EDYE's Preschool Ecosystem Expands to Broadcast TV, and to Pay Television as a Linear Channel

The linear service will be named EDYE TV and be available across the US and LatAm.

HITN-TV, the leading network of educational and informative media in Spanish, announced today that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.

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HITN-TV expands EDYE's preschool ecosystem to broadcast TV and pay television as a linear channel. EDYE TV will be available across the United States and Latin America. (Photo: Business Wire)

The new service, named EDYE TV, will be available to the Hispanic market in the United States, Latin America, and Brazil. EDYE TV will feature a selection of titles from EDYE's extensive library and will be programmed with an innovative system selecting content as a “surprise” for its viewers instead of a set programming grid. Programs will be announced by Ray, EDYE's mascot, just before the start of each episode. The system will operate under an algorithm that will provide equitable exposure to all series and reduce the perception of repetition. Transmission will be carried out from HITN's Brooklyn, New York facilities.

This new service is being negotiated with pay television operators who would like to broadcast linearly 24 hours a day. In addition, EDYE TV is available as programming blocks for broadcast television channels that want to offer children's content without taking on the technical operation.

EDYE SVOD subscribers who have access to the app in all regions will also be able to enjoy the linear channel at no additional cost.

EDYE TV offers a wide selection of content from the world's best known preschool programming distributors and producers, which will be complemented by original production titles from EDYE.

All viewers of the linear channel or programming blocks will have online access to all the games, activities, and books that are part of the EDYE ecosystem. Additionally, users can take advantage of the educational parenting content that HITN has developed and continues to grow, now under the brand "Padres 911".

Guillermo Sierra, Head of Television and Digital Services at HITN, said: "We are very pleased with the success our EDYE SVOD service has had throughout the region. We believe it is the ideal time to expand our presence and develop an ecosystem of services under the same brand. The preschool audience deserves access to the best content on all possible screens, and parents want to be at ease knowing that the content their children are consuming has a positive value."

EDYE has assembled an extraordinary distribution team for its services. César Díaz through his company, 7A Media, manages representation for broadcast television. Miguel Torres-Bohl and his team at Castalia Communications for LATAM carry out sales for Pay TV. Javier López-Casella's company distributes in Brazil. The Hispanic market in the United States is distributed directly by HITN, led by Eric Turpin.

About HITN-TV:

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million homes in the U.S. and Puerto Rico through DIRECTV, AT&T U-verse, AT&T TV, DISH Network, Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom, CenturyLink Prism, Altice, Liberty Cable & Claro (Puerto Rico). Download the “HITN GO” Everywhere app available on Apple, Android, Apple TV, and Roku® with a cable subscription. For more information, visit: www.hitn.org and follow @HITNtv on social platforms.

About EDYE:

EDYE is an ecosystem of premium content for preschool-aged children, including an SVOD platform, a linear Pay TV channel, branded blocks for broadcast television, and a hub for various digital games and activities. EDYE offers fun and safe content curated by early childhood development experts. With one of the largest libraries of world-renowned preschool series including characters beloved by children, as well as games, activities, e-books, and guides to help parents learn about the value and benefits of content, Edye is currently available on all major digital platforms and devices and through pay TV, Internet, and mobile operators in the United States and Latin America. For more information, visit https://edye.com. Follow EDYE on Instagram and Facebook.

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