking to articulate value, build trust, and operate confidently in an evolving workforce.
The book also speaks to a larger global issue. As AI adoption advances unevenly across countries and industries, misalignment in communication and decision-making continues to grow. QUAK addresses two core barriers Chhaya consistently sees in AI adoption: fear and trust. By grounding AI in human clarity and judgment, the framework helps people move forward without intimidation or loss of voice.
Beyond the book, Chhaya is expanding the QUAK method through live, interactive workshops titled ChatGPT Meets Your Real-Life Goals, along with one-on-one sessions and planned partnerships with universities and career centers. These hands-on experiences focus on practical application, helping participants turn ideas, obstacles, and goals into measurable outcomes.
“My mission is helping people find their voice, powered by prompts and aligned with the disruption already here,” Chhaya shares. “This isn’t about replacing human talent. It’s about amplifying it.”
QUAK is available now on Amazon. Learn more about Chhaya Anand’s work, workshops, and upcoming sessions at www.letsquak.com.
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Company Name: Chhaya Anand
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Country: United States
Website: www.letsquak.com
