A first-of-its-kind launch for Woof Gang, developed in partnership with Hydra and part of a growing proprietary portfolio that now includes over 200 exclusive products.

Woof Gang Bakery & Grooming, North America’s leader in neighborhood pet care, is thrilled to unveil its newest proprietary innovation: Woof Gang Cosmetics, the brand’s first-ever line of grooming products for at-home use. Developed in exclusive partnership with Hydra, the salon-trusted grooming brand from Pet Society known for setting the global standard in professional pet care, the collection allows customers to extend the glow of a Woof Gang groom long after they leave the salon.

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Woof Gang Cosmetics Line – A first-of-its-kind collection of salon-quality shampoos, sprays, and colognes for at-home pet grooming, developed in partnership with Hydra. Designed to extend the glow of a Woof Gang groom, with ingredients that care for skin and coat health.

This first-of-its-kind cosmetics launch features salon-inspired shampoos, sprays, and colognes, designed to support skin and coat health while reinforcing the premium Woof Gang grooming experience at home. The debut collection brings Woof Gang’s proprietary portfolio to over 200 exclusive SKUs, a reflection of the brand’s continued commitment to high-quality, wellness-focused products crafted with care.

“Customers have fallen in love with the results, scents, and performance of our in-salon grooming experience and they’ve been asking for take-home options,” said Ricardo Azevedo, Chief Executive Officer of Woof Gang Bakery & Grooming. “We listened. This new collection is the direct result of customer feedback and franchise insights. It’s beautiful, functional, and full of heart, just like everything we do. At Woof Gang, we don’t just groom pets; we care for them like family. This launch is a milestone in that mission.”

The new Woof Gang Cosmetics line includes:

SHAMPOOS

• Best in Show (2-in-1 Shampoo & Conditioner): Gently cleanses and conditions in one step to save time at the tub. Aloe vera supports skin health and leaves coats soft and shiny. Vegan-certified, paraben- and dye-free, pH balanced.
• Gentle Touch (Hypoallergenic Shampoo): Fragrance-free and sulfate-free, ideal for sensitive skin. Aloe vera soothes while cleansing. Vegan-certified and pH balanced.
• Bye Bye Itchies (Itch Relief Shampoo): Calms irritated skin with aloe vera and oatmeal extract. Sulfate-, paraben-, and dye-free for gentle use.

SPRAYS

• Knot on My Watch (Detangler Spray): Lightweight and anti-static, this formula loosens tangles with ease without weighing down the coat. Oil-free, alcohol-free, and safe for daily use.
• Wet Dog Be Gone (Deodorizer Spray): Neutralizes odors and refreshes all coat types. Alcohol-, paraben-, and dye-free.
• No More Scratchies (Itch Relief Spray): Provides instant relief for dry, itchy skin using aloe vera and oatmeal. Alcohol- and sulfate-free, safe for daily use.

COLOGNES

• Pawfect Love: Soft fruit notes with warm vanilla, tonka, and sandalwood—Woof Gang’s signature scent and a favorite from the in-salon line.
• Pawfect Bloom: Bright cherry and red fruits balanced with gardenia and cherry blossom, finished with vanilla and soft musk.
• Pawfect Harmony: A warm blend of woods, soft musk, and peach—elegant and cozy.

From cheeky names like Knot on My Watch to calming blends like Gentle Touch, the collection was designed to delight customers while staying true to Woof Gang’s core values. It’s fun, functional, and unmistakably Woof Gang.

The launch also reinforces the brand’s belief in Grooming with Love, a philosophy rooted in care, connection, and a personalized experience for every pup. Every grooming product is an extension of that mission, developed not just to clean and condition, but to care.

With over 200 proprietary products now in its lineup, including best-selling Chicken Chips, functional treats, nutrient-rich chews, and freeze-dried raw options, Woof Gang continues to redefine what pet wellness looks like, one tail wag at a time.

To learn more about Woof Gang and explore the full proprietary portfolio, visit www.woofgangbakery.com.

About Woof Gang Bakery & Grooming

Founded in 2007, Woof Gang Bakery & Grooming is the leading specialty retailer of exclusive gourmet treats, pet food, pet supplies, and professional pet grooming in North America, with more than 400 locations open or under development in the United States. Woof Gang Bakery & Grooming has been recognized as a top 10 retailer by Pet Business Media and one of the nation’s fastest-growing pet chains by Pet Insight magazine. The franchise also received the Retailer of the Year Franchise Award from Pet Product News and Best Overall Multi-Unit Retailer and Multiservice Excellence Award from Pet Business Media. In 2024, Woof Gang earned a placement in Entrepreneur’s 45th annual Franchise 500® Ranking for the second consecutive year. Additionally, in 2024, it secured a spot in the Franchise Times Top 400 for the third year in a row. Woof Gang is renowned for its exclusive line of gourmet treats and its mission to provide professional pet grooming and high-quality products that enhance the well-being, health, and happiness of beloved animal companions—and how they look!

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From salon to sofa: Woof Gang’s new at-home grooming collection lets your pup stay fabulous longer—because every dog deserves a glow-up.