Pet milk replacers market outlook explains that with the increased standard of living, people are becoming more sensitive towards animals. The pet industry's blooming post-pandemic has also fueled the demand for pet milk replacers. Developed nations such as the US and Canada are consuming a large portion of the market. The urbanized setting and modern residential system have also idealized the pet grooming culture. The advanced technology that mixes the nutrients in the right proportion is likely to thrive the trends for the market in the future.
NEWARK, DE / ACCESSWIRE / December 3, 2024 / The global pet milk replacers industry is set to experience robust growth, with an estimated market value of USD 243.2 million by 2024, and projected to reach USD 520.2 million by 2034, reflecting a compound annual growth rate (CAGR) of 7.9% over the forecast period from 2024 to 2034. This growth is driven by the rising demand for specialized nutritional solutions for young, orphaned, or nursing pets, as well as increased awareness of pet nutrition and humanization trends.
The pet milk replacers market has become one of the most vital segments within the broader global pet care industry. The shift towards high-quality, balanced milk replacers is gaining momentum, particularly in urban and suburban regions, where the growing awareness of pet health and well-being is reshaping pet care practices. The rising adoption rates of neonatal pets, including puppies and kittens that require supplemental feeding, have further fueled the demand for these products.
Powdered milk replacers are preferred by pet owners for their convenience, and nutritional value. Witnessing significant growth owing to convenience and faster preparation time, liquid milk replacers are gaining high popularity among pet owners seeking hassle-free feeding solutions.
Cats are emerging as a lucrative segment due to the rising adoption of kittens and growing concerns regarding feline nutrition. Manufacturers are introducing specialised cat milk replacers to cater to the specific dietary needs of cats.
On the other hand, dogs remain the largest consumer segment for pet milk replacers, driven by the increasing trend of dog ownership across regions. Manufacturers are introducing a wide range of dog milk replacers tailored to meet the diverse dietary preferences of dogs.
The report highlights the correlation between the increasing trend of pet adoption and the growing demand for pet milk replacers. With more individuals welcoming pets into their homes, the market for pet milk replacers is poised for substantial growth in the coming years.
The report underscores the growing prominence of online retail channels in the distribution of pet milk replacers. With the rise of e-commerce platforms, pet owners now have greater accessibility to a wide range of pet care products, further fueling market growth.
Increasing Cost of Production in Pet Milk Replacers May Stunt Market Growth
The demand for fortified ingredients and nutrients in pet milk replacers is increasing by the day, and market players are constantly pushing to add supplements in pet milk replacers to improve their nutritional profile.
Inclusions of high-quality ingredients and nutrients are translating into higher production costs, which is acting as a bottleneck in the overall market growth.
The surge in demand for plant-based and cleaner ingredients in pet milk replacers has underpinned the value of constant monitoring to avoid contamination. Such processes require complex equipment to achieve superior quality control, thereby increasing the overall production cost of pet milk replacers.
Since pet milk replacers are reasonably priced in the market, garnering sufficient profit margins is a challenge for players in the market.
Key Drivers of Growth
Several trends are fueling the rapid growth of the pet milk replacers market:
Increasing Pet Adoption Rates: With more people adopting pets, particularly dogs and cats, there is a significant rise in the demand for products that provide optimal nutrition during the early stages of life. For instance, in the U.S., more than 67% of households own at least one pet, making it one of the largest pet milk replacer markets globally.
Humanization of Pets: The growing trend of pet humanization is prompting owners to invest in premium, functional nutrition for their animals. Ingredients such as probiotics, DHA, omega-3 fatty acids, and colostrum are being incorporated into milk replacers to boost immune systems, improve digestive health, and support cognitive development.
E-commerce Expansion: The rapid growth of online retail platforms like Amazon, Chewy, JD.com, and Alibaba is enhancing accessibility to pet milk replacers, particularly among younger, tech-savvy consumers. The convenience of home delivery, subscription models, and easy price comparison has expanded the market reach for manufacturers.
Sustainability Trends: Consumers are increasingly demanding eco-friendly products, prompting manufacturers to adopt sustainable packaging and practices. Biodegradable or recyclable packaging options are gaining popularity as part of the broader movement toward environmental responsibility.
Regional Insights into the Pet Milk Replacers Market
Countries |
CAGR 2024 to 2034 |
The USA |
7.2% |
Germany |
8.1% |
China |
7.9% |
Brazil |
8.7% |
Japan |
8.4% |
Key Takeaways from the Pet Milk Replacers Market
The global pet milk replacers market is projected to grow from USD 243.2 million in 2024 to USD 520.2 million by 2034, with a CAGR of 7.9%.
Rising pet adoption, especially dogs and cats, is driving the growing demand for specialized milk replacers for orphaned or early-weaned pets.
The U.S. dominates the market due to high pet ownership, advanced veterinary infrastructure, and a strong demand for premium pet nutrition.
E-commerce platforms like Amazon and Chewy are expanding accessibility, contributing to the widespread popularity of milk replacers.
Germany's market growth is fueled by its affluent pet owners who prioritize sustainability, premium, and non-GMO milk replacer products.
China is witnessing rapid market expansion driven by urbanization, rising disposable incomes, and increasing awareness of pet nutrition.
Brazil's emerging market sees demand for cost-effective, locally sourced milk replacers amid a growing middle class and pet adoption rates.
Japan's aging population and urban living conditions are boosting demand for high-quality kitten and small dog milk replacers.
"The development of specialized products, such as medicated milk replacers designed to address specific health concerns, is broadening the market's reach, an intensified consumer emphasis on sustainability and environmentally conscious packaging is set to define the industry's trajectory moving forward." - says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Why are Milk Replacers Better Alternatives to Cow Milk for Puppies?
Milk derived from different animal species is uniquely tailored to the needs of newborns. The nutrients present in cow milk, goat milk, and dog milk are completely different from each other and might fail to suffice the growing animals' needs.
Cow milk is the most commonly consumed form of animal-derived product. However, cow milk lacks an adequate ratio of amino acids for puppies, and its basic composition is insufficient.
In comparison to dog milk, cow milk only contains about half of the fat and one-third of the protein. The sugar content in cow milk is also higher than that of dog milk, which leads to bone disfigurement and hypoallergenic reactions in puppies. Additionally, goat milk and cow milk can lead to severe gastrointestinal problems and ingestion in puppies.
However, dehydrated and powdered forms of milk can be more tolerable during the weaning process. These products are specifically designed to fulfill nutrient requirements, with proportionate amounts of amino acids, calcium, phosphorous, and protein.
Key stakeholders in the pet milk replacers market are investing in research and development to derive products with adequate nutrition for newborn puppies. Additional supplements that are meant to be mixed with milk replacers are also gracing supermarket shelves, which is translating into higher demand for pet milk replacers.
What is the Sales Outlook of Pet Milk Replacers for Cats?
Concerns regarding the safety of milk consumption for cats have led to innovations in the pet milk replacers market. Milk can cause serious ailments in felines, including cramps, severe diarrhea, and indigestion. Most cat breeds are lactose intolerant and become severely dehydrated when they are fed cow milk.
To supplement the nutrient requirements in kittens and cats, pet milk replacers are being adopted by pet owners and animal shelters. Pet milk replacers contain sufficient protein and fat content to mimic the amounts found in cat's milk. Kittens are susceptible to indigestion. Consequently, adequate amounts of probiotics and prebiotics are added to pet milk replacers. These ingredients promote the growth of good bacteria in the kitten's intestine, protecting it from gastrointestinal problems.
Vitamins and minerals, including vitamins A, D3, E, and B12, are found in pet milk replacers, which is a key factor influencing cat parents to incorporate pet milk replacers in feed.
Prominent Drivers of the Pet Milk Replacers Market
Rising Awareness of Pet Nutrition - Growing consumer awareness of the importance of proper nutrition for pets, particularly young ones, is boosting demand for specialized milk replacers.
Advances in Product Formulations - Innovations such as the addition of probiotics, omega-3 fatty acids, and colostrum to milk replacers enhance their nutritional value, appealing to health-conscious pet owners.
E-commerce Growth - The expansion of online platforms, such as Amazon and Chewy, makes it easier for consumers to access and compare milk replacer products, driving market growth.
Veterinary Recommendations - Increasing involvement of veterinarians in neonatal pet care boosts the demand for medicated and specialty milk replacers, prescribed for malnutrition or health issues.
Rising Disposable Income - Higher disposable incomes, especially in emerging markets, allow pet owners to invest in premium milk replacers for their pets.
Focus on Functional Ingredients - The inclusion of functional additives like probiotics, DHA, and colostrum in milk replacers appeals to consumers looking to address specific health needs of their pets.
Sustainability Trends - The growing consumer preference for eco-friendly, biodegradable, and recyclable packaging is pushing manufacturers to adopt more sustainable practices.
Technological Advancements in Pet Nutrition - Increased adoption of precision feeding and personalized nutrition technology encourages the development of tailored milk replacer formulations.
Increase in Breeder and Shelter Demand - Animal breeders and shelters require milk replacers to ensure the health of orphaned or undernourished animals, driving significant demand in these sectors.
Regulatory Standards for Pet Nutrition - Stricter regulations regarding pet nutrition and product safety are increasing consumer confidence in high-quality milk replacers.
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Challenges Faced by the Pet Milk Replacers Market
High Competition Among Manufacturers - The market is highly competitive, with numerous players vying for market share, making it difficult for smaller brands to establish themselves.
Cost of Premium Products - The growing demand for high-quality, specialized milk replacers (e.g., those with probiotics or omega-3s) raises production costs, potentially limiting affordability for some consumers.
Price Sensitivity in Emerging Markets - In regions with lower disposable income, such as parts of Latin America and Asia, price sensitivity may hinder the adoption of premium milk replacers.
Regulatory Challenges - Varying regulations across regions regarding pet nutrition and product safety can complicate market entry and product development for global brands.
Lack of Consumer Awareness in Rural Areas - While urban pet owners are increasingly aware of the need for milk replacers, rural areas may still lack education on the benefits and availability of these products.
Supply Chain Disruptions - The global supply chain for raw materials (such as specific milk powders and functional ingredients) can be disrupted by factors like geopolitical tensions or natural disasters, affecting product availability.
Limited Distribution Channels in Developing Regions - In some developing regions, distribution infrastructure for milk replacers is underdeveloped, limiting the market's reach and accessibility.
Adoption of New Ingredients - The use of functional ingredients like probiotics or omega-3s may face resistance from consumers who are unfamiliar with or distrust such additives in pet food.
Packaging and Sustainability Issues - Although sustainability is a growing trend, the increased cost of eco-friendly packaging may impact profit margins, particularly for smaller manufacturers.
Counterfeit and Substandard Products - The rise of counterfeit and low-quality milk replacers in some markets poses a significant challenge, as these products can damage brand reputation and consumer trust.
Competitive Landscape of the Pet Milk Replacers Market
Royal Canin, part of Mars, Inc., is a global leader in pet nutrition, known for its scientifically formulated milk replacers tailored to the specific needs of puppies and kittens.
Beaphar, a top pet care brand in Europe, offers a wide range of premium, cost-effective milk replacers rich in essential vitamins and minerals, trusted by European pet owners for their quality and affordability.
Trouw Nutrition, a division of Nutreco, specializes in high-tech animal nutrition, offering research-driven milk replacers for young pets. With a global reach, it leverages Nutreco's network to distribute products worldwide.
Milk Products LLC, based in the U.S., is an innovator in pet milk replacers, focusing on scientifically formulated products for puppies and kittens. It is a key player in North America, with strong ties to veterinary clinics.
Leading Brands
-
Tier 1 Companies
PetAg
Royal Canin
Cargill
Manna Pro
Land O'Lakes
Archer Daniels Midland (ADM)
-
Tier 2 Companies
Sav-A-Caf
Calva Products LLC
Grober Nutrition
Beaphar
Vetoquinol
Gimborn
Schils BV
Veanavite
Nutri-Vet
Milk Products LLC
Volac International
-
Tier 3 Companies
Small Pet Select
LIFELINE Nutrition Solutions
Pet's Choice Pharmaceuticals
VetOne
Henry Schein Animal Health
AgriLabs
Happy Jack
Interchemie
Trouw Nutrition
TechMix
Kruse's Perfection
VetriScience Laboratories
Bio-Vet
Others
Access the Full Report Pet Milk Replacers MarketTrends and Projections Now :
https://www.futuremarketinsights.com/reports/pet-milk-replacers-market
Key Segments of the Report
By Product Type:
Medicated Milk Replacers
Non-Medicated Milk Replacers
By Pet Type:
-
Dogs
Puppies
Adult dogs
Senior dogs
-
Cats
Kittens
Adult cats
Senior cats
-
Other pets
Birds
Fish
Small mammals
By Form:
Powder Milk Replacers
Liquid Milk Replacers
By Nutritional Content:
Protein-Enriched
Fortified with Vitamins and Minerals
Probiotic and Digestive Health Formulas
By Distribution Channel:
-
Retail
Pet specialty stores
Supermarkets
Online retailers
Veterinary clinics
Direct-to-consumer
-
B2B
Pet food manufacturers
Private label producers
Contract manufacturers
Bulk suppliers
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and Middle East & Africa.
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
Explore FMI's related ongoing Coverage in Food and Beverage Domain:
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The dehydrated pet food market size is valued at USD 8.9 billion in 2023 and is expected to reach USD 14.2 billion by 2033, growing at a CAGR of 5%.
The grain-free pet food sector is expected to be valued at USD 49.1 billion in 2024 and reach USD 80.5 billion by 2034, growing at a CAGR of 6.4%.
The wet pet food market size is estimated to be valued at USD 22.6 billion in 2023 and is projected to grow at a CAGR of 5.5%, reaching USD 37.7 billion by 2033.
The pet food microalgae market value is expected to reach USD 24 million by 2023 and is projected to grow to USD 38.3 million by 2033, expanding at a CAGR of 5%.
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