New partnership brings tabletop ordering, real-time insights, and targeted promotions to Miller’s Ale House – strengthening guest satisfaction and operational performance
Ziosk, the industry leader in guest engagement at the table, today announced a partnership with Miller’s Ale House, a thriving casual dining brand and part of the Roark Capital portfolio. The collaboration will deploy across all 115 locations in Q2, bringing dynamic engagement technology to every table, enhancing the guest experience and helping to optimize operations.
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Central to the rollout is Ziosk’s zMini, a single, connected tabletop platform that empowers guests to order appetizers, desserts, and re-order a round of drinks as well as pay at the table and sign up for marketing programs, all with the tap of a finger. Integrating with their existing tech stack, it’s a powerful guest engagement tool that also helps operators run their restaurants more efficiently.
“At Miller’s, we are committed to leveraging technology to provide our employees and our guests a better overall experience. Ziosk transforms every table into a digital engagement point, allowing us to connect with guests in ways that weren’t possible before,” said Brett Patterson, CEO of Miller’s Ale House. “Over 95% of our guests are choosing to pay through Ziosk, and more than half are providing feedback before they leave, so we’re capturing meaningful data that helps us fine-tune our guest experience.”
The new partnership has already been paying dividends on multiple fronts. With Ziosk’s new marketing ecosystem, Miller’s Ale House has seen an increase in appetizer, drink and dessert purchases, in addition to an overall improvement in service quality and ease of ordering. This advanced tool allows them to deliver targeted, real-time promotions based on dayparts to drive upsells and unlock a new opportunity for digital engagement. Miller’s Ale House has also seen guests sign up for their marketing programs at a rate significantly higher than their other channels.
“We're excited to partner with the Miller’s Ale House brand and help elevate what’s already an exceptional guest experience,” said Raymond Howard, Co-Founder and Chief Revenue and Growth Officer at Ziosk. “By combining best-in-class hospitality with intelligent marketing and actionable insights, we’re helping grow revenue, create stronger engagement, and enhance performance across every location."
The zMinis are providing a level of convenience that’s been noticed by both guests and team members alike. Guests like that they can dine the way they want to dine, with the power to order and pay on their own time right at the table. The staff is using the operational insights to refine each shift’s performance to truly provide guests with an enjoyable experience.
“Miller’s Ale House is dedicated to enhancing every guest touchpoint, and Ziosk gives us the tools to do that in a smart, scalable way,” said Katie Knight, Miller’s Ale House CMO. "The depth and breadth of data we collect through Ziosk, combined with AI-powered insights, are game-changers. This platform helps us capture guest interactions, engage them meaningfully, measure satisfaction, and drive return visits. You simply don’t get this level of visibility without the robust data that Ziosk delivers.”
As the partnership evolves, there’s one shared vision at the heart of this collaboration: meeting guests where they are and engaging with them to deliver the convenience they crave that keeps them coming back again and again.
To learn more about Ziosk, please visit www.ziosk.com.
About Ziosk
Ziosk, the pioneer of pay-at-the-table, is a premier SaaS hospitality platform for restaurants. Ziosk’s core product suite includes solutions for pay-at-the-table, ordering, loyalty, guest engagement, guest feedback, and advanced data collection and analysis, in addition to hardware products like the Ziosk Pro Server and Ziosk zMini tablets. Ziosk’s newest offerings include the Drop & Pay™ Digital Check Presenter and DigiSite, an industry-leading location intelligence solution. Based in Dallas, the company processes over $17B in transactions annually and engages over 1bn guests per year. For more information, please visit www.ziosk.com.
About Miller's Ale House
Founded in 1988 and headquartered in Orlando, Florida, Miller's Ale House is a sports-themed casual dining restaurant with 100-plus locations in 10 states. Miller's Ale House serves a wide variety of entrees, burgers, salads and sandwiches, plus daily lunch and dinner specials, in a lively atmosphere that includes 60-plus TVs, large open-air patios, beckoning bars and spacious booths and tables. It is known for its large portions, great prices, warm service and sharable appetizers, including its famous buttermilk-drenched, hand-breaded boneless chicken Zingers® and The Mountain Melt. Open daily for lunch, dinner and late night, Miller's also offers over 35 beers on tap and a large selection of signature cocktails and pitchers. For more information, go to www.millersalehouse.com or @MillersAleHouse on Facebook.
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Contacts
Media Contact:
Laura Bianchi
Ziosk@icrinc.com
332-242-4338