TSG (The Strawhecker Group), a globally recognized analytics, intelligence, and solutions-focused firm in the payments industry, has expanded its services tailored specifically for software companies. This strategic move reflects TSG’s deep commitment to helping software platforms, from startups to Fortune 500s, unlock the full potential of embedded payments.

As software becomes the primary interface for commerce, more companies are embedding payments to enhance customer experiences and drive scalable revenue. In fact, nine out of 10 software companies surveyed by TSG feel that payments are vital to their core business model. The promise of embedded payments is clear, but the path forward often isn’t, especially with many technical complexities and strategic decisions to navigate.

“Each software company has unique needs, and navigating payments can feel like learning another language,” said Mike Strawhecker, President of TSG. “That’s why we simplify the journey, meeting companies where they are and guiding them with data-driven insights and real-world expertise.”

Since 2006, TSG has helped software companies explore, implement, and optimize their payments strategies. Backed by proprietary data, industry-leading research, and hands-on experience, TSG delivers tailored support across every stage of the payments journey. Whether evaluating monetization models, engaging with partners, or building custom infrastructure, TSG empowers software companies to unlock scalable growth, often increasing revenue per customer by 3–5x.

This expanded focus includes:

• Data-backed strategy guidance to align payments with business goals
• Education and enablement to demystify the payments ecosystem
• Financial modeling and revenue planning to uncover monetization opportunities
• Technical and UX guidance to ensure seamless integration and user experience
• Partner strategy and benchmarking to help software companies choose the right path forward

TSG has also partnered with the Retail Solutions Providers Association (RSPA) to publish a new whitepaper that offers a practical playbook for software companies and resellers to align strategies, reduce channel conflict, and drive mutual growth.

TSG will showcase its expanded offerings at RSPA’s RetailNOW 2025, taking place July 27–29 in Las Vegas. Software companies are encouraged to contact TSG online or call 1-833-690-1301 to explore how they can simplify and accelerate their payments journey.

About TSG

TSG (The Strawhecker Group) is a globally recognized analytics and consulting firm that supports the entire payments ecosystem, serving over 1,000 clients from Fortune 500 leaders to more than a dozen of the world's most valuable brands. Trusted by industry leaders, TSG's strategic services, market intelligence, and analytics merge to empower clients with actionable and accessible information. Please visit www.tsgpayments.com.

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“Each software company has unique needs, and navigating payments can feel like learning another language,” said Mike Strawhecker, President of TSG.