SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement          [ ]   Confidential, for Use of
[x] Definitive Proxy Statement                 the Commission Only (as
[ ] Definitive Additional Materials            permitted by
[ ] Soliciting Material Pursuant to            Rule 14a-6(e)(2))
    Section 240.14a-11(c)
    or Section 240.14a-12

                               Rentrak Corporation
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                (Name of Registrant as Specified In Its Charter)

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     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

    1)  Title of each class of securities to which transaction applies:

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    2)  Aggregate number of securities to which transaction applies:

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    3)  Per unit  price  or  other  underlying  value  of  transaction  computed
    pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
    fee is calculated and state how it was determined):

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    4)  Proposed maximum aggregate value of transaction:

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    5)  Total fee paid:

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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.



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                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220

                                                                  July 21, 2005

To Our Shareholders:

      Our 2005 Annual Meeting of Shareholders  will be held on Thursday,  August
25, 2005,  at 10:00 a.m.,  Pacific  Daylight  Time,  at our  executive  offices,
located at One Airport Center,  7700 N.E.  Ambassador  Place,  Portland,  Oregon
97220.  On the following pages you will find the formal Notice of Annual Meeting
and Proxy Statement. Our 2005 Annual Report is also enclosed.

      Whether or not you plan to attend the meeting in person,  it is  important
that your shares be represented  and voted at the meeting.  ACCORDINGLY,  PLEASE
DATE,  SIGN AND  RETURN THE  ENCLOSED  PROXY  CARD  PROMPTLY.  If you attend the
meeting, and the Board of Directors joins me in hoping that you will, there will
be an opportunity to revoke your proxy and to vote in person if you prefer.


                                Sincerely yours,



                                PAUL A. ROSENBAUM
                                Chairman, President and Chief Executive Officer






                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held August 25, 2005
To the Shareholders of
Rentrak Corporation:

      The Annual Meeting of Shareholders of Rentrak Corporation ("Rentrak") will
be held on Thursday,  August 25, 2005, at 10:00 a.m.,  Pacific Daylight Time, at
Rentrak's executive offices, located at One Airport Center, 7700 N.E. Ambassador
Place, Portland, Oregon, 97220, for the following purposes:

      1. To elect a Board of Directors consisting of six members,  each to serve
         until the next  annual  meeting  of  shareholders  and until his or her
         successor is duly elected and qualified;

      2. To consider and approve the 2005 Stock Incentive Plan;

      3. To hear reports from various officers of Rentrak; and

      4. To transact such other business as may properly come before the meeting
         or any adjournments thereof.

      The Board of Directors has fixed the close of business on June 24, 2005 as
the record date for determining  shareholders entitled to notice of, and to vote
at,  the  meeting  and any  adjournments  or  postponements  thereof.  The proxy
statement,  proxy card and 2005 Annual  Report to  Shareholders  accompany  this
Notice.

      Whether  or not you plan to attend the Annual  Meeting,  please  fill out,
sign, date and promptly  return the enclosed proxy in the enclosed  postage paid
envelope.  You may revoke your proxy in writing or at the Annual  Meeting if you
wish to vote in person.

                                By Order of the Board of Directors:



                                MARK L. THOENES
                                Senior Vice President, Chief Financial Officer
                                and Secretary
Portland, Oregon
July 21, 2005






                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220
                           ---------------------------

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held August 25, 2005
                          ---------------------------



Date, Time and Place of Meeting

      The board of directors of Rentrak  Corporation  ("Rentrak")  is furnishing
this proxy statement and the  accompanying  2005 Annual Report to  Shareholders,
notice of annual  meeting,  and the enclosed  proxy card in connection  with the
board's  solicitation  of proxies for use at  Rentrak's  2005 Annual  Meeting of
Shareholders (the "Annual  Meeting").  The Annual Meeting will be held Thursday,
August 25, 2005, at 10:00 a.m.  Pacific  Daylight  Time, at Rentrak's  executive
offices, located on the fourth floor at One Airport Center, 7700 N.E. Ambassador
Place, Portland, Oregon 97220.

Solicitation and Revocation of Proxies

      Shares  represented by a proxy card that is properly  dated,  executed and
returned  will be voted as  directed  on the proxy.  If no  direction  is given,
proxies will be voted FOR each of the director nominees selected by the board of
directors  and FOR approval of the 2005 Stock  Incentive  Plan. If other matters
properly come before the Annual Meeting,  the persons named in the  accompanying
proxy will vote in  accordance  with their best  judgment  with  respect to such
matters.  Any proxy given by a  shareholder  may be revoked at any time prior to
its use by execution of a later-dated proxy delivered to Rentrak's Secretary, by
vote in  person at the  Annual  Meeting,  or by  written  notice  of  revocation
delivered to Rentrak's Secretary.

      Rentrak's  board of directors  has  selected the two persons  named on the
enclosed proxy card to serve as proxies in connection  with the Annual  Meeting.
These  proxy  materials  and the  accompanying  Rentrak  2005  Annual  Report to
Shareholders  are being  mailed on or about  July 21,  2005 to  shareholders  of
record on June 24, 2005.

Purposes of the Annual Meeting

      The Annual Meeting has been called for the following purposes:

      o  To elect a board of directors consisting of six members,  each to serve
         until the next  annual  meeting  of  shareholders  and until his or her
         successor is duly elected and qualified;

      o  To consider and approve the 2005 Stock Incentive Plan;

      o  To hear reports from various officers of Rentrak; and

      o  To transact such other business as may properly come before the meeting
         or any adjournments thereof.

      Section 2.3.1 of Rentrak's 1995 Restated  Bylaws,  as amended,  sets forth
procedures to be followed for  introducing  business at a shareholders  meeting.
Rentrak has no knowledge of any other matters that may be properly  presented at
the Annual Meeting.  If other matters do properly come before the Annual Meeting
in accordance with the 1995 Restated Bylaws, the persons named in the proxy card
will vote your proxy in  accordance  with their  judgment on such matters in the
exercise of their sole discretion.

                                      -1-




Record Date and Shares Outstanding

      Only  shareholders  of record at the close of business  on June 24,  2005,
(the  "Record  Date"),  are  entitled  to notice  of, and to vote at, the Annual
Meeting.  At the close of  business  on the Record  Date,  10,550,395  shares of
Rentrak common stock were outstanding.  For information  regarding the ownership
of Rentrak common stock by holders of more than five percent of the  outstanding
shares  and  by  Rentrak's  directors  and  executive  officers,  see  "Security
Ownership of Certain Beneficial Owners and Management."

Voting; Quorum; Vote Required

      Each share of common stock  outstanding  on the Record Date is entitled to
one vote per share at the  Annual  Meeting.  Shareholders  are not  entitled  to
cumulate their votes.  The presence,  in person or by proxy, of the holders of a
majority  of  Rentrak's  outstanding  shares of  common  stock is  necessary  to
constitute a quorum at the Annual  Meeting.  Assuming the existence of a quorum,
the affirmative vote of a plurality of the votes cast at the Annual Meeting,  in
person or by proxy, will be required to elect persons nominated to be directors.
The 2005 Stock  Incentive  Plan will be approved if the votes cast at the Annual
Meeting in favor of approving the plan, in person or by proxy,  exceed the votes
cast opposing approval of the plan.

Effect of Abstentions

      If you abstain  from  voting,  your  shares will be deemed  present at the
Annual Meeting for purposes of determining whether a quorum is present. However,
only votes cast in favor of a nominee  for  director  will have an effect on the
outcome of the election of directors. Abstention will also have no effect on the
outcome of the vote on the 2005 Stock Incentive Plan.

Effect of Broker Non-Votes

      If a broker holds your shares in street  name,  you should  instruct  your
broker how to vote. A broker non-vote occurs when a nominee holding shares for a
beneficial  owner returns a duly executed  proxy but does not vote on a proposal
because the nominee does not have discretionary voting power with respect to the
matter  being  considered  and did not  receive  voting  instructions  from  the
beneficial owner.  Broker non-votes are deemed present at the Annual Meeting for
purposes of determining whether a quorum is present,  but will have no effect on
the outcome of the election of directors or the vote on the 2005 Stock Incentive
Plan.

2006 Shareholder Proposals

      The deadline for  shareholders  to submit  proposals to be considered  for
inclusion in the proxy  statement for the 2006 Annual Meeting of Shareholders is
March 23, 2006.  To be considered  at the 2006 Annual  Meeting of  Shareholders,
Section 2.3.1 of Rentrak's 1995 Bylaws,  as amended,  requires  shareholders  to
deliver notice of all proposals,  nominations for director and other business to
Rentrak's  principal executive office no later than 60 calendar days (or by June
26, 2006) and no earlier than 90 calendar days prior to the first anniversary of
the date of the 2005 Annual Meeting.

                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

      Rentrak's  1995  Restated  Bylaws,  as amended,  provide that its board of
directors shall consist of six members. The board of directors has nominated the
individuals named below to fill the six positions.  If for any reason any of the
nominees named below should become  unavailable  for election (an event that the
board  does not  anticipate),  proxies  will be voted for the  election  of such
substitute nominee as the board in its discretion may recommend.  Proxies cannot
be voted  for more  than six  nominees.  If a vacancy  occurs  after the  Annual
Meeting,  the  board of  directors  may  elect a  replacement  to serve  for the
remainder of the unexpired term.

      Our current  directors,  Judith Allen,  Cecil Andrus,  George Kuper,  Paul
Rosenbaum,  Ralph Shaw and Stanford  Stoddard,  have been nominated to stand for
re-election as directors.  Directors are re-elected  annually to serve until the
next annual meeting of shareholders  and until their successors are duly elected
and qualified.

                                      -2-




      The  board of  directors  has  determined  that each of the  nominees  for
director named below,  other than Mr.  Rosenbaum,  is an "independent  director"
under Rule 4200(a) (15) of the Nasdaq listing standards.

      The board of directors recommends a vote "FOR" the election of each of the
following nominees for director:

      JUDITH G. ALLEN (age 48). Ms. Allen is  president of Allen  Strategies,  a
media marketing and strategy consulting firm located in Englewood, Colorado. Ms.
Allen has been  involved in the cable  television  industry  for sixteen  years,
holding positions as senior vice president of MediaOne Group,  Inc., senior vice
president of  marketing  and  programming  of Century  Communications,  and vice
president,  affiliate  relation at USA Network.  She was named one of the twelve
most powerful  women in cable by  Cablevision  Magazine in 1999. She received an
A.B.  in history  from Brown  University  and an M.B.A.  from  Harvard  Business
School. Ms. Allen has served as a director of Rentrak since 2004.

      CECIL D.  ANDRUS  (age 73).  Beginning  in 1995,  Mr.  Andrus  founded and
continues  to serve as the  chairman of the Andrus  Center for Public  Policy at
Boise  State  University.  Mr.  Andrus has also been of counsel to the  Gallatin
Group,  a public  policy  consulting  firm in Boise,  Idaho,  since 1995. He was
elected  governor of the State of Idaho for four terms (beginning in 1970, 1974,
1986,  and 1990).  Mr.  Andrus also was the U.S.  Secretary of the Interior from
1977 to 1981.  Mr.  Andrus has served as a director of Rentrak since 2000 and is
also a director of Coeur d'Alene Mines Corporation and PCS Edventures!.com, Inc.

      GEORGE H. KUPER (age 64). Mr. Kuper is an  independent  consultant  in the
areas of productivity  improvement,  environmental and energy issues, and public
policy and  provides  advice to small and start-up  companies  in the  chemical,
electronics,  and software industries.  Since 1994, Mr. Kuper has also served as
president  and  CEO of the  Council  of  Great  Lake  Industries  in Ann  Arbor,
Michigan.  During his career,  he has held positions as director of productivity
programs at the General Electric Company  (1978-83);  executive  director of the
Manufacturing  Studies Board of the National Academy of Science  (1983-88);  and
CEO  of  the  U.S.'s  largest  applied  research  laboratory  for  manufacturing
technologies,  the Industrial Technology Institute (1988-94). He has served with
the Office of the Secretary of Defense, the Committee for Economic  Development,
the National  Association of Manufacturers,  and the U.S. Chamber of Commerce in
various  capacities.  Mr.  Kuper  was a  founder  of  the  National  Center  for
Manufacturing  Sciences  and  executive  director  of the  National  Center  for
Productivity,  a Presidential appointment. Mr. Kuper has served as a director of
Rentrak since 2000.  PAUL A.  ROSENBAUM  (age 62). A significant  shareholder in
Rentrak since 1994, Paul Rosenbaum was elected in September 2000 to serve as the
company's Chairman of the Board and Chief Executive  Officer.  During his career
as a  legislator  and in private  practice,  Mr.  Rosenbaum  acquired  extensive
knowledge  of  U.S.  banking  and  insurance  law.  He  served  in the  Michigan
Legislature  from 1972 to 1978,  during  which he  chaired  the House  Judiciary
Committee, was legal counsel to the Speaker of the House and wrote and sponsored
the Michigan  Administrative  Procedures Act.  Additionally,  Mr. Rosenbaum also
served on the National  Conference  of  Commissioners  on Uniform State Laws, as
vice  chairman of the  Criminal  Justice and Consumer  Affairs  Committee of the
National  Conference of State  Legislatures,  and on a committee of the Michigan
Supreme Court  responsible for reviewing local court rules. From 1980 to 1986 he
served on the Board of Trustees of Springfield  College.  Mr.  Rosenbaum also is
the CEO of SWR Corp.,  which he founded in 1994.  SWR Corp. is based in Michigan
and designs, sells, and markets specialty industrial chemicals.

      RALPH R. SHAW (age 66).  Mr. Shaw has been  president  of Shaw  Management
Company, an investment counseling firm located in Portland,  Oregon, since 1980,
and general  partner of a succession of four venture  capital funds beginning in
1983. Mr. Shaw received a B.A. in public accounting from Hofstra  University and
a J.D.  from New York  University's  School of Law. Mr. Shaw is a trustee of the
Tax-Free Trust of Oregon.  He is also a director of Schnitzer Steel  Industries,
Inc., and chairs its audit committee.  Mr. Shaw served as an outside director of
one of  Rentrak's  subsidiaries  from 2000  through  2003.  He also served as an
adviser  to the  Rentrak  board from 2001 until his  election  as a director  of
Rentrak in 2004.

                                      -3-



      STANFORD C. "BUD"  STODDARD  (age 74). Mr.  Stoddard has been  chairman of
LaGrande  Capital,   L.L.C.,  a  financial   consulting  firm  with  offices  in
Southfield,  Michigan, since his retirement more than five years ago. During his
30-year banking career,  Mr. Stoddard was president of Michigan National Bank of
Detroit,  chairman  of the  out  state  Michigan  National  Bank,  and  founder,
president and chairman of Michigan National Corporation, the parent bank holding
company of the banks. He is currently chairman of MTC Capital  Corporation,  the
holding  company for Michigan  Trust Bank. He graduated  from the  University of
Michigan with a B.A. in business  administration.  Mr.  Stoddard has served as a
director of Rentrak since 2001.


                                   PROPOSAL 2

                      APPROVAL OF 2005 STOCK INCENTIVE PLAN

Background

            Our board of directors  adopted the Rentrak  Corporation  2005 Stock
Incentive Plan (the "Plan") in June 2005, subject to shareholder approval at the
Annual Meeting.  The Plan is intended to replace the 1997  Non-Officer  Employee
Stock  Option Plan (the  "Non-Officer  Plan") and the 1997 Equity  Participation
Plan (the "Equity Plan" and,  together  with the  Non-Officer  Plan,  the "Prior
Plans").  If the Plan is approved by the shareholders,  it will become effective
on August 25,  2005.  A copy of the Plan is attached to this proxy  statement as
Appendix A.

            As with  the  Prior  Plans,  the Plan is  intended  to  promote  the
interests of Rentrak and its shareholders by enabling us to attract,  retain and
reward  officers  and other key  employees,  nonemployee  directors  and outside
consultants and to align their interests with the interests of our shareholders.
Although the Plan is similar to the Equity Plan,  incentive  stock  options (the
type of award  most  often  granted  under the  Equity  Plan)  will no longer be
available  for grant after  February  27, 2007 (ten years after  adoption of the
Equity Plan) under  applicable  provisions of the Internal Revenue Code of 1986,
as amended (the "Code").  Also,  although the Non-Officer Plan is not subject to
these  limitations,  the only awards authorized for grant are nonqualified stock
options  and the  only  persons  eligible  to  receive  grants  are  non-officer
employees.  Due to these  limitations,  the board  decided  to seek  shareholder
approval of a new equity-based compensation plan at the Annual Meeting to assure
Rentrak's   continued  ability  to  offer  appropriate   stock-based   incentive
compensation to eligible participants.

            The Plan  provides  for awards of both  incentive  and  nonqualified
stock options,  stock  appreciation  rights ("SARs"),  restricted stock or units
with time-based vesting,  and performance shares with vesting tied to attainment
of  performance  goals.  It also  authorizes  the  creation of other awards with
characteristics  to be  determined,  allowing  for  development  of new types of
equity-based awards in response to changes in tax laws, accounting rules, or the
compensation structures of peer companies.  Stock options, SARs, and performance
awards may be designed,  in the  discretion of the committee  administering  the
Plan, to qualify as  performance-based  compensation under Section 162(m) of the
Code.  Section 162(m) provides that compensation,  other than  performance-based
compensation,  paid to the  five  highest-paid  executive  officers  of a public
company in excess of $1,000,000  per  individual  per year is not deductible for
purposes of federal  income tax. The Plan also  includes  provisions  to address
recently enacted tax legislation relating to deferred compensation,  codified as
Section 490A of the Code.

            Up to a total of  1,000,000  shares of Rentrak  common  stock may be
issued  pursuant to awards  granted under the Plan,  subject to  adjustment  for
changes in  capitalization.  In addition,  shares covered by  outstanding  stock
options under the Prior Plans that are cancelled, terminate, or otherwise expire
without being exercised will become available for grants of new awards under the
Plan. At June 15, 2005,  there were  approximately  1,595,381  shares subject to
outstanding  options under the Prior Plans. If the Plan is approved by Rentrak's
shareholders,  no further awards will be made under the Prior Plans, under which
a total of  approximately  385,000  shares are  presently  available  for future
grants.  Additional  information  regarding  the Prior Plans is set forth in the
tables under the headings "Option Grants in Last Fiscal Year,  Aggregated Option
Exercises in Last Fiscal Year and Fiscal  Year-End  Option  Values," and "Equity
Compensation Plan Information" below.

                                      -4-



Plan Highlights

            Independent Committee Administration.  The Plan will be administered
by a committee of non-employee  directors all of whom satisfy the criteria to be
an independent  director under Rule 4350(c) (3) of the Nasdaq listing standards,
a "non-employee  director" under Rule 16b-3 under the Securities Exchange Act of
1934, as amended (the "Exchange Act"),  and an "outside  director" under Section
162(m) of the Code.

            No Option  Repricing.  The Plan  prohibits  the  repricing  of stock
options  other than in  connection  with  adjustments  for a change in Rentrak's
capitalization.

            No  Discount  Options  or  SARs.  Stock  options  or SARs may not be
granted  with an  exercise  or base  price  less than the fair  market  value of
Rentrak's  common  stock  on the date of  grant.  The  closing  sale  price  for
Rentrak's common stock reported on The Nasdaq Stock Market on June 15, 2005, was
$8.81.

            Shares  Available For  Restricted  Share and  Restricted  Stock Unit
Awards Are  Limited.  The Plan limits the total number of shares  available  for
restricted  share and restricted  stock unit awards over the life of the Plan to
500,000 shares. Due to changes in the accounting treatment of stock options that
will go into  effect  at the  beginning  of  Rentrak's  next  fiscal  year,  the
Committee intends to explore alternatives to option grants in considering future
awards of equity-based compensation,  which may result in a shift in whole or in
part to restricted share awards or performance awards.

            Amendment  of the Plan.  Rentrak's  board of  directors  may  amend,
suspend or  terminate  the Plan or any  portion of the Plan at any time,  except
that no amendment may be made without  shareholder  approval if such approval is
required by applicable law or the listing  requirements  of an applicable  stock
exchange or registered securities association.

General Information

            Plan   Administration.   The  Plan  will  be   administered  by  the
Compensation Committee of Rentrak's board of directors (the "Committee"), unless
the board  appoints a different  committee to administer the Plan. The Committee
will  establish  the terms and  conditions  of  awards  granted  under the Plan,
subject to  limitations  set forth in the Plan. The Committee may delegate to an
Option  Committee made up of one or more directors,  who may also be officers or
other  employees of Rentrak,  certain  authority  under the Plan,  including the
authority  to grant  awards to eligible  employees  who are not subject to stock
ownership reporting requirements under Section 16(a) of the Exchange Act.

            Eligible  Participants.  The Plan  provides  for the  grant of stock
options and other stock-based awards to Rentrak's officers, other key employees,
and  non-employee  directors  of  Rentrak  or one of its  subsidiaries.  Outside
consultants or advisers who provide  services to Rentrak or a subsidiary,  other
than services of a capital-raising  nature,  are also eligible to receive awards
under the Plan.  No awards have been  allocated or granted  under the Plan as of
the date of this proxy statement. At June 15, 2005,  approximately 215 employees
and five non-employee  directors were considered  eligible to participate in the
Plan.  Unlike the Equity Plan,  the Plan does not provide for  automatic  annual
grants of  nonqualified  stock  options  to  non-employee  directors;  awards to
non-employee  directors  under  the Plan  will be made in the  Committee's  sole
discretion.

            Shares  Available  for Grant.  Up to a total of 1,000,000  shares of
Rentrak's  common stock,  plus a number of shares equal to the shares covered by
outstanding  options  under the Prior Plans that are  cancelled,  terminate,  or
otherwise expire without being exercised, may be issued to eligible participants
in the Plan.

            If there is a stock split,  stock dividend or other relevant  change
affecting  Rentrak's  shares,  the Committee,  in its sole discretion,  may make
appropriate adjustments in the number of shares that may be issued in the future
and in the  number of shares  and  exercise  or base  price of all  awards  then
outstanding.  Options or SARs granted  under the Plan to a single  individual in
any fiscal year may cover up to a total of 200,000 shares.

            If all or a portion of an award granted under the Plan is cancelled,
terminates or otherwise  expires without being exercised or shares being issued,
the shares covered by that award or applicable portion will become available for
future awards.  In addition,  shares subject to an award that is paid in cash or
exchanged for another award may be used for future awards under the Plan. Shares
will not be added back to the Plan if a participant  pays the exercise  price of
an award or his or her tax  withholding  obligations  by  delivering  shares  of
Rentrak common stock he or she already owns, by surrendering  other  outstanding
vested  awards  under the Plan,  or by reducing  the number of shares  otherwise
vested under the award.

                                      -5-



Types of Awards

            The types of awards that may be granted by the  Committee  under the
Plan include:

            Options.  Options to purchase  Rentrak common stock may be incentive
stock options  ("ISOs")  meeting the requirements of Section 422 of the Code, or
nonqualified options which are not eligible for such tax-favored treatment. ISOs
may be granted only to employees of Rentrak or one of its subsidiaries. The Plan
does not specify a maximum term for nonqualified  options, but under current law
ISOs  must  expire  not more  than ten  years  from the date of  grant.  For all
options,  the  exercise  price per share  must be not less than 100% of the fair
market  value of a share of  Rentrak  common  stock  on the date the  option  is
granted.  The award  agreement  relating to an option  may,  in the  Committee's
discretion, provide that if an option is exercised using shares already owned by
the  participant  in  payment  of  the  exercise   price,   the  recipient  will
automatically  be granted a replacement  option (a "reload option") for a number
of shares equal to the number (or a portion of the number) of shares surrendered
with an exercise price equal to the fair market value of Rentrak common stock on
the date of grant.

            Stock  Appreciation  Rights  ("SARs").  A  recipient  of  SARs  will
receive  upon  exercise  an amount  equal to the  excess (or  specified  portion
thereof) of the fair market value of a share of Rentrak common stock on the date
of exercise over the base price,  multiplied by the number of shares as to which
the rights are exercised.  The base price will be designated by the Committee in
the award  agreement  and must be equal to or greater than the fair market value
of a share of Rentrak common stock on the date of grant. Payment may be in cash,
in shares of common  stock,  or in any other  form  approved  by the  Committee,
provided  that  payment may be made in a form other than shares of common  stock
only if the Committee  determines that such form of payment will comply with the
requirements of Section 409A of the Code relating to deferred compensation. SARs
may be granted in  connection  with options or other awards or may be granted as
independent awards.

            Restricted Awards. Restricted awards may take the form of restricted
shares or restricted stock units. Restricted shares are shares of Rentrak common
stock that are subject to such  limitations as the Committee deems  appropriate,
including restrictions on sale or transfer.  Restricted shares may be subject to
forfeiture  in the event the  recipient  terminates  employment  or service as a
director  or  consultant   during  a  specified   period.   Stock   certificates
representing  restricted  shares are issued in the name of the recipient but are
held by  Rentrak  until the  expiration  of any  restrictions.  From the date of
issuance of  restricted  shares,  the  recipient  is entitled to the rights of a
shareholder with respect to such shares, including voting and dividend rights.

            Restricted  stock units are awards of units equivalent in value to a
share of Rentrak common stock,  which  similarly may be subject to forfeiture if
the  recipient  terminates  employment  or service as a director  or  consultant
during a specified  period.  At the  expiration of such period,  payment is made
with  respect to  restricted  stock units in an amount equal to the value of the
number of shares  covered by the units.  Payment may be in cash or  unrestricted
shares of Rentrak  common stock or in any other form approved by the  Committee.
The Committee will establish the terms and conditions of restricted  stock units
so that they will comply with the requirements of Section 409A of the Code.

            Performance   Awards.   Performance  awards  are  granted  in  units
equivalent in value to a share of Rentrak common stock.  A performance  award is
subject to forfeiture  if or to the extent the  recipient  fails to meet certain
performance  goals during a designated  performance  cycle.  Performance  awards
earned by attaining performance goals are paid at the end of a performance cycle
in cash or shares of Rentrak  common stock or in any other form  approved by the
Committee.

            In the case of performance awards granted to executive officers, the
Committee,  in its sole  discretion,  may impose  performance  goals relating to
corporate performance,  business unit performance,  or a combination of both, in
order to qualify  the awards as  performance-based  compensation  under  Section
162(m) of the Code. Such corporate  performance goals will be based on financial
performance  goals  related to the  performance  of Rentrak as a whole,  and may
include one or more measures related to earnings, profitability,  efficiency, or
return to shareholders,  such as earnings per share,  operating  profits,  stock
price, or costs of production.  Business unit performance goals will be based on
a combination of financial  goals and strategic goals related to the performance
of an  identified  business  unit for which a  participant  has  responsibility.
Strategic  goals  for a  business  unit  may  include  one or a  combination  of
objective  factors  relating  to  success  in  implementing  strategic  plans or
initiatives,

                                      -6-



introducing products, constructing facilities, or other identifiable objectives.
Financial goals for a business unit may include the degree to which the business
unit achieves one or more objective measures related to its revenues,  earnings,
profitability,  efficiency,  operating  profit,  or  costs  of  production.  Any
corporate  or business  unit goals may be  expressed  as absolute  amounts or as
ratios or percentages.  Success in achieving such goals may be measured  against
various standards, including budget targets, improvement over prior periods, and
performance  relative to other  companies,  business units, or industry  groups.
Approval of the Plan by the  shareholders  at the Annual Meeting will constitute
approval of the foregoing performance goals under Section 162(m) of the Code, if
required.

            Other Stock-Based  Awards. The Committee may grant other awards that
involve  payments or grants of shares of Rentrak common stock or are measured by
or in relation  to shares of common  stock.  The Plan  provides  flexibility  to
design new types of  stock-based or  stock-related  awards to attract and retain
employees, directors and consultants in a competitive environment.

Adjustments for Changes in Capitalization; Change in Control

            In the event of a change in  capitalization,  the Committee may make
such  proportionate  adjustments  in the  aggregate  number of shares  for which
awards may be granted under the Plan,  the maximum  number of shares that may be
awarded  to any  participant,  and the  number of  shares  covered  by,  and the
exercise or base price of, any outstanding  awards, as the Committee in its sole
discretion deems appropriate.

            The Committee, in its discretion, may provide in any award agreement
for  acceleration  of vesting of the award if a change in control (as defined in
the award  agreement  or, if not so defined,  as defined in the Plan) of Rentrak
occurs. An award agreement may also include  provisions to deal with outstanding
awards in the event of a significant  corporate  transaction  involving Rentrak,
such as a merger,  sale of substantially all of Rentrak's assets, or dissolution
or liquidation of Rentrak.

Duration, Termination and Amendment of the Plan

            The Plan will  remain  in  effect  until  awards  have been  granted
covering all available shares under the Plan or the Plan is otherwise terminated
by the board of directors. The board may terminate the Plan at any time, but any
such  termination  will not affect any  outstanding  awards.  The board may also
amend the Plan from time to time, provided that no amendment may be made without
shareholder  approval  if such  approval is  required  by  applicable  rules and
regulations of a stock exchange or registered securities association.

New Plan Benefits

            No   determinations   regarding   awards  to  be  made  to  eligible
participants  under  the  Plan  have  been  made as of the  date  of this  proxy
statement.

Federal Income Tax Consequences of Awards

            The  following  discussion   summarizes  the  principal  anticipated
federal  income  tax  consequences  of  grants  of  awards  under  the  Plan  to
participants and to Rentrak.

            Tax Consequences to Participants

            Incentive Stock Options. ISOs granted under the Plan are intended to
meet the requirements of Section 422 of the Code. No taxable income results to a
participant upon the grant of an ISO or upon the issuance of shares when the ISO
is exercised. The amount realized on the sale or taxable exchange of such shares
in excess of the exercise  price will be  considered a capital gain and any loss
will be a capital  loss,  except that if the sale or exchange  occurs within one
year  after  exercise  of the ISO or two  years  after  grant  of the  ISO,  the
participant  will recognize  compensation  taxable at ordinary  income tax rates
measured by the amount by which  either (a) the fair market value on the date of
exercise  or (b) the amount  realized on the sale of the  shares,  whichever  is
less,  exceeds the  exercise  price.  For  purposes of  determining  alternative
minimum taxable income, an ISO is treated as a nonqualified option.

                                      -7-




            Nonqualified Options. No taxable income is recognized upon the grant
of a  nonqualified  option.  In connection  with the exercise of a  nonqualified
option,  a participant  will  generally  realize  ordinary  compensation  income
(self-employment  income for non-employee  directors) measured by the difference
between the fair market value of the shares acquired on the date of exercise and
the exercise price. The  participant's  cost basis in the acquired shares is the
fair market value of the shares on the exercise  date. Any gain upon sale of the
shares is capital gain and any loss will be a capital loss.

            Payment  of  Exercise  Price in  Shares.  The  Committee  may permit
participants  to pay all or a portion of the  exercise  price of an option using
previously-acquired  shares of Rentrak  common stock.  If an option is exercised
and payment is made in previously held shares,  there is no taxable gain or loss
to the participant other than any gain recognized as a result of exercise of the
option, as described above.

            Stock Appreciation  Rights. The grant of a SAR to a participant will
not cause the recognition of income by the participant.  Upon exercise of a SAR,
the  participant  will  recognize  ordinary  income  equal to the amount of cash
payable to the participant plus the fair market value of any shares delivered to
the participant.

            Restricted Awards and Performance  Awards. In the case of restricted
awards and performance  awards, in general, a participant will not recognize any
income upon issuance of an award. Generally, the participant will be required to
recognize ordinary compensation income at the date or dates, if any, that shares
vest in an amount  equal to the value of such shares  plus any cash  received at
the date of vesting.

            Tax Consequences to Rentrak

            To the extent participants  qualify for capital gains treatment with
respect to the sale of shares acquired  pursuant to exercise of an ISO,  Rentrak
will not be entitled to any tax deduction in connection  with ISOs. In all other
cases, Rentrak will be entitled to receive a federal income tax deduction at the
same time and in the same amount as the amount which is taxable to  participants
as ordinary income with respect to awards.

            The  information in this proxy statement  concerning  federal income
tax  consequences is intended only for the general  information of shareholders.
Participants  in the Plan  should  consult  their own tax  advisers,  as federal
income tax consequences may depend on the particular terms of individual  awards
and the specific circumstances of individual participants.

Board Recommendation and Vote Required

            The board of  directors  recommends a vote for approval of the Plan.
If a quorum is present at the Annual Meeting, the Plan will be approved upon the
affirmative  vote of a majority of the total votes cast upon the proposal at the
meeting.  Abstentions  and shares  represented  by duly  executed  and  returned
proxies of brokers or other nominees which are expressly not voted on Proposal 2
will have no effect on the required vote.

                      COMMITTEES AND MEETINGS OF THE BOARD

      The  board of  directors  has  established  several  standing  committees,
including an Audit Committee, a Compensation Committee, a Finance Committee, and
a Nominating  and Governance  Committee.  During the fiscal year ended March 31,
2005, the board of directors held six meetings.  Each director attended at least
75% of the total number of meetings held by the board of directors and the board
committees on which he or she served during fiscal 2005.

      The board of directors has adopted corporate governance guidelines,  which
state  that  directors  are  expected  to attend  all  meetings  of the board of
directors, including our annual meetings of shareholders. All directors attended
the annual meeting held in August 2004.

                                      -8-




Audit Committee

      The Audit Committee's  activities are governed by a formal written charter
revised  by the  board  of  directors  on June  25,  2004.  A copy of the  Audit
Committee charter is available on Rentrak's  website under "Investor  Relations"
at www.rentrak.com. The Audit Committee held six meetings during the fiscal year
ended March 31, 2005.

      The Audit Committee is currently comprised of Mr. Andrus (Chair), Mr. Shaw
and Mr.  Stoddard,  each of whom meets the financial  literacy and  independence
requirements  for audit  committee  membership  specified in the Nasdaq  listing
standards.  The board of directors has determined  that Mr. Shaw is qualified to
be an  "audit  committee  financial  expert"  as  defined  in the  rules  of the
Securities and Exchange Commission (the "SEC").

      The Audit Committee makes decisions  regarding the engagement or discharge
of  Rentrak's   independent   auditors,   reviews  and  pre-approves  audit  and
legally-permitted  non-audit services provided by the independent auditors,  and
oversees the integrity of Rentrak's  financial  statements  and other  financial
information,  its systems of internal accounting and financial controls, and the
independence  and  performance  of  Rentrak's  independent  auditors.  The Audit
Committee is also  responsible for  establishing  procedures for the receipt and
handling of complaints  about  accounting and auditing matters and for reviewing
potential  conflicts  of interest  and reports of ethical  violations  regarding
Rentrak's directors, officers and employees.

Compensation Committee

      The  Compensation  Committee is currently  comprised of Ms. Allen (Chair),
Mr. Andrus and Mr. Shaw. The Compensation Committee is responsible for approving
and evaluating Rentrak's director and officer  compensation plans,  policies and
programs,  evaluating  the  performance  of  Rentrak's  management,  and  making
compensation  decisions  regarding  Rentrak's  executive  employees.  During the
fiscal year ended March 31, 2005, the Compensation  Committee held two meetings.
James G. Petcoff served on the Compensation  Committee until his retirement from
the board of directors as of the annual  meeting held in August 2004,  following
which Ms. Allen and Mr. Shaw joined the Committee.

Nominating and Governance Committee

      The Nominating and Governance  Committee (the  "Nominating  Committee") is
comprised of Mr.  Kuper as Chair and Ms.  Allen and Mr.  Andrus as its two other
members.  The board of directors has determined  that each of these directors is
independent as defined in Rule 4200(a)(15) of the Nasdaq listing standards.  The
Nominating  Committee is governed by a written charter  approved by the board of
directors on June 25, 2004. The charter is available on Rentrak's  website under
"Investor  Relations" at  www.rentrak.com.  The  Nominating  Committee  held two
meetings during the fiscal year ended March 31, 2005.

      The  Nominating  Committee  is  responsible  for  identifying  individuals
qualified  to become  directors  of  Rentrak  and  recommending  to the board of
directors  candidates for election and for recommending  individuals to serve on
each board committee. It is also responsible for developing for board approval a
set of corporate governance guidelines  addressing board organizational  issues,
committee structure and membership,  and succession planning for Rentrak's chief
executive officer position.

      The   Nominating   Committee  has  not  adopted  any   specific,   minimum
qualifications  for  director  candidates.   In  evaluating  potential  director
nominees,  the  Nominating  Committee will take into account all factors that it
considers  appropriate,  including strength of character,  maturity of judgment,
career specialization,  relevant technical skills or financial acumen, diversity
of viewpoints,  industry  knowledge,  and the highest  personal and professional
ethics, integrity and sound business judgment.

      In determining  whether to recommend  nomination of current  directors for
re-election,  the  Nominating  Committee  will perform  periodic  evaluations of
individual  directors.  Non-employee  directors are generally expected to retire
upon  reaching age 75 or  completing  ten years of service,  whichever is later.
Directors  who are also  employees  will  generally  be  expected to resign upon
termination of employment, although the board of

                                      -9-



directors  may make an  exception  to this policy for a former  chief  executive
officer if it believes it to be in the best interests of Rentrak.

      When the  Nominating  Committee  is  required  to  identify  new  director
candidates, because of a vacancy or a desire to expand the board, the Nominating
Committee will poll current directors for suggested  candidates.  The Nominating
Committee has not hired a third-party search firm to date, but has the authority
to do so if it deems such action to be  appropriate.  Once potential  candidates
are  identified,  the  Nominating  Committee  will conduct  interviews  with the
candidates and perform such  investigations  into the candidates'  background as
the Nominating Committee deems appropriate.

      The Nominating  Committee will consider director  candidates  suggested by
shareholders for nomination by the board of directors.  Shareholders  wishing to
suggest a  candidate  to the  Nominating  Committee  should do so by sending the
candidate's name,  biographical  information,  and  qualifications  to: Chair of
Nominating Committee, in care of Mark L. Thoenes,  Senior Vice President,  Chief
Financial Officer and Secretary, Rentrak Corporation,  P.O. Box 18888, Portland,
Oregon 97218-0888. Candidates suggested by shareholders will be evaluated by the
same criteria and process as candidates from other sources.

Finance Committee

      The Finance  Committee is comprised of Mr. Shaw (Chair) and Messrs.  Kuper
and Rosenbaum.  It is  responsible  for evaluating  strategic  financial  issues
facing  Rentrak.  During  the fiscal  year ended  March 31,  2005,  the  Finance
Committee met three times.

                                 CODE OF ETHICS

      Rentrak has adopted a Code of Ethics for Senior Financial  Officers ("Code
of Ethics"),  which is applicable  to its chief  executive  officer,  president,
principal  financial  officer,  and principal  accounting  officer.  The Code of
Ethics  focuses on honest and ethical  conduct,  the adequacy of  disclosure  in
Rentrak's   financial   reports,   and  compliance   with  applicable  laws  and
regulations.  The Code of Ethics  is  included  as part of our Code of  Business
Conduct approved by the board of directors, which is generally applicable to all
directors,  officers, and employees of Rentrak. The Code of Business Conduct and
Code of Ethics are available on Rentrak's website under "Investor  Relations" at
www.rentrak.com and are administered by the Audit Committee.

                    SHAREHOLDER COMMUNICATIONS WITH THE BOARD

      Communications by shareholders to the board of directors should be sent to
the attention of the Chair of the Nominating and Governance  Committee,  in care
of  Mark  L.  Thoenes,  Senior  Vice  President,  Chief  Financial  Officer  and
Secretary,  Rentrak Corporation,  P.O. Box 18888,  Portland,  Oregon 97218-0888.
Such communications will be forwarded unopened to the individual  occupying that
position.  The  Chair  of the  Nominating  Committee  will  be  responsible  for
responding  to or  forwarding  such  communications  as  appropriate,  including
communications   directed  to   individual   directors   or  board   committees.
Communications  will  not be  forwarded  if the  Chair  of  the  Nominating  and
Governance  Committee  determines that they do not appear to be within the scope
of the  board's (or such other  intended  recipient's)  responsibilities  or are
otherwise inappropriate or frivolous.





                                      -10-



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The following  table sets forth as of June 24, 2005,  certain  information
regarding the  beneficial  ownership of Rentrak  common stock by (i) each person
known to be the beneficial owner of 5% or more of Rentrak's  outstanding  shares
of common  stock,  (ii) each  director and nominee for election as a director of
Rentrak,  (iii)  Rentrak's Chief  Executive  Officer,  the next four most highly
compensated  executive  officers who were employed by Rentrak at March 31, 2005,
and a former  officer  included  in the table  under  applicable  SEC rules (the
"Named  Executive  Officers"),  and (iv) the  present  directors  and  executive
officers of Rentrak as a group.

                                                   Shares Beneficially Owned
------------------------------------------   -----------------------------------
Name                                            Number (1)    Percentage (1)

Judith Allen                                               --           --
Cecil Andrus                                           46,000           *
F. Kim Cox                                            121,809          1.1%
Ron Giambra                                            10,000           *
Cathy Hetzel                                           20,000           *
George Kuper                                           47,500           *
Kenneth Papagan                                        68,800           *
Paul Rosenbaum                                        531,700          4.8%
Ralph Shaw                                             10,762(2)        *
Stanford Stoddard                                      89,650(3)        *
Amir Yazdani                                          195,790          1.8%

All Officers and Directors as a group (14 persons)  1,218,928         10.5%


Mark Cuban                                            605,300(4)       5.7%
  1445 Ross Avenue, Suite 3200
  Dallas, Texas 75202

Neil Gagnon                                           565,123(5)       5.4%
  1370 Avenue of the Americas, Suite 2002
  New York, New York 10019


* Less than one percent

(1)   Unless  otherwise  indicated,  each person has sole voting and dispositive
      power over the shares listed opposite his name. All percentages  have been
      calculated based on 10,550,395 shares of Rentrak's common stock issued and
      outstanding as of June 24, 2005. In accordance with SEC  regulations,  the
      number  of  shares  and  percentage   calculation  with  respect  to  each
      shareholder   assumes  the  exercise  of  all  outstanding   options  such
      shareholder  holds and that can be exercised within 60 days after June 24,
      2005, as follows:  Cecil Andrus, 45,000 shares; F. Kim Cox, 96,428 shares;
      Ron Giambra,  10,000 shares;  Cathy Hetzel,  20,000;  George Kuper, 47,500
      shares;  Kenneth Papagan,  68,800 shares; Paul Rosenbaum,  450,000 shares;
      Stanford Stoddard,  10,000 shares;  Amir Yazdani,  178,129 shares; and all
      executive officers and directors as a group, 1,027,294 shares.

(2)   Represents shares held by Mr. Shaw's wife.

(3)   Includes 1,000 shares held by Mr. Stoddard as Trustee of the S.C. Stoddard
      CRAT  and  38,500  shares  held by Mr.  Stoddard  as  Trustee  of the S.C.
      Stoddard Trust.

                                      -11-




(4)   Mark Cuban filed a Schedule 13G  reporting  as of December 31, 2004,  sole
      voting and dispositive power as to 605,300 shares.

(5)   Neil Gagnon filed a Schedule 13G  reporting as of December 31, 2004,  sole
      voting  power as to  207,191  shares,  shared  voting  power as to 109,405
      shares,   sole  dispositive  power  as  to  179,946  shares,   and  shared
      dispositive power as to 385,177 shares.



             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section  16(a)  of the  Securities  Exchange  Act  of  1934  requires  Rentrak's
directors  and  officers and persons who  beneficially  own more than 10% of the
outstanding  shares of Rentrak's common stock ("10%  shareholders") to file with
the SEC initial reports of beneficial ownership (Form 3s) and reports of changes
in beneficial  ownership (Forms 4 and 5) of such shares. To Rentrak's knowledge,
based  solely  upon a review of the copies of Forms 3, 4, and 5 (and  amendments
thereto)  furnished to Rentrak or otherwise in its files or publicly  available,
all of Rentrak's officers,  directors, and 10% shareholders complied in a timely
manner with all applicable Section 16(a) filing  requirements during fiscal 2005
and the first three  months of fiscal  2006,  except as follows:  Cecil  Andrus,
George Kuper, Paul Rosenbaum,  Ralph Shaw, Stanford Stoddard,  and Mark Thoenes,
each with one late  filing on Form 4  relating  to one option  grant;  Judith G.
Allen,  one late  filing on Form 4  relating  to one  option  grant and one late
filing on Form 3;  Craig  Berardi,  one late  filing on Form 4  relating  to one
option exercise and two stock sales;  and Timothy Erwin, one late filing on Form
4 relating to one option exercise and five stock sales.



                                      -12-




                               EXECUTIVE OFFICERS


      The names, ages,  positions and backgrounds of Rentrak's present executive
officers in addition to Paul Rosenbaum are as follows:

                        Position Current Position(s) with Rentrak and Background
Name               Age   Held
                         Since   Vice President,  Customer Relations.  Mr. Erwin
Timothy Erwin       36   2000    has been with  Rentrak  for over 15 years  and,
                                 prior  to his  promotion  in  June  2000,  held
                                 positions   including   Manager   of   Customer
                                 Services  and  Key  Accounts  and  Director  of
                                 Customer Relations.

Ron Giambra         43   2003    Senior Vice President,  Theatrical. Mr. Giambra
                                 joined  Rentrak  in  2001  as  Vice  President,
                                 Theatrical   and  now  serves  as  Senior  Vice
                                 President,  Theatrical,  since his promotion in
                                 early  2003.  Prior  to  joining  Rentrak,  Mr.
                                 Giambra held various management  positions with
                                 motion    picture    distribution    companies,
                                 including  Tribune  Media  from  2000 to  2001,
                                 Destination  Films in 1999 and  2000,  Polygram
                                 Film Entertainment from 1997 to 1999, and Orion
                                 Films from 1983 to 1997.

Marty Graham        47   2002    Chief  Operation  Officer,  PPT  Division.  Mr.
                                 Graham served as Senior Vice President,  Studio
                                 Relations  since May 2002 until he was promoted
                                 to  his  current   position  in  January  2005.
                                 Previously,   he   served   Rentrak   as   Vice
                                 President,  Product  Development  beginning  in
                                 1991. Mr. Graham joined Rentrak in October 1988
                                 as  Director of Product  Development.  Prior to
                                 joining  Rentrak,  Mr. Graham served as general
                                 manager  and   secretary/treasurer  of  Pacific
                                 Western Video Corporation.

Cathy Hetzel        54   2004    Senior Vice President, OnDemand Essentials. Ms.
                                 Hetzel joined Rentrak in March 2004,  following
                                 a   one-year   consulting   relationship   with
                                 Rentrak.   Previously,   she  was  senior  vice
                                 president,  business development at Concero, an
                                 interactive  television,   VOD  and  electronic
                                 commerce services  company,  beginning in March
                                 2000.  Prior  to  that,  she  was  senior  vice
                                 president of Digital Cable Radio Associates,  a
                                 partnership   of   several   music    recording
                                 companies and cable operators.

Kenneth Papagan     53   2002    Executive Vice President,  Business Development
                                 & Strategic Planning.  Prior to joining Rentrak
                                 in November 2002, Mr. Papagan held the position
                                 as president  for Delmar  Media.Net,  a digital
                                 media  consulting  services firm.  From 1997 to
                                 2001, Mr. Papagan held several positions at iXL
                                 Inc., an internet  consulting  firm,  including
                                 global   general   manager   of   one   of  the
                                 enterprise's practice groups, Digital Media and
                                 Broadband  Solutions.   Mr.  Papagan's  25-year
                                 career  in  media  and  entertainment  includes
                                 having been an  executive  member of the launch
                                 teams of eight  television  networks  including
                                 Qube,  Nickelodeon,  MTV, The Movie Channel, ON
                                 TV and The JCPenney Shopping Channel.

Christopher Roberts 37   2003    Senior Vice President,  Sales & Marketing.  Mr.
                                 Roberts was promoted to his present position in
                                 June 2003.  Prior to becoming  Vice  President,
                                 Sales in 1994,  which  position  he held  until
                                 2003,  Mr.   Roberts  was  Rentrak's   National
                                 Director of Sales, a position he held beginning
                                 in  September  1992.  Previously,  Mr.  Roberts
                                 worked as an  account  executive  for  Rentrak.
                                 Prior to that, he was an account  executive for
                                 National Video.

Mark Thoenes        52    2003   Senior  Vice  President  and  Chief   Financial
                                 Officer.  From July 1, 2000,  to  December  31,
                                 2000,  Mr.  Thoenes  was  engaged as an outside
                                 consultant   to   serve  as   Rentrak's   Chief
                                 Financial  Officer.  He became Chief  Financial
                                 Officer  of  Rentrak on January 1, 2001 and was
                                 promoted to his present

                                      -13-



                                 position   in  June  2003.   Prior  to  joining
                                 Rentrak,  Mr.  Thoenes worked in the healthcare
                                 industry  for 14  years  beginning  in  1996 in
                                 various  financial and  operational  management
                                 positions,  most  recently  as chief  operating
                                 officer for  Physician  Partners,  Inc.  and as
                                 chief   financial   officer   for   PhyCor   of
                                 Vancouver,  Inc.,  both health care  companies.
                                 Mr.  Thoenes began his career  serving as a CPA
                                 with the accounting firm Ernst & Young LLP.



Amir Yazdani      45      2001   Executive    Vice    President,     Information
                                 Technology and Chief Information  Officer.  Mr.
                                 Yazdani was promoted to his present position in
                                 July 2001.  Previously,  Mr.  Yazdani  was Vice
                                 President,  Management  Information  Systems of
                                 Rentrak's former subsidiary 3PF.COM, Inc., from
                                 1999  to  June   2001   and   Vice   President,
                                 Management  Information Systems of Rentrak from
                                 1993 to 1999.





















                                      -14-



                             EXECUTIVE COMPENSATION

      The  following  table sets forth all  compensation  paid by Rentrak to the
Named Executive  Officers during the fiscal years ended March 31, 2005, 2004 and
2003.





                                 Summary Compensation Table

                                                                    Long-Term
                                         Annual Compensation      Compensation
                                         -------------------      ------------
                                                                     Awards
                                                                  ------------
                                                                    Securities
                                 Fiscal Year                       All Other       All Other
                                   Ended       Salary     Bonus    Options/SARs   Compensation
Name and Principal Position (1)   March 31,      ($)       ($)          (#)         ($)(2)
-------------------------------  -----------  --------   -------  -------------   ------------

                                                                     
Paul Rosenbaum                     2005       $450,000   $    --       75,000       $1,500
Chairman, President and Chief      2004        459,038        --       50,000        1,500
Executive Officer                  2003        450,000    50,000      100,000        1,500

F. Kim Cox  (3)                    2005        272,917        --           --        9,963
President and Secretary            2004        252,733        --           --        5,303
                                   2003        257,361        --           --        5,187

Ron Giambra                        2005        240,000        --           --           --
Senior Vice President, Theatrical  2004        223,852        --       20,000           --
                                   2003        144,833     7,500       10,000           --

Cathy Hetzel (4)                   2005        219,168    54,667           --           --
Senior Vice President,             2004             --    22,000       20,000           --
OnDemand Essentials

Kenneth Papagan                    2005        250,000    42,500           --        1,500
Executive Vice President,          2004        175,314    60,000       50,000           --
Business Development and           2003         75,000        --       75,000           --
Strategic Planning

Amir Yazdani                       2005        218,000    42,500           --        3,195
Executive Vice President and       2004        218,210        --       10,000        3,094
Chief Information Officer          2003        212,234    26,000       60,000        2,983



(1)   Reflects principal position as of March 31, 2005.

(2)   Amounts  disclosed in this column reflect  matching  contributions  during
      fiscal  2005 in the  amount of $1,500 to each of Messrs.  Rosenbaum,  Cox,
      Papagan  and  Yazdani  under  Rentrak's  401(k)  plan.  Rentrak  also made
      payments  with respect to a  supplemental  life  insurance  and  long-term
      disability plan for Mr. Cox in the amount of $3,899 and for Mr. Yazdani in
      the amount of $1,695  during  fiscal  2005.  Amounts  paid to Mr. Cox also
      include $4,564 paid for accrued  vacation and medical,  dental,  life, and
      disability  insurance premiums through March 31, 2005 under his separation
      agreement dated January 25, 2005.

(3)   Mr. Cox resigned his position as President and Secretary in January 2005.

(4)   Ms. Hetzel joined Rentrak in March 2004.

                                     -15-




Stock Option Grants

      The following table sets forth information  concerning stock option grants
to each of the Named  Executive  Officers during the fiscal year ended March 31,
2005. Rentrak did not grant any stock appreciation  rights to executive officers
during the fiscal year.





                        Option Grants in Last Fiscal Year

                                                                           Potential realizable value
                                                                             at assumed annual rates
                                                                           of stock price appreciation
                         Individual grants (1)                                  for option term (2)
------------------------------------------------------------------------------------------------------
                      Number of    % of Total
                      Securities     Options
                      Underlying    Granted to
                       Options     Employees in   Exercise    Expiration
Name                   Granted     Fiscal Year     Price         Date               5%($)       10%($)

------------------------------------------------------------------------------------------------------
                                                                        
Paul Rosenbaum         75,000(3)     53.57%      $ 10.50(4)     2/9/2012     $217,572     $480,777

F. Kim Cox                 --           --            --              --           --           --

Ron Giambra                --           --            --              --           --           --

Cathy Hetzel               --           --            --              --           --           --

Kenneth Papagan            --           --            --              --           --           --

Amir Yazdani               --           --            --              --           --           --




(1) Options granted include both incentive stock options and nonqualified  stock
    options.
(2) These calculations are based on certain assumed annual rates of appreciation
    as required by SEC rules governing the disclosure of executive compensation.
    Under these rules, an assumption is made that the market price of the shares
    underlying  the stock options shown in this table could  appreciate at rates
    of 5% and 10% per annum on a compounded basis over the five or ten-year term
    of the stock options.  Actual gains,  if any, on stock option  exercises are
    dependent  on the  future  performance  of the common  stock of Rentrak  and
    overall  market  conditions.  There  can  be no  assurance  that  the  gains
    reflected in this table will be achieved.
(3) Option vests in four equal annual installments.
(4) The exercise price per share is equal to the closing sales price on the date
    of grant.

                                      -16-




Stock Option Exercises

      The following table sets forth certain information concerning stock option
exercises by each of the Named  Executive  Officers during the fiscal year ended
March 31, 2005, and the value of in-the-money options (e.g., options as to which
the market  value of Rentrak  common  stock  exceeds the  exercise  price of the
options) held by such  individuals on March 31, 2005. The value of  in-the-money
options is based on the  difference  between the exercise  price of such options
and the  closing  price of Rentrak  common  stock on March 31,  2005,  which was
$11.08 per share. Unless otherwise  indicated,  the options listed below are for
Rentrak common stock.





                             Aggregated Option Exercises in Fiscal 2005

                                 and Fiscal Year-End Option Values



                                       Number of Securities              Value of Unexercised In-the-
                                      Underlying Unexercised                Money Options at Fiscal
                                   Options at Fiscal Year End (#)                 Year End ($)
                                   ------------------------------        ----------------------------
                   Shares
                 Acquired on     Value
    Name        Exercise (#)   Realized ($)     Exercisable   Unexercisable   Exercisable   Unexercisable
-----------------------------  ------------     -----------   -------------   -----------   -------------

                                                                          
Paul Rosenbaum         --    $       --           450,000       75,000        $ 3,134,500   $   43,500

F. Kim Cox        242,593     1,375,767            96,428           --            575,623           --

Ron Giambra        10,000        57,450             5,000       15,000             20,950       62,850

Cathy Hetzel           --            --            20,000           --             20,600           --

Kenneth Papagan    18,700        99,746            68,800       37,500            206,804      228,000

Amir Yazdani       49,510       333,872           160,629       37,500          1,138,478      189,825



Equity Compensation Plan Information

      The  following  table sets forth  additional  information  as of March 31,
2005,  about shares of Rentrak common stock that may be issued upon the exercise
of options,  warrants, and other rights under existing equity compensation plans
and arrangements,  divided between plans approved by Rentrak's  shareholders and
plans or  arrangements  not  submitted to the  shareholders  for  approval.  The
information  includes the number of shares covered by, and the weighted  average
exercise  price of,  outstanding  options,  warrants,  and other  rights and the
number of shares  remaining  available for future grants excluding the shares to
be issued upon exercise of outstanding options, warrants, and other rights.

      The table does not reflect shares that may become  issuable under the 2005
Stock  Incentive  Plan if it is approved at the Annual  Meeting.  If the plan is
approved,  no additional grants will be made under the 1997 Equity Participation
Plan or the 1997  Non-Officer  Employee Stock Option Plan, but shares subject to
awards  outstanding  under those plans that expire without  exercise will become
available for new grants under the new plan.  See "Proposal  2--Approval of 2005
Stock Incentive Plan" above.


                                      -17-







                                                                                   Number of Securities
                                                                                  Remaining Available for
                       Number of Securities to be     Weighted-Average             Future Issuance Under
                         Issued Upon Exercise of     Exercise Price of              Equity Compensation
                          Outstanding Options,      Outstanding Options,          Plans (excluding securities
Plan Category             Warrants, and Rights      Warrants, and Rights          reflected in column (a))
-------------                        -------------------     --------------     -------------------
                                                                                
                                 (a)                       (b)                             (c)
Equity compensation plans     1,456,435                   $5.68                          122,488
approved by shareholders (1)


Equity compensation plans       144,558                   $5.07                          355,579
or arrangements not             -------                   -----                          -------
approved by shareholders (2)


      Total                   1,600,993                   $5.62                          478,067
                              =========                   =====                          =======



(1) Equity  compensation plans approved by shareholders  include the 1986 Second
Amended  and  Restated  Stock  Option  Plan,  as  amended,  and the 1997  Equity
Participation Plan, as amended.

(2) Equity  compensation  plans or  arrangements  approved by Rentrak's board of
directors  but not  submitted  for  shareholder  approval  include  (a) the 1997
Non-Officer  Employee  Stock  Option Plan and (b)  warrants  to purchase  30,000
shares  of  Common  Stock  with a  purchase  price of  $7.50  per  share  and an
expiration date of May 16, 2009, issued to an investment banking firm as partial
consideration  for  financial  advisory  services in connection  with  strategic
opportunities or financing transactions of potential interest to Rentrak.

      The 1997 Non-Officer  Employee Stock Option Plan provides for the issuance
of up to 800,000 shares of Common Stock pursuant to nonstatutory options granted
to  employees  or  consultants  of Rentrak who are not  officers or directors of
Rentrak.  The Compensation  Committee determines the terms of each option grant,
including the numbers of shares  covered,  the exercise  price,  the  expiration
date, and provisions regarding vesting and exercisability  following termination
of employment.

Compensation of Directors

      Each non-employee director of Rentrak Corporation  ("Rentrak") receives an
annual  retainer  of  $20,000;  non-employee  directors  who  serve on the Audit
Committee receive an additional retainer of $2,500.  Non-employee  directors are
also paid $500 for each  board  meeting  they  attend in person or by  telephone
conference  call. Each director who serves on a board committee is paid $500 for
attending each in-person or telephone conference committee meeting. Rentrak also
reimburses  directors  for their travel  expenses  for each meeting  attended in
person.

      Under Rentrak's 1997 Equity Participation Plan, each non-employee director
receives an automatic  grant,  at the  beginning of each fiscal year, of a stock
option exercisable for 10 years,  subject to earlier termination if the director
ceases to be a director.  The option  entitles the  director to purchase  10,000
shares of Rentrak  common  stock at a purchase  price  equal to the fair  market
value of Rentrak's  stock on the date of grant and becomes  exercisable  in full
one year after the date of grant. Each chair of a board committee simultaneously
receives  an option to purchase an  additional  2,500  shares on the same terms.
Accordingly,  on April 1, 2004, Mr. Andrus  received an option for 12,500 shares
and Messrs.  Kuper and Stoddard each received an option for 10,000 shares.  Each
of these options were granted at an exercise price of $9.00 per share and became
exercisable  in full one year after the date of grant.  On November 8, 2004, Ms.
Allen and Mr. Shaw each  received a  discretionary  grant of an option for 5,000
shares at an  exercise  price of $10.13 per share  exercisable  in full one year
after grant.


                                      -18-



      If the 2005 Stock  Incentive Plan is adopted,  automatic  option grants to
non-employee  directors  will cease and stock awards to  non-employee  directors
will be made in the discretion of the Compensation Committee.

Employment  Contracts  and  Termination  of  Employment  and   Change-In-Control
Arrangements

      PAUL  ROSENBAUM.  Rentrak entered into an employment  agreement  effective
October 1, 2001, with Mr.  Rosenbaum  relating to his employment as Chairman and
Chief  Executive  Officer.  The agreement  has been extended  pursuant to annual
renewal provisions to September 30, 2006. In the event of a change in control of
Rentrak, the term of the agreement will be automatically extended to December 31
of the third  calendar  year  following  the year in which the change in control
occurs. A change in control includes (1) the acquisition by a person or group of
beneficial  ownership of 25% or more of the  combined  voting power of Rentrak's
then outstanding capital stock, (2) the election of directors a majority of whom
are not individuals nominated by Rentrak's then incumbent directors, and (3) the
approval by Rentrak's shareholders of a plan of complete liquidation,  a sale of
substantially all of Rentrak's assets, or a merger or similar  transaction other
than a transaction in which Rentrak's shareholders continue to hold at least 75%
of the combined  voting power of the voting  securities of the surviving  entity
immediately  following the transaction,  in each case unless the event otherwise
constituting  a change in control has been  approved by  two-thirds of Rentrak's
directors  then in office.  The  agreement  with Mr.  Rosenbaum  provides for an
annual  base  salary  of  $450,000,  subject  to  annual  review by the board of
directors in its sole  discretion  as to whether to increase  (but not decrease)
his  base  salary  level.  The  agreement  also  provides  for the  lease  of an
automobile  for use by Mr.  Rosenbaum  and for  employee  benefits  available to
officers and other  management  employees  generally.  Upon  termination  of Mr.
Rosenbaum's employment by reason of death, his estate will be entitled to a lump
sum  payment of  $500,000  less any  amounts  payable  under any life  insurance
policies  purchased  by Rentrak for the benefit of Mr.  Rosenbaum's  dependents.
Upon  termination of Mr.  Rosenbaum's  employment by Rentrak without cause or by
Mr. Rosenbaum with good reason before a change in control of Rentrak occurs, Mr.
Rosenbaum  will be entitled to an additional  12 months'  salary and benefits as
long as Mr. Rosenbaum does not compete with Rentrak during that 12-month period.
Cause is defined as a material  breach of the  agreement by Mr.  Rosenbaum,  his
failure to comply with Rentrak's general policies or standards or to perform any
job  duties,  a  felony  conviction  or  plea of no  contest,  or any act by Mr.
Rosenbaum  constituting fraud,  dishonesty  involving Rentrak, or in competition
with or materially  detrimental to Rentrak.  Good reason is defined as Rentrak's
failure to comply with the agreement or an act or failure to act by Rentrak that
constitutes  a  substantial  adverse  change  in  Mr.  Rosenbaum's  position  or
responsibilities  or a reduction in his base salary.  Upon  termination  without
cause or for good  reason  following  a change in control and during the term of
the  agreement,  Mr.  Rosenbaum  will be entitled to a lump sum payment equal to
three  times his annual  base salary  plus  continuation  of benefits  for three
years, subject to reduction to the extent that Mr. Rosenbaum's after-tax benefit
would be larger as a result of the excise tax on excess parachute  payments.  No
severance  benefits are payable if Mr.  Rosenbaum's  employment is terminated by
Rentrak for cause or voluntarily by Mr. Rosenbaum other than for good reason.

      RON GIAMBRA.  In July 2002,  Rentrak entered into an employment  agreement
with Mr.  Giambra that  provides for his  employment  as Senior Vice  President,
Theatrical.  As amended, the agreement will expire June 30, 2007. If a change in
control of Rentrak  occurs  during the term of the  agreement,  the term will be
extended to two years  following  the change in control.  A change in control is
defined as described above with respect to Mr. Rosenbaum's employment agreement,
except that the  exception for events  approved by Rentrak's  board of directors
does not apply, the beneficial  ownership  threshold is 50% rather than 25%, and
the sale of Rentrak's  theatrical  division to a third party also  constitutes a
change in control, while a change in a majority of Rentrak's directors does not.
Mr. Giambra's  agreement provides for an initial annual base salary of $135,000,
subject to review for increase each fiscal year by the  Compensation  Committee.
If Mr. Giambra dies, becomes disabled, or terminates his employment  voluntarily
other than for good  reason (as  defined),  he or his estate will be entitled to
accrued salary and other earned compensation through the date of termination and
other  employee  benefits  then  in  effect,  plus,  in the  case  of  death  or
disability,  accrued  bonus for the prior fiscal year to the extent not paid. If
his employment is terminated  before a change in control of Rentrak  occurs,  by
Rentrak  without  cause or by Mr.  Giambra for good  reason,  in addition to the
compensation  payable  as  described  in the  preceding  sentence  upon death or
disability,  he will be entitled to severance payments equal to his monthly base
salary for either 24 months  payable in  installments  or 18 months' base salary
payable  in a lump  sum,  at Mr.  Giambra's  election.  Severance  payments  are
conditioned upon Mr. Giambra's  execution of a general release of claims against
Rentrak. Cause is defined as the commission of an act of fraud, embezzlement, or
theft  constituting a felony or commission of an act (or failure to act) that is
intentionally against Rentrak's interests and causes Rentrak material injury, in
each case as determined  by the board

                                      -19-



of  directors  after  60  days'  prior  written  notice  to Mr.  Giambra  of the
circumstances  believed  to  constitute  cause  and  an  opportunity  to  make a
presentation  on his  behalf to the board  accompanied  by legal  counsel.  Good
reason  is  defined  as  any  reduction  in  base  salary,  benefits,  severance
compensation,  the circumstances  under which severance would be payable, or Mr.
Giambra's  right to  participate  in  Rentrak's  bonus  programs or  stock-based
compensation   plans,   or  any   diminution   in   his   title,   position   or
responsibilities.  If Mr. Giambra's  employment is terminated at any time within
two years after a change in control of Rentrak  occurs,  either without cause or
for good reason,  he will be entitled to a lump sum payment  equal to 2.99 times
his annual base salary,  subject to reduction at Mr.  Giambra's  election to the
extent that his after-tax  benefit would be larger as a result of the excise tax
on excess parachute payments.

      CATHY HETZEL. Ms. Hetzel entered into an employment agreement with Rentrak
as of March 17, 2004,  providing for her  employment  as Senior Vice  President,
OnDemand  Essentials.  The agreement  expires  February 28, 2007.  Ms.  Hetzel's
agreement  provides  for an annual  base salary of  $220,000,  subject to annual
review each fiscal year for increase by the Compensation  Committee.  Ms. Hetzel
was also  entitled  to  incentive  bonuses  upon  the  attainment  of  specified
performance  goals for each of the first two calendar  quarters of 2004 and in a
discretionary  amount as determined by the  Compensation  Committee for the last
six months of 2004,  but not less than $22,000.  For calendar  2005,  Ms. Hetzel
will be eligible for an incentive bonus based upon mutually  agreed  performance
measures in a targeted  amount  equal to 40% of her base salary.  If Ms.  Hetzel
dies or becomes  disabled  (as  defined),  she or her estate will be entitled to
accrued salary and other earned  compensation  through the date of  termination,
plus a pro rated portion of her target bonus amount, and other employee benefits
then in effect.  If Ms.  Hetzel's  employment is  terminated  before a change in
control of Rentrak  occurs,  by Rentrak  without cause or by Ms. Hetzel for good
reason,  in addition to the  compensation  payable as described in the preceding
sentence,  she will be entitled to severance  payments equal to her monthly base
salary  for the  lesser  of 24  months or the  number  of full  calendar  months
remaining in the term.  Severance  payments are  conditioned  upon Ms.  Hetzel's
execution of a general release of claims against Rentrak.  Severance  payable to
Ms. Hetzel will also be reduced by amounts  received from a new employer  during
the  severance  period.  The  definition of cause in Ms.  Hetzel's  agreement is
similar  to the  definition  in Mr.  Rosenbaum's  agreement.  The  circumstances
constituting  good  reason  are also  similar.  If Ms.  Hetzel's  employment  is
terminated  during  the term of the  agreement  and after a change in control of
Rentrak occurs, either without cause or for good reason, she will be entitled to
a lump sum  payment  equal to two times her annual  base  salary  plus her total
bonus  compensation for the most recent fiscal year ended prior to the change in
control,  together  with  continuation  of  benefits  for two years,  subject to
reduction to the extent that her  after-tax  benefit would be larger as a result
of the excise tax on excess parachute  payments.  A change in control is defined
as described above with respect to Mr. Rosenbaum's employment agreement,  except
that the exception for events  approved by Rentrak's board of directors does not
apply.  No  severance  benefits  are  payable  if  Ms.  Hetzel's  employment  is
terminated by Rentrak for cause or voluntarily by Ms. Hetzel other than for good
reason.

      KENNETH  PAPAGAN.  Mr.  Papagan  entered  into  an  amended  and  restated
employment  agreement  with  Rentrak as of January  1, 2004,  providing  for his
continued  employment as Executive  Vice  President,  Business  Development  and
Strategic  Planning.  The agreement  has an initial term  expiring  December 31,
2006,  subject to automatic  extension for two  additional  years unless Rentrak
gives notice of nonrenewal by June 30, 2006. Mr.  Papagan's  agreement  provides
for an annual  base  salary of  $250,000,  subject to review for  increase  each
fiscal year by the  Compensation  Committee.  Mr.  Papagan was also  entitled to
incentive bonuses upon the attainment of specified performance goals for each of
the  first  two  calendar  quarters  of 2004 and in a  discretionary  amount  as
determined by the  Compensation  Committee for the last six months of 2004,  but
not less than $30,000.  For calendar  2005,  Mr. Papagan will be eligible for an
incentive  bonus based upon mutually agreed  performance  measures in a targeted
amount equal to 45% of his base salary.  If Mr. Papagan dies or becomes disabled
(as  defined),  he or his estate will be  entitled  to accrued  salary and other
earned compensation through the date of termination, a lump sum payment equal to
50% of his annual  base  salary  plus a pro rated  portion  of his target  bonus
amount, and other employee benefits then in effect. If Mr. Papagan's  employment
is terminated  before a change in control of Rentrak occurs,  by Rentrak without
cause or by Mr. Papagan for good reason, in addition to the compensation payable
as  described  in the  preceding  sentence,  he will be  entitled  to  severance
payments  equal to his monthly  base  salary for six months  plus an  additional
number of months equal to the number of months remaining in the original term or
the renewal term, if applicable.  Severance  payments are  conditioned  upon Mr.
Papagan's  execution  of a general  release of claims  against  Rentrak and will
terminate  if he breaches  noncompete  provisions  in the  agreement.  Severance
payable to Mr.  Papagan  will also be reduced  by  amounts  received  from a new
employer during the severance  period.  The definition of cause in Mr. Papagan's
agreement  is  similar  to the  definition  in Mr.  Rosenbaum's  agreement.  The

                                      -20-




circumstances  constituting  good reason are also similar,  with the addition of
the failure by Mr. Rosenbaum to continue to be Rentrak's Chief Executive Officer
and the relocation of Rentrak's  executive offices by more than 35 miles. If Mr.
Papagan's  employment is terminated during the term of the agreement and after a
change in control of Rentrak occurs, either without cause or for good reason, he
will be  entitled  to a lump sum  payment  equal to three  times his annual base
salary plus two times his total bonus  compensation  for the most recent  fiscal
year  ended  prior to the  change in  control,  together  with  continuation  of
benefits for three years,  subject to reduction to the extent that his after-tax
benefit  would be  larger  as a result of the  excise  tax on  excess  parachute
payments.  A change in control is defined as described above with respect to Mr.
Rosenbaum's employment agreement,  except that the exception for events approved
by  Rentrak's  board of  directors  does not apply.  No  severance  benefits are
payable if Mr.  Papagan's  employment  is  terminated  by  Rentrak  for cause or
voluntarily by Mr. Papagan other than for good reason.

      AMIR YAZDANI.  Effective July 1, 2001,  Rentrak entered into an employment
agreement  with Mr.  Yazdani  providing for his  employment  as Rentrak's  Chief
Information  Officer.  The  agreement  will  expire  June 30,  2007,  subject to
automatic extension for one additional year unless notice of nonrenewal is given
by either party by December 31, 2005. The agreement  provides for an annual base
salary of  $206,636,  subject to review for  increase  each  fiscal  year by the
President or CEO. If Mr.  Yazdani dies or becomes  disabled (as defined),  he or
his estate  will be  entitled to accrued  salary and other  earned  compensation
through the date of  termination,  plus the accrued  portion of his target bonus
amount for that fiscal year, and other employee  benefits then in effect. If Mr.
Yazdani's employment is terminated before a change in control of Rentrak occurs,
by Rentrak  without cause or by Mr. Yazdani for good reason,  in addition to the
compensation payable as described in the preceding sentence, he will be entitled
to severance  payments equal to his monthly base salary for a period of one year
following the date of termination.  Severance  payments are conditioned upon Mr.
Yazdani's  execution  of a general  release of claims  against  Rentrak.  If Mr.
Yazdani's  employment  is  terminated by Rentrak other than for cause within two
years  after a change in  control of  Rentrak,  he will be  entitled  to receive
payments equal to his monthly base salary for a period of one year following the
date of  termination,  subject to  reduction  to the extent  that his  after-tax
benefit  would be  larger  as a result of the  excise  tax on  excess  parachute
payments.  The terms  "good  reason"  and "cause"  have  substantially  the same
meaning as in Mr. Giambra's  employment  agreement  described above. A change in
control is defined as described above with respect to Mr. Rosenbaum's employment
agreement,  except that the exception for events  approved by Rentrak's board of
directors does not apply.

      Consulting and Separation Arrangements with Former President

      In January 2005, Mr. Cox submitted his resignation as Rentrak's  President
and Secretary.  Simultaneously,  Rentrak  entered into a consulting  arrangement
with Mr.  Cox  under  which he agreed to  provide  up to 20 hours of  consulting
services  per month in exchange  for a monthly fee of  $25,000.  The  consulting
arrangement  will  terminate on March 31,  2007,  unless  terminated  earlier by
Rentrak  for  cause   (including   breach  of  noncompete  and   confidentiality
obligations or material acts of dishonesty  involving Rentrak) or by Mr. Cox for
any reason. If Mr. Cox dies or becomes disabled prior to March 31, 2007, Rentrak
will  continue to pay monthly fees under the  consulting  arrangement  until the
earlier of March 31, 2007, or a specified portion of the remaining term. Mr. Cox
agreed to receive the monthly  payments  described  above in lieu of monthly and
lump sum amounts  payable to him upon  termination of his  employment  under his
employment agreement with Rentrak dated April 1, 2004. Rentrak will also pay the
premiums for medical,  dental,  life,  and  disability  insurance  comparable to
coverage  provided to Mr. Cox while he was an employee  through  March 31, 2007,
unless the consulting  arrangement is terminated earlier for cause. Rentrak also
provided  accommodations to assist Mr. Cox in exercising a portion of his vested
options to purchase shares of Rentrak common stock. The accommodations  included
the  extension  of a loan by Rentrak to Mr.  Cox in the  amount of  $750,000  on
February 2, 2005. The loan, which bore interest at the annual rate of 2.78%, was
repaid in full with  accrued  interest  of $5,198 on May 4,  2005.  Sales of Mr.
Cox's  shares of Rentrak  common  stock on the open market are subject to weekly
volume limits through the term of the consulting arrangement.

         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

      The "Report of the Compensation Committee on Executive Compensation" shall
not be deemed  incorporated by reference by any general statement  incorporating
this proxy  statement  into any filing under the Securities Act of 1933 or under
the  Securities  Exchange  Act of  1934,  except  to  the  extent  that  Rentrak
specifically incorporates this information by reference, and shall not otherwise
be deemed filed under such Acts.

                                      -21-




      The  Compensation  Committee  of Rentrak is charged with  determining  the
compensation of all executive officers of Rentrak.  These decisions are based on
Rentrak's executive compensation  philosophy.  This compensation  philosophy has
four primary principles:  (i) linking executive  compensation to the creation of
sustainable   increases  in  shareholder   value;   (ii)   providing   executive
compensation   rewards  contingent  upon   organizational   performance;   (iii)
differentiating   compensation  based  on  individual  contribution;   and  (iv)
encouraging the retention of an experienced management team.

      To implement this philosophy, executive compensation has been comprised of
three primary components -- annual salary,  performance  bonuses and a long-term
incentive  program  consisting  of stock option  grants.  Ownership of shares of
Rentrak's  common stock by executives is encouraged and has formed a significant
component of the total executive compensation package. In addition,  competitive
factors  and  Rentrak's  ability  to  deduct   compensation  are  considered  in
determining executive compensation.

                          Deductibility of Compensation

      In  considering  Rentrak's   compensation   structure,   the  Compensation
Committee takes into consideration  Section 162(m) of the Internal Revenue Code.
This provision limits the  deductibility of compensation in excess of $1 million
paid to any of a company's five most highly-paid  executive officers in a single
tax year.  Compensation that is  "performance-based"  or qualifies under certain
other  exceptions is excluded from the calculation.  For example,  stock options
granted  under  Rentrak's  1997  Equity  Participation  Plan or, if  approved by
Rentrak's shareholders,  its 2005 Stock Incentive Plan are structured to qualify
as  "performance-based  compensation"  under Section 162(m).  Deductibility  is,
however, only one factor considered by the Compensation Committee in structuring
executive   compensation   consistent  with  Rentrak's  executive   compensation
philosophy.

                              Employment Agreements

      Rentrak  has  entered  into  employment  agreements  with  several  of its
executive officers.  Employment Agreements with current executive officers named
in the Summary Compensation Table above are described in more detail above under
"Executive  Compensation--Employment Contracts and Termination of Employment and
Change-in-Control Arrangements."

                                  Annual Salary

      Base salary rates are generally  established  initially in each  executive
officer's  employment  agreement  and  are  subject  to  annual  review  by  the
Compensation Committee. Factors considered by the Compensation Committee include
the  level  of  duties  and  responsibilities  of each  executive  officer,  the
executive officer's experience and prior performance, and competitive factors in
Rentrak's industry.

                               Performance Bonuses

      Rentrak has a discretionary  bonus program  pursuant to which  performance
bonuses are  considered  following  the end of each fiscal  year.  Discretionary
performance  bonuses totaling $233,000 were awarded to eight executive  officers
under this program for services  during fiscal 2005. In addition,  two executive
officers  received bonuses of $60,000 and $44,000,  respectively,  in accordance
with the terms of their  employment  agreements.  One-half of these amounts were
paid in connection  with the attainment of specified  performance  goals for the
first quarter of fiscal 2005 relating to new product development,  and the other
half represented  minimum amounts to be paid under their agreements for services
during the last six months of calendar 2004.

                       Long-Term Equity Incentive Program

      Stock option  grants are used to motivate  employees to focus on Rentrak's
long-term  performance,  and Rentrak has long maintained  stock option plans for
key  employees,  including  all executive  officers.  In some  instances,  stock
options  are  granted  as  required  by the  terms  of an  officer's  employment
agreement.  The size of each  option  grant is based  upon such  factors  as the
employee's  duties,  responsibilities,  performance,  experience and anticipated
contribution to Rentrak.

                                      -22-




      In fiscal  2005,  Rentrak  granted  options to  purchase a total of 82,500
shares of common stock to its  executive  officers,  including  the grant to Mr.
Rosenbaum described below.

      In  light of the  importance  of  stock-based  compensation  to  Rentrak's
compensation  structure, in June 2005 the Compensation Committee recommended for
approval  by the Board of  Directors  a new 2005 Stock  Incentive  Plan which is
being  submitted for  shareholder  approval.  See "Proposal  2--Approval of 2005
Stock  Incentive  Plan"  above  for  additional   details   regarding  this  new
stock-based compensation plan.

Compensation  of Paul A.  Rosenbaum,  Chairman,  President,  and Chief Executive
Officer

      Effective October 2001, Rentrak entered into an employment  agreement with
Paul  Rosenbaum  which,  as  extended  annually,  has a  current  expiration  of
September  30,  2006.  Mr.  Rosenbaum's  annual  base salary for fiscal 2005 was
$450,000,  the rate in effect  for fiscal  2003 and 2% below his  annual  salary
level  for  fiscal  2004.  The base  salary  rate was  established  based on Mr.
Rosenbaum's  prior work  experience  and  expectations,  compensation  levels at
companies of similar size and scope,  and Rentrak's  financial  performance over
the  past two  fiscal  years.  At Mr.  Rosenbaum's  request,  he was not paid an
incentive bonus for his services during fiscal 2005.

      In February 2005,  the  Compensation  Committee  approved the grant to Mr.
Rosenbaum of a stock option for 75,000 shares with a seven-year term, vesting in
four equal annual  installments  beginning one year after the date of grant, and
an exercise price of $10.50 per share,  which was equal to the fair market value
of  Rentrak's  common  stock on the date of grant.  The  Compensation  Committee
approved the option grant to Mr.  Rosenbaum  with the  objective of aligning the
economic  interests  of  Rentrak's  executive  officers  with the  interests  of
shareholders,  and in recognition of the views of the investment  community that
the shareholders'  interests are generally best served when top management has a
significant stake in the company's equity.


Submitted by the Compensation Committee of the Board of Directors:

Judith G. Allen (Committee Chair)
Cecil Andrus
Ralph R. Shaw


           COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN OF RENTRAK
                CORPORATION, NASDAQ MARKET INDEX, AND PEER GROUP

      The chart on the next page compares the five year cumulative  total return
on Rentrak's  common stock with that of the NASDAQ Market index,  and a group of
peer companies selected by Rentrak. The chart assumes $100 was invested on March
31, 2000,  in Rentrak's  common stock,  the NASDAQ  Market  index,  and the peer
group, and that any dividends were reinvested. The peer group is composed of the
companies  within  the  video   distribution   business  as  follows:   Hastings
Entertainment, Inc., Blockbuster, Inc., Hollywood Entertainment Corp., and Movie
Gallery,  Inc., the same companies  included in Rentrak's 2004 proxy  statement.
Movie Gallery acquired Hollywood Entertainment in April 2005.

      The following  chart shall not be deemed  incorporated by reference by any
general statement  incorporating  this proxy statement into any filing under the
Securities  Act of 1933 or the  Securities  Exchange Act of 1934,  except to the
extent that Rentrak specifically incorporates this information by reference, and
shall not otherwise be deemed filed under such Acts.

                                      -23-




                  Comparison of 5 Year Cumulative Total Return
                       Assumes Initial Investment of $100
                                   March 2005

                                [GRAPHIC OMITTED]


         Measurement Period                       NASDAQ     Rentrak-Selected
       (Fiscal Year Covered)   Rentrak Corp.   Market Index    Peer Group
       ---------------------   -------------   ------------    ----------

       Measurement PT - 3/31/00   $100.00        $100.00        $100.00
              3/31/01             $ 67.04        $ 40.34        $129.41
              3/31/02             $127.26        $ 40.59        $248.96
              3/31/03             $ 93.44        $ 29.64        $196.30
              3/30/04             $159.43        $ 44.27        $197.48
              3/31/05             $201.41        $ 44.65        $186.48

                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

      On February 2, 2005,  following  Mr. Cox's  resignation  as President  and
Secretary  of  Rentrak,  Rentrak  extended  to Mr.  Cox a loan in the  amount of
$750,000 to assist him in exercising a portion of his vested options to purchase
Rentrak common stock. The loan, which bore interest at the annual rate of 2.78%,
was  repaid  in full  with  accrued  interest  of  $5,198  on May 4,  2005.  See
"Consulting and Separation Arrangements with Former President" above.




                                      -24-



                          REPORT OF THE AUDIT COMMITTEE

      The "Report of the Audit  Committee"  shall not be deemed  incorporated by
reference by any general statement  incorporating  this proxy statement into any
filing under the Securities Act of 1933 or under the Securities  Exchange Act of
1934,  except  to  the  extent  that  Rentrak  specifically   incorporates  this
information  by  reference,  and shall not  otherwise be deemed filed under such
Acts.

      In  discharging  its   responsibilities,   the  Audit  Committee  and  its
individual members have met with management and Rentrak's  independent auditors,
Grant  Thornton  LLP, to review  Rentrak's  accounting  functions  and the audit
process.  The Audit Committee discussed and reviewed with Rentrak's  independent
auditors the audited financial  statements for fiscal 2005 and all other matters
that the independent  auditors were required to communicate and discuss with the
Audit Committee under applicable auditing  standards,  including those described
in Statement on Auditing Standards No. 61, as amended,  regarding communications
with audit  committees.  Audit Committee members also discussed and reviewed the
results of the independent  auditors'  examination of the financial  statements,
management's  assessment  of the  Company's  system of  disclosure  controls and
procedures,  external  financial  reporting and internal  control over financial
reporting, and issues relating to auditor independence.  The Audit Committee has
received the written  disclosures and the letter from the  independent  auditors
required  by   Independence   Standards   Board  Standard  No.  1  (Independence
Discussions  with  Audit  Committees)  and has  discussed  with the  independent
auditors their independence.

      Based on its review and  discussions  with  management and the independent
auditors,  the Audit  Committee  recommended  to the board of directors that the
audited  financial  statements  for the fiscal  year ended  March 31,  2005,  be
included in Rentrak's  Annual Report on Form 10-K for filing with the Securities
and Exchange Commission.

Submitted by the Audit Committee of the Board of Directors:

Cecil Andrus (Committee Chair)      Ralph Shaw  Stanford Stoddard


                        SELECTION OF INDEPENDENT AUDITORS

      From May 9, 2002, until August 23, 2004, Rentrak's independent  registered
public  accountants  were KPMG LLP. On August 23,  2004,  Rentrak was advised by
KPMG LLP that it resigned as Rentrak's independent  registered public accounting
firm. Rentrak's audit committee accepted KPMG's resignation.  KPMG LLP's reports
on the  consolidated  financial  statements of Rentrak and  subsidiaries for the
fiscal  years  ended  March 31,  2004,  and March 31,  2003,  did not contain an
adverse  opinion or  disclaimer of opinion and were not qualified or modified as
to  uncertainty,  audit scope or accounting  principles or practices,  financial
statement disclosure or auditing scope or procedure, or any reportable events as
defined under Item 304(a)(1)(v) of Regulation S-K promulgated by the SEC, except
that KPMG's report dated July 9, 2004 contained a separate  paragraph which made
reference to Rentrak's restatement of its consolidated  financial statements for
the period ended March 31,  2003.  A copy of a letter  addressed to the SEC from
KPMG LLP  stating  that it agreed  with the above  statements  was  attached  as
Exhibit 16.1 to Form 8-K filed by Rentrak with the SEC on August 27, 2004.

      Upon the acceptance of KPMG's resignation,  Rentrak began the search for a
new independent registered accounting firm for Rentrak's fiscal year ended March
31, 2005. On October 28, 2004, Rentrak engaged the firm of Grant Thornton LLP to
audit Rentrak's financial statements as its new principal  independent auditors.
The Audit Committee directed the process of review of candidate accounting firms
and made the final decision to engage Grant Thornton LLP.  During  Rentrak's two
most recent fiscal years,  and the  subsequent  interim period prior to engaging
Grant  Thornton LLP,  Rentrak did not consult with Grant  Thornton LLP regarding
(1) the application of accounting principles to a specified transaction, whether
completed or proposed,  (2) the type of audit  opinion that might be rendered on
Rentrak's financial statements, or (3) any matter that was either the subject of
a "disagreement" or a "reportable  event" (as such terms are defined in Item 304
(a) (1) (iv) and (v) of Regulation S-K).

      The Audit  Committee has  appointed  and engaged Grant  Thornton LLP to be
Rentrak's  independent  auditors for the Company's  fiscal year ending March 31,
2006. No approval or ratification  of the choice of

                                      -25-




independent  auditors  by the  shareholders  is required  by  applicable  law or
regulation or Rentrak's governing documents.  A representative of Grant Thornton
LLP  is  expected  to be  present  at the  Annual  Meeting  and  will  have  the
opportunity  to  make  a  statement  if  he  or  she  desires  to  do  so.  Such
representative  is also  expected  to be  available  to respond  to  appropriate
questions.

                        MATTERS RELATING TO OUR AUDITORS

Fees Paid to Principal Independent Auditors

      The  following  fees were billed by Grant  Thornton  LLP for  professional
services rendered to Rentrak in fiscal 2005:

      -----------------------------------------------
                                           2005
      -----------------------------------------------
      Audit Fees(1)                     $182,000
      -----------------------------------------------
      Audit Related Fees(2)              225,000
      -----------------------------------------------
      Tax Fees                                --
      -----------------------------------------------
      All Other Fees (3)                   2,500
      -----------------------------------------------

(1)   Consists  of fees for  professional  services  rendered  for the  audit of
      Rentrak's  annual  financial  statements for fiscal 2005 and for review of
      financial  statements  included in quarterly reports on Form 10-Q for that
      fiscal year.

(2)   Refers to assurance and related  services that are  reasonably  related to
      the audit or review of Rentrak's financial  statements or internal control
      over financial reporting and that are not included in audit fees.

(3)   Consists  of  consulting   services  related  to  the  accounting  for  an
      investment made by Rentrak.

Pre-Approval Policy

      The Audit  Committee has adopted a policy  requiring  pre-approval  of all
fees and  services  of  Rentrak's  independent  auditors,  including  all audit,
audit-related,  tax, and other legally-permitted  services.  Under the policy, a
detailed  description  of  each  proposed  service  is  submitted  to the  Audit
Committee,  together with a statement by the independent  auditors and Rentrak's
chief  financial  officer or controller  that such services are consistent  with
applicable rules on auditor independence. The policy permits the Audit Committee
to pre-approve lists of audit,  audit-related,  tax, and other legally-permitted
services after reviewing detailed back-up  documentation  regarding the specific
services to be provided.  The term of any pre-approval is 12 months,  unless the
Audit  Committee   specifically  provides  for  a  shorter  period.   Additional
pre-approval is required for services not included in the pre-approved lists and
for services  exceeding  pre-approved  fee levels.  The policy  allows the Audit
Committee to delegate its  pre-approval  authority to one or more of its members
provided  that a full  report of any  pre-approval  decision  is provided to the
Audit  Committee  at its next  scheduled  meeting.  All  audit  and  permissible
non-audit  services  provided  by Grant  Thornton  LLP during  fiscal  2005 were
pre-approved by the Audit Committee.

                              FINANCIAL INFORMATION

      A copy of Rentrak's  2005 Annual  Report on Form 10-K,  including  audited
financial statements, is being sent to shareholders with this proxy statement.


                                      -26-




                     INFORMATION CONCERNING THE SOLICITATION

      Rentrak   will  bear  all  costs  and   expenses   associated   with  this
solicitation.  In addition to solicitation  by mail,  directors,  officers,  and
employees of Rentrak may solicit  proxies from  shareholders,  personally  or by
telephone,  facsimile, or e-mail transmission,  without receiving any additional
remuneration.  Rentrak has asked brokerage houses, nominees and other agents and
fiduciaries  to forward  soliciting  materials to  beneficial  owners of Rentrak
common stock and will reimburse all such persons for their expenses.

                              By Order of the Board of Directors,

                              Mark L. Thoenes
                              Senior Vice President, Chief Financial Officer and
                              Secretary

Portland, Oregon
July 21, 2005






                                      -27-



                                                                      APPENDIX A
                               RENTRAK CORPORATION
                            2005 STOCK INCENTIVE PLAN

1. ESTABLISHMENT AND PURPOSE

      1.1  Establishment. Rentrak  Corporation,  an Oregon  corporation,  hereby
establishes  the Rentrak  Corporation  2005 Stock  Incentive  Plan (the "Plan"),
effective as of August 25, 2005 (the "Effective  Date"),  subject to shareholder
approval as provided in Section 16.

      1.2  Purpose. The  purpose  of the Plan is to  promote  and   advance  the
interests  of  Corporation  and its  shareholders  by  enabling  Corporation  to
attract, retain, and reward key employees, directors, and outside consultants of
Corporation  and  its  subsidiaries.  It is  also  intended  to  strengthen  the
mutuality of interests  between such employees,  directors,  and consultants and
Corporation's  shareholders.  The Plan is designed  to serve  these  purposes by
offering  stock  options  and other  equity-based  incentive  awards in order to
provide  participants a proprietary  interest in pursuing the long-term  growth,
profitability, and financial success of Corporation.

      1.3  Prior Plans.  The Plan will be separate from the Rentrak  Corporation
1997 Equity  Participation  Plan and the Rentrak  Corporation  1997  Non-Officer
Employee  Stock Option Plan (the "Prior  Plans").  The adoption of the Plan will
neither  affect nor be affected by the  continued  existence  of the Prior Plans
except that:

            (a) After the Plan is approved  by  Corporation's  shareholders,  no
further Awards will be granted under the Prior Plans; and

            (b) The number of Shares  which may be made  subject to Awards under
the Plan will be adjusted  from time to time  pursuant to Section 4.2 to reflect
cancellation,  termination,  or expiration of stock options  previously  granted
under the Prior Plans.

      1.4  Reservation  of Right to Amend to Comply with AJCA. The Board and the
Committee  reserve  the  right  to  amend  the  Plan,  either  retroactively  or
prospectively,   in  whatever  respect  is  required  to  achieve  and  maintain
compliance with the requirements of the American Jobs Creation Act of 2004, Code
Section 409A, IRS Notice 2005-1,  and other  regulations  and guidance issued by
the Department of the Treasury with respect to such requirements  (collectively,
the "AJCA").

2. DEFINITIONS

      2.1 Defined Terms.  For purposes of the Plan, the following terms have the
meanings set forth below:

            "Award"  means an award or grant made to a  Participant  of Options,
      Stock Appreciation Rights, Restricted Awards, Performance Awards, or Other
      Stock-Based Awards pursuant to the Plan.

            "Award  Agreement" means an agreement as described in Section 6.4 of
      the Plan.

            "Board" means the Board of Directors of Corporation.

            "Change in Control" has the meaning  given by the  Committee in each
      Award  Agreement,  or, if the term is not  otherwise  defined  in an Award
      Agreement, the first occurrence of any of the following:

      (a)  Any person (including any individual,  corporation, limited liability
company, partnership, trust, group, association, or other "person," as such term
is used in Section  13(d)(3) or 14(d) of the Exchange  Act) other than a trustee
or  other  fiduciary  holding  securities  under  an  employee  benefit  plan of
Corporation,  is or becomes a beneficial owner (within the meaning of Rule 13d-3
promulgated  under the Exchange Act),  directly or indirectly,  of securities of
Corporation  representing  25 percent or more of the  combined  voting  power of
Corporation's then outstanding securities;

                                      -1-



      (b) A majority of the directors  elected at any annual or special  meeting
of shareholders are not individuals  nominated by  Corporation's  then incumbent
Board; or

      (c) The shareholders of Corporation  approve (i) a merger or consolidation
of Corporation with any other corporation,  other than a merger or consolidation
which  would  result  in  the  Voting  Securities  (defined  as all  issued  and
outstanding  securities  ordinarily  having  the right to vote at  elections  of
Corporation's  directors) of Corporation  outstanding  immediately prior to such
transaction continuing to represent (either by remaining outstanding or by being
converted into voting securities of the surviving entity) at least 75 percent of
the combined  voting power of the Voting  Securities of  Corporation  or of such
surviving entity  outstanding  immediately  after such merger or  consolidation,
(ii) a plan of complete  liquidation of  Corporation,  or (iii) an agreement for
the  sale or  disposition  by  Corporation  of all or  substantially  all of its
assets.

            "Code"  means the Internal  Revenue Code of 1986,  as amended and in
      effect from time to time, or any successor  statute,  together with rules,
      regulations,  and  interpretations  promulgated  under the Code. Where the
      context so requires,  any  reference to a particular  Code section will be
      construed to refer to the successor provision to such Code section.

            "Committee" means the committee appointed by the Board to administer
      the Plan as provided in Section 3 of the Plan.

            "Common   Stock"   means  the  $.001  par  value   Common  Stock  of
      Corporation.

            "Consultant"  means any  consultant or adviser to  Corporation  or a
      Subsidiary selected by the Committee who is not an employee of Corporation
      or a Subsidiary  and who provides  services to Corporation or a Subsidiary
      other than services of a capital-raising nature.

            "Continuing  Restriction" means a Restriction  contained in Sections
      6.5(g), 6.5(i), 15.3, 15.4, and 15.6 of the Plan and any other Restriction
      expressly  designated  by  the  Committee  in  an  Award  Agreement  as  a
      Continuing Restriction.

            "Corporation" means Rentrak Corporation,  an Oregon corporation,  or
      any successor corporation.

            "Disability"  means the  condition of being  permanently  "disabled"
      within the meaning of Section 22(e)(3) of the Code, namely being unable to
      engage in any  substantial  gainful  activity  by reason of any  medically
      determinable physical or mental impairment which can be expected to result
      in death or which has lasted or can be expected  to last for a  continuous
      period of not less than 12 months.  However,  the Committee may change the
      foregoing  definition of "Disability" or may adopt a different  definition
      for purposes of specific Awards.

            "Exchange Act" means the Securities Exchange Act of 1934, as amended
      and in  effect  from time to time,  or any  successor  statute.  Where the
      context so requires, any reference to a particular section of the Exchange
      Act, or to any rule promulgated  under the Exchange Act, will be construed
      to refer to successor provisions to such section or rule.

            "Fair Market Value"  means,  on any given day, the fair market value
      per share of the Common Stock determined as follows:

            (a) If the  Common  Stock is  traded  on an  established  securities
      exchange,  the closing sale price of Common Stock as reported for such day
      by the principal  exchange on which Common Stock is traded (as  determined
      by the  Committee)  or, if Common Stock was not traded on such day, on the
      next preceding day on which Common Stock was traded;

                                      -2-



            (b) If trading  activity  in Common  Stock is reported on The Nasdaq
      Stock Market,  the closing sale price of Common Stock as reported for such
      day by Nasdaq or, if Common Stock trades were not reported on such day, on
      the next  preceding  day on which  Common  Stock  trades were  reported by
      Nasdaq;

            (c) If trading activity in Common Stock is reported on the OTC
      Bulletin Board, the average of the closing representative bid and asked
      prices for such day as reported on the OTC Bulletin Board or, if there are
      no such quotes for Common Stock for such day, on the next preceding day
      for which bid and asked price quotes for Common Stock were reported on the
      OTC Bulletin Board; or

            (d) If there is no market for Common Stock or if trading  activities
      for Common Stock are not reported in one of the manners  described  above,
      the fair market value will be as determined by the Committee.

            "Incentive  Stock Option" or "ISO" means any Option granted pursuant
      to the Plan that is intended to be and is  specifically  designated in its
      Award  Agreement  as an  "incentive  stock  option"  within the meaning of
      Section 422 of the Code.

            "Non-Employee Board Director" means a member of the Board who is not
      an employee of Corporation or any Subsidiary.

            "Non-Employee  Subsidiary  Director"  means a member of the board of
      directors of a Subsidiary  who is neither an employee of  Corporation or a
      Subsidiary nor a member of the Board.

            "Nonqualified  Option" or "NQO" means any Option granted pursuant to
      the Plan that is not an Incentive Stock Option.

            "Option" means an ISO or an NQO.

            "Option  Committee"  manes a committee of one or more members of the
      Board (who need not be members of the Committee) to whom the Committee may
      delegate  authority to grant Awards to Participants  who are not Reporting
      Persons.

            "Other  Stock-Based Award" means an Award as defined in Section 11.1
      of the Plan.

            "Participant"  means an employee of Corporation  or a Subsidiary,  a
      Consultant,  a Non-Employee Board Director,  or a Non-Employee  Subsidiary
      Director who is granted an Award under the Plan.

            "Performance   Award"  means  an  Award  granted   pursuant  to  the
      provisions  of Section 10 of the Plan,  the Vesting of which is contingent
      on attainment of Performance Goals.

            "Performance  Cycle" means a designated  performance period pursuant
      to the provisions of Section 10.3 of the Plan.

            "Performance Goal" means a designated performance objective pursuant
      to the provisions of Section 10.4 of the Plan.

            "Plan" means this Rentrak  Corporation 2005 Stock Incentive Plan, as
      set forth in this document and as it may be amended from time to time.

            "Reporting  Person"  means  a  Participant  who  is  subject  to the
      reporting requirements of Section 16(a) of the Exchange Act.

            "Restricted  Award" means a Restricted  Share or a Restricted  Stock
      Unit granted pursuant to Section 9 of the Plan.

                                      -3-




            "Restricted Share" means an Award described in Section 9.1(a) of the
      Plan.

            "Restricted Stock Unit" means an Award of units representing  Shares
      described in Section 9.1(b) of the Plan.

            "Restriction" means a provision in the Plan or in an Award Agreement
      which limits the exercisability or  transferability,  or which governs the
      forfeiture,  of an Award or the Shares,  cash, or other  property  payable
      pursuant to an Award.

            "Restriction  Period"  means a  designated  period  pursuant  to the
      provisions of Section 9.3 of the Plan.

            "Retirement"  has the meaning  given by the  Committee in each Award
      Agreement, or, if the term is not otherwise defined in an Award Agreement,
      has the following meaning:

      (a) For Participants who are employees,  retirement from active employment
with  Corporation  and its  Subsidiaries  on or after  age 65,  or such  earlier
retirement date as approved by the Committee for purposes of the Plan;

      (b) For Participants who are Non-Employee  Board Directors or Non-Employee
Subsidiary  Directors,  retirement from the applicable  board of directors after
attaining  the age and service  period  specified  in the  Corporate  Governance
Guidelines adopted by the Board; or

      (c) For  Participants  who are  Consultants,  termination  of service as a
Consultant  after  attaining a retirement  age  specified by the  Committee  for
purposes of an Award to such Consultant.

            "Settlement Period" means, with respect to any Restricted Stock Unit
      Award or  Performance  Award,  the period  following the expiration of the
      Restriction Period or the Performance Cycle, respectively,  for such Award
      specified by the  Committee in the Award  Agreement for such Award so that
      the Restricted  Stock Unit Award or Performance  Award will either (a) not
      be treated as a deferred compensation  arrangement for income tax purposes
      under the AJCA, or (b) if treated as a deferred  compensation  arrangement
      for such purposes, will meet all requirements under the AJCA.

            "Share" means a share of Common Stock.

            "Stock  Appreciation  Right" or "SAR" means an Award to benefit from
      the  appreciation  of Common Stock granted  pursuant to the  provisions of
      Section 8 of the Plan.

            "Subsidiary"  means (i) a "subsidiary  corporation"  of Corporation,
      within the meaning of Section 424(f) of the Code,  namely any  corporation
      in which Corporation directly or indirectly controls 50 percent or more of
      the total  combined  voting  power of all classes of stock  having  voting
      power,  and (ii) any  partnership,  limited  liability  company,  or other
      business entity of which  Corporation  owns or controls 50 percent or more
      of the voting  interests and which has been designated by the Committee as
      a subsidiary; provided, however, that with respect to ISOs, only employees
      of  subsidiary  corporations  as  described in clause (i) may receive such
      Awards.

            "Vest," "Vesting," or "Vested" means:

      (a) In the case of an Award  that  requires  exercise,  to be or to become
immediately  and fully  exercisable  and free of all  Restrictions  (other  than
Continuing Restrictions);

      (b) In the case of an Award  that is subject  to  forfeiture,  to be or to
become nonforfeitable,  freely transferable, and free of all Restrictions (other
than Continuing Restrictions);

                                      -4-




      (c) In the case of an Award  that is  required  to be earned by  attaining
specified  Performance  Goals,  to be or to become  earned  and  nonforfeitable,
freely  transferable,  and  free  of all  Restrictions  (other  than  Continuing
Restrictions); or

      (d) In the case of any other  Award as to which  payment is not  dependent
solely upon the  exercise of a right,  election,  or option,  to be or to become
immediately   payable   and  free  of  all   Restrictions   (except   Continuing
Restrictions).

      2.2 Gender and Number.  Except where  otherwise  indicated by the context,
any  masculine  or  feminine  terminology  used in the Plan  also  includes  the
opposite  gender;  and the definition of any term in Section 2.1 in the singular
also includes the plural, and vice versa.

3. ADMINISTRATION

      3.1 General.  The Plan will  be  administered  by a Committee  composed as
described in Section 3.2.

      3.2 Composition of  the Committee.  The Committee will be appointed by the
Board and will  consist  of not less than a  sufficient  number of  Non-Employee
Board  Directors  so as to  qualify  the  Committee  to  administer  the Plan as
contemplated by Section  162(m)(4)(C) of the Code, Rule 16b-3 under the Exchange
Act and Rule 4350(c)(3) of the Nasdaq Marketplace Rules. The Board may from time
to time remove members from, or add members to, the Committee.  Vacancies on the
Committee,  however  caused,  will be filled by the Board. In the event that the
Committee  ceases to satisfy  the  requirements  of Section  162(m)(4)(C),  Rule
16b-3,  or Rule  4350(c)(3),  the  Board  will  reconstitute  the  Committee  as
necessary to satisfy such requirements.

      3.3 Authority of the Committee. The Committee has full power and authority
(subject to such orders or  resolutions as may be issued or adopted from time to
time by the Board) to administer the Plan in its sole discretion,  including the
authority to:

            (a) Construe and interpret the Plan and any Award Agreement;

            (b) Promulgate,  amend, and rescind rules and procedures relating to
the implementation of the Plan;

            (c) Select the employees, Non-Employee Board Directors, Non-Employee
Subsidiary Directors, and Consultants who will be granted Awards;

            (d)  Determine  the number and types of Awards to be granted to each
such Participant;

            (e)  Determine  the number of Shares,  or Share  equivalents,  to be
subject to each Award;

            (f) Determine  the option  price,  purchase  price,  base price,  or
similar feature for any Award; and

            (g) Determine all the terms and conditions of all Award  Agreements,
consistent with the requirements of the Plan.

      Decisions of the Committee, or any delegate as permitted by the Plan, will
be final, conclusive, and binding on all Participants.

      3.4  Action by the  Committee. A majority of the members of the  Committee
will constitute a quorum for the  transaction of business.  Action approved by a
majority of the members present at any meeting at which a

                                      -5-



quorum is present,  or action in writing by all of the members of the Committee,
will be the valid acts of the Committee.

      3.5 Delegation. Notwithstanding any other provision of this Section 3, the
Committee may delegate to the Option  Committee the  authority,  Subject to such
conditions  or  limitations  as the Committee  may  designate,  to determine the
recipients,  types, amounts, and terms of Awards granted to Participants who are
not Reporting Persons.

      3.6 Liability of  Committee  Members.  No member of  the  Committee or the
Option  Committee  will be liable for any action or  determination  made in good
faith with respect to the Plan, any Award, or any Participant.

      3.7 Costs of Plan. The costs and expenses of  administering  the Plan will
be borne by Corporation.

4. DURATION OF THE PLAN AND SHARES SUBJECT TO THE PLAN

      4.1 Duration of the Plan. The Plan is effective  August 25, 2005,  subject
to approval by  Corporation's  shareholders  as provided in Section 16. The Plan
will remain in effect until Awards have been granted  covering all the available
Shares or the Plan is otherwise terminated by the Board. Termination of the Plan
will not affect outstanding Awards.

      4.2 Shares  Subject to the Plan.  The shares  which may be made subject to
Awards under the Plan are Shares of Common Stock, which may be either authorized
and unissued  Shares or reacquired  Shares.  No fractional  Shares may be issued
under the Plan. Subject to adjustment pursuant to Section 13, the maximum number
of Shares for which  Awards may be granted  under the Plan is  1,000,000.  If an
Award under the Plan (or any option previously granted under the Prior Plans) is
canceled  or  expires  for any  reason  prior to  having  been  fully  Vested or
exercised  by a  Participant  or is  settled  in cash in  lieu of  Shares  or is
exchanged for other Awards, all Shares covered by such Awards will be added back
into the number of Shares available for future Awards under the Plan.

5. ELIGIBILITY

      Officers  and other key  employees  of  Corporation  and its  Subsidiaries
(including  employees who may also be directors of Corporation or a Subsidiary),
Consultants, Non-Employee Board Directors, and Non-Employee Subsidiary Directors
who, in the Committee's  judgment,  are or will be contributors to the long-term
success of Corporation are eligible to receive Awards under the Plan.

6. AWARDS

      6.1 Types of Awards.  The types of Awards  that may be  granted  under the
Plan are:


            (a) Options governed by Section 7 of the Plan;

            (b) Stock Appreciation Rights governed by Section 8 of the Plan;

            (c) Restricted Awards governed by Section 9 of the Plan;

            (d) Performance Awards governed by Section 10 of the Plan; and

            (e) Other  Stock-Based  Awards or  combination  awards  governed  by
Section 11 of the Plan.

In the discretion of the Committee,  any Award may be granted alone, in addition
to, or in tandem with other Awards under the Plan.

                                      -6-



      6.2 General.  Subject to the  limitations  of the Plan,  the Committee may
cause Corporation to grant Awards to such  Participants,  at such times, of such
types,  in such amounts,  for such periods,  with such option  prices,  purchase
prices, or base prices, and subject to such terms, conditions,  limitations, and
restrictions as the Committee, in its discretion, deems appropriate.  Awards may
be granted  as  additional  compensation  to a  Participant  or in lieu of other
compensation to such Participant.  A Participant may receive more than one Award
and more than one type of Award under the Plan.

      6.3 Nonuniform  Determinations.  The Committee's  determinations under the
Plan or under one or more Award Agreements,  including,  without limitation, (a)
the selection of Participants to receive Awards, (b) the type, form, amount, and
timing of Awards, (c) the terms of specific Award Agreements,  and (d) elections
and determinations made by the Committee with respect to exercise or payments of
Awards,  need not be uniform and may be made by the Committee  selectively among
Participants and Awards, whether or not Participants are similarly situated.

      6.4 Award  Agreements.  Each Award will be  evidenced  by a written  Award
Agreement between Corporation and the Participant. Award Agreements may, subject
to the provisions of the Plan, contain any provision approved by the Committee.

      6.5 Provisions  Governing  All  Awards.  All  Awards  are  subject to  the
following provisions:

            (a) Alternative  Awards. If any Awards are designated in their Award
Agreements  as  alternative  to each other,  the  exercise of all or part of one
Award will  automatically  cause an immediate equal (or pro rata)  corresponding
termination of the other alternative Award or Awards.

            (b) Rights as Shareholders. No Participant will have any rights of a
shareholder  with  respect to Shares  subject to an Award  until such Shares are
issued in the name of the Participant.

            (c)  Employment  Rights.  Neither  the  adoption of the Plan nor the
granting of any Award  confers on any person the right to  continued  employment
with  Corporation or any Subsidiary or the right to remain as a director of or a
Consultant to  Corporation  or any  Subsidiary,  as the case may be, nor does it
interfere in any way with the right of  Corporation or a Subsidiary to terminate
such  person's  employment  or to remove  such  person as a  Consultant  or as a
director at any time for any reason, or for no reason, with or without cause.

            (d) Restriction on Transfer.  Unless otherwise expressly provided in
an individual Award Agreement, no Award (other than Restricted Shares after they
Vest)  will be  transferable  other  than by will  or the  laws of  descent  and
distribution  and each Award will be  exercisable  (if  exercise  is  required),
during the lifetime of the Participant, only by the Participant or, in the event
the Participant becomes legally  incompetent,  by the Participant's  guardian or
legal  representative.  Notwithstanding  the foregoing,  the  Committee,  in its
discretion, may provide in any Award Agreement that the Award:

   o  May be freely transferred;

   o  May be freely transferred to a class of transferees specified in the Award
      Agreement; or

   o  May be transferred, but only subject to any terms and conditions specified
      in the Award Agreement (including, without limitation, a condition that an
      Award may only be transferred without payment of consideration).

      Furthermore,  notwithstanding the foregoing,  any Award may be surrendered
      to Corporation  pursuant to Section 6.5(h) in connection  with the payment
      of the  purchase  or option  price of another  Award or the payment of the
      Participant's  federal,  state, or local tax  withholding  obligation with
      respect to the exercise or payment of another Award.

            (e) Termination of Employment.  The terms and conditions under which
an Award may be  exercised,  if at all,  after a  Participant's  termination  of
employment or service as a Non-Employee Board

                                      -7-



Director,  Non-Employee Subsidiary Director, or Consultant will be determined by
the Committee and specified in the applicable Award Agreement.

            (f) Change in Control. The Committee, in its discretion, may provide
in any Award Agreement that:

                  (i) In the event of a Change in Control of Corporation, all or
a specified  portion of the Award (to the extent then  outstanding)  will become
immediately   Vested  to  the  full  extent  not  previously  Vested.  Any  such
acceleration   of  Award   Vesting  must  comply  with   applicable   regulatory
requirements  and any  Participant  will be entitled to decline the  accelerated
Vesting of all or any portion of his or her Award,  if he or she determines that
such acceleration may result in adverse tax consequences to him or her; and

                  (ii) In the event the  Board  approves  a  proposal  for:  (i)
merger,  exchange or consolidation in which  Corporation is not the resulting or
surviving  corporation  (or in which  Corporation  is the resulting or surviving
corporation but becomes a subsidiary of another  corporation);  (ii) transfer of
all or substantially all the assets of Corporation;  (iii) sale of 25 percent or
more of the combined voting power of Corporation's  Voting  Securities;  or (iv)
the  dissolution  or liquidation of  Corporation  (each, a  "Transaction"),  the
Committee will notify  Participants in writing of the proposed  Transaction (the
"Proposed  Transaction  Notice") at least 30 days prior to the effective date of
the proposed Transaction.  The Committee may, in its sole discretion, and to the
extent  possible  under the  structure  of the  Transaction,  select  one of the
following alternatives for treating outstanding Awards under the Plan:

                        (a) The  Committee may provide that  outstanding  Awards
      will be converted into or replaced by Awards of a similar type relating to
      the   securities  of  the  surviving  or  acquiring   corporation  in  the
      Transaction. The amount and type of securities subject to and the exercise
      price (if  applicable)  of the  replacement  or  converted  Awards will be
      determined by the Committee  based on the exchange  ratio, if any, used in
      determining shares of the surviving corporation to be issued to holders of
      Shares of Corporation.  If there is no exchange ratio in the  Transaction,
      the  Committee  will, in making its  determination,  take into account the
      relative  values of the  companies  involved in the  Transaction  and such
      other  factors  as the  Committee  deems  relevant.  Such  replacement  or
      converted  Awards  will  continue to Vest over the period (and at the same
      rate) as the Awards which the  replacement or converted  Awards  replaced,
      unless determined otherwise by the Committee;

                        (b) The  Committee  may provide a 30-day period prior to
      the  consummation of the Transaction  during which all outstanding  Awards
      will  tentatively  become  fully  Vested,  and upon  consummation  of such
      Transaction,  all  outstanding  and  unexercised  Awards will  immediately
      terminate.  If the Committee  elects to provide such 30-day period for the
      exercise  of  Awards,  the  Proposed  Transaction  Notice  must so  state.
      Participants,  by written notice to Corporation, may exercise their Awards
      and, in so exercising  the Awards,  may condition  such exercise upon, and
      provide that such exercise will become effective immediately prior to, the
      consummation of the Transaction, in which event Participants need not make
      payment for any Common  Stock to be  purchased  upon  exercise of an Award
      until five days after written notice by  Corporation  to the  Participants
      that the Transaction has been consummated (the "Transaction  Notice").  If
      the Transaction is  consummated,  each Award, to the extent not previously
      exercised prior to the consummation of the Transaction, will terminate and
      cease being exercisable as of the effective date of such consummation.  If
      the  Transaction is abandoned,  (1) all  outstanding  Awards not exercised
      will continue to be Vested and exercisable, to the extent such Awards were
      Vested  and  exercisable  prior  to the date of the  Proposed  Transaction
      Notice,  and (2) to the extent that any Awards not exercised prior to such
      abandonment have become Vested and exercisable solely by operation of this
      Section  6.5(f)(ii),  such  Vesting  and  exercisability  will  be  deemed
      annulled,  and the  Vesting and  exercisability  provisions  otherwise  in
      effect will be reinstituted, as of the date of such abandonment; or

                        (c) The  Committee may provide that  outstanding  Awards
      that  are  not  fully  Vested  will  become   fully   Vested   subject  to
      Corporation's  right to pay each Participant a cash

                                      -8-



      amount (determined by the Committee and based on the amount, if any, being
      received by Corporation's shareholders in the Transaction) in exchange for
      cancellation of the applicable Award.

      Unless the  Committee  specifically  provides  otherwise  in the change in
control  provision for a specific Award Agreement,  Awards will become Vested as
of a Change in Control date only if, or to the extent,  such acceleration in the
Vesting of the Awards does not result in an "excess  parachute  payment"  within
the meaning of Section  280G(b) of the Code. The Committee,  in its  discretion,
may include  change in control  provisions in some Award  Agreements  and not in
others,  may include  different change in control  provisions in different Award
Agreements, and may include change in control provisions for some Awards or some
Participants and not for others.

                        (g)   Conditioning   or   Accelerating   Benefits.   The
      Committee,  in its  discretion,  may  include  in any  Award  Agreement  a
      provision  conditioning  or  accelerating  the  Vesting of an Award or the
      receipt of benefits pursuant to an Award,  either  automatically or in the
      discretion of the  Committee,  upon the  occurrence  of specified  events,
      including without limitation,  a Change in Control of Corporation (subject
      to the foregoing paragraph (f)), a sale of all or substantially all of the
      property and assets of  Corporation,  or an event of the type described in
      Section 13 of this Plan.

                        (h)  Payment  of  Purchase  Price and  Withholding.  The
      Committee,  in its  discretion,  may  include  in any  Award  Agreement  a
      provision  permitting the Participant to pay the purchase or option price,
      if any, for the Shares or other property  issuable  pursuant to the Award,
      or the Participant's federal,  state, or local tax withholding obligations
      with respect to such  issuance,  in whole or in part by any one or more of
      the following methods; provided, however, that the availability of any one
      or more  methods  of  payment  may be  suspended  from time to time if the
      Committee  determines  that the use of such payment method would result in
      adverse financial accounting treatment for Corporation:

                              (i)  By   delivering   previously   owned   Shares
      (including fully vested Restricted Shares);

                              (ii)  By  surrendering  other  outstanding  Vested
      Awards under the Plan denominated in Shares or in Share equivalent units;

                              (iii) By  reducing  the  number of Shares or other
      property otherwise Vested and issuable pursuant to the Award;

                              (iv)  Unless   specifically   prohibited   by  any
      applicable statute or rule, including,  without limitation, the provisions
      of  the  Sarbanes-Oxley  Act of  2002,  by  delivering  to  Corporation  a
      promissory  note  payable  on such  terms  and  over  such  period  as the
      Committee may determine;

                              (v)  By  delivery  (in  a  form  approved  by  the
      Committee) of an irrevocable  direction to a securities  broker acceptable
      to the Committee  (subject to the provisions of the  Sarbanes-Oxley Act of
      2002 and any other applicable statute or rule):

                                    (a) To sell Shares  subject to the Award and
            to deliver  all or a part of the sales  proceeds to  Corporation  in
            payment of all or a part of the option or  purchase  price and taxes
            or withholding taxes attributable to the issuance; or

                                    (b) To pledge Shares subject to the Award to
            the broker as  security  for a loan and to deliver  all or a part of
            the loan proceeds to  Corporation in payment of all or a part of the
            option or purchase price and taxes or withholding taxes attributable
            to the issuance; or

                              (vi) In any combination of the foregoing or in any
      other form approved by the Committee.

                                      -9-




Shares  withheld or surrendered as described above will be valued based on their
Fair  Market  Value on the  date of the  transaction.  Any  Shares  withheld  or
surrendered  with  respect  to a  Reporting  Person  will  be  subject  to  such
additional conditions and limitations as the Committee may impose to comply with
the requirements of the Exchange Act.

                        (i)  Reporting  Persons.  With  respect  to  all  Awards
      granted to Reporting Persons, the following limitations will apply only if
      or to the extent required by Rule 16b-3 under the Exchange Act, unless the
      Award Agreement provides otherwise:

                              (i)  Awards   requiring   exercise   will  not  be
      exercisable  until at least  six  months  after  the  date the  Award  was
      granted, except in the case of the death or Disability of the Participant;
      and

                              (ii) Shares issued pursuant to any other Award may
      not be sold by the Participant for at least six months after  acquisition,
      except in the case of the death or Disability of the Participant.

      Award Agreements for Awards to Reporting Persons must also comply with any
future restrictions imposed by such Rule 16b-3.

                        (j) Service  Periods.  At the time of granting an Award,
      the Committee may specify,  by resolution or in the Award  Agreement,  the
      period  or  periods  of  service  performed  or to  be  performed  by  the
      Participant in connection with the grant of the Award.

7. OPTIONS

      7.1 Types of Options. Options granted under the Plan may be in the form of
Incentive  Stock Options or Nonqualified  Options.  The grant of each Option and
the Award Agreement  governing each Option will identify the Option as an ISO or
an NQO.  In the event the Code is amended to provide  for  tax-favored  forms of
stock  options  other  than or in  addition  to  Incentive  Stock  Options,  the
Committee  may grant  Options  under the Plan meeting the  requirements  of such
forms of options.

      7.2 General.  All Options will be subject to the terms and  conditions set
forth in Section 6 and this Section 7 and Award Agreements governing Options may
contain such additional terms and conditions,  not inconsistent with the express
provisions of the Plan, as the Committee deems desirable.

      7.3 Option Price.  Each Award  Agreement for Options will state the option
exercise price per Share of Common Stock purchasable under the Option, which may
not be less than 100 percent of the Fair Market  Value of a Share on the date of
grant for all  Options.  Except for  adjustments  in Option  price  pursuant  to
Section 13.2,  at no time may the option  exercise  price of any Option  granted
under the Plan be repriced after the date the Option was granted.

      7.4 Option Term. The Award Agreement for each Option will specify the term
of each Option,  which may be unlimited  or may have a specified  period  during
which the Option may be exercised, as determined by the Committee.

      7.5 Time of Exercise. The Award Agreement for each Option will specify, as
determined by the Committee:

            (a) The  time or times  when  the  Option  becomes  exercisable  and
whether the Option becomes exercisable in full or in graduated amounts based on:
(i)  continuation of employment over a period  specified in the Award Agreement,
(ii)  satisfaction  of  performance  goals or  criteria  specified  in the Award
Agreement, or (iii) a combination of continuation of employment and satisfaction
of performance goals or criteria;

                                      -10-




            (b) Such other terms,  conditions,  and  restrictions as to when the
Option may be exercised as determined by the Committee; and

            (c) The extent, if any, to which the Option will remain  exercisable
after the  Participant  ceases to be an  employee,  Consultant,  or  director of
Corporation or a Subsidiary.

An Award  Agreement  for an Option  may,  in the  discretion  of the  Committee,
provide whether, and to what extent, the time when an Option becomes exercisable
may  be  accelerated  or  otherwise  modified  (i) in the  event  of the  death,
Disability,  or Retirement of the Participant,  or (ii) upon the occurrence of a
Change in Control. The Committee may, at any time in its discretion,  accelerate
the time when all or any portion of an outstanding Option becomes exercisable.

      7.6 Special Rules for Incentive  Stock  Options.  In the case of an Option
designated as an Incentive  Stock Option,  the terms of the Option and the Award
Agreement will conform with the statutory and regulatory  requirements specified
pursuant  to  Section  422 of the  Code,  as in  effect  on the date such ISO is
granted.  ISOs may be granted only to employees of  Corporation or a Subsidiary.
ISOs may not be  granted  under  the Plan  after ten  years  following  the date
specified in Section 4.1, unless the ten-year limitation of Section 422(b)(2) of
the Code is removed or extended.

      7.7 Restricted  Shares.  In the  discretion of the  Committee,  the Shares
issuable upon  exercise of an Option may be Restricted  Shares if so provided in
the Award Agreement for the Option.

      7.8 Reload Options.  The Committee,  in its discretion,  may provide in an
Award  Agreement for an Option that, in the event all or a portion of the Option
is  exercised  by  the  Participant  using  previously   acquired  Shares,   the
Participant  will  automatically  be granted  (subject to the available  pool of
Shares  subject to grants of Awards as  specified  in Section 4.2 of the Plan) a
replacement  Option  (with an option  price equal to the Fair Market  Value of a
Share on the date of such exercise) for a number of Shares equal to (or equal to
a portion of) the number of shares surrendered upon exercise of the Option. Such
reload  Option  features  may be  subject to such  terms and  conditions  as the
Committee  determines,  including,  without  limitation,  a  condition  that the
Participant retain the Shares issued upon exercise of the Option for a specified
period of time.

      7.9  Limitation  on Number of Shares  Subject to Options.  In no event may
Options for more than 200,000 Shares be granted to any individual under the Plan
during any fiscal year.

8. STOCK APPRECIATION RIGHTS

      8.1 General.  Stock  Appreciation  Rights  are  subject  to  the terms and
conditions  set  forth in  Section 6 and this  Section  8 and  Award  Agreements
governing  Stock  Appreciation  Rights may  contain  such  additional  terms and
conditions,  not  inconsistent  with  the  express  terms  of the  Plan,  as the
Committee deems desirable.

      8.2 Nature of Stock  Appreciation  Right. A Stock Appreciation Right is an
Award  entitling a Participant  to receive an amount equal to the excess (or, if
the Committee  determines at the time of grant,  a portion of the excess) of the
Fair Market  Value of a Share of Common Stock on the date of exercise of the SAR
over  the  base  price,  as  described  below,  on the date of grant of the SAR,
multiplied  by the  number  of  Shares  with  respect  to which the SAR is being
exercised.  The base  price will be  designated  by the  Committee  in the Award
Agreement  for the SAR and may be the Fair Market  Value of a Share on the grant
date of the SAR or such other higher price as the Committee determines. The base
price may not be less than the Fair Market Value of a Share on the grant date of
the SAR.

      8.3 Exercise. A Stock Appreciation Right may be exercised by a Participant
in accordance  with procedures  established by the Committee.  The Committee may
also provide that a SAR will be automatically exercised on one or more specified
dates or upon the satisfaction of one or more specified conditions.  In the case
of SARs  granted to Reporting  Persons,  exercise of the SARs will be limited by
the Committee to the extent required to comply with the applicable  requirements
of Rule 16b-3 under the Exchange Act.

                                      -11-




      8.4 Form of Payment.  Payment upon exercise of a Stock  Appreciation Right
must be made in Shares,  provided  that the  Committee  may  provide in an Award
Agreement  that  a  Stock  Appreciation  Right  may be  settled  using  cash  or
installments  (a "Cash Settled SAR") if the Committee  determines that under the
terms  of such  Award  Agreement  the Cash  Settled  SAR  will  comply  with the
requirements of the AJCA.

      8.5 Limitation on Number of Stock  Appreciation  Rights.  In no event  may
more than 200,000 Stock  Appreciation  Rights be granted to any individual under
the Plan during any fiscal year.

9. RESTRICTED AWARDS

      9.1 Types of Restricted  Awards.  Restricted Awards granted under the Plan
may be in the form of either Restricted Shares or Restricted Stock Units.

            (a)  Restricted  Shares.  A  Restricted  Share is an Award of Shares
transferred  to a  Participant  subject  to such  terms  and  conditions  as the
Committee deems appropriate,  including, without limitation, restrictions on the
sale,  assignment,  transfer, or other disposition of such Restricted Shares and
may include a requirement  that the Participant  forfeit such Restricted  Shares
back to Corporation upon termination of Participant's  employment (or service as
a Non-Employee Board Director,  Non-Employee Subsidiary Director, or Consultant)
for  specified  reasons  within  a  specified  period  of  time  or  upon  other
conditions, as set forth in the Award Agreement for such Restricted Shares. Each
Participant  receiving a Restricted Share will be issued a stock  certificate in
respect of such Shares,  registered  in the name of such  Participant,  and will
execute a stock  power in blank with  respect to the  Shares  evidenced  by such
certificate.  The certificate  evidencing  such Restricted  Shares and the stock
power will be held in custody by Corporation until the Restrictions have lapsed.

            (b) Restricted  Stock Units. A Restricted  Stock Unit is an Award of
units  (with each unit  having a value  equivalent  to one  Share)  granted to a
Participant  subject  to  such  terms  and  conditions  as the  Committee  deems
appropriate,  and may include a requirement  that the  Participant  forfeit such
Restricted Stock Units upon termination of Participant's  employment (or service
as  a  Non-Employee  Board  Director,   Non-Employee   Subsidiary  Director,  or
Consultant)  for  specified  reasons  within a specified  period of time or upon
other conditions,  as set forth in the Award Agreement for such Restricted Stock
Units. Under the AJCA,  Restricted Stock Unit Awards may be treated,  for income
tax purposes, as deferred compensation arrangements. In each Award Agreement for
each Restricted  Stock Unit Award, the Committee will (a) specify the Settlement
Period and (b) set the other terms and conditions of the Award Agreement so that
the Restricted Stock Unit Award will comply with all applicable  requirements of
the AJCA.

      9.2 General.  Restricted Awards are subject to the terms and conditions of
Section 6 and this Section 9 and Award Agreements  governing  Restricted  Awards
may contain such additional  terms and  conditions,  not  inconsistent  with the
express provisions of the Plan, as the Committee deems desirable.

      9.3 Restriction  Period.  Award  Agreements  for  Restricted  Awards  will
provide that Restricted Awards, and the Shares subject to Restricted Awards, may
not be transferred,  and may provide that, in order for a Participant to Vest in
such Restricted Awards, the Participant must remain in the employment (or remain
as  a  Non-Employee  Board  Director,   Non-Employee   Subsidiary  Director,  or
Consultant) of Corporation  or its  Subsidiaries,  subject to relief for reasons
specified in the Award Agreement,  for a period  commencing on the grant date of
the Award and ending on such later date or dates as the  Committee may designate
at the time of the Award (the  "Restriction  Period").  During  the  Restriction
Period,  a Participant may not sell,  assign,  transfer,  pledge,  encumber,  or
otherwise  dispose of Shares  received  under or governed by a Restricted  Award
grant.  The  Committee,  in its sole  discretion,  may  provide for the lapse of
restrictions in installments  during the Restriction  Period. Upon expiration of
the  applicable   Restriction  Period  (or  lapse  of  Restrictions  during  the
Restriction Period where the Restrictions lapse in installments) the Participant
will be entitled to settlement of the Restricted  Award or portion  thereof,  as
the case may be. Although Restricted Awards will usually Vest based on continued
employment (or service as a Non-Employee Board Director, Non-Employee Subsidiary
Director,  or Consultant) and  Performance  Awards under Section 10 will usually
Vest based on attainment of Performance Goals, the Committee, in its discretion,
may condition Vesting of Restricted Awards on attainment of Performance Goals as
well as  continued  employment  (or

                                      -12-



service as a Non-Employee Board Director,  Non-Employee  Subsidiary Director, or
Consultant).  In such case, the Restriction  Period for such a Restricted  Award
will include the period prior to satisfaction of the Performance Goals.

      9.4 Forfeiture.  If a Participant ceases to be an employee (or Consultant,
Non-Employee Board Director, or Non-Employee Subsidiary Director) of Corporation
or a Subsidiary during the Restriction  Period for any reason other than reasons
which may be  specified in an Award  Agreement  (such as death,  Disability,  or
Retirement)  the Award  Agreement  may require  that all  non-Vested  Restricted
Awards  previously  granted to the  Participant  be  forfeited  and  returned to
Corporation.

      9.5 Settlement of Restricted Awards.

            (a) Restricted Shares. Upon Vesting of a Restricted Share Award, the
legend on such  Shares will be removed,  the  Participant's  stock power will be
returned and the Shares will no longer be Restricted Shares.

            (b)  Restricted  Stock  Units.  Within the  Settlement  Period after
Vesting of a  Restricted  Stock Unit Award,  a  Participant  will be entitled to
receive  payment for Restricted  Stock Units in an amount equal to the aggregate
Fair Market Value of the Shares  covered by such  Restricted  Stock Units at the
expiration  of the  applicable  Restriction  Period.  Payment in settlement of a
Restricted  Stock Unit will be made during the Settlement  Period  following the
conclusion of the applicable Restriction Period in cash, in installments,  or in
Shares equal to the number of  Restricted  Stock Units or in any other manner or
combination  of  such  methods  as  the  Committee,   in  its  sole  discretion,
determines.

      9.6  Rights  as  a  Shareholder.   A  Participant  has,  with  respect  to
unforfeited  Shares received under a grant of Restricted  Shares, all the rights
of a shareholder of Corporation, including the right to vote the shares, and the
right to receive any cash  dividends.  Stock  dividends  issued with  respect to
Restricted  Shares will be treated as additional  Shares covered by the grant of
Restricted  Shares and will be subject to the same  Restrictions.  A Participant
will have no rights as a  shareholder  with respect to a  Restricted  Stock Unit
Award until Shares are issued to the Participant in settlement of the Award.

      9.7  Limitation in Number of Restricted  Awards.  The aggregate  number of
shares subject to Restricted  Share Awards and Restricted Stock Unit Awards that
may be granted under the Plan may not exceed 500,000 Shares.

10. PERFORMANCE AWARDS

      10.1 General.  Performance  Awards are subject to the terms and conditions
set  forth in  Section 6 and this  Section  10 and  Award  Agreements  governing
Performance  Awards may contain such other terms and conditions not inconsistent
with the express provisions of the Plan, as the Committee deems desirable.

      10.2 Nature of  Performance  Awards.  A  Performance  Award is an Award of
units  (with each unit  having a value  equivalent  to one  Share)  granted to a
Participant  subject  to  such  terms  and  conditions  as the  Committee  deems
appropriate, including, without limitation, the requirement that the Participant
forfeit  all or a  portion  of such  Performance  Award in the  event  specified
performance  criteria are not met within a designated  period of time. Under the
AJCA,  Performance Awards may be treated,  for income tax purposes,  as deferred
compensation  arrangements.  In the Award Agreement for each Performance  Award,
the  Committee  will (a) specify the  Settlement  Period,  and (b) set the other
terms and conditions of the Award Agreement so that the  Performance  Award will
comply with all applicable requirements of the AJCA.

      10.3 Performance  Cycles.  For each Performance  Award, the Committee will
designate a performance  period (the "Performance  Cycle") with a duration to be
determined by the Committee in its discretion within which specified Performance
Goals are to be attained.  There may be several  Performance Cycles in existence
at any one time and the  duration  of  Performance  Cycles may differ  from each
other.

                                      -13-


      10.4 Performance Goals. The Committee will establish Performance Goals for
each  Performance  Cycle on the basis of such  criteria and to  accomplish  such
objectives as the Committee may from time to time select.  Performance Goals may
be based on (i)  performance  criteria  for  Corporation,  a  Subsidiary,  or an
operating  group,  (ii) a  Participant's  individual  performance,  or  (iii)  a
combination  of both.  Performance  Goals may include  objective and  subjective
criteria. During any Performance Cycle, the Committee may adjust the Performance
Goals for such Performance Cycle as it deems equitable in recognition of unusual
or nonrecurring events affecting Corporation,  changes in applicable tax laws or
accounting principles, or such other factors as the Committee may determine.

      10.5 Performance Goals for Executive  Officers.  The Performance Goals for
Performance  Awards granted to executive  officers of Corporation  may relate to
corporate performance, business unit performance, or a combination of both.

            (a)  Corporate   Performance   Goals  will  be  based  on  financial
performance  goals related to the  performance of Corporation as a whole and may
include one or more measures related to earnings, profitability,  efficiency, or
return to  shareholders  such as earnings  per share,  operating  profit,  stock
price, or costs of production.

            (b) Business unit  Performance  Goals will be based on a combination
of  financial  goals  and  strategic  goals  related  to the  performance  of an
identified business unit for which a Participant has  responsibility.  Strategic
goals for a business unit may include one or a combination of objective  factors
relating to success in implementing strategic plans or initiatives,  introducing
products,  constructing facilities, or other identifiable objectives.  Financial
goals for a business  unit may  include  the degree to which the  business  unit
achieves  one or more  objective  measures  related to its  revenues,  earnings,
profitability, efficiency, operating profit, or costs of production.

            (c)  Any  corporate  or  business  unit  Performance  Goals  may  be
expressed  as  absolute  amounts  or as ratios or  percentages.  Success  may be
measured against various standards,  including budget targets,  improvement over
prior periods, and performance  relative to other companies,  business units, or
industry groups.

      10.6  Determination of Awards.  As soon as practicable  after the end of a
Performance  Cycle, the Committee will determine the extent to which Performance
Awards  have  been  earned  on the  basis  of  performance  in  relation  to the
established Performance Goals.

      10.7 Timing and Form of Payment.  Settlement of earned  Performance Awards
will  be  made  to the  Participant  within  the  Settlement  Period  after  the
expiration of the  Performance  Cycle and the  Committee's  determination  under
Section 10.6, in the form of cash,  installments,  Shares, or any combination of
the foregoing or in any other form as the Committee determines.

11. OTHER STOCK-BASED AND COMBINATION AWARDS

      11.1 Other Stock-Based  Awards. The Committee may grant other Awards under
the Plan  pursuant  to which  Shares  are or may in the future be  acquired,  or
Awards  denominated in or measured by Share equivalent  units,  including Awards
valued using measures other than the market value of Shares.  Other  Stock-Based
Awards are not  restricted  to any specific  form or structure  and may include,
without limitation, Share purchase warrants, other rights to acquire Shares, and
securities  convertible into or redeemable for Shares.  Other Stock-Based Awards
may be granted  either alone,  in addition to, or in tandem with, any other type
of Award granted under the Plan.

      11.2  Combination  Awards.  The  Committee may also grant Awards under the
Plan in tandem or combination with other Awards or in exchange of Awards,  or in
tandem or combination  with, or as  alternatives  to, grants or rights under any
other employee plan of Corporation,  including the plan of any acquired  entity.
No action  authorized  by this  section  will reduce the amount of any  existing
benefits or change the terms and conditions  thereof  without the  Participant's
consent.

                                      -14-



12. DIVIDEND EQUIVALENTS

      Any Award  may,  to the extent  provided  in its Award  Agreement,  at the
discretion of the Committee,  earn dividend equivalents.  In respect of any such
Award that is  outstanding  on a dividend  record  date for  Common  Stock,  the
Participant  may be credited with an amount equal to the amount of cash or stock
dividends  that would have been paid on the Shares  covered by such  Award,  had
such covered Shares been issued and  outstanding  on such dividend  record date.
The Committee will  establish such rules and procedures  governing the crediting
of dividend  equivalents,  including  the timing,  form of payment,  and payment
contingencies  of  such  dividend  equivalents,   as  it  deems  appropriate  or
necessary.

13. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, ETC.

      13.1 Plan Does Not Restrict Corporation. The existence of the Plan and the
Awards  granted  under the Plan will not affect or restrict in any way the right
or power of the Board or the  shareholders  of  Corporation to make or authorize
any   adjustment,   recapitalization,   reorganization,   or  other   change  in
Corporation's capital structure or its business,  any merger or consolidation of
the Corporation,  any issue of bonds, debentures,  preferred or prior preference
stocks ahead of or affecting  Corporation's capital stock or the rights thereof,
the  dissolution or liquidation of Corporation or any sale or transfer of all or
any part of its assets or business, or any other corporate act or proceeding.

      13.2  Adjustments  by  the  Committee.  In the  event  of  any  change  in
capitalization  affecting  the  Common  Stock  of  Corporation,  such as a stock
dividend,  stock  split,  recapitalization,   merger,  consolidation,  split-up,
combination or exchange of shares or other form of reorganization,  or any other
change affecting the Common Stock, such  proportionate  adjustments,  if any, as
the  Committee,  in its sole  discretion,  may deem  appropriate to reflect such
change,  will be made with respect to the  aggregate  number of Shares for which
Awards in respect  thereof may be granted under the Plan,  the maximum number of
Shares  which may be sold or  awarded to any  Participant,  the number of Shares
covered by each  outstanding  Award,  and the base price or  purchase  price per
Share in  respect  of  outstanding  Awards.  The  Committee  may also  make such
adjustments in the number of Shares covered by, and price or other value of, any
outstanding Awards in the event of a spin-off or other distribution  (other than
normal cash dividends), of Corporation assets to shareholders.

14. AMENDMENT AND TERMINATION

      The Board may amend,  suspend, or terminate the Plan or any portion of the
Plan at any time,  provided  that no amendment  may be made without  shareholder
approval if such approval is required by applicable law or the  requirements  of
an applicable stock exchange or registered securities association.

15. MISCELLANEOUS

      15.1 Tax  Withholding.  Corporation  has  the  right  to  deduct  from any
settlement  of any Award under the Plan,  including  the  delivery or Vesting of
Shares or Awards, any federal, state, or local taxes of any kind required by law
to be withheld with respect to such payments or to take such other action as may
be necessary in the opinion of  Corporation to satisfy all  obligations  for the
payment of such taxes.  The recipient of any payment or  distribution  under the
Plan has the obligation to make arrangements satisfactory to Corporation for the
satisfaction of any such tax withholding  obligations.  Corporation  will not be
required  to make any such  payment  or  distribution  under the Plan until such
obligations are satisfied.

      15.2 Unfunded Plan. The Plan will be unfunded and Corporation  will not be
required to segregate any assets that may at any time be  represented  by Awards
under the Plan.  Any liability of  Corporation to any person with respect to any
Award under the Plan will be based solely upon any contractual  obligations that
may be effected  pursuant to the Plan. No such obligation of Corporation will be
deemed to be secured by any pledge of, or other  encumbrance on, any property of
Corporation.

                                      -15-




      15.3 Annulment  of  Awards.  Any  Award  Agreement   may  provide,  in the
discretion  of the  Committee,  that the  grant of an Award  payable  in cash is
revocable  until  cash is paid in  settlement  of the Award or that  grant of an
Award payable in Shares is revocable until the Participant  becomes  entitled to
the  certificate  in settlement of the Award.  In the event the  employment  (or
service as a Non-Employee Board Director,  Non-Employee  Subsidiary Director, or
Consultant)  of a Participant is terminated  for cause (as defined  below),  any
Award that is revocable will be annulled as of the date of such  termination for
cause.  For the  purpose  of this  Section  15.3,  the term "for  cause" has the
meaning  set  forth  in the  Participant's  employment  agreement,  if  any,  or
otherwise means any discharge (or removal) for material or flagrant violation of
the policies and procedures of  Corporation or for other  performance or conduct
which  is  materially  detrimental  to the best  interests  of  Corporation,  as
determined by the Committee.

      15.4 Engaging in Competition  With  Corporation.  Any Award  Agreement may
provide, in the discretion of the Committee,  that, if a Participant  terminates
employment (or service as a Non-Employee Board Director, Non-Employee Subsidiary
Director,  or  Consultant)  with  Corporation  or a  Subsidiary  for any  reason
whatsoever,  and within a period of time (as  specified in the Award  Agreement)
after the date of such termination accepts employment with any competitor of (or
otherwise engages in competition with) Corporation,  the Committee,  in its sole
discretion,  may require such  Participant to return to Corporation the economic
value  of any  Award  that is  realized  or  obtained  (measured  at the date of
exercise, Vesting, or payment) by such Participant at any time during the period
beginning on the date that is six months prior to the date of such Participant's
termination  of  employment  (or  service  as  a  Non-Employee  Board  Director,
Non-Employee Subsidiary Director, or Consultant) with Corporation.

      15.5 Other  Corporation  Benefit and Compensation  Programs.  Payments and
other  benefits  received by a  Participant  under an Award made pursuant to the
Plan  are  not  to be  deemed  a  part  of a  Participant's  regular,  recurring
compensation  for purposes of the termination  indemnity or severance pay law of
any state or  country  and will not be  included  in, or have any effect on, the
determination  of  benefits  under any other  employee  benefit  plan or similar
arrangement provided by Corporation or a Subsidiary unless expressly so provided
by such other plan or  arrangements,  or except  where the  Committee  expressly
determines that an Award or portion of an Award should be included to accurately
reflect  competitive  compensation  practices or to recognize  that an Award has
been made in lieu of a portion of cash  compensation.  Awards under the Plan may
be made in combination  with or in tandem with, or as  alternatives  to, grants,
awards,   or  payments  under  any  other   Corporation  or  Subsidiary   plans,
arrangements,  or  programs.  The  Plan  notwithstanding,   Corporation  or  any
Subsidiary   may  adopt  such  other   compensation   programs  and   additional
compensation  arrangements as it deems necessary to attract,  retain, and reward
employees and directors for their service with Corporation and its Subsidiaries.

      15.6 Securities Law  Restrictions.  No Shares may be issued under the Plan
unless  counsel for  Corporation  is  satisfied  that such  issuance  will be in
compliance with applicable  federal and state securities laws.  Certificates for
Shares delivered under the Plan may be subject to such stop-transfer  orders and
other  restrictions  as the  Committee  may  deem  advisable  under  the  rules,
regulations,  and other requirements of the Securities and Exchange  Commission,
any stock exchange or registered  securities  association  upon which the Common
Stock is then listed or quoted,  and any applicable  federal or state securities
laws.  The  Committee  may  cause a  legend  or  legends  to be put on any  such
certificates to make appropriate reference to such restrictions.

      15.7 Governing  Law.  Except with  respect  to  references  to the Code or
federal  securities  laws,  the Plan and all actions  taken  thereunder  will be
governed by and construed in accordance with the laws of the state of Oregon.

16. SHAREHOLDER APPROVAL

      The  adoption  of the Plan  and the  grant of  Awards  under  the Plan are
expressly  subject to the  approval of the Plan by a majority of the total votes
cast at a meeting of Corporation's shareholders duly held in accordance with the
requirements of the Oregon Business Corporation Act and Corporation's Bylaws.

                                      -16-



                               RENTRAK CORPORATION

                       2005 ANNUAL MEETING OF SHAREHOLDERS

      This proxy is  solicited  on behalf of the board of  directors  of Rentrak
Corporation ("Rentrak").

      The  undersigned  hereby  appoints  each of Paul A.  Rosenbaum and Mark L.
Thoenes as proxies, with full power of substitution,  and hereby authorizes them
to represent and to vote as designated  below,  all the shares of Rentrak common
stock held of record by the  undersigned on June 24, 2005, at the annual meeting
of the  shareholders  to be held at  Rentrak's  executive  offices,  One Airport
Center, 7700 N.E. Ambassador Place, Portland,  Oregon 97220, on August 25, 2005,
at 10 a.m., Pacific Daylight Time, or any adjournments or postponements thereof.

      This proxy, when properly  executed,  will be voted in the manner directed
by the undersigned  shareholder.  If no direction is provided, the proxies named
above will vote FOR each  director  nominee named in Proposal 1 and FOR Proposal
2.

--------------------------------------------------------------------------------
                        Proposal 1: Election of Directors

The board of directors unanimously recommends a vote FOR each of the nominees
named below.

Nominees:  Judith G. Allen, Cecil D.         |_|  FOR election     |_| WITHHOLD
Andrus, George H. Kuper, Paul A.Rosenbaum,   of all director       vote from all
Ralph R. Shaw, Stanford C. Stoddard          nominees (except      nominees
                                             as noted below)


To withhold authority to vote for any individual  nominee,  identify the nominee
in the space below:

Exceptions:________________________________________________________

--------------------------------------------------------------------------------

                Proposal 2: Approval of 2005 Stock Incentive Plan

The board of directors unanimously recommends a vote FOR Proposal 2.

Approval of 2005 Stock Incentive Plan |_| FOR       |_|  AGAINST     |_| ABSTAIN

--------------------------------------------------------------------------------

      In their  discretion,  the proxies are  authorized to vote upon such other
business as may properly come before the meeting.

      Please date and sign exactly as name appears hereon.  When shares are held
as joint  tenants,  both  should  sign.  When  signing  as  attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership, please sign in partnership name by authorized person.

Dated:  _____________________, 2005

Signature______________________  Signature if held jointly______________________

    Please mark, sign, date and return the proxy using the enclosed envelope.