The Garden of Europe campaign successfully completed a dynamic year in Indonesia, promoting premium European apples and kiwis through a series of high-impact activities.
A key highlight was the campaign’s presence at Agrofood Expo, where visitors experienced firsthand the premium quality of European apples and kiwis through tasting sessions and industry discussions. Point of Sale (POS) promotions further increased consumer engagement by showcasing the fruits directly at major retail outlets, enhancing product visibility and demand.
In addition, B2B meetings played a crucial role in fostering trade partnerships, linking European fruit exporters with Indonesian importers and distributors to facilitate future collaborations. The campaign’s PR initiatives ensured that the message of quality, sustainability, and safety reached a broader audience, strengthening consumer trust in European produce.
Through these strategic efforts, The Garden of Europe has successfully increased awareness and market penetration in Indonesia, reinforcing the appeal of European apples and kiwis among businesses and consumers.
As The Garden of Europe wraps up a successful year across India, Indonesia, and Israel, the campaign remains committed to promoting the excellence of European apples and kiwis worldwide. Through continued engagement in key markets, strategic partnerships, and consumer education efforts, the campaign aims to expand its global reach and drive demand for high-quality European fruit.
The Garden of Europe is a dedicated promotional campaign showcasing the superior quality, safety, and sustainability of European apples and kiwis. Through various marketing and educational initiatives, the campaign aims to introduce European fruit to international markets, ensuring consumers enjoy the best produce from Europe’s rich agricultural heritage.
The beneficiary of the campaign is the consortium between the Agricultural Cooperative of Neapoli Agrinio “AS NEAPOLIS” and the Association of Polish Fruit and Vegetables Distributors “FRUIT UNION”.
For more information about the campaign and future activities, visit the dedicated website: appleandkiwi.eu.
Media Contact
Company Name: Garden of Europe
Contact Person: Christiana Bouman
Email: Send Email
City: Agrinio
Country: Greece
Website: https://appleandkiwi.eu/
