Velour teams up with another leading makeup artist to launch the first ever wet-inspired Self-Stick Lash Cluster Kits featuring the brand’s proprietary Lash Lift L-Curl technology.

Velour Beauty, the leaders in false lashes, today announced the launch of “Velour x Spencer Self-Stick Lash Cluster Kits”, a collaborative product with world-renowned makeup artist and beauty influencer, Spencer Hedges. This collaboration product marks the first self-stick lash cluster on the market designed specifically for the wet-lash look.

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Courtesy of Velour Beauty

Known for his viral makeup videos that have captivated audiences of millions across social media, Spencer Hedges (@thespencerhedges) has built a devoted following of over 4.9M across his Instagram, TikTok, and YouTube channels. His signature artistry has cemented his reputation as one of the internet’s most favorite & sought-after makeup artists.

The partnership with Hedges is the brand’s second collaboration with a leading makeup artist, signaling Velour’s continued investment in partnering with the industry's most influential artistry talent to synergistically innovate lash products together.

Co-created with one of the beauty industry's most influential makeup artists, Hedges shaped the vision, design, and execution of the product from day one. He set out to create something the lash world had never seen before: lashes that look exactly like your own when they’re damp, just lifted higher, shaped better, and easier than ever to apply.

Featuring Velour's Lash Lift L-shape curl proprietary technology, these lashes lift from the root to create an eye-opening effect, while supporting the signature wet-lash texture. Additionally, these feature the brand's smallest, ultra-narrow band, allowing users to create a wet-inspired, naturally clumped pattern that captures the raw, real, emotional beauty Hedges wanted to recreate with the collection.

“I wanted something that felt glam, but never overdone. The wet lash look is one of those styles anyone and everyone can wear,” says Hedges. “For me, it all came down to spacing: separation and balance are everything. Closer placement creates density, while more space gives you that signature spiky wet effect, and it needed to replicate that exact lash lift curl pattern. You'll never see a band, and you won't get any lifting at the corners. This is truly the most personal collaboration I've ever done.”

The collection features two distinct styles, both sharing the same wet-inspired DNA:

• Naturally Dewy:
  • Light density
  • Shorter lengths (10mm-16mm)
  • Everyday wet-lash look

• Dripping in Drama:
  • Fuller density
  • Longer lengths (12mm-18mm)
  • Bolder wet-lash look

Velour x Spencer Self-Stick Lash Cluster Kits ($24) are available online at velourbeauty.com, TikTok Shop, Amazon, and Sephora (online and in-store). To learn more about Velour’s latest launch, please visit velourbeauty.com.

About Velour Beauty

Headquartered in Frisco, TX, Velour Beauty is a premium false lash and eye-centric cosmetics company, known for its innovative, approachable, and high-quality products. Founded in 2011, Velour’s mission is to inspire confidence with premium quality products that help lash-curious consumers succeed with lashes, no matter their eye shape or size.

Velour believes that life in lashes should be effortless and has designed products for all experience levels with ease of use at the core. Velour’s award-winning products include the Effortless Self-Adhesive Lashes, Xtensions Self-Stick Lash Clusters and more, all of which boast premium quality ingredients, attention to detail, and approachability that consumers know to expect from the brand. With innovation at the heart of the brand’s ethos, all Velour’s products are vegan, cruelty-free and Leaping Bunny certified.

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