UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13FNT
Report for the Calendar Year or Quarter Ended:
June 30, 2010

Check here if Amendment 	 	[ ]  Amendment Number: ______
This Amendment (Check only one)	[ ] a restatement.
						[ ] adds new holdings entries.

Institutional Investment Manager Filing this Report:
	Name:			Heartland Financial USA, Inc.
	Address:		1398 Central Avenue
				Dubuque, Iowa 52001

Form 13F file number:
The institutional investment manager filing this report and the person
by whom it is signed hereby represent that the person signing the
report is authorized to submit it, that all information contained
herein is true, correct and complete, and that it is understood that
all required items, statements, schedules, lists, and tables, are
considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Reporting Manager:

Name:			Paul J. Peckosh

Title:		Senior Vice President

Phone:		563-589-2000

Signature, Place, and Date of Signing:


/s/ Paul Peckosh
_______________________________
Dubuque, Iowa
July 21, 2010

Report Type (Check only one.)
[ ]	13F HOLDINGS REPORT.  (Check here if all holdings of this
reporting manager are reported in this report.
[X] 13F NOTICE. (Check here if no holdings are reported in this
report, and all holdings are reported by other reporting manager(s).
[ ]	13F COMBINATION REPORT. (Check here if a portion of the
holdings for this reporting manager are reported in this report and
a portion is reported by other reporting manager(s).
List of Other Managers:
No. 	Form 13F File Number		Name
01	28-1 581			Dubuque Bank and Trust Company