Franklin Madison Appoints Andrea Heger as President and CEO

August 20, 2025 at 09:00 AM EDT

The Board of Directors of Franklin Madison has appointed Andrea Heger as the company’s new President and Chief Executive Officer, effective immediately.

Heger has been a pivotal leader at Franklin Madison for more than 11 years, playing a key role in the company’s growth and transformation. Her leadership has driven innovation, strengthened the company’s market presence, and delivered strong financial performance.

“Andrea brings exceptional vision and a proven track record of driving growth. The Board is confident that her dynamic leadership will support Franklin Madison’s ongoing evolution,” said Rick Bennet, Chair of the Franklin Madison Board of Directors.

“It is an honor to step into this role and lead an organization with a strong record of delivering impactful solutions. I’m energized by what’s ahead and ready to hit the ground running as we drive innovation and launch exciting new initiatives," said Heger.

With over a decade of prior leadership roles at Wells Fargo in marketing, strategy, cross-credit promotions and insurance revenue growth, Heger blends deep industry expertise with a passion for empowering clients and customers.

Heger succeeds Robert Dudacek, who has served as President and CEO since 2018 and has been with Franklin Madison for over 12 years. Dudacek will work closely with Heger to ensure a smooth and thoughtful transition.

"The Board extends its sincere thanks to Robert for his leadership and dedication to Franklin Madison. His commitment and steady hand have been instrumental in shaping the company’s exceptional culture and strong foundation,” Bennet added.

About Franklin Madison

An industry leader with over 55 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance engagement and solutions through its brand partners. Franklin Madison helps generate increased loyalty and revenue for more than 3,500 financial institutions. For more information, visit franklin-madison.com or follow us on LinkedIn.