NORCO, CA / ACCESS Newswire / May 30, 2025 / OMNICOMMANDER, the industry leader in marketing and digital solutions for financial institutions, is proud to celebrate the appointment of George San Martin as the new President and Chief Executive Officer of Novo Federal Credit Union, and to officially welcome Novo FCU as one of OMNICOMMANDER's newest partners.
This announcement is especially meaningful, as it highlights the continued partnership between OMNICOMMANDER and George San Martin-a relationship rooted in years of collaboration during his previous role as Director of Business Development at Thinkwise Credit Union, a longtime OMNICOMMANDER client.
"George has always been a visionary leader and a true advocate for innovation in the credit union space," said Eric Isham, Founder and CEO of OMNICOMMANDER. "From our first partnership at Thinkwise to now at Novo, his belief in the power of strong branding, modern technology, and member-first marketing continues to drive meaningful transformation. We're honored that George chose to bring OMNICOMMANDER along for the next chapter."
Announced in April, George San Martin's appointment follows the retirement of former CEO Rosie Zarubick, who led Novo FCU for over 12 years. With more than 20 years of experience in financial services, George brings a strong foundation in community engagement, marketing strategy, and operational leadership, making him uniquely suited to lead Novo into its next era.
"I am honored and excited to join Novo Federal Credit Union as its new President and CEO," said George San Martin. "Credit unions are built on trust and service-and OMNICOMMANDER has been a trusted partner in helping me bring that to life in the digital space. I've seen firsthand how powerful their work can be, and I'm excited to continue that momentum here at Novo."
Known for its personalized service and grassroots member relationships, Novo is entering a new era focused on innovation, financial literacy, and community-centered growth-starting with a digital marketing partnership with OMNICOMMANDER.
"George's decision to bring OMNICOMMANDER to Novo is a testament to the trust and results we've built together," added Isham. "We're excited to amplify Novo's incredible legacy and create a digital presence that reflects their deep commitment to members and mission."
From vision to execution, Novo FCU and OMNICOMMANDER are moving forward, together.
To learn more about OMNICOMMANDER's services, visit www.omnicommander.com.
About Noco Federal Credit Union
Founded in 1963, Novo Federal Credit Union has been proudly serving over 2,200 members for more than 60 years. Based in Norco, California-affectionately known as "Horsetown USA"-Novo FCU offers personalized financial services to employees, retirees, and their families affiliated with California's correctional and rehabilitation system. With nearly $19 million in assets, Novo remains dedicated to its mission: "We know who you are, and we are committed to you. Together, we are awesome." By focusing on innovation, financial literacy, and member-centric strategies, Novo continues to build a legacy of trust, service, and community-driven solutions. To learn more about Novo Federal Credit Union, visit www.novocu.org.
About OMNICOMMANDER
OMNICOMMANDER is a veteran-owned and operated financial technology and digital marketing company that provides a comprehensive suite of digital solutions for financial institutions. For the first time in history, FIs can partner with a single company to create, host, and manage their website and integrated service offerings within one complete ecosystem. OMNICOMMANDER solutions are powered by a world-class team of financial institution experts. In addition to unmatched service, OMNICOMMANDER products and services are always mobile-responsive and built with the highest level of attention to ADA accessibility to garner increased brand awareness and reach the widest audience possible. To learn more, please visit OMNICOMMANDER.com.
Media Contact:
Christi Sims
SVP of Brand Development
Christi@OMNICOMMANDER.com
SOURCE: OMNICOMMANDER
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