As filed with the Securities and Exchange Commission on November 24, 2003


                                                     Registration No. 333-106659

--------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                 AMENDMENT NO. 3
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                                 --------------



                                                                    
AMERICAN FINANCIAL GROUP, INC.                    OHIO                              31-1544320
 (Exact Name of Registrant as         (State or Other Jurisdiction        (I.R.S. Employer Identification
   Specified in Its Charter)               of Incorporation or                        Number)
                                              Organization)



                             ONE EAST FOURTH STREET
                             CINCINNATI, OHIO 45202
                                 (513) 579-2121
          (Address, Including Zip Code, and Telephone Number, Including
             Area Code, of Registrants' Principal Executive Offices)

                                  ------------


                             JAMES C. KENNEDY, ESQ.
              VICE PRESIDENT, DEPUTY GENERAL COUNSEL AND SECRETARY
                         AMERICAN FINANCIAL GROUP, INC.
                             ONE EAST FOURTH STREET
                             CINCINNATI, OHIO 45202
                                 (513) 579-2538
                            FACSIMILE: (513) 579-0108
            (Name, Address, Including Zip Code, and Telephone Number,
                   Including Area Code, of Agent For Service)


                                 WITH COPIES TO:
                               MARK A. WEISS, ESQ.
                       KEATING, MUETHING & KLEKAMP, P.L.L.
                              1400 PROVIDENT TOWER
                             ONE EAST FOURTH STREET
                             CINCINNATI, OHIO 45202
                                 (513) 579-6599
                            FACSIMILE: (513) 579-6956

APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: From time to
time after the effective date of this Registration Statement as determined by
market conditions and other factors.



If the only securities being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 of the Securities Act of 1933,
other than securities offered only in connection with dividend or interest
reinvestment plans, please check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

THE REGISTRANTS HEREBY AMEND THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANTS SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE
SECURITIES ACT OF 1933, OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.







PROSPECTUS


                      [AMERICAN FINANCIAL GROUP INC. LOGO]


                       $511,015,000 BALANCE AT MATURITY OF
                        SENIOR CONVERTIBLE NOTES DUE 2033


                               5,877,490 SHARES OF
                                  COMMON STOCK

         This prospectus relates to $511,015,000 balance at maturity of Senior
Convertible Notes due 2033 of American Financial Group, Inc. which was sold by
American Financial Group during June 2003. The notes may be sold from time to
time by or on behalf of the selling securityholders named in this prospectus or
in supplements to this prospectus.

         This prospectus also relates to 5,877,490 shares of American Financial
Group common stock issuable upon conversion of the notes held by selling
securityholders, plus such additional indeterminate number of shares as may
become issuable upon conversion of the notes by reason of adjustment to the
conversion price in certain circumstances.

         INVESTING IN THE NOTES INVOLVES RISKS, SEE "RISK FACTORS" BEGINNING ON
PAGE 11.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or determined if this
prospectus is truthful or complete. Any representation to the contrary is a
criminal offense.


                The date of this prospectus is November 24, 2003




                                TABLE OF CONTENTS




                                                                                                   Page
                                                                                                   ----
                                                                                                
WHERE YOU CAN FIND MORE INFORMATION....................................................              1
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE........................................              2
SUMMARY................................................................................              4
RISK FACTORS...........................................................................             11
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS......................................             19
USE OF PROCEEDS........................................................................             22
PRICE RANGE AND DIVIDEND HISTORY OF OUR COMMON STOCK...................................             22
UNAUDITED PRO FORMA FINANCIAL INFORMATION..............................................             23
DESCRIPTION OF NOTES...................................................................             27
DESCRIPTION OF OUR OTHER HOLDING COMPANY INDEBTEDNESS..................................             47
DESCRIPTION OF OUR CAPITAL STOCK.......................................................             48
MATERIAL UNITED STATES FEDERAL INCOME TAX CONSEQUENCES.................................             49
ERISA MATTERS..........................................................................             55
SELLING SECURITYHOLDERS................................................................             56
PLAN OF DISTRIBUTION...................................................................             59
LEGAL MATTERS..........................................................................             67
EXPERTS................................................................................             67



         You should rely only on the information contained or incorporated by
reference in this prospectus. We have not authorized any person to provide you
with different information. If anyone provides you with different or
inconsistent information, you should not rely on it. We are not making an offer
to sell these securities in any jurisdiction where the offer or sale is not
permitted. You should assume that the information appearing in this prospectus
or any other documents incorporated by reference is accurate only as of the date
on the front cover of the applicable document. Our business, financial
condition, results of operations and prospects may have changed since that date.

         This prospectus summarizes certain documents and other information and
we refer you to them for a more complete understanding of what we discuss in
this prospectus. In making an investment decision, you should rely on your own
examination of our company and the terms of this offering and the notes,
including the merits and risks involved.

         We are not making any representation to any purchaser of the notes
regarding the legality of an investment in the notes by such purchaser. You
should not consider any information in this prospectus to be legal, business or
tax advice. You should consult your own attorney, business advisor and tax
advisor for legal, business and tax advice regarding an investment in the notes.


         References in this prospectus to "AFG, " "we," "us" and "our" refer to
American Financial Group, Inc., an insurance holding company incorporated in
Ohio, and its subsidiaries, unless the context otherwise requires.


                       WHERE YOU CAN FIND MORE INFORMATION


         We are subject to the information and reporting requirements of the
Securities Exchange Act of 1934, under which we file annual, quarterly and
special reports, proxy statements and other information with the Securities and
Exchange Commission. You may read and copy this information at the following
location of the Securities and Exchange Commission:


                                      -1-



                             Public Reference Room
                       450 Fifth Street, N.W., Room 1024
                             Washington, D.C. 20549


         You may also obtain copies of this information by mail from the Public
Reference Section of the Securities and Exchange Commission, 450 Fifth Street,
N.W., Room 1024, Washington, DC 20549, at prescribed rates. Please call the
Securities and Exchange Commission at (800) 732-0330 for further information
about the Public Reference Room.

         The Securities and Exchange Commission also maintains an internet
website that contains reports, proxy statements and other information about
issuers that file electronically with the Securities and Exchange Commission.
The address of that site is www.sec.gov. SEC filings may also be accessed free
of charge through our Internet site at: www.amfnl.com.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         We are "incorporating by reference" into this prospectus certain
information that we file with the Securities and Exchange Commission, which
means that we are disclosing important information to you by referring you to
those documents. The information incorporated by reference is deemed to be part
of this prospectus, except for any information superseded by information
contained directly in this prospectus. This prospectus incorporates by reference
the documents set forth below that we have previously filed with the Securities
and Exchange Commission. These documents contain important information about us
and our finances.





   AFG SEC FILINGS (FILE NO. 1-13653)                                           PERIOD
   ----------------------------------                                           ------
                                                      
Annual Report on Form 10-K, as amended                   Year Ended December 31, 2002
Quarterly Report on Form 10-Q, as amended                Quarters Ended March 31, 2003, June 30, 2003 and September
                                                         30, 2003

Current Reports on Form 8-K                              Dated February 19, 2003, May 1, 2003, May 27, 2003,
                                                         July 7, 2003, July 31, 2003, October 7, 2003, October
                                                         29, 2003 and November 20, 2003







         All documents that we file with the Securities and Exchange Commission
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act
from the date of this prospectus to the end of the offering of the notes under
this document shall also be deemed to be incorporated herein by reference. Any
statement contained in this prospectus or in a document incorporated or deemed
to be incorporated by reference into this prospectus will be deemed to be
modified or superseded for purposes of this prospectus to the extent that a
statement contained in this prospectus or any other subsequently filed document
that is deemed to be incorporated by reference into this prospectus modifies or
supersedes the statement. Any statement so modified or superseded will not be
deemed, except as so modified or superseded, to constitute a part of this
prospectus.


         You may request a copy of these filings, at no cost, by writing or
calling us at the following address or telephone number:


                                James C. Kennedy
              Vice President, Deputy General Counsel and Secretary
                         American Financial Group, Inc.
                             One East Fourth Street
                             Cincinnati, Ohio 45202


                                      -2-


                                 (513) 579-2538

         Exhibits to the filings will not be sent, however, unless those
exhibits have specifically been incorporated by reference in this prospectus.

         Information contained on our website, other than the documents filed
with the SEC which are specifically incorporated by reference as listed above,
is not intended to be incorporated by reference in this prospectus and you
should not consider that information a part of this prospectus.

                                      -3-


                                     SUMMARY

         The following summary is qualified in its entirety by the more detailed
information included elsewhere or incorporated by reference in this prospectus.
Because this is a summary, it may not contain all the information that may be
important to you. You should read the entire prospectus, as well as the
information incorporated by reference, before making an investment decision.

                                    OVERVIEW

         We are a holding company which, through subsidiaries, is engaged
primarily in property and casualty insurance, focusing on specialized commercial
products for businesses, and in the sale of retirement annuities, life, and
supplemental health insurance products. We were incorporated as an Ohio
corporation in 1997 for the purpose of merging predecessor holding companies
which had originated in 1955. Our insurance subsidiaries have been operating as
far back as the 1800's. Our address is One East Fourth Street, Cincinnati, Ohio
45202; our phone number is (513) 579-2121. SEC filings, news releases and other
information may be accessed free of charge through our Internet site at:
www.amfnl.com.

         Over the years, we and our predecessors have owned, operated, and
invested in businesses in a variety of industries and geographic areas,
culminating in today's group of insurance companies. Generally, our interests
have been in the following areas: insurance, savings and loan, leasing, banking,
real estate, communications/entertainment and food distribution. A small number
of opportunistic investments have been made in troubled and other undervalued
assets.

                                      -4-


                                  THE OFFERING

Notes Offered....................   $511,015,000 aggregate principal amount at
                                    maturity of senior convertible notes due
                                    2033. Each note has a principal amount at
                                    maturity of $1,000 and was originally issued
                                    at a price of $371.53 per note (37.153% of
                                    the principal at maturity).

Maturity Date....................   June 2, 2033

Cash Interest....................   1.4861% per year on the principal amount at
                                    maturity (which equals 4% of the issue price
                                    of the notes), payable semiannually in
                                    arrears in cash on June 2 and December 2 of
                                    each year, beginning December 2, 2003, until
                                    June 2, 2008.

Contingent Cash Interest.........   We will pay contingent cash interest to
                                    holders of the notes during any six-month
                                    period from June 3 to December 2 and from
                                    December 3 to June 2, commencing June 3,
                                    2008, if the average market price of a note
                                    for the Applicable Five Trading Day Period
                                    equals 120% or more of the sum of the issue
                                    price and accrued original issue discount
                                    for a note to the day immediately preceding
                                    the relevant six-month period. "Applicable
                                    Five Trading Day Period" means the five
                                    trading days ending on the third trading day
                                    immediately preceding the relevant six-month
                                    period.

                                    The contingent cash interest payable per
                                    note in respect of any six-month period will
                                    be equal to a per annum rate of 1.25% of the
                                    average market price of a note for the
                                    Applicable Five Trading Day Period.

                                    Contingent cash interest, if any, will
                                    accrue and be payable to holders of notes as
                                    of the fifteenth day preceding the last day
                                    of the relevant six-month period. Such
                                    payments will be paid on the last day of the
                                    relevant six-month period. Original issue
                                    discount will continue to accrue at the
                                    yield to maturity whether or not contingent
                                    cash interest is paid.

Yield-to-Maturity of Notes.......   4.00% per year, computed on a semiannual
                                    bond equivalent basis and calculated from
                                    June 2, 2003, excluding any contingent cash
                                    interest.

Original Issue Discount..........   We are offering our notes at an issue price
                                    significantly below the principal amount at
                                    maturity of the notes. As a result, the
                                    notes will be treated as issued with
                                    original issue discount, which for non-tax

                                      -5-


                                    purposes will accrue daily at a rate of
                                    4.00% per year beginning on June 2, 2008,
                                    calculated on a semiannual bond equivalent
                                    basis using a 360-day year comprised of
                                    twelve 30-day months.

Tax Original Issue Discount......   In addition, the notes are debt instruments
                                    subject to the United States federal income
                                    tax contingent payment debt regulations. You
                                    should be aware that, even if we do not pay
                                    any contingent cash interest on the notes,
                                    you will be required to include imputed
                                    interest in your gross income for United
                                    States federal income tax purposes. For
                                    United States federal income tax purposes,
                                    interest, also referred to as tax original
                                    issue discount, accrues from June 2, 2003,
                                    at a constant rate of 9.265% per year,
                                    calculated on a semiannual bond equivalent
                                    basis, which represents the estimated yield
                                    that a comparable non-contingent,
                                    nonconvertible, fixed-rate debt instrument
                                    with terms and conditions otherwise similar
                                    to the notes would be likely to have if
                                    offered by AFG. United States Holders will
                                    be required to include tax original issue
                                    discount (including the portion of the tax
                                    original issue discount represented by cash
                                    interest payments) in their gross income as
                                    it accrues regardless of their method of tax
                                    accounting. The rate at which the tax
                                    original issue discount will accrue for
                                    United States federal income tax purposes
                                    will exceed payments of cash interest and
                                    will exceed the stated yield of 4.00% for
                                    accrued original issue discount.

                                    You also will recognize gain or loss on the
                                    sale, purchase by us at your option,
                                    exchange, conversion or redemption of a note
                                    in an amount equal to the difference between
                                    the amount realized on the sale, purchase by
                                    us at your option, exchange, conversion or
                                    redemption, including the fair market value
                                    of any common stock received upon conversion
                                    or otherwise, and your adjusted tax basis in
                                    the note. Any gain recognized by you on the
                                    sale, purchase by us at your option,
                                    exchange, conversion or redemption of a note
                                    generally will be ordinary interest income;
                                    any loss will be ordinary loss to the extent
                                    of the interest previously included in
                                    income, and thereafter, capital loss. See
                                    "Material United States Federal Income Tax
                                    Consequences."

Conversion Rights................   For each $1,000 principal amount of notes
                                    surrendered for conversion, if the
                                    conditions for conversion are satisfied, you
                                    will receive 11.5016 shares of our common
                                    stock. In lieu of delivering

                                      -6-


                                    shares of our common stock upon conversion
                                    of all or any portion of the notes, we may
                                    elect to pay holders surrendering notes cash
                                    or a combination of cash and shares of our
                                    common stock for the notes surrendered. If
                                    we elect to pay holders cash for their
                                    notes, the payment will be based on the
                                    average sale price of our common stock for
                                    the five consecutive trading days
                                    immediately following either:

                                    -   the date of our notice of our election
                                        to deliver cash, which we must give
                                        within two business days after receiving
                                        a conversion notice, unless we have
                                        earlier given notice of redemption as
                                        described in this prospectus; or

                                    -   the conversion date, if we have given
                                        notice of redemption specifying that we
                                        intend to deliver cash upon conversion
                                        thereafter.

                                    The conversion rate may be adjusted for
                                    certain reasons, but will not be adjusted
                                    for accrued original issue discount, accrued
                                    cash interest or any contingent cash
                                    interest. Upon conversion, a holder will not
                                    receive any cash payment representing
                                    accrued original issue discount, accrued
                                    cash interest or contingent cash interest.
                                    Instead, accrued original issue discount,
                                    accrued cash interest or contingent cash
                                    interest will be deemed paid by the shares
                                    of common stock received by the holder on
                                    conversion.

                                    If, as of the last day of any calendar
                                    quarter beginning with the quarter ending
                                    September 30, 2003, the closing sale price
                                    of our common stock for at least 20 trading
                                    days in a period of 30 consecutive trading
                                    days ending on the last trading day of such
                                    quarter is more than 120% of the accreted
                                    conversion price per share of common stock
                                    on the last day of such quarter, then on any
                                    business day during the following calendar
                                    quarter holders may surrender notes for
                                    conversion into shares of common stock. The
                                    accreted conversion price per share as of
                                    any day will equal the sum of the issue
                                    price of the note plus the accrued original
                                    issue discount divided by the number of
                                    shares issuable upon conversion of a note
                                    subject to any adjustments to the conversion
                                    rate through that day.

                                    Holders may also surrender notes for
                                    conversion during any period in which the
                                    credit rating assigned

                                      -7-


                                    to the notes is Ba3 or lower by Moody's
                                    Investors Service, Inc. ("Moody's") or BB or
                                    lower by Standard & Poor's Credit Market
                                    Services, a division of the McGraw-Hill
                                    Companies ("Standard & Poor's"), the notes
                                    are no longer rated by either or both of
                                    Moody's or Standard & Poor's, or the credit
                                    rating assigned to the notes has been
                                    suspended or withdrawn by either Moody's or
                                    Standard & Poor's.

                                    Notes or portions of notes in integral
                                    multiples of $1,000 principal amount at
                                    maturity called for redemption may be
                                    surrendered for conversion until the close
                                    of business on the second business day prior
                                    to the redemption date. In addition, if we
                                    make a significant distribution to our
                                    stockholders or if we are a party to certain
                                    consolidations, mergers or binding share
                                    exchanges, notes may be surrendered for
                                    conversion, as provided in "Description of
                                    Notes -- Conversion Rights." The ability to
                                    surrender notes for conversion will expire
                                    at the close of business on June 2, 2033.

Redemption of Notes at Our
Option...........................   We may redeem for cash all or a portion of
                                    the notes at any time after June 1, 2008, at
                                    redemption prices set forth in this
                                    prospectus. See "Description of Notes --
                                    Redemption of Notes at Our Option."

Purchase of the Notes by AFG
at the Option of the Holder......   Holders may require us to purchase all or a
                                    portion of their notes on each of the
                                    following dates at the following prices,
                                    plus accrued and unpaid cash interest, if
                                    any, to the purchase date:

                                    -   on June 2, 2008 at a price of $371.53
                                        per note;

                                    -   on June 2, 2013 at a price of $452.89
                                        per note;

                                    -   on June 2, 2018 at a price of $552.07
                                        per note;

                                    -   on June 2, 2023 at a price of $672.97
                                        per note; and

                                    -   on June 2, 2028 at a price of $820.35
                                        per note.

                                    We may pay the purchase price in cash or
                                    shares of our common stock or in a
                                    combination of cash and shares of our common
                                    stock. If we elect to pay the purchase
                                    price, in whole or in part, in shares of our
                                    common stock, the number of shares we
                                    deliver will be equal to the portion of the
                                    purchase price to be paid

                                      -8-


                                    in common stock divided by the market price
                                    of a share of common stock. If we elect to
                                    pay all or part of the purchase price in
                                    shares of our common stock, we will notify
                                    holders not less than 20 business days
                                    before the applicable purchase date,
                                    specifying the percentages of cash and
                                    common stock.

Change in Control................   Upon a change in control, as defined herein,
                                    of AFG before June 3, 2008, the holders may
                                    require us to purchase for cash all or a
                                    portion of their notes at a price equal to
                                    the sum of the issue price plus accrued
                                    original issue discount and accrued and
                                    unpaid cash interest, if any, to the date of
                                    purchase.

Ranking..........................   The notes are senior unsecured obligations
                                    of AFG and rank equal in right of payment to
                                    all of our other senior unsecured
                                    indebtedness. The notes are effectively
                                    subordinated to any future secured
                                    indebtedness as to the assets securing such
                                    indebtedness.


                                    In addition, we are structured as a holding
                                    company, and we conduct most of our business
                                    operations through our subsidiaries. The
                                    notes are effectively subordinated to all
                                    existing and future indebtedness and other
                                    liabilities and commitments of our
                                    subsidiaries.



                                    As of September 30, 2003, we had an
                                    aggregate of $566.4 million of senior
                                    unsecured indebtedness outstanding, $8.3
                                    million in miscellaneous notes payable
                                    outstanding, and no secured indebtedness
                                    outstanding. We have a total of $280 million
                                    available under our multi-bank credit line.






                                    As of September 30, 2003, our subsidiaries
                                    had an aggregate of approximately $240.7
                                    million of long term indebtedness
                                    outstanding. Our subsidiaries also have
                                    liabilities associated with insurance
                                    policies issued by the subsidiaries,
                                    reinsurance obligations and other trade
                                    payables and expenses.


Use of Proceeds..................   The selling securityholders will receive all
                                    of the net proceeds from the sale of the
                                    notes or the shares of common stock sold
                                    under this prospectus. We will not receive
                                    any of the proceeds from sales by the
                                    selling securityholders of the notes or the
                                    underlying common stock.

                                      -9-





Sinking Fund.....................   None.

DTC Eligibility..................   The notes were issued in fully registered
                                    book-entry form and are represented by one
                                    or more permanent global notes without
                                    coupons. Global notes were deposited with a
                                    custodian for and registered in the name of
                                    a nominee of The Depository Trust Company in
                                    New York, New York. Beneficial interests in
                                    global notes will be shown on, and transfers
                                    thereof will be effected only through,
                                    records maintained by DTC and its direct and
                                    indirect participants, and your interest in
                                    any global note may not be exchanged for
                                    certificated notes, except in limited
                                    circumstances described herein. See
                                    "Description of Notes -- Book-Entry System."

NYSE symbol for our
   Common Stock..................   Our common stock is listed on the New York
                                    Stock Exchange under the symbol "AFG."

Risk Factors.....................   See "Risk Factors" beginning on page 11 of
                                    this prospectus and the other information in
                                    this prospectus for a discussion of factors
                                    you should consider carefully before
                                    deciding to invest in the notes.

                                      -10-


                                  RISK FACTORS

         You should carefully consider the following risks, as well as the other
information contained in this prospectus, before investing in the notes. If any
of the following risks actually occur, our business could be harmed. You should
refer to the other information set forth in this prospectus and our consolidated
financial statements and the related notes incorporated by reference herein.

                          RISKS RELATED TO OUR BUSINESS

INTENSE COMPETITION COULD ADVERSELY AFFECT OUR PROFITABILITY.

         The specialty insurance business is highly competitive and, except for
regulatory considerations, there are relatively few barriers to entry. We
compete with other individual insurers, state funds and insurance groups of
varying sizes, some of which are mutual insurance companies possessing
competitive advantages in that all their profits inure to their policyholders.
We also compete with self-insurance plans, captive programs and risk retention
groups. In some or all of our specialty lines, we compete with American
International Group Inc., Chubb Corp., W.R. Berkley Corp., CNA Financial Corp.,
Philadelphia Consolidated Holdings Corp., Markel Corp. and St. Paul Companies
Inc. Because of the specialty nature of these coverages, competition is based
primarily on service to policyholders and agents, specific characteristics of
products offered and reputation for claims handling. Price, commissions and
profit sharing terms are also important factors. Some of our competitors have
more capital and greater resources than we have, and may offer a broader range
of products and lower prices than we offer.

OUR RESULTS MAY FLUCTUATE AS A RESULT OF CYCLICAL CHANGES IN THE SPECIALTY
INSURANCE INDUSTRY.

         The underwriting profitability of the property and casualty insurance
industry has been historically cyclical in nature. During periods when excess
capital has been available, there has generally been increased price competition
among insurers, often resulting in inadequately priced products and underwriting
losses. Prolonged periods of underwriting losses tend to force some insurers to
withdraw from the markets, decreasing available capital.

         Excess capital and intense premium rate competition caused a cyclical
downturn which began in the late 1980's and continued into 2000. Inadequate
pricing during much of this period led to a significant inadequacy in carried
loss reserves. In addition, the rise in asbestos and environmental liabilities,
loss-cost inflation, catastrophe losses, unpredictable jury awards, losses
related to September 11, declining equity markets and lower interest rates have
all contributed toward capital shortages which exist in many sectors today,
including many of the specialty lines. This decrease in capital has allowed
insurers to increase premium rates over the last couple years to more
appropriate levels.

         The trend of our underwriting results typically follows that of the
industry. The statutory combined ratios of our property and casualty business
were as follows:



 2002                2001              2000               1999              1998
 ----                ----              ----               ----              ----
                                                               
101.6%              109.7%            108.8%             103.7%            111.1%


         Other major factors contributing to fluctuations in our results include
significant losses related to asbestos liabilities (1998, 2001 and 2002) and
losses related to the terrorist attack on September 11, 2001. The improvement in
underwriting results beginning in 2002 reflects the rise or hardening of prices
in what is believed to be an upturn in the underwriting cycle for us and the
industry. However, should

                                      -11-


capacity increase and price competition intensify, the cycle would reverse and
negatively impact our revenues and operating results.

WE RELY UPON INDEPENDENT AGENTS TO WRITE OUR INSURANCE POLICIES, AND IF WE ARE
NOT ABLE TO ATTRACT AND RETAIN INDEPENDENT AGENTS, OUR REVENUES COULD BE
NEGATIVELY AFFECTED.

         Our reliance on the independent agency market makes us vulnerable to a
reduction in the amount of business written by agents. Many of our competitors,
like us, rely significantly on the independent agency market. Accordingly, we
must compete with other insurance carriers for independent agents' business.
Some of our competitors offer a wider variety of products, lower price for
insurance coverage or higher commissions. While we believe that the products,
pricing, commissions and services we offer are competitive, we may not be able
to continue to attract and retain independent agents to sell our products, in
which case, our revenues could be negatively affected.

WE ARE SUBJECT TO COMPREHENSIVE REGULATION, AND OUR ABILITY TO EARN PROFITS MAY
BE RESTRICTED BY THESE REGULATIONS.

         We are subject to comprehensive regulation by government agencies in
the states where our insurance company subsidiaries are domiciled and where
these subsidiaries issue policies and handle claims, and we must obtain prior
approval for certain corporate actions. The regulations may have the effect of
limiting our liquidity and may adversely affect our results of operations. We
must comply with regulations involving:

         -        transferring cash to the parent company of insurance companies
                  through the payment of dividends;

         -        the acquisition or disposition of an insurance company or of
                  any company controlling an insurance company;

         -        approval or filing of premium rates and policy forms;

         -        involuntary assignments of high-risk policies, participation
                  in reinsurance facilities and underwriting associations,
                  assessments and other governmental charges;

         -        minimum amounts of capital and surplus that must be
                  maintained;

         -        limitations on types and amounts of investments;

         -        limitation of the right to cancel or non-renew policies;

         -        regulation of the right to withdraw from markets or terminate
                  involvement with agencies;

         -        licensing of insurers and agents;

         -        reporting with respect to financial condition; and

         -        transactions between an insurance company and any of its
                  affiliates.

                                      -12-


         In addition, state insurance department examiners perform periodic
financial and market conduct examinations of insurance companies. Such
regulation is generally intended for the protection of policyholders rather than
securityholders.

         There can be no assurance that existing insurance-related laws and
regulations will not become more restrictive in the future or that new
restrictive laws will not be enacted and, therefore, it is not possible to
predict the potential effects of these laws and regulations on us. The costs of
compliance or the failure to comply with existing or future regulations could
harm our financial results.

AS A HOLDING COMPANY, WE ARE DEPENDENT ON THE RESULTS OF OPERATIONS OF OUR
INSURANCE COMPANY SUBSIDIARIES TO MEET OUR OBLIGATIONS AND PAY FUTURE DIVIDENDS.

         We are a holding company and a legal entity separate and distinct from
our insurance company subsidiaries. As a holding company without significant
operations of our own, our principal sources of funds are dividends and other
distributions from our insurance company subsidiaries. State insurance laws
limit the ability of our insurance companies to pay dividends and require our
insurance companies to maintain specified levels of statutory capital and
surplus. Some states require that we give notice to the relevant state insurance
commissioner prior to its insurance subsidiaries declaring any dividends and
distributions payable to us. During the notice period, the state insurance
commissioner may disallow all or part of the proposed dividend if it determines
that the insurer's surplus as regards policyholders is not reasonable in
relation to the insurer's liabilities and adequate to meet its financial needs.
In addition, for competitive reasons, our insurance companies need to maintain
financial strength ratings which requires us to sustain capital levels in those
subsidiaries. These restrictions affect the ability of our insurance company
subsidiaries to pay dividends and use their capital in other ways. Our rights to
participate in any distribution of assets of its insurance company subsidiaries
are subject to prior claims of policyholders and creditors (except to the extent
that our rights, if any, as a creditor are recognized). Consequently, our
ability to pay debts, expenses and cash dividends to our shareholders may be
limited.

OUR FAILURE TO MAINTAIN A COMMERCIALLY ACCEPTABLE FINANCIAL STRENGTH RATING
WOULD SIGNIFICANTLY AND NEGATIVELY AFFECT OUR ABILITY TO COMPETE SUCCESSFULLY.

         Financial strength ratings are an important factor in establishing the
competitive position of insurance companies and may be expected to have an
effect on an insurance company's sales. A.M. Best has currently assigned our
insurance company subsidiaries ratings of "A (Excellent)" and "A- (Excellent)".
According to A.M. Best, "A" and "A-" ratings are assigned to insurers which
have, on balance, excellent balance sheet strength, operating performance and
business profile when compared to the standards established by A.M. Best and, in
A.M. Best's opinion, have a strong ability to meet their ongoing obligations to
policyholders. A.M. Best bases its ratings on factors that concern policyholders
and not upon factors concerning investor protection. Such ratings are subject to
change and are not recommendations to buy, sell or hold securities. There can be
no assurance that our rating or future changes to our rating will not affect our
competitive position.

WE MAY BE ADVERSELY IMPACTED BY A CHANGE IN OUR STANDARD & POOR'S OR MOODY'S
RATINGS.

         On May 27, 2003, we were notified by Moody's Investors Service that our
ratings were being placed under review for a possible downgrade. On July 2,
2003, Moody's confirmed our senior debt ratings at their current level but
stated that the outlook for all of our ratings remains negative. Moody's has
stated that its review for a possible downgrade was initiated due to Moody's
continued concerns about our holding company liquidity profile.

                                      -13-


         We are rated by Standard & Poor's and Moody's, both independent
corporate credit rating agencies. The notes and AFG's other senior indebtedness
are currently rated BBB by Standard & Poors and Baa3 by Moody's. Securities
ratings are subject to revision or withdrawal at any time by the assigning
rating organization. A security rating is not a recommendation to buy, sell or
hold securities. An unfavorable change in either of these ratings could make it
more expensive for us to access capital markets and may increase the interest
rate charged to us under our current multi-bank credit line. We can give no
assurance that we will maintain our current Standard & Poor's or Moody's
ratings.

WE ARE A PARTY TO LITIGATION WHICH, IF DECIDED ADVERSELY TO US, COULD IMPACT OUR
FINANCIAL RESULTS.

         We and our subsidiaries are named as defendants in a number of
lawsuits. Litigation, by its very nature, is unpredictable and the outcome of
these cases is uncertain. Further, we are unable to predict the precise nature
of the relief that may be sought or granted in any lawsuits or the effect that
pending or future cases may have on our business, operations, profitability or
financial condition.

LEGAL PRECEDENTS REGARDING POTENTIAL ASBESTOS LIABILITIES CONTINUE TO EVOLVE,
AND ADVERSE DEVELOPMENTS COULD IMPACT OUR FINANCIAL RESULTS.


         We, our insurance company subsidiaries and American Premier
Underwriters, Inc. are parties to litigation and receive claims asserting
alleged injuries and damages from asbestos and other hazardous and toxic
substances and workplace hazards and have established loss accruals for such
potential liabilities. The ultimate loss for these claims may vary materially
from amounts currently recorded as the conditions surrounding resolution of
these claims continue to change. We are unable to predict the precise nature of
the relief that may be granted in any lawsuits or the effect that future cases
may have on our business, operations, profitability or financial condition. In
2002 and 2001, we increased property and casualty reserves relating to prior
year's asbestos and environmental claims by $49 million and $108 million,
respectively. As of September 30, 2003, the aggregate net reserves held by our
insurance company subsidiaries for asbestos claims was $284 million and for
other environmental and mass tort claims was $151 million.


WE ARE SUBJECT TO ENVIRONMENTAL CLAIMS THAT MAY IMPACT OUR FINANCIAL RESULTS.


         American Premier Underwriters, Inc. is a party or named as a
potentially responsible party in a number of proceedings and claims by
regulatory agencies and private parties under various environmental protection
laws, including the Comprehensive Environmental Response, Compensation and
Liability Act (CERCLA), seeking to impose responsibility on American Premier for
hazardous waste remediation costs at certain railroad sites formerly owned by
its predecessor, Penn Central Transportation Company, and at certain other sites
where hazardous waste allegedly generated by Penn Central's railroad operations
and American Premier's former manufacturing operations is present. As of
September 30, 2003, American Premier had $22 million reserved for these
environmental claims. It is difficult to estimate American Premier's liability
for remediation costs at these sites for a number of reasons, including the
number and financial resources of other potentially responsible parties involved
at a given site, the varying availability of evidence by which to allocate
responsibility among such parties, the wide range of costs for possible
remediation alternatives, changing technology and the period of time over which
these matters develop.


OUR PROPERTY AND CASUALTY RESERVES MAY BE INADEQUATE, WHICH COULD SIGNIFICANTLY
AFFECT OUR FINANCIAL RESULTS.

         We record reserve liabilities for the estimated payment of losses and
loss adjustment expenses for both reported and unreported claims. Due to the
inherent uncertainty of estimating reserves, it has been

                                      -14-


necessary in the past, and may continue to be necessary in the future, to revise
estimated liabilities as reflected in our reserves for claims and related
expenses. For example, in 2002, 2001 and 1998, we recorded charges of $171
million, $163 million and $156 million, respectively, to increase reserves
relating to prior accident years and in 2000 and 1999 we recorded reductions of
$60 million and $74 million, respectively, to reserves of prior accident years.
To the extent that reserves are inadequate and are strengthened, the amount of
such increase is treated as a charge to earnings in the period in which the
deficiency is recognized. The historic development of reserves for losses and
loss adjustment expense may not necessarily reflect future trends in the
development of these amounts. Accordingly, it is not appropriate to extrapolate
redundancies or deficiencies based on historical information.

VARIATIONS FROM THE ACTUARIAL ASSUMPTIONS USED TO ESTABLISH CERTAIN ASSETS AND
LIABILITIES IN OUR ANNUITY, LIFE, ACCIDENT AND HEALTH BUSINESS COULD NEGATIVELY
IMPACT AFG'S FINANCIAL RESULTS.

         The earnings on certain products offered by our annuity, life, accident
and health business depend significantly upon the extent to which actual
experience is consistent with the assumptions used in setting reserves and
establishing and amortizing deferred policy acquisition costs ("DPAC"). These
assumptions relate to investment yields (and spreads over fixed annuity
crediting rates), mortality, surrenders and, on some policies, morbidity.
Developing such assumptions is complex and involves information obtained from
company-specific and industry-wide data, as well general economic information.
These assumptions, and therefore our results of operations, could be negatively
impacted by changes in any of the factors listed above. For example, we recorded
a pretax charge of $12.5 million in the second quarter of 2003 due to the
negative effect of lower interest rates on our fixed annuity operations.

ADVERSE SECURITIES MARKET CONDITIONS CAN HAVE SIGNIFICANT AND NEGATIVE EFFECTS
ON OUR INVESTMENT PORTFOLIO.


         Our results of operations depend in part on the performance of our
invested assets. As of September 30, 2003, 92% of our investment portfolio was
invested in fixed maturity securities and 4% in equity securities. Certain risks
are inherent in connection with fixed maturity securities including loss upon
default and price volatility in reaction to changes in interest rates and
general market factors. An increase in interest rates lowers prices on fixed
maturity securities, and any sales we make during a period of increasing
interest rates may result in losses. Conversely, investment income earned from
future investments in fixed maturity securities will decrease if interest rates
decrease.


         We cannot predict at this time whether and the extent to which industry
sectors in which we maintain investments may suffer losses as a result of
potential decreased commercial and economic activity, or how any such decrease
might impact the ability of companies within the affected industry sectors to
pay interest or principal on their securities, or how the value of any
underlying collateral might be affected.

THE CONTINUED THREAT OF TERRORISM AND ONGOING MILITARY AND OTHER ACTIONS MAY
ADVERSELY AFFECT OUR FINANCIAL RESULTS.

         AFG incurred a loss of $25 million related to the terrorist attack on
the World Trade Center in 2001. The continued threat of terrorism, both within
the United States and abroad, and the ongoing military and other actions and
heightened security measures in response to these types of threats, may cause
significant volatility and declines in the equity markets in the United States,
Europe and elsewhere, loss of life, property damage, additional disruptions to
commerce and reduced economic activity. Actual terrorist attacks could cause
losses from insurance claims related to our property and casualty and life
insurance operations with adverse financial consequences. The Terrorism Risk
Insurance Act of 2002

                                      -15-


requires that some coverage for terrorist acts be offered by primary property
insurers such as our insurance subsidiaries and provides Federal assistance for
recovery of claims through 2005. In addition, some of the assets in our
insurance subsidiaries' investment portfolios may be adversely affected by
declines in the capital markets and economic activity caused by the continued
threat of terrorism, ongoing military and other actions and heightened security
measures.

         We can offer no assurances that the threats of future terrorist-like
events in the United States and abroad or military actions by the United States
will not have a material adverse effect on our business, financial condition or
results of operations.

THE INABILITY TO OBTAIN REINSURANCE COULD ADVERSELY IMPACT OUR RESULTS.

         We rely on the use of reinsurance to limit the amount of risk we
retain. The following amounts of gross property and casualty premiums have been
ceded to other insurers: 2002--$1.5 billion (39%); 2001--$938 million (27%); and
2000--$593 million (18%). The availability and cost of reinsurance are subject
to prevailing market conditions which are beyond our control and which may
affect our level of business and profitability. We are also subject to credit
risk with respect to our reinsurers, as the ceding of risk to reinsurers does
not relieve us of our liability to insureds.

                          RISKS RELATED TO THE OFFERING

YOUR RIGHT TO RECEIVE PAYMENTS ON THESE NOTES WILL BE EFFECTIVELY SUBORDINATED
TO THE RIGHTS OF ANY FUTURE SECURED CREDITORS. THE NOTES ALSO WILL BE
EFFECTIVELY SUBORDINATED TO ANY EXISTING AND FUTURE LIABILITIES OF OUR
SUBSIDIARIES.

         The notes represent our unsecured obligations. Accordingly, holders of
any future secured indebtedness will have claims that are superior to your
claims as holders of the notes to the extent of the value of the assets securing
that other indebtedness. In the event of any distribution or payment of our
assets in any foreclosure, dissolution, winding-up, liquidation, reorganization,
or other bankruptcy proceeding, holders of secured indebtedness will have
superior claim to those of our assets that constitute their collateral. In any
of the foregoing events, we cannot assure you that there will be sufficient
assets to pay amounts due on the notes. Holders of the notes will participate
ratably with all holders of our unsecured indebtedness that ranks equally in
right of payment with the notes, and potentially with all of our other general
creditors, based upon the respective amounts owed to each holder or creditor, in
our remaining assets. As a result, holders of notes may receive less, ratably,
than holders of secured indebtedness.

         We and our subsidiaries will be able to incur substantial additional
indebtedness in the future. The terms of the notes do not impose any limitation
on our or our subsidiaries' ability to issue additional debt, including secured
debt. Additional indebtedness may restrict or prohibit the making of
distributions, the payment of dividends or the making of loans by our
subsidiaries to us. We cannot assure you that the agreements governing the
current and future indebtedness of our subsidiaries will permit our subsidiaries
to provide us with sufficient dividends, distributions or loans to fund payments
on the notes when due.

         If we fail to deliver our common stock upon conversion of a note and
thereafter become the subject of bankruptcy proceedings, a holder's claim for
damages arising from our failure could be subordinated to all of our existing
and future obligations.

                                      -16-


WE HAVE MADE ONLY LIMITED COVENANTS IN THE INDENTURE, WHICH MAY NOT PROTECT YOUR
INVESTMENT IF WE EXPERIENCE SIGNIFICANT ADVERSE CHANGES IN OUR FINANCIAL
CONDITION OR RESULTS OF OPERATIONS.

         The indenture governing the notes does not:

         -        require us to maintain any financial ratios or specified
                  levels of net worth, revenues, income, cash flow or liquidity,
                  and therefore, does not protect holders of the notes in the
                  event that we experience significant adverse changes in our
                  financial condition or results of operations;

         -        limit our ability or the ability of any of our subsidiaries to
                  incur additional indebtedness;

         -        restrict our ability or that of our subsidiaries to issue
                  securities that would be senior to the common stock of the
                  subsidiary held by us; or

         -        restrict our ability to pledge our assets or those of our
                  subsidiaries.

Therefore, you should not consider the provisions of these governing instruments
as a significant factor in evaluating whether we will be able to comply with our
obligations under the notes.


WE ARE A HOLDING COMPANY AND MAY NOT HAVE ACCESS TO THE CASH THAT IS NEEDED TO
MAKE PAYMENT ON THE NOTES.



         Substantially all of our operations are conducted through subsidiaries.
As discussed more fully above " - Risks Related to Our Business - As a holding
company, we are dependent on the results of operations of our insurance company
subsidiaries to meet our obligations and pay future dividends," our ability to
make payments on the notes and pay dividends on the common stock that may be
issued upon a conversion of the notes is dependent on the earnings and the
distribution of funds from subsidiaries.


WE MAY NOT HAVE THE ABILITY TO PURCHASE NOTES AT THE OPTION OF THE HOLDERS OR
UPON A CHANGE IN CONTROL OR TO RAISE THE FUNDS NECESSARY TO FINANCE THE
PURCHASES.

         On June 2, 2008, 2013, 2018, 2023 and 2028, holders of the notes may
require us to purchase their notes. However, it is possible that we would not
have sufficient funds at that time to make the required purchase of notes. We
may be required to pay all or a portion of the purchase price in shares of our
common stock, subject to satisfying the conditions in the indenture for making
such payments. If we were unable to satisfy the conditions in the indenture to
use shares of our common stock to pay the purchase price, we could be in default
of our obligations on the notes. In addition, if a holder requires us to
purchase all or a portion of its notes and we elect to deliver shares of our
common stock, and we then become the subject of bankruptcy proceedings, a holder
may not be able to rescind its notice obligating us to purchase all or a portion
of its notes, and a holder's claim may be subordinated to all of our existing
and future obligations.

         In addition, upon the occurrence of certain specific kinds of change in
control events occurring before June 3, 2008, holders may require us to purchase
for cash all or any portion of their notes. However, it is possible that, upon a
change in control, we may not have sufficient funds at that time to make the
required purchase of notes, and we may be unable to raise the necessary funds.

         As described above, we are a holding company and our cash flow depends
on distributions to us from our subsidiaries, which are restricted in the manner
described above. Accordingly, our ability to

                                      -17-


purchase the notes at the option of the holder upon a change in control event
will depend in part on the ability of our subsidiaries to make distributions to
us.


         In addition, the terms of our bank credit facility and any future
indebtedness we incur may also restrict or limit our ability to purchase notes
upon a change in control or if we are otherwise required to purchase notes at
the option of the holder. We must repay outstanding amounts under the bank
credit facility upon a change of control as provided in the facility.
Obligations under the facility are effectively subordinate to obligations under
the notes. As of November 1, 2003, we had no amounts outstanding under our bank
credit facility. If future indebtedness contained such a restriction, we would
have to seek the consent of the lenders or repay those borrowings. If we were
unable to obtain the necessary consent or unable to repay those borrowings, we
would be unable to purchase the notes and, as a result, would be in default
under the notes.














YOU MAY SUFFER ADVERSE FEDERAL INCOME TAX CONSEQUENCES IF THE NOTES ARE DEEMED
NOT TO BE SUBJECT TO CERTAIN TAX REGULATIONS.

         The notes will be treated as indebtedness for United States federal
income tax purposes subject to the special regulations governing contingent
payment debt instruments (which we refer to as the "contingent debt
regulations"). Consequently, the notes will be treated as issued with original
issue discount for United States federal income tax purposes.

         If the contingent debt regulations were determined not to apply, the
amount, timing and character of income, gain or loss in respect of an investment
in the notes may be affected. In particular, a holder might be required to
accrue interest income at a higher or lower rate, might not recognize income,
gain or loss upon conversion of the notes into shares of our common stock and
might recognize capital gain or loss upon a taxable disposition of the notes.

AN ACTIVE TRADING MARKET FOR THE NOTES MAY NOT DEVELOP WHICH MAY MAKE IT
DIFFICULT FOR YOU TO DISPOSE OF YOUR NOTES.

         The notes comprise a new issue of securities for which there is
currently no public market. The notes will not be listed on any securities
exchange or included in any automated quotation system. We do not know whether
an active trading market will develop for the notes. If the notes are traded
after their initial issuance, they may trade at a discount from their initial
offering price depending on prevailing interest rates, the market for similar
securities, the price of our common stock, its and our performance and other
factors. We do not intend to apply for listing of the notes on any securities
exchange or other stock market.

CERTAIN SHAREHOLDERS EXERCISE SUBSTANTIAL CONTROL OVER OUR AFFAIRS AND MAY HAVE
INTERESTS THAT DIFFER FROM YOUR INTERESTS.


         As of September 30, 2003, Carl H. Lindner, S. Craig Lindner, Carl H.
Lindner III, Keith E. Lindner and trusts for their benefit, which we refer to
collectively as the Lindner family, were the beneficial owners of approximately
44% of our outstanding common stock. As a result, the Lindner family exercises
substantial control over the election of our board of directors and
significantly influences our corporate actions. In addition, the American
Financial Group, Inc. Retirement and Savings Plan owned approximately 11% of our
outstanding common stock at September 30, 2003. Our board of directors appoints
an Administrative Plan Committee of the Retirement and Savings Plan which
directs the voting of shares held by the Retirement and Savings Plan. The
Administrative Plan Committee is currently composed solely of our executive
officers and executives of our subsidiaries. The interests of


                                      -18-


the Lindner family, as well as the interests of the Retirement and Savings Plan,
may differ from those of our other stockholders and they may take actions that
advance their respective interests to the detriment of our other stockholders.

THE PRICE OF OUR COMMON STOCK, AND THEREFORE OF THE NOTES, MAY FLUCTUATE
SIGNIFICANTLY, WHICH MAY MAKE IT DIFFICULT FOR YOU TO RESELL THE NOTES OR COMMON
STOCK ISSUABLE UPON CONVERSION OF THE NOTES, WHEN YOU WANT OR AT PRICE YOU FIND
ATTRACTIVE.

         The price of our common stock as listed on the New York Stock Exchange
constantly changes. Since January 1, 2002, our common stock has traded at prices
ranging between $17.90 and $30.30. We expect that market price of our common
stock will continue to fluctuate. Because the notes are convertible into our
common stock, volatility or depressed prices for our common stock could have a
similar effect on the trading price of the notes. Holders who have received
common stock upon conversion will also be subject to the risk of volatility and
depressed prices.

         Our common stock price can fluctuate as a result of a variety of
factors, many of which are beyond our control. These factors include:

         -        actual or anticipated variations in our quarterly operating
                  results;

         -        actual or anticipated changes in the dividends we pay on our
                  common stock;

         -        recommendations by securities analysts;

         -        significant acquisitions or business combinations, strategic
                  partnerships, joint ventures or capital commitments by or
                  involving us or our competitors;

         -        operating and stock price performance of other companies that
                  investors deem comparable to us;

         -        news reports relating to trends, concerns and other issues in
                  our industry; and

         -        geopolitical conditions such as acts or threats of terrorism
                  or military conflicts.

General market fluctuations, industry factors and general economic and political
conditions and events, such as terrorist attacks, war, economic slowdowns or
recessions, interest rate changes, credit loss trends or currency fluctuations,
could also cause our stock price to decrease regardless of our operating
results.

         The stock market in general has experienced extreme volatility that has
often been unrelated to the operating performance of a particular company. These
broad market fluctuations may adversely affect the market price of our common
stock.

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         This prospectus (including the information incorporated by reference)
contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Forward-looking statements are subject to numerous assumptions, risks or
uncertainties. The Private Securities Litigation Reform Act of 1995 provides a
safe harbor for forward-looking statements. Some of the forward-looking
statements can be identified by the use of forward-looking words such as
"anticipates", "believes", "expects", "estimates", "intends", "plans",

                                      -19-


"seeks", "could", "may", "should", "will" or the negative version of those words
or other comparable terminology. Examples of such forward-looking statements
include statements relating to: expectations concerning market and other
conditions and their effect on future premiums, revenues, earnings and
investment activities; expected losses and the adequacy of reserves for
asbestos, environmental pollution and mass tort claims, rate increases, improved
loss experience and expected expense savings resulting from recent initiatives.

         Actual results could differ materially from those contained in or
implied by such forward-looking statements for a variety of factors including:

         -        changes in economic conditions, including interest rates,
                  performance of securities markets and the availability of
                  capital;

         -        regulatory actions;

         -        changes in legal environment;

         -        tax law changes;

         -        levels of natural catastrophes, terrorist events, incidents of
                  war and other major losses;

         -        the ultimate amount of liabilities associated with certain
                  asbestos and environmental-related claims;

         -        the unpredictability of possible future litigation if certain
                  settlements do not become effective;

         -        adequacy of insurance reserves;

         -        trends in mortality and morbidity;

         -        availability of reinsurance and ability of reinsurers to pay
                  their obligations;

         -        competitive pressures, including the ability to obtain rate
                  increases; and

         -        changes in debt and claims paying ratings.


         All forward-looking statements address matters that involve risks and
uncertainties. Accordingly, there are or will be important factors that could
cause actual results to differ materially from those indicated in these
statements. We do not undertake any obligation to publicly update or review any
forward-looking statement.



         We caution you that the factors described under "Risk Factors" may not
be exhaustive but include all risks of which we are currently aware. We operate
in a continually changing business environment, and new risk factors emerge from
time to time. We cannot predict such new risk factors, nor can we assess the
impact, if any, of such new risk factors on our businesses or the extent to
which any factor or combination of factors may cause actual results to differ
materially from those expressed or implied by any forward-looking statements. In
light of these risks, uncertainties and assumptions, the forward-looking events
discussed in this prospectus might not occur.


                                      -20-


         You should carefully read this prospectus and the documents
incorporated by reference in their entirety. They contain information that you
should consider when making your investment decision.

                                      -21-


                                 USE OF PROCEEDS

         The selling securityholders will receive all of the net proceeds from
the sale of the notes or the shares of common stock sold under this prospectus.
We will not receive any of the proceeds from sales by the selling
securityholders of the notes or the underlying common stock.

              PRICE RANGE AND DIVIDEND HISTORY OF OUR COMMON STOCK


         Our common stock is quoted on the New York Stock Exchange under the
symbol "AFG." On November _____, 2003, the last reported sale price of the
common stock on the NYSE was $23.68 per share. The following table sets forth
for the periods indicated below the high and low sale prices for our common
stock on the NYSE, and dividends paid, for each quarterly period during the
fiscal years 2001 and 2002 as well as 2003 through the date shown.





                                                                 HIGH              LOW             DIVIDEND
                                                              ----------        ----------         --------
                                                                                          
2001
  First Quarter....................................           $    29.00        $    21.80         $   0.25
  Second Quarter...................................                30.30             23.30             0.25
  Third Quarter....................................                30.75             18.35             0.25
  Fourth Quarter...................................                25.33             20.20             0.25
2002
  First Quarter....................................           $    28.81        $    22.85         $  0.125
  Second Quarter...................................                30.30             22.51            0.125
  Third Quarter....................................                26.30             17.90            0.125
  Fourth Quarter...................................                24.80             20.82            0.125
2003
  First Quarter....................................           $    24.21        $    18.00         $  0.125
  Second Quarter...................................                23.90             19.27            0.125
  Third Quarter....................................                23.77             21.27            0.125
  Fourth Quarter (through November 20).............                23.68             21.68            0.125




As of November 1, 2003, we had 69,700,572 shares of common stock outstanding
including 1,361,711 shares held by a subsidiary for distribution to certain
creditors and approximately 13,000 record holders.


                                      -22-


                    UNAUDITED PRO FORMA FINANCIAL INFORMATION


         On November 20, 2003, AFG completed a merger with its subsidiary, AFC.
AFC Series J preferred shareholders will receive $26.00 in AFG Common Stock in
exchange for each share of Series J preferred stock. In addition, the merger
eliminates approximately $170 million in deferred tax liabilities associated
with AFC's holding of AFG stock. The following pro forma financial information
is intended to provide information about how the reorganization might have
affected AFG's historical financial statements if it had been consummated as of
the beginning of the periods shown. The financial information is based upon and
should be read in conjunction with the audited financial statements of AFG and
related notes thereto and "Management's Discussion and Analysis Financial
Condition and Results of Operations" incorporated by reference in this
prospectus. The results for interim periods are not necessarily indicative of
results for the entire year.


         We have prepared the Pro Forma Balance Sheet assuming that:


         (i)      AFG issued 3,300,000 shares of its Common Stock in exchange
                  for the 2,886,161 shares of AFC Series J Preferred Stock
                  outstanding, and



         (ii)     Costs of the reorganization amount to $600,000.



         The Pro Forma Balance Sheet has not been adjusted to reflect the
dividends to be paid subsequent to September 30, 2003.


         The Pro Forma Statements of Earnings are based upon the same data and
are further adjusted to reflect the February 2003 sale of 61% of Infinity
Property and Casualty Corporation as of the beginning of the periods shown.


                         AMERICAN FINANCIAL GROUP, INC.
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                               SEPTEMBER 30, 2003





                                                                                AFG                                    AFG
                                                                             Historical       Adjustments           Pro Forma
                                                                             ----------       -----------           ---------
                                                                                             (in Millions)
                                                                                                           
ASSETS:
   Cash and investments..............................................         $14,063.6        $  (0.6)(5)          $14,063.0
   Recoverables from reinsurers and prepaid reinsurance premiums                3,003.3             --                3,003.3
   Agents' balances and premiums receivable..........................             571.7             --                  571.7
   Deferred acquisition costs........................................             850.9             --                  850.9
   Prepaid expenses, deferred charges and other assets...............           1,205.2             --                1,205.2
   Goodwill..........................................................             169.3             --                  169.3
                                                                              ---------        -------              ---------
                                                                              $19,864.0        $  (0.6)             $19,863.4
                                                                              =========        =======              =========
LIABILITIES AND CAPITAL:
   Unpaid losses and loss adjustment expenses........................         $ 4,793.3        $    --              $ 4,793.3
   Unearned premiums.................................................           1,670.3             --                1,670.3
   Annuity benefits accumulated......................................           6,867.0             --                6,867.0
   Long-term debt....................................................             815.4             --                  815.4
   Accounts payable, accrued expenses and other liabilities..........           3,383.0         (170.0)(4)            3,213.0
                                                                              ---------        -------              ---------
     Total liabilities...............................................          17,529.0         (170.0)              17,359.0
   Minority Interest.................................................             498.8          (72.2)(3)              426.6
   Shareholders' Equity..............................................           1,836.2          170.0(4)
                                                                                                  71.6(3)(5)          2,077.8
                                                                              ---------        -------              ---------
                                                                              $19,864.0        $  (0.6)             $19,863.4
                                                                              =========        =======              =========



                                      -23-



                         AMERICAN FINANCIAL GROUP, INC.
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS
                      NINE MONTHS ENDED SEPTEMBER 30, 2003





                                                                           Eliminate
                                                            Eliminate       Loss on
                                              AFG           Infinity's      Sale of        AFG          Merger           AFG
                                           Historical       Accounts(1)   Infinity(2)    Adjusted     Adjustments      Pro Forma
                                           ----------       -----------   -----------    --------     -----------      ---------
                                                                               (In Millions)
                                                                                                     
INCOME:
   Property and casualty insurance
     premiums............................   $1,433.3          $(78.7)        $  --       $1,354.6       $   --          $1,354.6
   Investment income.....................      578.9            (8.1)           --          570.8           --             570.8
   Realized gains (losses)...............       10.2            (0.5)         39.4           49.1           --              49.1
   Other income..........................      446.7            (0.5)           --          446.2           --             446.2
                                            --------          ------         -----       --------       ------          --------
                                             2,469.1           (87.8)         39.4        2,420.7           --           2,420.7
COSTS AND EXPENSES:
   Property and casualty insurance:
     Losses and loss adjustment
       expenses..........................    1,014.8           (64.3)           --          950.5           --             950.5
     Commissions and other
       under-writing expenses............      413.2            (9.3)           --          403.9           --             403.9
   Annuity benefits......................      227.2              --            --          227.2           --             227.2
   Interest charges on borrowed money....       42.6            (2.1)           --           40.5           --              40.5
   Other operating and general expenses..      610.4            (3.2)           --          607.2           --             607.2
                                            --------          ------         -----       --------       ------          --------
                                             2,308.2           (78.9)           --        2,229.3           --           2,229.3
                                            --------          ------         -----       --------       ------          --------
   Operating earnings before income
     taxes...............................      160.9            (8.9)         39.4          191.4           --             191.4
   Provision (credit) for income taxes...       42.4            (3.0)         13.8           53.2           --(4)           53.2
                                            --------          ------         -----       --------       ------          --------
   Net operating earnings................      118.5            (5.9)         25.6          138.2           --             138.2
   Minority interest expense, net of
     tax.................................      (27.1)            0.1            --          (27.0)         4.3(6)          (22.7)
   Equity in net earnings (losses) of
     investees, net of tax...............        5.8             1.5            --            7.3           --               7.3
                                            --------          ------         -----       --------       ------          --------
EARNINGS BEFORE CUMULATIVE EFFECT OF
   ACCOUNTING CHANGE.....................   $   97.2          $ (4.3)        $25.6       $  118.5       $  4.3          $  122.8
                                            ========          ======         =====       ========       ======          ========
EARNINGS PER COMMON SHARE BEFORE
   CUMULATIVE EFFECT OF AN ACCOUNTING
   CHANGE
   Basic.................................   $   1.40                                     $   1.70                       $   1.69(7)
                                            ========                                     ========                       ========
   Diluted...............................   $   1.39                                     $   1.70                       $   1.68(7)
                                            ========                                     ========                       ========
Average number of Common Shares:
   Basic.................................     69,507                                                     3,300(3)         72,807
   Diluted...............................     69,785                                                     3,300(3)         73,085



                                      -24-


                         AMERICAN FINANCIAL GROUP, INC.
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS
                          YEAR ENDED DECEMBER 31, 2002




                                                                   Eliminate
                                                        AFG        Infinity's         AFG             Merger            AFG
                                                    Historical     Accounts(1)      Adjusted        Adjustments       Pro Forma
                                                    ----------     -----------      --------        -----------       ---------
                                                                                    (In Millions)
                                                                                                       
INCOME:
   Property and casualty insurance premiums          $2,402.6        $(753.1)       $1,649.5          $   --          $1,649.5
   Investment income............................        862.7          (78.3)          784.4              --             784.4
   Realized losses..............................        (80.6)          (4.8)          (85.4)             --             (85.4)
   Other income.................................        564.9           (4.2)          560.7              --             560.7
                                                     --------        -------        --------          ------          --------
                                                      3,749.6         (840.4)        2,909.2              --           2,909.2
COSTS AND EXPENSES:
   Property and casualty insurance:
     Losses and loss adjustment expenses              1,814.7         (618.8)        1,195.9              --           1,195.9
     Commissions and other under-writing
       expenses.................................        614.2         (105.2)          509.0              --             509.0
   Annuity benefits.............................        301.0             --           301.0              --             301.0
   Interest charges on borrowed money...........         60.4          (12.0)           48.4              --              48.4
   Other operating and general expenses.........        781.3          (29.4)          751.9              --             751.9
                                                     --------        -------        --------          ------          --------
                                                      3,571.6         (765.4)        2,806.2              --           2,806.2
                                                     --------        -------        --------          ------          --------
   Operating earnings before income taxes.......        178.0          (75.0)          103.0              --             103.0
   Provision (credit) for income taxes..........         17.9          (26.6)           (8.7)             --(4)           (8.7)
                                                     --------        -------        --------          ------          --------
   Net operating earnings.......................        160.1          (48.4)          111.7              --             111.7
   Minority interest expense, net of tax........        (26.1)          (0.1)          (26.2)            5.8(6)          (20.4)
   Equity in net earnings (losses) of
     investees, net of tax......................         (9.0)          10.8             1.8              --               1.8
                                                     --------        -------        --------          ------          --------
EARNINGS BEFORE CUMULATIVE EFFECT OF
   ACCOUNTING CHANGE............................     $  125.0        $ (37.7)       $   87.3          $  5.8          $   93.1
                                                     ========        =======        ========          ======          ========
EARNINGS PER COMMON SHARE BEFORE CUMULATIVE
   EFFECT OF AN ACCOUNTING CHANGE
   Basic........................................     $   1.82                       $   1.27                          $   1.29(7)
                                                     ========                       ========                          ========
   Diluted......................................     $   1.81                       $   1.26                          $   1.28(7)
                                                     ========                       ========                          ========
Average number of Common Shares:
   Basic........................................       68,800                                          3,300(3)         72,100
   Diluted......................................       69,203                                          3,300(3)         72,503



Notes to Unaudited Pro Forma Financial Information

(1)      Reflects the elimination of: (i) Infinity Property and Casualty
         Corporation for the periods it was consolidated with AFG prior to the
         sale of 61% of Infinity in February 2003, (ii) the personal lines
         business written through agents by AFG's principal property and
         casualty subsidiary which was assumed by Infinity beginning in 2003,
         and (iii) inter-company losses and basis differences on securities sold
         by Infinity. Certain reclassifications have been made to conform to
         AFG's presentation.

                                      -25-


(2)      Reflects the elimination of AFG's $39.4 million loss on the sale of 61%
         of Infinity in February 2003.


(3)      Reflects the issuance of 3,300,000 shares of AFG Common Stock in
         exchange for all of the AFC Series J Preferred Stock as of the first
         day of the periods shown. The exchange will be accounted for as a
         capital transaction.



(4)      Reflects the elimination of a $170 million deferred tax liability
         associated with shares of AFG Common Stock held by AFC and a
         subsidiary. AFC accounted for this investment (and its predecessor)
         under the equity method as an investee since 1980. AFC recorded
         deferred income taxes on its equity in investee earnings (aggregating
         approximately $136 million). Because AFG and AFC were in different tax
         groups, AFC also recorded approximately $34 million in deferred taxes
         related to AFG dividends received. The $170 million liability was
         eliminated (Balance Sheet only*) as a result of the merger.


(5)      Reflects $600,000 in estimated costs of the reorganization (Balance
         Sheet only*).


(6)      Reflects the elimination of AFC Series J dividends of $4.3 million in
         the nine months ended September 30, 2003, and $5.8 million in 2002. AFC
         paid annual dividends of $2.00 per share on 2,886,161 outstanding
         shares.


(7)      Any excess consideration paid over the carrying value of the Series J
         Preferred will be deducted in arriving at earnings available to common
         shareholders. Pro forma earnings per share have not been adjusted to
         reflect the assumed deduction of the $2.9 million reflected in note (3)
         above(*).

---------------------
(*)      In accordance with SEC guidelines, adjustments for nonrecurring charges
         or credits (such as these) that are directly attributable to the
         transaction are not reflected in the Pro Forma Statements of Earnings.

                                      -26-


                              DESCRIPTION OF NOTES

         We issued the notes under an indenture, dated as of June 2, 2003, among
American Financial Group, Inc., as issuer, American Financial Corporation, as
guarantor, and U.S. Bank National Association, a national banking association,
as trustee. The following summarizes the material provisions of the indenture
and the notes and does not purport to be complete and is subject to, and
qualified by reference to, all of the provisions of the indenture and the notes,
which we urge you to read because they define your rights as a note holder. A
copy of the indenture is available upon request to us. As used in this
description of notes, the words "we," "us," "our" or "AFG" refer only to
American Financial Group, Inc. and do not include any current or future
subsidiary of American Financial Group, Inc.

GENERAL


         The notes are our senior unsecured obligations and will be limited to
$511,015,000 aggregate principal amount at maturity. The notes will mature on
June 2, 2033. The principal amount at maturity of each note will be $1,000. The
notes will be payable at the principal corporate trust office of the paying
agent, which initially will be an office or agency of the trustee, or an office
or agency maintained by us for such purpose, in the United States. The notes
will be senior unsecured obligations and will rank equally with our existing and
future senior unsecured indebtedness. In addition, the notes will effectively
rank junior to any future secured indebtedness as to the assets securing such
indebtedness and to all indebtedness and other obligations of our subsidiaries
as to the assets of those subsidiaries. See "Risk Factors -- Your ability to
enforce the guarantees of the notes may be limited."


         The notes bear cash interest at the rate of 1.4861% per year on the
principal amount at maturity (which equals 4% of the issue price of the notes)
from the issue date, or from the most recent date to which interest has been
paid or provided for, until June 2, 2008. During such period, cash interest will
be payable semiannually in arrears on June 2 and December 2 of each year,
commencing on December 2, 2003, to holders of record at the close of business on
the May 18 or November 17 immediately preceding such interest payment date. Each
payment of cash interest on the notes will include interest accrued through the
day before the applicable interest payment date (or purchase, redemption or, in
certain circumstances, conversion date, as the case may be). Any payment
required to be made on any day that is not a business day will be made on the
next succeeding business day.

         The notes are being offered at a substantial discount from their $1,000
principal amount at maturity. The notes will be issued at an issue price of
$371.53 per note. Beginning after June 2, 2008, for non-tax purposes the notes
will accrue original issue discount while they remain outstanding at a rate of
4.00% per year. Original issue discount is the difference between the issue
price and the principal amount (or stated redemption price for federal income
tax purposes) at maturity of a note. The calculation of the accrual of original
issue discount will be on a semiannual bond equivalent basis, using a 360-day
year composed of twelve 30-day months.

         The notes will be debt instruments subject to the contingent payment
debt regulations. The notes will be issued with original issue discount for
United States federal income tax purposes. Even if we do not pay any contingent
cash interest on the notes, holders will be required to include accrued tax
original issue discount (including the portion of the tax original issue
discount represented by cash interest payments) in their gross income for
federal income tax purposes as it accrues from June 2, 2003. The rate at which
the tax original issue discount will accrue will exceed the stated yield of
4.00% for accrued original issue discount. See "Material United States Federal
Income Tax Consequences."

                                      -27-


         Original issue discount or cash interest, as the case may be, will
cease to accrue on a note upon its maturity, conversion, purchase by us at the
option of a holder or redemption. We may not reissue a note that has matured or
been converted, purchased by us at your option, redeemed or otherwise cancelled,
except for registration of transfer, exchange or replacement of such note.

         Notes may be presented for conversion at the office of the conversion
agent and for exchange or registration of transfer at the office of the
registrar. Holders may convert each of their notes into 11.5016 shares of our
common stock, subject to adjustment, (1) during any calendar quarter after
September 30, 2003, if the sale price of our common stock reaches specified
thresholds during the preceding calendar quarter, (2) during any period in which
the credit rating of the notes is below a specified level, (3) if the notes are
called for redemption or (4) if specified corporate transactions have occurred.
The conversion agent and the registrar shall initially be the trustee. No
service charge will be made for any registration of transfer or exchange of
notes. However, we may require the holder to pay any tax, assessment or other
governmental charge payable as a result of such transfer or exchange.

         The notes are redeemable by us for cash at any time after June 1, 2008.

RANKING OF THE NOTES


         The notes will be senior unsecured obligations of AFG and will rank
equal in right of payment to all of our other senior unsecured indebtedness. The
notes will be effectively subordinated to any future secured indebtedness to the
extent of the assets securing such indebtedness. In addition, we are structured
as a holding company, and we conduct most of our business operations through our
subsidiaries. The notes will be effectively subordinated to all existing and
future indebtedness and other liabilities and obligations of our subsidiaries,
which are distinct legal entities having no obligation to pay any amounts
pursuant to the notes or to make funds available. In addition, since our
subsidiaries are insurance companies, their ability to pay dividends to us is
subject to regulatory limitations. See "Risk Factors -- Risks Related to the
Offering -- We are a holding company, and we may not have access to the cash
that is needed to make payment on the notes."



         As of September 30, 2003, we had an aggregate of $566.4 million of
senior unsecured indebtedness outstanding, $8.3 million in miscellaneous notes
payable outstanding and no secured indebtedness outstanding. We had a total of
$280 million available under our multi-bank credit line. As of September 30,
2003, our subsidiaries had an aggregate of approximately $240.7 million of long
term indebtedness outstanding.


NOTE GUARANTEE


         Upon initial issuance, our obligations under the notes and indenture
were guaranteed by one of our subsidiaries, AFC. As discussed under "Unaudited
Pro Forma Financial Information," effective November 20, 2003 we completed the
merger of AFC into AFG. As a result, as provided under the terms of the notes,
AFG's guarantee of the notes terminated.


CONVERSION RIGHTS

         A holder may convert a note, in integral multiples of $1,000 principal
amount at maturity, into common stock only if the conditions for conversion
described below are satisfied. In addition, a holder may convert a note only
until the close of business on the second business day prior to the redemption
date if we call a note for redemption. A note for which a holder has delivered a
purchase notice or a

                                      -28-


change in control purchase notice requiring us to purchase the note may be
surrendered for conversion only if such notice is withdrawn in accordance with
the indenture.

         For each $1,000 principal amount of notes surrendered for conversion,
if the conditions for conversion are satisfied, a holder will receive 11.5016
shares of our common stock, subject to adjustment upon the occurrence of certain
events described below. A holder of a note otherwise entitled to a fractional
share will receive cash equal to the applicable portion of the then current sale
price of our common stock on the trading day immediately preceding the
conversion date. Upon a conversion, we will have the option to deliver cash or a
combination of cash and shares of our common stock for the notes surrendered as
described below. The ability to surrender notes for conversion will expire at
the close of business on June 2, 2033.

         To convert a note into shares of common stock, a holder must:

         -        complete and manually sign a conversion notice, a form of
                  which is on the back of the note, and deliver the conversion
                  notice to the conversion agent;

         -        surrender the note to the conversion agent;

         -        if required by the conversion agent, furnish appropriate
                  endorsements and transfer documents; and

         -        if required, pay all transfer or similar taxes.

         On conversion of a note, a holder will not receive any cash payment of
interest representing accrued original issue discount or, except as described
below, any accrued cash interest or contingent cash interest. Instead, accrued
original issue discount or accrued cash interest or contingent cash interest
will be deemed paid by the shares of common stock received by the holder on
conversion. Delivery to the holder of the full number of shares of common stock
into which the note is convertible, together with any cash payment of such
holder's fractional shares, will thus be deemed:

         -        to satisfy our obligation to pay the principal amount at
                  maturity of the note;

         -        to satisfy our obligation to pay accrued original issue
                  discount or accrued cash interest attributable to the period
                  from the issue date through the conversion date; and

         -        to satisfy our obligation to pay accrued contingent interest,
                  if any, attributable to the most recent accrual date.

         As a result, accrued original issue discount or accrued cash interest
is deemed paid in full rather than cancelled, extinguished or forfeited.
Notwithstanding the foregoing, accrued cash interest, if any, will be payable
upon any conversion of notes at the option of the holder made concurrently with
or after acceleration of the notes following an event of default described under
" -- Events of Default and Acceleration" below. Holders of notes surrendered for
conversion during the period from the close of business on any regular record
date next preceding any interest payment date to the opening of business of such
interest payment date will receive the semiannual interest payable on such notes
on the corresponding interest payment date notwithstanding the conversion, and
such notes upon surrender must be accompanied by funds equal to the amount of
such payment, unless such notes have been called for redemption, in which case
no such payment shall be required.

                                      -29-


         If contingent cash interest is payable to holders of notes during any
particular six-month period, and such notes are converted after the applicable
accrual date therefor and prior to the next succeeding interest payment date,
holders of such notes at the close of business on the accrual date will receive
the contingent cash interest payable on such notes on the corresponding interest
payment date notwithstanding the conversion. Such notes, upon surrender for
conversion, must be accompanied by funds equal to the amount of contingent cash
interest payable on the principal amount of notes so converted, unless such
notes have been called for redemption, in which case no such payment shall be
required.

         The conversion rate will not be adjusted for accrued original issue
discount, accrued cash interest or any contingent cash interest. A certificate
for the number of full shares of common stock into which any note is converted,
together with any cash payment for fractional shares, will be delivered through
the conversion agent as soon as practicable following the conversion date. For a
discussion of the tax treatment of a holder receiving shares of our common stock
upon surrendering notes for conversion, see "Material United States Federal
Income Tax Consequences."

         In lieu of delivery of shares of our common stock upon notice of
conversion of any notes (for all or any portion of the notes), we may elect to
pay holders surrendering notes an amount in cash per note (or a portion of a
note) based on the average sale price of our common stock for the five
consecutive trading days immediately following either (a) the date of our notice
of our election to deliver cash, which we must give within two business days
after receiving a conversion notice, unless we have earlier given notice of
redemption as described in this prospectus; or (b) the conversion date, if we
have given notice of redemption specifying that we intend to deliver cash upon
conversion thereafter, in either case multiplied by the conversion rate in
effect on that date. We will inform the holders through the trustee no later
than two business days following the conversion date of our election to deliver
shares of our common stock or to pay cash in lieu of delivery of the shares,
unless we have already informed holders of our election in connection with our
optional redemption of the notes as described under " -- Redemption of Notes at
Our Option." If we elect to deliver all of such payment in shares of our common
stock, the shares will be delivered through the conversion agent no later than
the fifth business day following the conversion date. If we elect to pay all or
a portion of such payment in cash, the payment, including any delivery of our
common stock, will be made to holders surrendering notes no later than the tenth
business day following the applicable conversion date. If an event of default,
as described under " -- Events of Default and Acceleration" below (other than a
default in a cash payment upon conversion of the notes), has occurred and is
continuing, we may not pay cash upon conversion of any notes or portion of a
note (other than cash for fractional shares).

         We will adjust the conversion rate for:

         (1)      dividends or distributions on our common stock payable in our
common stock or other capital stock of AFG;

         (2)      subdivisions, combinations or certain reclassifications of our
common stock;

         (3)      distributions to all holders of our common stock of certain
rights to purchase shares of our common stock for a period expiring within 60
days of issuance of the notes at less than the then current sale price of our
common stock at that time; and

         (4)      distributions to the holders of our common stock of a portion
of our assets (including shares of capital stock of, or similar equity interests
in, a subsidiary or other business unit of ours) or debt securities issued by us
or certain rights to purchase our securities (excluding cash dividends or other
cash

                                      -30-


distributions from current or retained earnings other than extraordinary cash
dividends). "Extraordinary cash dividends" means the amount of any cash dividend
or distribution that, together with all other cash dividends paid during the
preceding 12-month period, are on a per share basis in excess of the sum of (i)
5% of the sale price of the shares of our common stock on the day preceding the
date of declaration of such dividend or distribution and (ii) the quotient of
the amount of any contingent cash interest paid on a note during such 12-month
period divided by the number of shares of common stock issuable upon conversion
of a note at the conversion rate in effect on the payment date of such
contingent cash interest.

         In the event that we elect to make a distribution to all holders of
shares of our common stock pursuant to clause (3) or (4) of the preceding
paragraph, which, in the case of clause (4), has a per share value equal to more
than 10% of the sale price of our shares of common stock on the day preceding
the declaration date for such distribution, we will be required to give notice
to the holders of notes at least 20 days prior to the date for such distribution
and, upon the giving of such notice, the notes may be surrendered for conversion
at any time until the close of business on the business day prior to the date of
distribution or until we announce that such distribution will not take place.

         In the event that we pay a dividend or make a distribution on shares of
our common stock consisting of capital stock of, or similar equity interests in,
a subsidiary or other business unit of ours, the conversion rate will be
adjusted based on the market value of the securities so distributed relative to
the market value of our common stock, in each case based on the average closing
prices of those securities for the 10 trading days commencing on and including
the fifth trading day after the date on which "ex-dividend trading" commences
for such dividend or distribution on the principal United States securities
exchange or market on which the securities are then listed or quoted.

         No adjustment to the conversion rate need be made if holders of the
notes may participate in the transaction without conversion or in certain other
cases.

         In addition, the indenture provides that upon conversion of the notes,
the holders of such notes will receive, in addition to the shares of common
stock issuable upon such conversion, the rights related to such common stock
pursuant to our existing and any future shareholder rights plan, whether or not
such rights have separated from the common stock at the time of such conversion.
However, there shall not be any adjustment to the conversion privilege or
conversion rate as a result of:

         -        the issuance of the rights;

         -        the distribution of separate certificates representing the
                  rights;

         -        the exercise or redemption of such rights in accordance with
                  any rights agreement; or

         -        the termination or invalidation of the rights.

         Notwithstanding the foregoing, if a holder of notes exercising the
right of conversion attaching thereto after the distribution of rights pursuant
to our shareholder rights plan is not entitled to receive the rights that would
otherwise be attributable (but for the date of conversion) to the shares of
common stock received upon such conversion, the conversion rate will be adjusted
pursuant to clause (4) of the fourth preceding paragraph. If such an adjustment
is made and such rights are later redeemed, invalidated or terminated, then a
corresponding reversing adjustment will be made to the conversion rate on an
equitable basis. The indenture permits us to increase the conversion rate from
time to time.

                                      -31-


         Holders of the notes may, in certain circumstances, be deemed to have
received a distribution subject to United States federal income tax as a
dividend upon:

         -        a taxable distribution to holders of common stock that results
                  in an adjustment of the conversion rate on the notes;

         -        an increase in the conversion rate at our discretion; or

         -        failure to adjust the conversion rate in some instances.

         See "Material United States Federal Income Tax Consequences."

         If we are a party to a consolidation, merger or binding share exchange
or a transfer of all or substantially all of our assets, the right to convert a
note into common stock may be changed into a right to convert it into the kind
and amount of securities, cash or other assets of AFG or another person which
the holder would have received if the holder had converted the holder's note
immediately prior to the transaction.

         The conversion agent will, on our behalf, determine if the notes are
convertible and notify the trustee and us accordingly. If the conditions to the
conversion of the notes have been satisfied, we will promptly notify the holders
of the notes thereof and use our reasonable best efforts to post this
information on our website or otherwise publicly disclose this information.

         Conversion Based on Common Stock Price. If, as of the last day of any
calendar quarter beginning with the quarter ending September 30, 2003, the
closing sale price of our common stock for at least 20 trading days in a period
of 30 consecutive trading days ending on the last trading day of such calendar
quarter is more than 120% of the accreted conversion price per share of common
stock on the last day of such quarter, then on any business day during the
following calendar quarter holders may surrender notes for conversion into
shares of common stock. Upon a conversion, we will have the right to deliver
cash or a combination of cash and common stock, as described below.

         The accreted conversion price per share as of any day will equal the
sum of the issue price of a note plus the accrued original issue discount
divided by the number of shares of common stock issuable upon conversion of a
note on that day, subject to any adjustments to the conversion rate through that
day. The closing sale price of our common stock on any trading day means the
closing per share sale price (or if no closing sale price is reported, the
average of the bid and ask prices or, if more than one in either case, the
average of the average bid and the average ask prices) on such date on the
principal national securities exchange on which the common stock is listed or,
if our common stock is not listed on a national securities exchange, as reported
by the Nasdaq system or otherwise as provided in the indenture.

         Conversion Rights Based on Credit Ratings Downgrade. Holders may also
surrender notes for conversion during any period in which the credit rating
assigned to the notes is Ba3 or lower by Moody's or BB or lower by Standard &
Poor's, the notes are no longer rated by either Moody's or Standard & Poor's, or
the credit rating assigned to the notes has been suspended or withdrawn by
either or both of Moody's or Standard & Poor's. The notes will cease to be
convertible pursuant to this paragraph during any period or periods in which all
of the credit ratings are increased above such levels.

         Conversion Based on Redemption. A holder may surrender for conversion a
note called for redemption at any time prior to the close of business on the
second business day immediately preceding the redemption date, even if it is not
otherwise convertible at such time. A note for which a holder has

                                      -32-


delivered a purchase notice or a change in control purchase notice, as described
below, requiring us to purchase such note may be surrendered for conversion only
if such notice is withdrawn in accordance with the indenture.

         A "business day" is any weekday that is not a day on which banking
institutions in The City of New York are authorized or obligated to close. A
"trading day" is any day on which the NYSE is open for trading or, if the
applicable security is quoted on the Nasdaq, a day on which trades may be made
on such market or, if the applicable security is not so listed, admitted for
trading or quoted, any business day.

         Conversion Upon Occurrence of Certain Corporate Transactions. If we are
party to a consolidation, merger or binding share exchange or a transfer of all
or substantially all of our assets, a note may be surrendered for conversion at
any time from and after the date which is 15 days prior to the anticipated
effective date of the transaction until the date that is 15 days after the
actual effective date of such transaction, and at the effective date, the right
to convert a note into common stock will be changed into a right to convert it
into the kind and amount of securities, cash or other assets of AFG or another
person which the holder would have received if the holder had converted the
holder's notes immediately prior to the transaction. If such transaction also
constitutes a change in control of AFG, the holder will be able to require us to
purchase all or a portion of such holder's notes as described under "-- Change
in Control Permits Purchase of Notes by AFG at the Option of the Holder."

         The notes will also be convertible upon the occurrence of certain
distributions resulting in an adjustment to the conversion price as described
above.

CONTINGENT CASH INTEREST

         Subject to the accrual date provisions described below, we will pay
contingent cash interest to the holders of the notes during any six-month period
from June 3 to December 2 and from December 3 to June 2, commencing June 3,
2008, if the average market price of a note for the Applicable Five Trading Day
Period equals 120% or more of the sum of the issue price and accrued original
issue discount for a note to the day immediately preceding the first day of the
applicable six-month period. "Applicable Five Trading Day Period" means the five
trading days ending on the third trading day immediately preceding the first day
of the relevant six-month period.

         The amount of contingent cash interest payable per note in respect of
any such six-month period in which contingent interest is payable will be equal
to a per annum rate of 1.25% of the average market price of a note for the
Applicable Five Trading Day Period. For United States federal income tax
purposes, the notes will constitute contingent payment debt instruments.

         Contingent cash interest, if any, will accrue and be payable to holders
of notes as of the 15th day preceding the last day of the relevant six-month
period. Such payments will be paid on the last day of the relevant six-month
period. Original issue discount will continue to accrue at the yield to maturity
whether or not contingent cash interest is paid.

         The market price of a note on any date of determination means the
average of the secondary market bid quotations per note obtained by the bid
solicitation agent for $15,000,000 principal amount at maturity of notes at
approximately 4:00 p.m., New York City time, on such determination date from
three independent nationally recognized securities dealers we select, provided
that if:

         -        at least three such bids are not obtained by the bid
                  solicitation agent; or

                                      -33-


         -        in our reasonable judgment, the bid quotations are not
                  indicative of the secondary market value of the notes,

then the market price of the note will equal (a) the then applicable conversion
rate of the notes multiplied by (b) the average sale price of our common stock
on the five trading days ending on such determination date, appropriately
adjusted.

         The bid solicitation agent will initially be U.S. Bank National
Association. We may change the bid solicitation agent, but the bid solicitation
agent will not be our affiliate. The bid solicitation agent will solicit bids
from securities dealers that are believed by us to be willing to bid for the
notes.

         Upon determination that note holders will be entitled to receive
contingent cash interest during a relevant six-month period, we will issue a
press release and publish such information on our website or through such other
public medium as we may use at that time.

         We may unilaterally increase the amount of contingent cash interest we
may pay or pay interest or other amounts we are not obligated to pay, but we
will have no obligation to do so.

REDEMPTION OF NOTES AT OUR OPTION

         No sinking fund is provided for the notes. Prior to June 2, 2008, we
cannot redeem the notes at our option. Beginning on June 2, 2008, we may redeem
the notes for cash, as a whole at any time or from time to time in part. We will
give not less than 30 days' or more than 60 days' notice of redemption by mail
to holders of notes.

         If redeemed at our option, the notes will be redeemed at a price equal
to the sum of the issue price, plus accrued original issue discount and accrued
and unpaid cash interest, if any, on such notes to the applicable redemption
date. The table below shows the redemption prices of a note on June 2, 2008, on
each June 2 thereafter prior to maturity and at maturity on June 2, 2033. In
addition, the redemption price of a note that is redeemed between the dates
listed below would include an additional amount reflecting the additional
accrued original issue discount or cash interest, if any, that has accrued on
such note since the immediately preceding date in the table below.



                                                              (2)                (3)
                                     (1)              ACCRUED ORIGINAL        REDEMPTION
REDEMPTION DATE JUNE 2:        NOTE ISSUE PRICE        ISSUE DISCOUNT        PRICE (1)+(2)
-----------------------        ----------------        --------------        -------------
                                                                    
2008...................            $ 371.53              $    0.00             $  371.53
2009...................              371.53                  15.01                386.54
2010...................              371.53                  30.63                402.16
2011...................              371.53                  46.87                418.40
2012...................              371.53                  63.78                435.31
2013...................              371.53                  81.36                452.89
2014...................              371.53                  99.66                471.19
2015...................              371.53                 118.70                490.23
2016...................              371.53                 138.50                510.03
2017...................              371.53                 159.11                530.64
2018...................              371.53                 180.54                552.07
2019...................              371.53                 202.85                574.38
2020...................              371.53                 226.05                597.58
2021...................              371.53                 250.19                621.72
2022...................              371.53                 275.31                646.84


                                      -34-



                                                                            
2023...................                 371.53                 301.44                672.97
2024...................                 371.53                 328.63                700.16
2025...................                 371.53                 356.92                728.45
2026...................                 371.53                 386.35                757.88
2027...................                 371.53                 416.96                788.49
2028...................                 371.53                 448.82                820.35
2029...................                 371.53                 481.96                853.49
2030...................                 371.53                 516.44                887.97
2031...................                 371.53                 552.32                923.85
2032...................                 371.53                 589.64                961.17
At stated maturity.....                 371.53                 628.47              1,000.00


         If less than all of the outstanding notes are to be redeemed, the
trustee will select the notes to be redeemed in principal amounts at maturity of
$1,000 or integral multiples of $1,000. In this case, the trustee may select the
notes by lot, pro rata or by any other method the trustee considers fair and
appropriate. If a portion of a holder's notes is selected for partial redemption
and the holder converts a portion of the notes, the converted portion will be
deemed to be part of the portion of notes selected for redemption.

PURCHASE OF NOTES BY AFG AT THE OPTION OF THE HOLDER

         On the purchase dates of June 2, 2008, June 2, 2013, June 2, 2018, June
2, 2023, and June 2, 2028, we may, at the option of the holder, be required to
purchase, at the purchase price set forth below plus accrued and unpaid cash
interest, if any, to the purchase date, all or a portion of such holder's
outstanding notes for which a written purchase notice has been properly
delivered by the holder and not withdrawn, subject to certain additional
conditions. Holders may submit their written purchase notice to the paying agent
at any time from the opening of business on the date that is 20 business days
prior to such purchase date until the close of business on the business day
immediately preceding such purchase date.

         The purchase price of a note will be:

         -        $371.53 per note on June 2, 2008;

         -        $452.89 per note on June 2, 2013;

         -        $552.07 per note on June 2, 2018;

         -        $672.97 per note on June 2, 2023; and

         -        $820.35 per note on June 2, 2028.

The above purchase prices reflect a price equal to the sum of the issue price
and accrued original issue discount, if any, on such notes as of the applicable
purchase date. We may, at our option, elect to pay the purchase price in cash or
shares of our common stock, or any combination thereof, see "Material United
States Federal Income Tax Consequences -- United States Holders -- Sale,
Exchange, Conversion or Redemption of Notes."

         We will be required to give notice on a date not less than 20 business
days prior to each purchase date to all holders at their addresses shown in the
register of the registrar, and to beneficial owners as required by applicable
law, stating among other things:

                                      -35-


         -        the amount of the purchase price;

         -        whether we will pay the purchase price of the notes in cash or
                  common stock or any combination thereof, specifying the
                  percentages of each;

         -        if we elect to pay in common stock, the calculation of the
                  market price of the common stock; and

         -        the procedures that holders must follow to require us to
                  purchase their notes.

         The purchase notice given by each holder electing to require us to
purchase notes shall state:

         -        the certificate numbers of the holder's notes to be delivered
                  for purchase;

         -        the portion of the principal amount at maturity of notes to be
                  purchased, which must be $1,000 or an integral multiple of
                  $1,000;

         -        that the notes are to be purchased by us pursuant to the
                  applicable provisions of the notes; and

         -        in the event we elect, pursuant to the notice that we are
                  required to give, to pay the purchase price in common stock,
                  in whole or in part, but the purchase price is ultimately to
                  be paid to the holder entirely in cash because any of the
                  conditions to payment of the purchase price or portion of the
                  purchase price in common stock is not satisfied prior to the
                  close of business on the purchase date, as described below,
                  whether the holder elects:

         -        to withdraw the purchase notice as to some or all of the notes
                  to which it relates; or

         -        to receive cash in respect of the entire purchase price for
                  all notes or portions of notes subject to such purchase
                  notice.

         If the purchase price for the notes subject to the purchase notice is
ultimately to be paid to a holder entirely in cash because we have not satisfied
one or more of the conditions to payment of the purchase price in common stock
prior to the close of business on the purchase date, a holder shall be deemed to
have elected to receive cash in respect of the entire purchase price for all
such notes unless such holder has properly notified us of its election to
withdraw the purchase notice.

         Any purchase notice may be withdrawn by the holder by a written notice
of withdrawal delivered to the paying agent prior to the close of business on
the business day prior to the purchase date. The notice of withdrawal shall
state:

         -        the principal amount at maturity being withdrawn;

         -        the certificate numbers of the notes being withdrawn; and

         -        the principal amount at maturity, if any, of the notes that
                  remain subject to the purchase notice.

         If we elect to pay the purchase price, in whole or in part, in shares
of our common stock, the number of shares we deliver will be equal to the
portion of the purchase price to be paid in common stock

                                      -36-


divided by the market price of a share of common stock. We will pay cash based
on the market price for all fractional shares of common stock in the event we
elect to deliver common stock in payment, in whole, or in part, of the purchase
price. For a discussion of the tax treatment of a holder receiving cash, common
stock or any combination thereof, see "Material United States Federal Income Tax
Consequences."

         The market price of our common stock shall be an amount equal to the
average of the sale prices of our common stock for the five-trading-day period
ending on the third business day prior to the applicable purchase date, or, if
such business day is not a trading day, then on the last trading day prior to
such business day, appropriately adjusted to take into account any occurrence
that would result in an adjustment of the conversion rate with respect to the
common stock. See "-- Conversion Rights" for a description of the manner in
which the sale price of our common stock is determined.

         Because the market price of our common stock is determined prior to the
applicable purchase date, holders of notes bear the market risk with respect to
the value of the common stock to be received from the date such market price is
determined to such purchase date. We may pay the purchase price or any portion
of the purchase price in common stock only if the information necessary to
calculate the market price is published in a daily newspaper of national
circulation.

         Upon determination of the actual number of shares of common stock in
accordance with the foregoing provisions, we will promptly issue a press release
and publish such information on our website or through such other public medium
as we may use at that time.

         Our right to purchase notes, in whole or in part, with common stock is
subject to our satisfying various conditions, including:

         -        listing the common stock on the principal United States
                  securities exchange on which our common stock is then listed
                  or, if not so listed, on Nasdaq;

         -        the registration of the common stock under the Securities Act
                  and the Exchange Act, if required; and

         -        any necessary qualification or registration under applicable
                  state securities law or the availability of an exemption from
                  such qualification and registration.

         If such conditions are not satisfied with respect to a holder prior to
the close of business on the purchase date, we will pay the purchase price of
the notes of the holder entirely in cash. See "Material United States Federal
Income Tax Consequences." We may not change the form or components or
percentages of components of consideration to be paid for the notes once we have
given the notice that we are required to give to holders of notes, except as
described in the first sentence of this paragraph.

         In connection with any purchase offer, we will, if required:

         -        comply with the provisions of Rule 13e-4, Rule 14e-1 and any
                  other tender offer rules under the Exchange Act which may then
                  be applicable; and

         -        file Schedule TO or any other required schedule under the
                  Exchange Act.

         Payment of the purchase price for a note for which a purchase notice
has been delivered and not validly withdrawn is conditioned upon delivery of the
note, together with necessary endorsements, to the

                                      -37-


paying agent at any time after delivery of the purchase notice. Payment of the
purchase price for the note will be made as soon as practicable but in no event
more than three business days following the later of the purchase date or the
time of delivery of the note.

         If the paying agent holds money or securities sufficient to pay the
purchase price of the note on the business day following the purchase date in
accordance with the terms of the indenture, then, immediately after the purchase
date, the note will cease to be outstanding and cash interest or original issue
discount on such note will cease to accrue, whether or not the note is delivered
to the paying agent. Thereafter, all other rights of the holder shall terminate,
other than the right to receive the purchase price upon delivery of the note.

         No notes may be purchased for cash at the option of holders if there
has occurred and is continuing an event of default with respect to the notes,
other than a default in the payment of the purchase price with respect to such
notes.

PURCHASE OF NOTES BY AFG AT THE OPTION OF THE HOLDER UPON CHANGE IN CONTROL

         In the event of a change in control of AFG before June 3, 2008, each
holder will have the right, at the holder's option, subject to the terms and
conditions of the indenture, to require us to purchase for cash all or any
portion of the holder's notes. However, the principal amount at maturity
submitted for purchase by a holder must be $1,000 or an integral multiple of
$1,000.

         We will be required to purchase the notes as of a date no later than 30
business days after the occurrence of such change in control at a cash price
equal to the sum of the issue price plus accrued original issue discount and
accrued cash interest, if any, on such note to such date of purchase.

         Within 15 days after the occurrence of a change in control, we are
obligated to mail to the trustee and to all holders of notes at their addresses
shown in the register of the registrar and to beneficial owners as required by
applicable law a notice regarding the change in control, which notice shall
state, among other things:

         -        the events causing a change in control;

         -        the date of such change in control;

         -        the last date on which the purchase right may be exercised;

         -        the change in control purchase price;

         -        the change in control purchase date;

         -        the name and address of the paying agent and the conversion
                  agent;

         -        the conversion rate and any adjustments to the conversion rate
                  resulting from such change in control;

         -        that notes with respect to which a change in control purchase
                  notice is given by the holder may be converted only if the
                  change in control purchase notice has been withdrawn in
                  accordance with the terms of the indenture; and

                                      -38-


         -        the procedures that holders must follow to exercise these
                  rights.

         To exercise this right, the holder must deliver a written notice to the
paying agent prior to the close of business on the business day prior to the
change in control purchase date. The required purchase notice upon a change in
control shall state:

         -        the certificate numbers of the notes to be delivered by the
                  holder;

         -        the portion of the principal amount at maturity of notes to be
                  purchased, which portion must be $1,000 or an integral
                  multiple of $1,000; and

         -        that we are to purchase such notes pursuant to the applicable
                  provisions of the notes.

         Any such change in control purchase notice may be withdrawn by the
holder by a written notice of withdrawal delivered to the paying agent prior to
the close of business on the business day prior to the change in control
purchase date. The notice of withdrawal shall state:

         -        the principal amount at maturity being withdrawn;

         -        the certificate numbers of the notes being withdrawn; and

         -        the principal amount at maturity, if any, of the notes that
                  remain subject to a change in control purchase notice.

         Payment of the change in control purchase price for a note for which a
change in control purchase notice has been delivered and not validly withdrawn
is conditioned upon delivery of the note, together with necessary endorsements,
to the paying agent at any time after the delivery of such change in control
purchase notice. Payment of this change in control purchase price for such note
will be made promptly following the later of the change in control purchase date
or the time of delivery of such note.

         If the paying agent holds money sufficient to pay the change in control
purchase price of the note on the business day following the change in control
purchase date in accordance with the terms of the indenture, then immediately
after the change in control purchase date, cash interest or original issue
discount on the note will cease to accrue, whether or not the note is delivered
to the paying agent. Thereafter, all other rights of the holder shall terminate,
other than the right to receive the change in control purchase price upon
delivery of the note.

         Under the indenture, a "change in control" of AFG is deemed to have
occurred upon the occurrence of any of the following:

         -        the sale, lease, transfer, conveyance or other disposition
                  (other than by way of merger or consolidation), in one or a
                  series of related transactions, of all or substantially all of
                  our and our subsidiaries' assets, taken as a whole, to any
                  person or group; or

         -        the adoption of a plan relating to our liquidation or
                  dissolution; or

         -        the consummation of any transaction (including, without
                  limitation, any merger or consolidation) the result of which
                  is that any person or group becomes the beneficial owner,
                  directly or indirectly, of more than 50% (other than the
                  Lindner family and their heirs, lineal descendants, legatees
                  and legal representatives of any of the foregoing and the
                  trustee of any

                                      -39-


                  bona fide trust of which one or more of the foregoing are the
                  sole beneficiaries or the grantors thereof, unless, after
                  giving effect to such transaction (1) our common stock ceases
                  to be listed on a United States national securities exchange
                  or approved for quotation on the Nasdaq National Market or any
                  similar United States system for automated dissemination of
                  quotations of securities prices or (2) less than 20% of the
                  outstanding shares of our common stock remain beneficially
                  owned by persons other than the Lindner family) of the voting
                  power of our outstanding voting stock; or

         -        the first day on which a majority of the members of our board
                  of directors are not continuing directors.

         "Continuing directors" means any member of our board of directors who:

         -        was a member of our board of directors on the date of original
                  issuance of the notes; or

         -        was nominated for election to our board of directors with the
                  approval of, or whose election to our board of directors was
                  ratified by, at least a majority of the continuing directors
                  who were members of our board of directors at the time of such
                  nomination or election.

         The indenture does not permit our board of directors to waive our
obligation to purchase notes at the option of holders in the event of a change
in control.

         In connection with any purchase offer in the event of a change in
control, we will:

         -        comply with the provisions of Rule 13e-4, Rule 14e-1 and any
                  other tender offer rules under the Exchange Act which may then
                  be applicable; and

         -        file Schedule TO or any other required schedule under the
                  Exchange Act.

         The change in control purchase feature of the notes may, in certain
circumstances, make more difficult or discourage a takeover of AFG. The change
in control purchase feature, however, is not the result of our knowledge of any
specific effort:

         -        to accumulate shares of common stock;

         -        to obtain control of us by means of a merger, tender offer,
                  solicitation or otherwise; or

         -        part of a plan by management to adopt a series of
                  anti-takeover provisions.

         Instead, the change in control purchase feature is a standard term
contained in securities similar to the notes that had been marketed by the
initial purchasers in previous offerings. The terms of the change in control
purchase feature resulted from negotiations between the initial purchasers and
us.

         We could, in the future, enter into certain transactions, including
certain recapitalizations, that would not constitute a change in control with
respect to the change in control purchase feature of the notes but that would
increase the amount of our or our subsidiaries' outstanding indebtedness.

         No notes may be purchased at the option of holders upon a change in
control if there has occurred and is continuing an event of default with respect
to the notes, other than a default in the payment of the change in control
purchase price with respect to the notes.

                                      -40-


EVENTS OF DEFAULT AND ACCELERATION

         The following are events of default under the indenture:

         -        default in the payment of any principal amount (including
                  accrued original issue discount) at maturity, redemption
                  price, purchase price, or change in control purchase price due
                  with respect to the notes, when the same become due and
                  payable;

         -        default in payment of any interest under the notes, which
                  default continues for 30 days;

         -        our or the guarantor's failure to comply with any of our or
                  the guarantor's other agreements in the notes or the indenture
                  upon our and the guarantor's receipt of notice of such default
                  from the trustee or our, the guarantor's and the trustee's
                  receipt of notice of such default from holders of not less
                  than 25% in aggregate principal amount at maturity of the
                  notes, and our failure to cure (or obtain a waiver of) such
                  default within 60 days after we receive such notice;

         -        default in the payment of principal when due or resulting in
                  acceleration of other indebtedness of ours for borrowed money
                  where the aggregate principal amount with respect to which the
                  default or acceleration has occurred exceeds $10 million, and
                  such acceleration has not been rescinded or annulled within a
                  period of 10 days after written notice to us and the guarantor
                  by the trustee or to us, the guarantor and the trustee by the
                  holders of at least 25% in principal amount at maturity of the
                  notes;

         -        certain events of bankruptcy, insolvency or reorganization
                  affecting us or the guarantor; or

         -        except as permitted under the indenture, the guarantee is held
                  in any final, non-appealable judicial proceeding to be
                  unenforceable or invalid or shall cease for any reason to be
                  in full force and effect or the guarantor, or any person
                  acting on behalf of the guarantor, denies or disaffirms its
                  obligations under the guarantee.

         If an event of default shall have happened and be continuing, either
the trustee or the holders of not less than 25% in aggregate principal amount at
maturity of the notes then outstanding may declare the issue price of the notes
plus the original issue discount on the notes accrued through the date of such
declaration, and any accrued and unpaid cash interest through the date of such
declaration, to be immediately due and payable. In the case of certain events of
bankruptcy or insolvency involving us or the guarantor, the issue price of the
notes plus the original issue discount accrued thereon, together with any
accrued and unpaid cash interest through the occurrence of such event, shall
automatically become and be immediately due and payable.

MERGERS AND SALES OF ASSETS

         The indenture provides that we may not consolidate with or merge into
any person or convey, transfer or lease our properties and assets substantially
as an entity to another person unless:

         -        the resulting, surviving or transferee person is a corporation
                  organized and existing under the laws of the United States,
                  any state thereof or the District of Columbia, and such
                  corporation (if other than us) assumes all our obligations
                  under the notes and the indenture;

                                      -41-


         -        after giving effect to the transaction no event of default,
                  and no event that, after notice or passage of time, would
                  become an event of default, has occurred and is continuing;
                  and

         -        other conditions described in the indenture are met.

         Upon the assumption of our obligations by such corporation in such
circumstances, subject to certain exceptions, we shall be discharged from all
obligations under the notes and the indenture. Although such transactions are
permitted under the indenture, certain of the foregoing transactions occurring
could constitute a change in control of AFG, permitting each holder to require
us to purchase the notes of such holder as described above.

MODIFICATION


         The trustee and AFG may modify or amend the indenture, the notes or the
guarantee with the consent of the holders of not less than a majority in
aggregate principal amount at maturity of the notes then outstanding. However,
the consent of the holders of each outstanding note would be required to:


         -        alter the manner of calculation or rate of accrual of original
                  issue discount or interest on any note or change the time of
                  payment;

         -        make any note payable in money or securities other than that
                  stated in the note;

         -        change the stated maturity of any note;

         -        reduce the principal amount at maturity, issue price, accrued
                  original issue discount, redemption price, purchase price or
                  change in control purchase price with respect to any note;

         -        make any change that adversely affects the rights of a holder
                  to convert any note;

         -        make any change that adversely affects the right to require us
                  to purchase a note;

         -        impair the right to institute suit for the enforcement of any
                  payment with respect to the notes or the guarantee or with
                  respect to conversion of the notes;

         -        release the guarantor from any of its obligations under the
                  guarantee or the indenture, except as permitted by the
                  indenture; or

         -        change the provisions in the indenture that relate to
                  modifying or amending the indenture.

         Without the consent of any holder of notes, the trustee and we may
enter into supplemental indentures for any of the following purposes:

         -        to qualify or maintain the qualification of the Indenture
                  under the Trust Indenture Act;

         -        to evidence a successor to us or the guarantor and the
                  assumption by that successor of our obligations or the
                  obligations of the guarantor under the indenture and the notes
                  and the guarantee, as the case may be;

                                      -42-


         -        to add to our covenants or the covenants of the guarantor for
                  the benefit of the holders of the notes or to surrender any
                  right or power conferred upon us or the guarantor;

         -        to secure our obligations in respect of the notes or the
                  obligations of the guarantor in respect of the guarantee;

         -        if permitted by the indenture, to release the guarantor from
                  its obligations under the guarantee and the indenture;

         -        to cure any ambiguity or inconsistency in the indenture; or

         -        to make any change that does not adversely affect the rights
                  of any holder of the notes.

         The holders of a majority in principal amount at maturity of the
outstanding notes may, on behalf of all the holders of all notes:

         -        waive compliance by us or the guarantor with restrictive
                  provisions of the indenture, as detailed in the indenture; or

         -        waive any past default under the indenture and its
                  consequences, except a default in the payment of the principal
                  amount at maturity, issue price, accrued and unpaid interest,
                  accrued original issue discount, redemption price, purchase
                  price or change in control purchase price or obligation to
                  deliver common stock upon conversion with respect to any note
                  or in respect of any provision which under the indenture
                  cannot be modified or amended without the consent of the
                  holder of each outstanding note affected.

DISCHARGE OF THE INDENTURE

         We may satisfy and discharge our obligations under the indenture by
delivering to the trustee for cancellation all outstanding notes or by
depositing with the trustee, the paying agent or the conversion agent, if
applicable, after the notes have become due and payable, whether at stated
maturity or any redemption date, or any purchase date, or a change in control
purchase date, or upon conversion or otherwise, cash or shares of common stock
(as applicable under the terms of the indenture) sufficient to pay all of the
outstanding notes and paying all other sums payable under the indenture.

CALCULATIONS IN RESPECT OF NOTES

         We will be responsible for making all calculations called for under the
notes. These calculations include, but are not limited to, determination of the
average market prices of the notes and of our common stock and amounts of
contingent cash interest payments, if any, payable on the notes. We will make
all these calculations in good faith and, absent manifest error, our
calculations will be final and binding on holders of notes. We will provide a
schedule of our calculations to the trustee, and the trustee is entitled to rely
upon the accuracy of our calculations without independent verification.

LIMITATIONS OF CLAIMS IN BANKRUPTCY

         If a bankruptcy proceeding is commenced in respect of AFG, the claim of
a holder of a note is, under title 11 of the United States Code, limited to the
issue price of the note plus that portion of the original issue discount,
together with any unpaid cash interest or contingent cash interest, that has
accrued from the date of issue to the commencement of the proceeding.

                                      -43-


GOVERNING LAW

         The indenture and the notes will be governed by, and construed in
accordance with, the law of the State of New York.

INFORMATION CONCERNING THE TRUSTEE


         U.S. Bank National Association, a national banking association, will be
the trustee, registrar, paying agent and conversion agent under the indenture
for the notes. U.S. Bank serves in the same capacities with respect to other
outstanding debt of AFG and its subsidiaries. In addition, U.S. Bank is a lender
under our multi-bank credit line.


BOOK-ENTRY SYSTEM


         The notes will only be issued in the form of global securities without
coupons held in fully registered book-entry form. DTC or its nominee, Cede &
Co., will be the sole registered holder of the notes for all purposes under the
indenture. Owners of beneficial interests in the notes represented by the global
securities will hold their interests pursuant to the procedures and practices of
DTC. As a result, beneficial interests in any such securities will be shown on,
and may only be transferred through, records maintained by DTC and its direct
and indirect participants and any such interest may not be exchanged for
certificated securities, except in limited circumstances. Owners of beneficial
interests must exercise any rights in respect of their interests, including any
right to convert or require purchase of their interests in the notes, in
accordance with the procedures and practices of DTC. Beneficial owners will not
be holders and will not be entitled to any rights under the global securities or
the indenture. AFG and the trustee, and any of their respective agents, may
treat DTC as the sole holder and registered owner of the global securities.


EXCHANGE OF GLOBAL SECURITIES

         Notes represented by a global security will be exchangeable for
certificated securities with the same terms only if:

         -        DTC is unwilling or unable to continue as depositary or if DTC
                  ceases to be a clearing agency registered under the Exchange
                  Act and a successor depositary is not appointed by us within
                  90 days;

         -        we decide to discontinue use of the system of book-entry
                  transfer through DTC (or any successor depositary); or

         -        a default under the indenture occurs and is continuing.

         DTC has advised us as follows: DTC is a limited-purpose trust company
organized under the New York Banking Law, a "banking organization" within the
meaning of the New York Uniform Commercial Code, and a "clearing agency"
registered pursuant to the provisions of Section 17A of the Exchange Act. DTC
facilitates the settlement of transactions among its participants through
electronic computerized book-entry changes in participants' accounts,
eliminating the need for physical movement of securities certificates. DTC's
participants include securities brokers and dealers, including the initial
purchasers, banks, trust companies, clearing corporations and other
organizations, some of whom and/or their representatives, own DTC. Access to
DTC's book-entry system is also available to others, such as

                                      -44-


banks, brokers, dealers and trust companies that clear through or maintain a
custodial relationship with a participant, either directly or indirectly.

REGISTRATION RIGHTS


         When we issued the notes, we entered into a registration rights
agreement with the initial purchasers pursuant to which we will, at our expense,
for the benefit of the holders, file with the SEC a shelf registration statement
covering resale of the notes and the shares of our common stock issued upon
conversion of the notes within 90 days after the first date of original issuance
of the notes. We agreed to use reasonable best efforts to cause the shelf
registration statement to become effective within 180 days of such first date of
original issuance, and to keep a shelf registration statement effective until
the earlier of (1) the sale pursuant to the shelf registration statement of all
the notes and the shares of common stock issuable upon conversion of the notes
and (2) the expiration of the holding period applicable to such securities held
by persons that are not affiliates of AFG under Rule 144(k) under the Securities
Act, or any successor provision, subject to certain permitted exceptions. We
will be permitted to suspend the use of a prospectus that is part of a shelf
registration statement under certain circumstances relating to corporate
developments, public filings with the SEC and similar events for a period not to
exceed 30 days in any three- month period and not to exceed an aggregate of 60
days in any 12-month period.



         In the registration rights agreement, we have agreed to pay
predetermined liquidated damages as described herein ("liquidated damages") to
holders of the notes and holders of shares of common stock issuable upon
conversion of the notes if a shelf registration statement is not timely filed or
made effective or if the prospectus is unavailable for the periods in excess of
those permitted above. Such liquidated damages shall accrue until such failure
to file or become effective or unavailability is cured, (i) in respect of any
notes, at a rate per year equal to 0.25% for the first 90 day period after the
occurrence of such event and 0.5% thereafter of the applicable principal amount
(as defined below) thereof and, (ii) in respect of any shares of common stock
issued upon conversion at a rate per year equal to 0.25% for the first 90 day
period and 0.5% thereafter of the then applicable conversion price (as defined
below). So long as the failure to file or become effective or unavailability
continues, we will pay liquidated damages in cash on June 2 and December 2 of
each year to the holders of record of the notes or shares of common stock on the
immediately preceding May 18 or November 17. When such registration default is
cured, accrued and unpaid liquidated damages will be paid in cash to the record
holder as of the date of such cure.


         A holder who sells notes and shares of common stock issued upon
conversion of the notes pursuant to the shelf registration statement generally
will be required to be named as a selling securityholder in the related
prospectus, deliver a prospectus to purchasers and be bound by certain
provisions of the registration rights agreement that are applicable to such
holder, including certain indemnification provisions. We will pay all expenses
of a shelf registration statement, provide to each registered holder copies of
such prospectus, notify each registered holder when the shelf registration
statement has become effective and take certain other actions as are required to
permit, subject to the foregoing, unrestricted resales of the notes and the
shares of common stock issued upon conversion of the notes.

         The term "applicable principal amount" means, as of any date of
determination, with respect to each $1,000 principal amount at maturity of
notes, the sum of the initial issue price of such notes plus accrued original
issue discount and any accrued cash interest with respect to such notes through
such date of determination or, if no notes are then outstanding, such sum
calculated as if such notes were then outstanding.

                                      -45-


         The term "applicable conversion price" means, as of any date of
determination, the applicable principal amount per $1,000 principal amount at
maturity of notes as of such date of determination divided by the conversion
rate in effect as of such date of determination or, if no notes are then
outstanding, the conversion rate that would be in effect were notes then
outstanding.


         We agreed in the registration rights agreement to give notice to all
holders of the filing and effectiveness of a shelf registration statement by
release made to Reuters Economic Services and Bloomberg Business News or other
reasonable means of distribution. We have sent holders a notice and
questionnaire (the "questionnaire") to be completed and delivered by a holder to
us at least five business days prior to any intended distribution of notes and
our shares of common stock issuable in respect of the notes pursuant to a shelf
registration statement. Holders are required to complete and deliver the
questionnaire prior to the effectiveness of a shelf registration statement so
that such holder may be named as a selling security holder in the related
prospectus. Upon receipt of such a completed questionnaire, together with such
other information as may be reasonably requested by us, from a holder following
the tenth business day prior to effectiveness of the shelf registration
statement, we will, as promptly as reasonably practicable, but in any event, no
later than five Business Days after receipt of such completed questionnaire and
any other information reasonably requested by us, file such amendments to a
shelf registration statement, additional registration statements or supplements
to a related prospectus as are necessary to permit such holder to deliver such
prospectus to purchasers of notes and our shares of common stock issuable upon
conversion of the notes, subject to our right to suspend the use of the
prospectus as described above. In addition, we shall use our reasonable best
efforts to cause any post-effective amendments to a shelf registration statement
or additional registration statements, as the case may be, to be declared
effective under the Securities Act as promptly as is reasonably practicable, but
in any event by the date that is thirty days after the date such post-effective
amendment or additional registration statement, as the case may be, is required
by the registration rights agreement to be filed. Notwithstanding the foregoing,
if a post-effective amendment or an additional registration statement is
required to be filed by the rules and regulations of the SEC in order to permit
resales by holders submitting questionnaires after the last date pursuant to
which notes and shares of common stock issuable in respect of the notes may be
included in the initial registration statement, we will not be required to file
more than one post-effective amendment or additional registration statement for
such purpose in any thirty day period. As a result, a holder submitting a
questionnaire after such date may experience additional delay prior to being
able to effect resales of notes or common stock pursuant to a shelf registration
statement. Any holder that does not complete and deliver a questionnaire or
provide such other information as may be reasonably requested will not be named
as a selling security holder in the prospectus and therefore will not be
permitted to sell the notes or our shares of common stock issuable upon
conversion of the notes pursuant to any shelf registration statement.


         To the extent that any holder of registrable securities is deemed to be
an "underwriter" within the meaning of the Securities Act, such holder may be
subject to certain liabilities under the federal securities laws for
misstatements and omissions contained in a registration statement and any
related prospectus. To the extent that any holder of registrable securities
identified in any shelf registration statement is a broker-dealer, or is an
affiliate of a broker-dealer that did not acquire its registrable securities in
the ordinary course of its business or that at the time of its purchase of
registrable securities had an agreement or understanding, directly or
indirectly, with any person to distribute the registrable securities, we
understand that the SEC may take the view that such holder is, under the SEC's
interpretations, an "underwriter" within the meaning of the Securities Act.

         THIS SUMMARY OF CERTAIN PROVISIONS OF THE REGISTRATION RIGHTS AGREEMENT
IS SUBJECT TO, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO, ALL THE
PROVISIONS OF THE REGISTRATION RIGHTS AGREEMENT, A COPY OF WHICH IS AVAILABLE
UPON REQUEST TO US.

                                      -46-


              DESCRIPTION OF OUR OTHER HOLDING COMPANY INDEBTEDNESS

AFG 7.125% NOTES DUE 2007 AND 2009


         In December 1997 and April 1999, we issued 10-year 7.125% notes.
Interest is payable semi-annually with principal due at maturity. There were
$75.1 million in such debentures due December 2007 and $302.9 million (face
amount) due April 2009 outstanding at September 30, 2003.



REVOLVING LINE OF CREDIT



         We may borrow up to $280 million under our unsecured, multi-bank credit
line. The bank line consists of two facilities: a 364-day revolving facility,
extendable annually, for one-third of the total line and a three-year revolving
facility for the remaining two-thirds. Amounts borrowed bear interest at rates
ranging from 1.25% to 2.25% over LIBOR based on AFG's credit rating. The
facilities mature November 25, 2005.


OTHER HOLDING COMPANY INDEBTEDNESS


         As of September 30, 2003, there were $10.7 million face amount of
American Premier Underwriters' 10.875% Subordinated Notes Due 2011 outstanding.
These notes pay interest semi-annually with principal due at maturity. We had
$8.3 million in miscellaneous notes payable outstanding at September 30, 2003.
Interest charges on these notes currently range from 6.0% to 9.0%.


                                      -47-


                        DESCRIPTION OF OUR CAPITAL STOCK

         The following is a summary of the provisions of Ohio General
Corporation Law and our Articles of Incorporation and Regulations which govern
the terms of our common stock.

COMMON STOCK

         We are incorporated under the laws of the State of Ohio. The total
number of authorized shares of common stock is 200,000,000. Holders of common
stock are entitled to one vote for each share held of record on all matters
submitted to a vote of shareholders. Holders of common stock have the right to
cumulate their votes in the election of directors but are not entitled to any
preemptive rights.

         Subject to restrictions under agreements related to our indebtedness
and to preferences which may be granted to holders of preferred stock, holders
of common stock are entitled to the share of such dividends as board of
directors, in its discretion, may validly declare from funds legally available.
In the event of liquidation, each outstanding share of common stock entitles its
holder to participate ratably in the assets remaining after the payment of
liabilities and any preferred stock liquidation preferences.


         As of November 1, 2003, there were 69,700,572 shares of common stock
issued and outstanding, including 1,361,711 shares held by a subsidiary for
distribution to certain creditors. Shares of common stock carry no conversion
subscription rights and are not subject to redemption. All outstanding shares of
common stock are, and any shares of common stock issued upon conversion of any
convertible securities will be, fully paid and nonassessable.


         The affirmative vote of the holders of a majority of the outstanding
shares of common stock is required to amend the Articles of Incorporation and to
approve mergers, reorganizations, share exchanges and similar transactions.

         We act as our own transfer agent and registrar.

PREFERRED STOCK

         Our Articles of Incorporation authorize 12,500,000 shares of voting
preferred stock and 12,500,000 of nonvoting preferred stock which may be issued
from time to time in series that have been designated preferences, rights,
qualifications and limitations that the board of directors, in its sole
discretion, may determine no shares hereby issued. The board of directors can
give preferred stock both voting and conversion rights which would affect the
voting power and equity of holders of common stock. Preferred stock could also
have preference to common stock with respect to dividend and liquidation rights.
The preferred stock could have the effect of acting as an anti-takeover device
to prevent a change of control of AFG. No shares of preferred stock have been
issued.

                                      -48-


             MATERIAL UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

GENERAL

         The following is a summary of certain material United States federal
income tax consequences relevant to holders of the notes and, where noted,
common stock issuable upon conversion or repurchase of the notes. Our special
tax counsel, Akin Gump Strauss Hauer & Feld LLP has delivered an opinion to us
regarding many of these issues and has also rendered an opinion that this
discussion of "Material United States Federal Income Tax Consequences" is true,
correct and complete in all material respects. This summary is based upon the
Internal Revenue Code of 1986, as amended (the "Code"), administrative
pronouncements, judicial decisions and existing and proposed Treasury
regulations now in effect, all of which are subject to change (possibly with
retroactive effect) or differing interpretations. The discussion below deals
only with notes and common stock held as capital assets and does not purport to
deal with persons in special tax situations, such as financial institutions,
insurance companies, regulated investment companies, dealers in securities or
currencies, traders in securities that elect to use a mark to market system of
tax accounting for their securities holdings, partnerships or other entities
classified as partnerships for United States federal income tax purposes,
tax-exempt entities, persons holding notes in a tax-deferred or tax-advantaged
account, persons who hold the notes whose functional currency is not the United
States dollar or persons holding notes as a hedge against currency risks, as a
position in a "straddle" or as part of a "hedge," "conversion" or other
risk-reduction transaction for tax purposes. It also is primarily concerned with
original purchasers of notes who acquire the notes at the issue price (as
defined below). Persons considering the purchase of the notes should consult
their own tax advisors concerning the application of the United States federal
income tax laws to their particular situations as well as any consequences of
the purchase, ownership and disposition of the notes or common stock arising
under the laws of any state, local, foreign or other taxing jurisdiction.

         We do not address all of the tax consequences that may be relevant to a
holder of notes. In particular, we do not address:

         -        the United States federal income tax consequences to
                  shareholders in, or partners or beneficiaries of, an entity
                  that is a holder of notes or common stock;

         -        the United States federal estate, gift or alternative minimum
                  tax consequences of the purchase, ownership or disposition of
                  notes or common stock; and

         -        any state, local or foreign tax consequences of the purchase,
                  ownership or disposition of notes or common stock.

         No statutory or judicial authority directly addresses the treatment of
all aspects of the notes for United States federal income tax purposes. The IRS
has recently published a Revenue Ruling with respect to instruments similar to
the notes. This Revenue Ruling supports certain aspects of the treatment
described below. No ruling has been or is expected to be sought from the IRS
with respect to the United States federal income tax consequences of the issues
that are not addressed in the published Revenue Ruling. The IRS would not be
precluded from taking contrary positions as to such issues. As a result, no
assurance can be given that the IRS or a court will agree with all of the tax
characterizations and the tax consequences described below.

         WE URGE PROSPECTIVE INVESTORS TO CONSULT THEIR OWN TAX ADVISORS WITH
RESPECT TO THE TAX CONSEQUENCES TO THEM OF THE PURCHASE, OWNERSHIP AND
DISPOSITION OF NOTES AND COMMON STOCK IN

                                      -49-


LIGHT OF THEIR OWN PARTICULAR CIRCUMSTANCES, INCLUDING THE TAX CONSEQUENCES
UNDER STATE, LOCAL, FOREIGN AND OTHER TAX LAWS AND THE POSSIBLE EFFECTS OF
CHANGES IN UNITED STATES FEDERAL OR OTHER TAX LAWS.

CLASSIFICATION OF THE NOTES

         The notes will be treated as indebtedness for United States federal
income tax purposes subject to the contingent debt regulations. Pursuant to the
terms of the indenture, we and every holder agree (in the absence of
administrative pronouncement or judicial ruling to the contrary), for United
States federal income tax purposes, to treat the notes as debt instruments that
are subject to the contingent debt regulations and to be bound by our
application of the contingent debt regulations to the notes, including generally
our determination of the rate at which interest will be deemed to accrue on the
notes and the related "projected payment schedule" determined by us as described
below.

         Notwithstanding the issuance of the previously referenced Revenue
Ruling, the proper application of the contingent debt regulations to the notes
is not entirely certain, and no assurance can be given that the IRS will not
assert that the notes should be treated differently. A different treatment from
that described below could affect the amount, timing, source and character of
income, gain or loss with respect to an investment in the notes. In particular,
a holder might be required to accrue interest income at a higher or lower rate,
might not recognize income, gain or loss upon conversion of a note into common
stock, and might recognize capital gain or loss upon a taxable disposition of a
note. Holders should consult their tax advisors concerning the tax treatment of
holding a note.

         The remainder of this discussion assumes that the notes are treated as
indebtedness subject to the contingent debt regulations.

UNITED STATES HOLDERS

         For purposes of this discussion, a United States Holder is a beneficial
owner of the notes or common stock who or which is:

         -        a citizen or individual resident of the United States for
                  United States federal income tax purposes;

         -        a corporation, including any entity treated as a corporation
                  for United States federal income tax purposes, created or
                  organized in or under the laws of the United States, any state
                  thereof or the District of Columbia;

         -        an estate if its income is subject to United States federal
                  income taxation regardless of its source; or

         -        a trust if (1) a United States court can exercise primary
                  supervision over its administration and (2) one or more United
                  States persons have the authority to control all of its
                  substantial decisions.

Notwithstanding the preceding sentence, certain trusts in existence on August
20, 1996 and treated as United States persons prior to such date that elect to
be treated as domestic trusts under the applicable Treasury regulations will
also be treated as United States Holders if they are beneficial owners of the
notes or common stock.

                                      -50-


Accrual of Interest on the Notes

         Pursuant to the contingent debt regulations, United States Holders of
the notes will be required to accrue interest income on the notes on a
constant-yield basis, as described below, regardless of whether such holders use
the cash or accrual method of tax accounting. Accordingly, United States Holders
will be required to include interest in income each year in excess of the
accruals on the notes for non-tax purposes and in excess of any interest
payments actually received in that year.

         The contingent debt regulations provide that a United States Holder
must accrue an amount of ordinary interest income, as original issue discount
for United States federal income tax purposes, for each accrual period prior to
and including the maturity date of the notes that equals:

         1.       the product of (i) the adjusted issue price (as defined below)
of the notes as of the beginning of the accrual period and (ii) the comparable
yield to maturity (as defined below) of the notes, adjusted for the length of
the accrual period;

         2.       divided by the number of days in the accrual period; and

         3.       multiplied by the number of days during the accrual period
that the United States Holder held the notes.

         A note's issue price is the first price at which a substantial amount
of the notes is sold to the public, excluding sales to bond houses, brokers or
similar persons or organizations acting in the capacity of underwriters,
placement agents or wholesalers. The adjusted issue price of a note is its issue
price increased by any interest income previously accrued, determined without
regard to any adjustments to interest accruals described below, and decreased by
the projected amount of any payments previously made with respect to the notes.

         The term "comparable yield" means the annual yield we would pay, as of
the initial issue date of the notes, on a fixed-rate, nonconvertible debt
security with no contingent payments, but with terms and conditions otherwise
comparable to those of the notes. We intend to take the position that the
comparable yield for the notes is 9.265%, compounded semiannually. The precise
manner of calculating the comparable yield is not entirely clear and is more
susceptible to challenge if the notes are marketed or sold in substantial part
to persons for whom the inclusion of interest is not expected to have
substantial effect on their United States federal tax liability.

         The contingent debt regulations require that we provide to United
States Holders, solely for United States federal income tax purposes, a schedule
of the projected amounts of payments (to which we refer as "projected payments")
on the notes. This schedule must produce a yield to maturity that equals the
comparable yield. The projected payment schedule includes estimates for certain
contingent interest payments and an estimate for a payment at maturity taking
into account the conversion feature. In this connection, the fair market value
of any common stock (and cash, if any) received by a holder upon conversion will
be treated as a contingent payment. The comparable yield and the projected
payment schedule will be set forth in the indenture. United States Holders also
may obtain the projected payment schedule by submitting a written request for
such information to us at: American Financial Group, Inc., One East Fourth
Street, Cincinnati, Ohio, 45202.

         For United States federal income tax purposes, a United States Holder
must use the comparable yield and the projected payment schedule in the
indenture in determining its interest accruals and the adjustments thereto
(described below) in respect of the notes unless such United States Holder
timely

                                      -51-


discloses and justifies the use of other estimates to the IRS on its federal
income tax return for the year including its acquisition date of the note. A
United States Holder that determines its own comparable yield or projected
payment schedule also must establish that our comparable yield or projected
payment schedule is unreasonable.

         The comparable yield and the projected payment schedule are not used
for any purpose other than to determine a holder's interest accruals and
adjustments thereto in respect of the notes for United States federal income tax
purposes. They do not constitute a projection or representation regarding the
actual amounts payable on the notes or the value at any time of the common stock
into which the notes may be converted.

Adjustments to Interest Accruals on the Notes

         If, during any taxable year, a United States Holder of notes receives
actual payments with respect to such notes that, in the aggregate, exceed the
total amount of projected payments for that taxable year, the United States
Holder will incur a "net positive adjustment" under the contingent debt
regulations equal to the amount of such excess. The United States Holder will
treat a "net positive adjustment" as additional interest income. For this
purpose, the payments in a taxable year include the fair market value of
property (including common stock received upon conversion or repurchase of the
notes) received in that year.

         If a United States Holder receives in a taxable year actual payments
with respect to the notes that, in the aggregate, are less than the amount of
projected payments for that taxable year, the United States Holder will incur a
"net negative adjustment" under the contingent debt regulations equal to the
amount of such deficit. This negative adjustment will (a) reduce the United
States Holder's interest income on the notes for that taxable year, and (b) to
the extent of any excess after the application of (a), give rise to an ordinary
loss to the extent of the United States Holder's interest income on the notes
during prior taxable years, reduced to the extent such interest was offset by
prior net negative adjustments. Any negative adjustment in excess of the amounts
described in (a) and (b) will be carried forward to offset future interest
income with respect to the notes or to reduce the amount realized on a sale,
exchange, conversion or retirement of the notes.

         A net negative adjustment is not subject to the two percent floor
limitation imposed on miscellaneous deductions under Section 67 of the Code. If
a United States holder purchases the notes at a discount or premium to the
adjusted issue price from an existing holder of the notes, the discount will be
treated as a positive adjustment and the premium will be treated as a negative
adjustment. The United States holder must reasonably allocate the adjustment to
daily portions of interest or projected payments over the remaining term of the
notes. It may be reasonable to allocate the adjustment over the remaining term
of the notes pro rata with the accruals of original issue discount at the
comparable yield. Holders should consult their tax advisors regarding those
allocations.

Sale, Exchange, Conversion or Redemption of Notes

         Generally, the sale or exchange of a note or the redemption of a note
for cash will result in taxable gain or loss to a United States Holder. As
described above, our calculation of the projected payment schedule for the
notes, which generally is binding on holders of notes, includes the receipt of
stock upon conversion as a contingent payment with respect to the notes.
Accordingly, we will treat the receipt of common stock by a United States Holder
upon (a) the conversion of a note or (b) a United States Holder's exercise of a
put right that we elect to pay in common stock as a payment under the

                                      -52-


contingent debt regulations. So viewed, a conversion of a note into common
stock, or a repurchase where we elect to pay in common stock, also will result
in taxable gain or loss to a United States Holder.

         The amount of gain or loss on a sale, exchange, conversion or
redemption will be equal to the difference between (a) the amount of cash plus
the fair market value of any other property received by the United States
Holder, including the fair market value of any common stock received, and (b)
the United States Holder's adjusted tax basis in the note.

         A United States Holder's adjusted tax basis in a note generally will be
equal to the United States Holder's original purchase price for the note,
increased by any interest income previously accrued by the United States Holder
(determined without regard to any adjustments to interest accruals described
above) and decreased by the amount of any projected payments that previously
have been scheduled to be made in respect of the notes (without regard to the
actual amount paid).

         Gain recognized upon a sale, exchange, conversion or redemption of a
note generally will be treated as ordinary interest income; any loss will be
ordinary loss to the extent of interest previously included in income, and
thereafter capital loss (which will be long-term if the note is held for more
than one year). The deductibility of capital losses is subject to limitations.

         A United States Holder's tax basis in common stock received upon a
conversion of a note, or upon a United States Holder's exercise of a put right
that we elect to pay in common stock, will equal the then current fair market
value of such common stock. The United States Holder's holding period for the
common stock received will commence on the day immediately following the date of
conversion or repurchase.

Constructive Dividends to Holders of Notes

         If at any time we were to make a distribution of property to our
stockholders that would be taxable to the stockholders as a dividend for United
States federal income tax purposes and, in accordance with the anti-dilution
provisions of the notes, the conversion rate of the notes were increased, such
increase might be deemed to be the payment of a taxable dividend to holders of
the notes to the extent of current or accumulated earnings and profits as of the
year of distribution of the property.

         For example, an increase in the conversion rate in the event of
distributions of our evidences of indebtedness or our assets or an increase in
the event of an extraordinary cash dividend generally would result in deemed
dividend treatment to holders of the notes, but an increase in the event of
stock dividends or the distribution of rights to subscribe for common stock
generally would not.

Dividends on Common Stock

         If we make distributions on our common stock, the distributions
generally will be treated as dividends to a United States Holder of our common
stock to the extent of our current or accumulated earnings and profits as of the
year of distribution, then as tax-free return of capital to the extent of the
United States Holder's adjusted tax basis in the common stock and thereafter as
gain from the sale or exchange of that stock.

         Under the Jobs and Growth Tax Reconciliation Act of 2003, dividends may
be taxable to United States Holders who are individuals at a reduced rate of 15
percent (or, in some cases, a lower rate) through 2008, if holding period
requirements are satisfied.

                                      -53-


Disposition of Common Stock

         Upon the disposition of common stock received on conversion or
repurchase of a note, a United States Holder generally will recognize capital
gain or loss equal to the difference between (i) the amount of cash and the fair
market value of any property received upon the sale or exchange and (ii) the
United States Holder's adjusted tax basis in the common stock. That capital gain
or loss will be long-term if the United States Holder's holding period is more
than one year. The deductibility of capital losses is subject to limitations.

NON-UNITED STATES HOLDERS

         As used herein, the term "Non-United States Holder" means a beneficial
holder of a note or common stock that is, for United States federal income tax
purposes:

         -        an individual who is classified as a nonresident alien for
                  United States federal income tax purposes;

         -        a foreign corporation; or

         -        an estate or trust that is not a United States estate or
                  trust, as described above.

Notes

         Payments of interest on the notes made to a Non-United States Holder,
including a payment in common stock pursuant to a conversion, and any gain
realized on a sale or exchange of the notes, will be exempt from United States
income or withholding tax, provided that: (i) such Non-United States Holder does
not own, actually or constructively, 10% or more of the total combined voting
power of all classes of our stock entitled to vote, is not a controlled foreign
corporation related, directly or indirectly, to us through stock ownership, and
is not a bank receiving certain types of interest; (ii) the statement
requirement set forth in section 871(b) or section 881(c) of the Code has been
fulfilled with respect to the beneficial owner, as discussed below; (iii) such
payments and gain are not effectively connected with the conduct by such
Non-United States Holder of a trade or business in the United States; (iv) our
common stock continues to be actively traded within the meaning of section
871(h)(4)(C)(v)(I) of the Code (which, for these purposes and subject to certain
exceptions, includes trading on the New York Stock Exchange); and (v) we are not
and have not been a United States real property holding corporation ("USRPHC").
We believe that we are not and have never been, nor do we anticipate becoming, a
USRPHC. However, if a Non-United States Holder of a note were deemed to have
received a constructive dividend (see "United States Holders -- Constructive
Dividends to Holders of Notes" above), the Non-United States Holder generally
would be subject to United States withholding tax at a 30% rate, subject to
reduction by an applicable treaty, on the taxable amount of such dividend.
Moreover, absent additional guidance from the IRS, we intend to treat the
receipt by a Non-United States Holder of liquidated damages as described under
"Description of Notes -- Registration Rights" and "Material United States
Federal Income Tax Consequences -- Accrual of Interest on the Notes" as subject
to United States withholding tax, subject to reduction by an applicable treaty.

         The statement requirement referred to in the preceding paragraph will
be fulfilled if the beneficial owner of a note certifies on IRS Form W-8BEN,
under penalties of perjury, that it is not a United States person and provides
its name and address or otherwise satisfies applicable documentation
requirements.

Common Stock

                                      -54-


         Dividends paid to a Non-United States Holder of common stock generally
will be subject to withholding tax at a 30% rate subject to reduction (a) by an
applicable treaty if the Non-United States Holder provides an IRS Form W-8BEN
certifying that it is entitled to such treaty benefits or (b) upon the receipt
of a Form W-8ECI from a Non-United States Holder claiming that the payments are
effectively connected with the conduct of a United States trade or business.

         A Non-United States Holder generally will not be subject to United
States federal income tax on gain realized on the sale or exchange of common
stock unless (a) the gain is effectively connected with the conduct of a trade
or business of the Non-United States Holder, (b) in the case of a Non-United
States Holder who is a nonresident alien individual, the individual is present
in the United States for 183 or more days in the taxable year of the disposition
and certain other conditions are met, or (c) we are or have been a USRPHC. We
believe that we are not and have never been, nor do we anticipate becoming, a
USRPHC.

Income Effectively Connected with a United States Trade or Business

         If a Non-United States Holder of notes or common stock is engaged in a
trade or business in the United States, and if interest on the notes, dividends
on the stock, or gain realized on the sale or exchange of the notes or common
stock is effectively connected with the conduct of such trade or business, the
Non-United States Holder, although exempt from the withholding tax discussed in
the preceding paragraphs, will generally be subject to regular United States
federal income tax on interest, dividends and any gain realized on the sale or
exchange (and, with respect to the notes, conversion of the notes into common
stock) of the notes or common stock in the same manner as if it were a United
States Holder. Such a Non-United States Holder would be required to provide to
the withholding agent a properly executed IRS Form W-8ECI (or successor form) in
order to claim an exemption from withholding tax. In addition, if such a
Non-United States Holder is a foreign corporation, such holder may be subject to
a branch profits tax equal to 30% (or such lower rate provided by an applicable
treaty) of its effectively connected earnings and profits for the taxable year,
subject to certain adjustments.

BACKUP WITHHOLDING TAX AND INFORMATION REPORTING

         Payments of principal, premium, if any, and interest (including
original issue discount and a payment in common stock pursuant to a conversion
of a note) on the notes, payments on the common stock, and the proceeds of
dispositions of the notes or common stock may be subject to information
reporting and United States federal backup withholding tax if the United States
Holder thereof fails to supply an accurate taxpayer identification number or
otherwise fails to comply with applicable United States information reporting or
certification requirements. A Non-United States Holder may be subject to United
States backup withholding tax on payments on the notes or common stock and the
proceeds from a sale or other disposition of the notes or common stock unless
the Non-United States Holder complies with certification procedures to establish
that it is not a United States person. Any amounts so withheld will be allowed
as a credit against a United States Holder's United States federal income tax
liability and may entitle a holder to a refund, provided the required
information is timely furnished to the IRS.

                                  ERISA MATTERS

         We have insurance company subsidiaries that provide services to many
employee benefit plans. We and any of our direct or indirect subsidiaries may
each be considered a "party in interest" within the meaning of the Employee
Retirement Income Security Act of 1974 ("ERISA"), and a "disqualified person"
under corresponding provisions of the Internal Revenue Code of 1986 (the
"Code"), relating to many employee benefit plans. "Prohibited Transactions"
within the meaning of ERISA and the Code

                                      -55-


may result if any offered securities are acquired by an employee benefit plan as
to which we or any of our direct or indirect subsidiaries is a party in
interest, unless such offered securities are acquired pursuant to an applicable
exemption. Accordingly, each purchaser and each transferee using the assets of a
plan subject to ERISA or Section 4975 of the Code to acquire the offered
securities will be deemed to have represented that the acquisition and continued
holding of the offered securities will be covered by a Department of Labor
prohibited transaction class exemption. Any employee benefit plan or other
entity to which such provisions of ERISA or the Code apply proposing to acquire
the offered securities should consult with its legal counsel.

                             SELLING SECURITYHOLDERS

         The notes originally were issued by us and sold by Merrill Lynch,
Pierce, Fenner & Smith Incorporated, UBS Securities LLC and Credit Suisse First
Boston LLC, as the initial purchasers, in transactions exempt from the
registration requirements of the Securities Act of 1933 to persons reasonably
believed by the initial purchasers to be qualified institutional buyers. Selling
securityholders, including their transferees, pledges or donees or their
successors, may from time to time offer and sell any or all of the notes and the
common stock into which the notes are convertible pursuant to this prospectus.
Excluding shares of common stock which may be acquired upon conversion of the
notes, no selling securityholder owns 1% or more of our outstanding common
stock.

         The selling securityholders may offer all, some or none of the notes
and the common stock.


         The table below sets forth the name of each selling securityholder, the
principal amounts of notes that may be offered by each selling securityholder
under this prospectus and the number of shares of common stock into which the
notes are convertible. The information is based on information provided to us by
or on behalf of the selling securityholders on or prior to November 21, 2003.
The selling securityholders identified below may have sold, transferred or
otherwise disposed of all or a portion of their notes or common stock since the
date on which they provided this information in transactions exempt from the
registration requirements of the Securities Act. Information about the selling
securityholders may change from time to time. Any changed information will be
set forth in prospectus supplements or post-effective amendments, as required.


         Because the selling securityholders may offer all or some portion of
the notes or the common stock into which the notes are convertible, we cannot
estimate the amount of notes or common stock that may be held by the selling
securityholders upon the completion of any sales. For information on the
procedure for sales by selling securityholders, read the disclosure under the
heading "Plan of Distribution" below.

                                      -56-





                                    Principal Amount                            Number of            Number of
                                        of Notes                                Shares of            Shares of
                                      Beneficially        Percentage of        Common Stock        Common Stock
                                     Owned That May           Notes            Beneficially         That May Be
Name of Selling Securityholder           Be Sold           Outstanding           Owned(2)           Sold(3)(4)
---------------------------------------------------------------------------------------------------------------
                                                                                       
BMO Nesbitt Burns Inc.                  2,500,000             0.49%                 --                 28,754
---------------------------------------------------------------------------------------------------------------
HSH Nordbank International,
S.A., Luxembourg(5)                    12,500,000             2.45%                 --                143,770
---------------------------------------------------------------------------------------------------------------
Invesco                                15,875,000             3.11%                 --                182,588
---------------------------------------------------------------------------------------------------------------
J.P. Morgan Securities Inc. (5)        38,500,000             7.53%                 --                442,812
---------------------------------------------------------------------------------------------------------------
KBC Financial Products
[Cayman Island] Ltd. (5)                9,000,000             1.76%                 --                103,514
---------------------------------------------------------------------------------------------------------------
KBC Financial Products USA
Inc. (5)                                  300,000             0.06%                 --                  3,450
---------------------------------------------------------------------------------------------------------------
Laurel Ridge Capital, LP                1,300,000             0.25%                 --                 14,952
---------------------------------------------------------------------------------------------------------------



--------------------

* Less than 1%

(1)   Also includes any sale of the notes and the underlying common stock by
      pledgees, donees, transferees or other successors in interest that receive
      such securities by pledge, gift, distribution or other non-sale related
      transfer from the named selling securityholders. Information about other
      selling securityholders will be set forth in future prospectus supplements
      or in other documents that we file from time to time with the Securities
      and Exchange Commission that are incorporated by reference in the
      prospectus, if required. See "Where You Can Find More Information" in this
      prospectus.

(2)   Excludes common stock issuable upon conversion of the selling
      securityholder's notes.

(3)   Assumes conversion of all of the selling securityholder's notes at a
      conversion rate of 11.5016 shares of common stock per $1,000 aggregate
      principal amount of notes and a cash payment in lieu of the issuance of
      any fractional share interest. However, this conversion rate is subject to
      adjustment as described under "Description of the Notes--Conversion
      Rights" in the prospectus. As a result, the number of shares of common
      stock issuable upon conversion of the notes may increase or decrease in
      the future.

(4)   Reflects rounding down of fractional shares of common stock issuable to
      each selling securityholder upon conversion of the notes.


(5)   Such selling securityholder has represented to us that it is an affiliate
      of a broker-dealer. Based solely on written representations received from
      such selling securityholder, we understand that such entities acquired
      their notes or underlying common stock in the ordinary course of business
      and, at the time of the purchase of the notes or the underlying common
      stock, such selling securityholders had no agreements or understandings,
      directly or indirectly, with any person to distribute the notes or
      underlying common stock. To the extent that we become aware that such
      entities did not acquire their notes or underlying common stock in the
      ordinary course of business or did have such an agreement or
      understanding, we will file a post-effective amendment to the registration
      statement of which this prospectus forms a part to designate such
      affiliate as an "underwriter" within the meaning of the Securities Act.


         None of the selling securityholders listed above has, or within the
past three years had, any position, office or any material relationship with us
or any of our affiliates.

                                      -57-


         Only selling securityholders identified above who beneficially own the
notes set forth opposite each such selling securityholder's name in the
foregoing table on the effective date of the registration statement, of which
this prospectus forms a part, may sell such securities pursuant to the
registration statement. Prior to any use of this prospectus in connection with
an offering of the notes or the underlying common stock by any holder not
identified above, this prospectus will be supplemented to set forth the name and
aggregate amount of notes beneficially owned by the selling securityholder
intending to sell such notes or the underlying common stock and the aggregate
amount of notes or the number of shares of the underlying common stock to be
offered. The prospectus, as supplemented, will also disclose whether any selling
securityholder selling in connection with such prospectus has held any position
or office with, has been employed by or otherwise has had a material
relationship with us during the three years prior to the date of the prospectus
if such information has not been disclosed herein.

                                      -58-


                              PLAN OF DISTRIBUTION

         The notes and the underlying common stock are being registered to
permit the resale of such securities by the holders of them from time to time
after the date of this prospectus. We will not receive any of the proceeds from
the sale by the selling securityholders of the notes and common stock. We will
bear the fees and expenses incurred in connection with our obligation to
register the notes and the underlying common stock. These fees and expenses
include registration and filing fees, printing and duplications expenses, fees
and disbursements of our counsel, reasonable fees and disbursements of the
trustee and its counsel and of the registrar and transfer agent for the common
stock, and fees and disbursements of one firm of legal counsel for the
securityholders. However, the selling securityholders will pay all underwriting
discounts, commissions and agent's commissions, if any. The selling
securityholders may offer and sell the notes and the common stock into which the
notes are convertible from time to time in one or more transactions at fixed
prices, at prevailing market prices at the time of sale, at varying prices
determined at the time of sale or at negotiated prices.

         Such sales may be effected by a variety of methods, including the
following:

         -        in market transactions;

         -        in privately negotiated transactions;

         -        through the writing of options;

         -        in a block trade in which a broker-dealer will attempt to sell
                  a block of securities as agent but may position and resell a
                  portion of the block as principal to facilitate the
                  transaction;

         -        if we agree to it prior to the distribution, through one or
                  more underwriters on a firm commitment or best-efforts basis;

         -        through broker-dealers, which may act as agents or principals;

         -        directly to one or more purchasers;

         -        on the NYSE, with respect to common stock acquired upon the
                  conversion of notes;

         -        through agents; or

         -        in any combination of the above or by any other legally
                  available means.

         In connection with the sales of the notes and the common stock into
which the notes are convertible or otherwise, the selling securityholders may
enter into hedging transactions with broker-dealers, which may in turn engage in
short sales of the offered securities, short and deliver the notes and the
common stock into which the notes are convertible to close out such short
positions, or loan or pledge the notes and the common stock into which the notes
are convertible to broker-dealers that in turn may sell such securities.


         If a material arrangement with any underwriter, broker, dealer or other
agent is entered into for the sale of any notes and the common stock into which
the notes are convertible through a secondary distribution or a purchase by a
broker or dealer, or if other material changes are made in the plan of
distribution of the notes and the common stock into which the notes are
convertible, a we will file a post-


                                      -59-


effective amendment to the registration statement of which this prospectus is a
part, if necessary, under the Securities Act disclosing the material terms and
conditions of such arrangement.

         The underwriter or underwriters with respect to an underwritten
offering of notes and the common stock into which the notes are convertible and
the other material terms and conditions of the underwriting will be set forth in
a prospectus supplement relating to such offering and, if an underwriting
syndicate is used, the managing underwriter or underwriters will be set forth on
the cover of the prospectus supplement. In connection with the sale of the notes
and the common stock into which the notes are convertible, underwriters will
receive compensation in the form of underwriting discounts or commissions and
may also receive commissions from purchasers of notes and underlying common
stock for whom they may act as agent. Underwriters may sell to or through
dealers, and such dealers may receive compensation in the form of discounts,
concessions or commissions from the underwriters or commissions from the
purchasers for whom they may act as agent.

         To our knowledge, there are currently no plans, arrangements or
understandings between any selling securityholders and any underwriter,
broker-dealer or agent regarding the sale of the notes or the underlying common
stock by the selling securityholders. Selling securityholders may decide to sell
only a portion of the notes or the underlying common stock offered by them
pursuant to this prospectus or may decide not to sell any notes or any of the
underlying common stock under this prospectus. In addition, any selling
securityholder may transfer, devise or give the notes or the underlying common
stock by other means not described in this prospects. Any notes or underlying
common stock covered by this prospectus that qualify for sale pursuant to Rule
144 or Rule 144A of the Securities Act may be sold under Rule 144 or Rule 144A
rather than pursuant to this prospectus.

         The selling securityholders and any underwriters, broker-dealers or
agents participating in the distribution of the notes and the common stock into
which the notes are convertible may be deemed to be "underwriters" within the
meaning of the Securities Act, and any profit on the sale of the notes or common
stock by the selling securityholders and any commissions received by any such
underwriters, broker-dealers or agents may be deemed to be underwriting
commissions under the Securities Act. If the selling securityholders were deemed
to be underwriters, the selling securityholders may be subject to statutory
liabilities including, but not limited to, those of Sections 11, 12 and 17 of
the Securities Act and Rule 10b-5 under the Exchange Act.

         The selling securityholders and any other person participating in the
distribution will be subject to the applicable provisions of the Exchange Act
and the rules and regulations under the Exchange Act, including, without
limitation, Regulation M, which may limit the timing of purchases and sales of
any of the notes and the common stock into which the notes are convertible by
the selling securityholders and any other relevant person. Furthermore,
Regulation M may restrict the ability of any person engaged in the distribution
of the notes and the common stock into which the notes are convertible to engage
in market-making activities with respect to the particular notes and the common
stock into which the notes are convertible being distributed. All of the above
may affect the marketability of the notes and the common stock into which the
notes are convertible and the ability of any person or entity to engage in
market-making activities with respect to the notes and the common stock into
which the notes are convertible.

         Under the securities laws of certain states, the notes and the common
stock into which the notes are convertible may be sold in those states only
through registered or licensed brokers or dealers. In addition, in certain
states the notes and the common stock into which the notes are convertible may
not be sold unless the notes and the common stock into which the notes are
convertible have been registered or qualified for sale in the state or an
exemption from registration or qualification is available and complied

                                      -60-


with. Each selling securityholder should consult its counsel regarding the
application of the states' Blue Sky or securities and insurance securities laws
in connection with sales of the notes and common stock into which the notes are
convertible.

         We have agreed to indemnify the selling securityholders against certain
civil liabilities, including certain liabilities arising under the Securities
Act, and the selling securityholders will be entitled to contribution from us in
connection with those liabilities. The selling securityholders will indemnify us
against certain civil liabilities, including liabilities arising under the
Securities Act, and will be entitled to contribution from the selling
securityholders in connection with those liabilities.

         We will be permitted to suspend the use of a prospectus that is part of
a shelf registration statement under certain circumstances relating to corporate
developments, public filings with the SEC and similar events for a period not to
exceed 30 days in any three- month period and not to exceed an aggregate of 60
days in any 12-month period. If the duration of such suspension exceeds any of
the periods above-mentioned, we have agreed to pay liquidated damages. Please
refer to the section entitled "Description of Notes--Registration Rights."

                                  LEGAL MATTERS


         Certain legal matters regarding the notes and the common stock into
which the notes are convertible will be passed upon for us by Keating, Muething
& Klekamp, P.L.L., Cincinnati, Ohio. Certain United States federal income
taxation matters also will be passed upon for us by Akin Gump Strauss Hauer &
Feld LLP, Washington, D.C.


                                     EXPERTS

         Ernst & Young LLP, independent auditors, have audited our consolidated
financial statements and schedules included in our Annual Report on Form 10-K
for the year ended December 31, 2002, as set forth in their report, which is
incorporated by reference in this prospectus and elsewhere in the registration
statement. Our financial statements and schedules are incorporated by reference
in reliance on Ernst & Young LLP's report, given on their authority as experts
in accounting and auditing.

                                      -61-


                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The following table sets forth the expenses in connection with the
offering described in this Registration Statement:


                                                                  
Securities and Exchange Commission registration fee*                 $  15,360
New York Stock Exchange listing fee                                      2,500
Legal fees and expenses                                                 25,000
Accounting fees and expenses                                            25,000
Printing and engraving expenses                                         50,000
Miscellaneous                                                          132,140
                                                                     ---------
TOTAL                                                                $ 250,000
                                                                     =========


----------------------

*Actual; other expenses are estimated

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

American Financial Group, Inc. ("AFG")

         Ohio Revised Code, Section 1701.13(E), allows indemnification by AFG to
any person made or threatened to be made a party to any proceedings, other than
a proceeding by or in the right of AFG, by reason of the fact that he is or was
a director, officer, employee or agent of AFG, against expenses, including
judgment and fines, if he acted in good faith and in a manner reasonably
believed to be in or not opposed to the best interests of AFG and, with respect
to criminal actions, in which he had no reasonable cause to believe that his
conduct was unlawful. Similar provisions apply to actions brought by or in the
right of AFG, except that no indemnification shall be made in such cases when
the person shall have been adjudged to be liable for negligence or misconduct to
AFG unless deemed otherwise by the court. Indemnifications are to be made by a
majority vote of a quorum of disinterested directors or the written opinion of
independent counsel or by the shareholders or by the court. AFG's Code of
Regulations extends such indemnification.

         AFG maintains, at its expense, Directors and Officers Liability and
Company Reimbursement Liability Insurance. The Directors and Officers Liability
portion of such policy covers all directors and officers of AFG and of the
companies which are, directly or indirectly, more than 50% owned by AFG. The
policy provides for payment on behalf of the directors and officers, up to the
policy limits and after expenditure of a specified deductible, of all Loss (as
defined) from claims made against them during the policy period for defined
wrongful acts, which include errors, misstatements or misleading statements,
acts or omissions and neglect or breach of duty by directors and officers in the
discharge of their individual or collective duties as such. The insurance
includes the cost of investigations and defenses, appeals and bonds and
settlements and judgments, but not fines or penalties imposed by law. The
insurance does not cover any claims arising out of acts alleged to have been
committed prior to October 24, 1978. The insurer limit of liability under the
policy is $175,000,000 in the aggregate for all losses

                                      II-1


each year subject to certain individual and aggregate deductibles. The policy
contains various exclusions and reporting requirements.

         AFG also has entered into indemnification agreements with its executive
officers and directors providing for indemnification against certain liabilities
to the fullest extent permitted under Ohio law.










ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.



Exhibit
Number                                Description of Document
-------                               -----------------------
               
 3.1*             Amended and Restated Articles of Incorporation of AFG
                  (incorporated by reference to Exhibit 3(a) of AFG's Annual
                  Report on Form 10-K for the year ended December 31, 1997)

 3.2*             Code of Regulations of AFG (incorporated by reference to
                  Exhibit 3(b) to AFG's Annual Report on Form 10-K for the year
                  ended December 31, 1997)

 4.1**            Indenture dated June 2, 2003, among AFG, as issuer, AFC, as
                  guarantor, and U.S. Bank National Association, as trustee,
                  relating to the Senior Convertible Notes due 2033 (including
                  the form of the Senior Convertible Notes)

 4.2**            Registration Rights Agreement dated June 2, 2003, among AFG,
                  AFC and Merrill Lynch & Co., Merrill Lynch, Pierce, Fenner &
                  Smith Incorporated, UBS Warburg LLC and Credit Suisse First
                  Boston LLC

   5**            Opinion of Keating, Muething & Klekamp, P.L.L.

   8**            Opinion of Akin Gump Strauss Hauer & Feld LLP as to tax
                  matters

  12*             Computation of ratios of earnings to fixed charges
                  (incorporated by reference to Exhibit 12 to AFG's Quarterly
                  Report on Form 10-Q filed for the quarter ended June 30, 2003)

23.1**            Consent of Keating, Muething & Klekamp, P.L.L. (contained in
                  Exhibit 5)

23.2**            Consent of Akin Gump Strauss Hauer & Feld LLP (contained in
                  Exhibit 8)

23.3              Consent of Ernst & Young LLP

  24**            Powers of Attorney (contained on the signature page)

  25**            Form T-1 Statement of Eligibility of Trustee under the Trust
                  Indenture Act of 1939 of U.S. Bank National Association


-------------

* Incorporated by reference from other documents filed with the Commission as
  indicated.

** Previously filed

ITEM 17. UNDERTAKINGS.

(a)      Each of the undersigned Registrants hereby undertakes:

         (1)      To file, during any period in which offers or sales are being
made, a post-effective amendment to this Registration Statement:

                  (i)      To include any prospectus required by Section
         10(a)(3) of the Securities Act of 1933;

                  (ii)     To reflect in the prospectus any facts or events
         arising after the effective date of the Registration Statement (or the
         most recent post-effective amendment thereof) which,

                                      II-2


         individually or in the aggregate, represent a fundamental change in the
         information set forth in the Registration Statement. Notwithstanding
         the foregoing, any increase or decrease in volume of securities offered
         (if the total dollar value of securities offered would not exceed that
         which was registered) and any deviation from the low or high end of the
         estimated maximum offering range may be reflected in the form of
         prospectus filed with the Commission pursuant to Rule 424(b) under the
         Securities Act if, in the aggregate, the changes in volume and price
         represent no more than a 20% change in the maximum aggregate offering
         price set forth in the "Calculation of Registration Fee" table in the
         effective Registration Statement.

                  (iii)    To include any material information with respect to
         the plan of distribution not previously disclosed in the Registration
         Statement or any material change to such information in the
         Registration Statement;

Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) above do not apply
if the information required to be included in a post-effective amendment by
those paragraphs is contained in periodic reports filed by the Registrant
pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934
that are incorporated by reference in the Registration Statement.

         (2)      That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3)      To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

(b)      The undersigned Registrants hereby undertake that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrants' annual reports pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
Registration Statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

                                      II-3


                                   SIGNATURES


         Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Amendment to
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized in the City of Cincinnati, State of Ohio, as of the 24th day of
November, 2003.


                                      AMERICAN FINANCIAL GROUP, INC.

                                      By: /s/ Carl H. Lindner
                                         ---------------------------------------
                                              Carl H. Lindner
                                              Chief Executive Officer

         Pursuant to the requirements of the Securities Act of 1933, this
Amendment to Registration Statement has been signed by the following persons in
the capacities and on the dates indicated.




      SIGNATURE                          CAPACITY                   DATE
                                                        
 /s/ Carl H. Lindner             Chairman of the Board of     November 24, 2003
-----------------------------    Directors (Principal
Carl H. Lindner                  Executive Officer)

              *                  Director                     November __, 2003
-----------------------------
Carl H. Lindner III

              *                  Director                     November __, 2003
-----------------------------
S. Craig Lindner

              *                  Director                     November __, 2003
-----------------------------
James E. Evans

              *                  Director                     November __, 2003
-----------------------------
Theodore H. Emmerich

              *                  Director                     November __, 2003
-----------------------------
Terry S. Jacobs

              *                  Director                     November __, 2003
-----------------------------
William R. Martin

              *                  Director                     November __, 2003
-----------------------------
William A. Shuzer



                                   II-4





      SIGNATURE                          CAPACITY                   DATE
                                                        
              *                  Director                     November __, 2003
-----------------------------
William W. Verity

 /s/ Fred J. Runk                Senior Vice President        November 24, 2003
-----------------------------    and Treasurer (Principal
Fred J. Runk                     Financial and Accounting
                                 Officer)

*By: /s/ Karl J. Grafe           Attorney-in-Fact             November 24, 2003
    -------------------------
     Karl J. Grafe



                                      II-5