PR firm wins recognition for PR campaigns supporting Curebound's Elton John Concert for Cures and OptionMetrics' options data platform

Clearpoint Agency, a public relations firm with offices in San Diego and Boston, earned Gold and Bronze honors in the Public Relations category at the 2026 Sandie Awards presented by the American Marketing Association (AMA) San Diego on May 21. The agency received Gold for its public relations and earned media campaign for Curebound’s 2025 Concert for Cures featuring Elton John, and a Bronze for its work with long-term client OptionMetrics, the gold-standard in historical options data and analytics.

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Clearpoint Agency wins gold and bronze AMA San Diego Sandie Awards for public relations campaigns for Curebound and OptionMetrics. The agency received gold for its public relations and earned media campaign for the 2025 Concert for Cures featuring Elton John, and a Bronze for its national and international earned media work with long-term client OptionMetrics, the gold-standard in historical options data and analytics. www.clearpointagency.com

AMA San Diego’s annual Sandie Awards is San Diego’s premier awards program and recognizes excellence in marketing and communications campaigns produced throughout the region across marketing disciplines.

Clearpoint won gold for its PR program for Curebound’s landmark 2025 Concert for Cures featuring global music Icon Elton John at Petco Park. The event raised $11.5 million for cancer research, becoming the largest and highest-grossing fundraiser for cancer research in San Diego history. More than 27,000 attendees participated in the event and the success generated significant regional and national visibility for Curebound and its mission-driven work to fund innovative cancer research.

Clearpoint’s strategy was to position Elton John's global profile alongside Curebound’s mission to drive earned media attention while keeping Curebound and its impact at the forefront. The campaign secured about 200 high-profile earned media and included coverage in San Diego Union Tribune, Rolling Stone, The Hollywood Reporter, Yahoo! Ent., NBC, ABC and many more.

Curebound CEO Robin Toft says, “Clearpoint delivered a high-impact public relations program that helped power both the 2025 Concert for Cures with Elton John and this year's Concert for Cures with P!NK. At a moment when federal research funding faces pressure, supporting science with the power to save lives has never been more important, and Clearpoint's work is helping us do exactly that. Congratulations to the Clearpoint team on this well-deserved Gold Sandie Award."

Clearpoint Agency President Bonnie D. Shaw says, "Our PR objective for Concert for Cures: Elton John was to keep Curebound's mission of funding innovative cancer research at the center of every story. That meant building the narrative around the patients, the science, and the researchers driving breakthroughs forward and making sure every earned media moment reinforced why this mission matters. We are honored to receive this recognition from AMA San Diego for work tied to such an extraordinary event."

Nick Hofer, President of AMA San Diego, says, “Clearpoint Agency continues to demonstrate the caliber of strategic and purpose-driven communications work being produced in San Diego. Clearpoint’s work exemplifies how public relations can successfully balance earned media impact and mission-focused storytelling.”

Sandie Awards entries were evaluated by AMA members from chapters outside San Diego with no affiliation to the nominated organizations, agencies, campaigns or projects.

About Clearpoint Agency

Clearpoint is a team of award-winning PR practitioners, marketing strategists, business consultants, writers, and creatives who get to the point, find solutions, and drive results. By leveraging its expertise in creating objective-driven PR and marcomm strategies, Clearpoint builds brand awareness, facilitates introductions, drives traffic, educates audiences, and helps to grow organizations across industries including technology, financial services, life sciences, healthcare, real estate, associations, non-profits and consumer products. Learn more: www.clearpointagency.com

About American Marketing Association San Diego

AMA San Diego is a 501(c)3 organization comprising of mid- to senior-level marketers invested in advancing the art of marketing and creating unique growth and learning opportunities for marketers. AMA San Diego provides education, networking, information, resources, and valuable connections in a fun and approachable environment where personal development goals can be achieved. Visit www.sdama.org.

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“Clearpoint Agency continues to demonstrate the caliber of strategic and purpose-driven communications work being produced in San Diego," says Nick Hofer, President of AMA San Diego.