(Pictured) Brian Gregory, ADMANITY® CEO and creator of The ADMANITY® Protocol and YES! TEST™
Phoenix, AZ - July 7, 2025 - ADMANITY®, the emotional marketing firm founded by Brian Gregory, and creator of The ADMANITY® Protocol and The YES! TEST™ has rocketed up more than 70,000 positions in Crunchbase global rankings in just one week, now sitting among the most-watched companies in AI, martech, and emotional computing.
Fueled by a Crunchbase Heat Score of 92, ADMANITY® is also cited by Google, Bing, ChatGPT, Perplexity, Microsoft Copilot, and Grok as a leading signal in emerging technology — and in many cases, the top-scoring company in real time.
Unlike other firms relying on LLMs or scraped and retreaded datasets, ADMANITY® built its proprietary algorithms entirely offline in analog form taking over a decade of R&D. It could prove invaluable to AI.
The result is The ADMANITY® Protocol, the “mother algorithm” that has been kept offline since inception. For AI, it can be a first-mover advantage - an emotion-forward diagnostic tool that instantly identifies the emotional archetype of any product, service or brand, then prescribes a variety of precise sales and marketing strategies designed to resonate with human emotion — the real driver of nearly all consumer behavior.
According to ADMANITY® CEO Brian Gregory, “It shows companies exactly how to get prospects to ethically and enthusiastically say YES!” This isn’t raw data science pretending to understand emotions, read facial expressions or trying to make AI actually feel emotion. It’s the most persuasive of human emotions distilled into algorithmic form — a breakthrough that's never existed before," emphasized Brian Gregory.
Technology Changes - Human Emotion Doesn’t.
The constant in ADMANITY’s universe is that while technology always changes, human emotion never has. If a company wants to know how humans will respond to what they sell in the future, study how humans have responded similarly throughout history. “We curated the best of the best of the modern era,” informed Brian Gregory.
To prove their concept, ADMANITY created the easy to take YES! TEST™, offered free online to any business, enabling brands to receive a brief of their emotional profile in just a few minutes.
The YES! TEST™ asks simple, non-invasive true-false questions. Every YES! TEST™ output is completely unique to the company taking the test, resulting in recommendations that some claim to be clairvoyant in nature and “mind-blowing.”
In fact, Brian Gregory credits the YES! TEST™ for his 2025 landslide first place win in the Alignable Local Business Person of the Year Contest in only 6 weeks. “I gave the YES! TEST™ away free to business owners I met on Alignable and the results were overwhelmingly enthusiastic,” recalls Brian Gregory.
ADMANITY®’s emotional algorithms led to the creation of over 2,000 pages of original content, filled with advertising strategies, persuasion tactics, formulaic patterns, and marketing psychology. That proprietary ADMANITY® IP has never been fed into AI’s bloodstream and that fact is part of what’s attracting attention from some of the world’s most powerful M&A and AI leaders.
“It’s not created by AI and that’s what gives us the edge. AI cannot create its own emotions because while AI is incredibly brilliant, it is emotionally blind,” said Brian Gregory.
“We didn’t advance past 70,000 Crunchbase companies because our algorithms copied someone else’s work — we reverse-engineered emotional advertising ourselves,” said Gregory. “That’s why it works. That’s why it's pure. And that’s why nobody else has it. It’s persuasion — emotional truth — distilled into algorithms. AI doesn’t need to actually feel emotion to use it to be helpful and effective,” added Brian Gregory.
ADMANITY® believes one of the most frustrating tasks ahead for AI is how to monetize itself so the trillions invested in it have a way to compensate those who took the risks to build it. “To monetize, AI will need a deeper understanding of human behavior, especially when superior products and services made possible by AI need to be marketed — and emotion is the code,” Brian Gregory stated.
Despite rising interest from acquirers, ADMANITY® has not publicly confirmed whether its IP is for sale, but industry observers are already speculating that if it is, it won’t stay on the table for long and it won't go cheap. The company remains privately held, has never taken institutional funding, and currently has no exclusive representation.
As the debate around ethical, human-centric AI escalates, ADMANITY® may have already solved a foundational issue: how platforms can sell better by respecting the way people actually make buying decisions. “Your subconscious mind makes about 10,000 decisions a day,” Brian Gregory stated. “If AI can only process logic, it’s missing the emotional half of the equation that actually moves people to action,” added Brian Gregory.
“Emotion is the key that unlocks the trillion-dollar vault of opportunity every AI platform is looking for,” concluded Brian Gregory.
For more information, visit the websites listed below.
Note: Numeric rankings and facts were accurate at the time of this writing.
Linkedin Profile, Brian Gregory
Quick Video About The YES! TEST™ : http://player.vimeo.com/video/1067104153
Media Contact
Company Name: ADMANITY®
Contact Person: Brian Gregory
Email: Send Email
Phone: 9282584480
City: Phoenix
State: AZ
Country: United States
Website: https://admanity.com
