Looking for the PERFECT GIFT this holiday season? Make sure it’s purpose-driven.
88% of Gen Zers say it’s important that the gifts they receive are purpose-driven over “trendy”, according to new research.
The survey revealed that receiving green and environmentally friendly gifts is most important, followed by gifts that are clean and free of harmful ingredients. 70% of teens aged 14-18 prefer to receive a gift that is “gentle on the environment.”
When it comes to purpose, 142 respondents were asked which sustainable product attributes were valued most when describing gifts.
- Environmentally friendly topped the list (54%)
- Clean/Made Using Safe Ingredients (22%)
- Locally Sourced (12%)
- Made Paying Fair Wages (8%)
- Animal Cruelty Free (4%).
“Gift recipients want products with impact”, says Mollie Hughes, CEO of Softly. “We heard loud and clear that trendy gifts are simply not valued as much.”
The survey was conducted by Softly, a Personal Sustainable Shopping Assistant that makes it easy for online shoppers to find sustainable and purpose-driven products. The no-cost Softly plug-in suggests Sustainable Swaps, based on a wide array of customizable product attributes, while shopping online.
“It takes a lot of time to research and find products based on what is specifically important to an individual, which is why we developed Softly,” says Kathryn Decker, Softly COO. “Whether you are concerned about the environmental impact of your purchases, need to avoid certain ingredients, or want to support social responsibility, we make it easy to find products made with the characteristics important to you.”