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City Capital Ventures Rebrands to Uncommon Equity, Emphasizing the Firm’s Differentiated, Direct Investment Philosophy

City Capital Ventures (“CCV”) is excited to announce it has rebranded to become Uncommon Equity, a private investment firm focused upon bringing a differentiated approach and best-in-breed talent to single asset, private investments. This new identity reflects the firm’s commitment to delivering value to all stakeholders through direct investment partnerships that pair capital with businesses in a bespoke fashion, enabling each investment to be managed on its own merit and timeline while providing greater choice for private market investors.

Since its inception ten years ago, CCV has focused on delivering differentiated returns via its direct investment strategy, leveraging its expansive network to pair talented executives and industry leaders with its portfolio companies to deliver strategic value well beyond the size of each investment. Nearly one decade later, this principle remains fundamental to the firm’s success.

“This rebrand symbolizes our commitment to investing in companies that align with our values and vision for the future, and the notion that we don’t simply provide ‘common’ equity capital, but Uncommon Equity,” commented Dan Kipp, Co-Founder & CEO of Uncommon Equity. “We believe in the power of unconventional thinking and the potential of experienced and motivated people to drive meaningful growth. Our new brand better captures this focus on accelerating our value creation with executive talent not typically found in companies of the size in which we invest.”

Uncommon Equity will continue to operate under the same CCV leadership and with its existing team, ensuring continuity for its current and future investors. The firm will continue its thematic approach to investing, seeking influential ownership stakes in growth-oriented service and niche firms with inspired leadership and compelling value propositions.

“We are excited to embark on this new chapter as Uncommon Equity,” added Allen Tibshrany, Co-Founder and Managing Director. “It has been extremely humbling to work with so many ‘uncommon’ people since our inception one decade ago. Our goal is to double down on what has made us successful: partnering with great people, investing in differentiated businesses, and creating value over flexible time horizons.”

Concurrent with this rebrand, Uncommon Equity has relocated its Chicago headquarters to One North Wacker in Chicago.

For more information about Uncommon Equity and its investment philosophy, please visit www.uncommonequity.com.

About Uncommon Equity

Uncommon Equity is a private investment firm dedicated to direct investment partnerships that pair capital with businesses in a bespoke fashion, enabling each investment to be managed on its own merit and timeline while providing investors with greater choice and professional management for their private market, single asset investments.

Investing on behalf of our exclusive network of private market investors, Uncommon Equity takes a thematic approach to investing in firms with inspired leadership and attractive niche positions. Uncommon Equity selectively seeks opportunities to invest up to $100 million of equity capital and is currently investing behind themes including multi-unit and franchised businesses, consumer goods & services, and residential, commercial and industrial services. Uncommon Equity’s aim is to create lasting value for our investors, the companies in which we invest, and the broader stakeholders touched by our companies. For more information about Uncommon Equity please visit www.uncommonequity.com.

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