Keller Williams Market Centers Profit Shared Over $2 Billion with Associates

The franchisees of Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise system by agent count, have distributed more than $2.0 billion of their profits to their associates, who have aided in their growth since the program’s launch.

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On Monday, July 22, at 11 a.m. central time, (L-R) Jason Abrams, head of industry and learning, Gary Keller, executive chairman, and Mark Willis, CEO and president of KW, celebrated the milestone in profit share moment with top leaders from KW’s market centers in the United States and Canada via the weekly-held Growth Call. (Photo: Business Wire)

“We are thrilled to celebrate that over $2 billion in lifetime profit share has been distributed to our franchisee-affiliated agents, a milestone that underscores the profound impact of our vision,” said Mark Willis, CEO and president, KW. “This achievement is a quantifiable testament to our strong, growth-minded culture.”

From Jan. 1, 2023, to June 30, 2024, KW real estate brokerage franchisees (market centers) have awarded more than $148.0 million in profits to associates who contribute to their brokerages’ growth.

“This profit share milestone results from how we think of our relationship with our business partners,” said Gary Keller, executive chairman and co-founder, KW. “Profit share is an equal opportunity, unequal reward. Those that put in effort will get the lion's share of the results.”

“With profit share, we created a program for our franchisees that allows them to treat their real estate sales associates as their partners,” said Keller. “Profit share allows associates to build their businesses inside our franchise model, which is as powerful as if they owned a brokerage themselves.”

Lifetime Profit Share Awarded to KW Affiliated Associates (Through June 30, 2024):

• 137 KW-affiliated associates have earned over $1 million in lifetime profit share
• 386 KW-affiliated associates have earned over $500,000 in lifetime profit share
• 3,077 KW-affiliated associates have earned more than $100,000 in lifetime profit share
• 6,648 KW-affiliated associates have earned more than $50,000 in lifetime profit share
• 28,827 KW-affiliated associates have earned more than $10,000 in lifetime profit share

“The best part about profit sharing is that I can live a life by design,” said Sue Adler, a Madison, New Jersey-based KW-affiliated associate.

In 1986, Keller and KW’s first Associate Leadership Council created the profit-sharing program. Officially launched in 1987, the program ensures the goals of KW franchise owners and their agents remain permanently aligned.

Each month, KW market center owners share roughly 50% of their businesses' profits with their associates who help that business grow.

“Profit share is the engine of our culture,” said Shawn Rawls, an Atlanta, Georgia-based KW-affiliated agent. “It gives everybody a seat at the table.”

When an agent joins a KW market center, the agent designates as their sponsor the person who has the most significant impact on their decision to join the market center. The designated sponsor becomes part of the agent’s profit share tree and, once vested, will receive a portion of the market center’s profits, which will be attributed to the associates in their tree.

“With profit share, our opportunities to give are much greater,” said Linda McKissack, a Flower Mount, Texas-based KW-affiliated agent and franchise owner.

KW-affiliated associates can also designate a beneficiary to receive their profit share distributions upon death.

“Profit share is a legacy that you can leave,” said Jessica Starr, a Simsbury, Connecticut-based KW-affiliated agent. “You can leave it to your loved ones, or you can leave it to a trust.”

“It has taken care of our family and extended family multiple times,” said Starr. “I couldn’t be more grateful for it.”

About Keller Williams

Austin, Texas-based Keller Williams is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 174,000 agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

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