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Nashville Soccer Club Selects SeatGeek to Power Ticketing Across Its Soccer and Entertainment Portfolio

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Multi-year partnership beginning in 2027 will fuel the club's growth and elevate the fan experience

Nashville Soccer Club today announced a multi-year partnership with SeatGeek, the technology company that has put data at the center of the live event experience from day one, as the club's Official Ticketing Partner. Beginning in 2027, SeatGeek will power ticketing for Nashville SC at GEODIS Park and for Huntsville City Football Club, its MLS NEXT Pro affiliate, at Wicks Family Field at Joe Davis Stadium.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261007966416/en/

Under the agreement, Nashville SC will benefit from a unified ticketing platform and data foundation across its soccer and live entertainment operations, supporting a growing calendar of matches, concerts and other events. Beyond ticketing, SeatGeek will serve as an intelligence partner to the club, connecting data, technology and fan insights to help it sell smarter, run smoother and build deeper fan connections.

For fans, SeatGeek will provide one place to discover, purchase and manage tickets. Fans can find the right seats with Ask SeatGeek, a conversational AI search experience built directly into the SeatGeek marketplace, compare options using Deal Score and preview the view from their seat before buying. They can also sell or transfer tickets in just a few taps, with secure mobile ticketing and seamless entry on matchday.

"As we head into our sixth season at GEODIS Park, we are thrilled to partner with SeatGeek to continue providing fans with experiences that are unmatched for soccer, concerts and more," said Nashville SC Chief Business Officer Lindsey Paola. "Their forward-thinking technology and integrations will help our guests enjoy a seamless experience during their visit to the largest soccer-specific stadium in the United States and Canada."

SeatGeek brings deep experience across the soccer landscape, partnering with multiple MLS, NWSL and USL clubs as well as teams across the Premier League. In Nashville, the club joins a growing SeatGeek portfolio that includes the Tennessee Titans, Nissan Stadium and CMA Fest.

"Nashville is one of the most dynamic live event markets in the country, and Nashville SC has built a fan base and ambitions that go well beyond 90 minutes on the pitch," said Robyn Theodorakis, Director of Business Development & Sales at SeatGeek. "Together, we'll build on that momentum, growing the club's business with the right tools and insights while making every step easier for fans, from finding the right seat to walking through the gates on matchday."

SeatGeek and Nashville SC will share additional information about the transition to SeatGeek and ticket availability for the 2027 season at https://www.nashvillesc.com/.

About Nashville SC
Nashville SC joined Major League Soccer on Feb. 29, 2020 in front of the largest attendance ever recorded for a soccer match in the State of Tennessee and won its first trophy and the first major professional sports championship in Tennessee history with its victory in the 2025 Lamar Hunt U.S. Open Cup. In its inaugural MLS season, Nashville SC defied expectations by becoming the second MLS expansion side to win and advance to the Conference Semifinals in the 2020 Audi MLS Cup Playoffs. Nashville SC returned to the Audi MLS Cup Playoffs in its sophomore campaign after becoming just the seventh team in MLS history to go unbeaten at home in a season. The Boys in Gold again qualified for the Audi MLS Cup Playoffs in 2022, 2023, 2025 and 2026, becoming just the third team in league history to reach the postseason during the team's first four years in existence and the ninth to do so in six of its first seven seasons. Nashville SC inaugurated GEODIS Park, the largest soccer-specific stadium in the United States and Canada, in front of a sellout crowd of 30,109 on May 1, 2022. For more information, visit NashvilleSC.com and follow the club at @NashvilleSC on Instagram, Facebook, TikTok, X and Spotify.

About SeatGeek
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone — fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.

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