UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant |X|
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|_| Preliminary Proxy Statement
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    14a-6(e)(2))
|X| Definitive Proxy Statement
|_| Definitive Additional Materials
|_| Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                               RENTRAK CORPORATION
--------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220

                                                                   July 11, 2001

To Our Shareholders:

      Our 2001 Annual Meeting of Shareholders  will be held on Thursday,  August
16, 2001,  at 10:00 a.m.,  Pacific  Daylight  Time,  at our  executive  offices,
located at One Airport Center,  7700 N.E.  Ambassador Place,  Portland,  Oregon,
97220.  On the following pages you will find the formal Notice of Annual Meeting
and Proxy Statement. Our 2001 Annual Report is also enclosed.

      Whether or not you plan to attend the meeting in person,  it is  important
that your shares be represented  and voted at the meeting.  ACCORDINGLY,  PLEASE
DATE,  SIGN AND  RETURN THE  ENCLOSED  PROXY  CARD  PROMPTLY.  If you attend the
meeting, and the Board of Directors joins me in hoping that you will, there will
be an opportunity to revoke your proxy and to vote in person if you prefer.


                                    Sincerely yours,

                                    /s/ Paul A. Rosenbaum
                                    PAUL A. ROSENBAUM
                                    Chairman of the Board




                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held August 16, 2001
To the Shareholders of
Rentrak Corporation:

      The Annual Meeting of Shareholders of Rentrak Corporation ("Rentrak") will
be held on Thursday,  August 16, 2001, at 10:00 a.m.,  Pacific Daylight Time, at
Rentrak's executive offices, located at One Airport Center, 7700 N.E. Ambassador
Place, Portland, Oregon, 97220, for the following purposes:

      1.    To elect a Board of Directors  consisting  of six  members,  each to
            serve until the next annual  meeting of  shareholders  and until his
            successor is duly elected and qualified;

      2.    To hear reports from various officers of Rentrak; and

      3.    To  transact  such other  business as may  properly  come before the
            meeting or any adjournments thereof.

      The Board of Directors has fixed the close of business on June 20, 2001 as
the record date for determining  shareholders entitled to notice of, and to vote
at,  the  meeting  and any  adjournments  or  postponements  thereof.  The proxy
statement,  proxy card and 2001 Annual  Report to  Shareholders  accompany  this
Notice.

      Whether  or not you plan to attend the Annual  Meeting,  please  fill out,
sign, date and promptly  return the enclosed proxy in the enclosed  postage paid
envelope.  You may revoke your proxy in writing or at the Annual  Meeting if you
wish to vote in person.

                                    By Order of the Board of Directors:

                                    /s/ F. Kim Cox
                                    F. KIM COX
                                    President and Secretary
Portland, Oregon
July 11, 2001




                               RENTRAK CORPORATION
                               One Airport Center
                           7700 N.E. Ambassador Place
                             Portland, Oregon 97220
                          ------------------------------

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held August 16, 2001
                          ------------------------------

DATE, TIME, PLACE OF MEETING

      The board of directors of Rentrak  Corporation  ("Rentrak")  is furnishing
this proxy statement and the  accompanying  2001 Annual Report to  Shareholders,
notice of annual  meeting,  and the enclosed  proxy card in connection  with the
board's  solicitation  of proxies for use at  Rentrak's  2001 Annual  Meeting of
Shareholders (the "Annual  Meeting").  The Annual Meeting will be held Thursday,
August 16, 2001, at 10:00 a.m.  Pacific  Daylight  Time, at Rentrak's  executive
offices,  located on the fifth floor at One Airport Center, 7700 N.E. Ambassador
Place, Portland, Oregon 97220.

SOLICITATION AND REVOCATION OF PROXIES

      Shares  represented by a proxy card that is properly  dated,  executed and
returned  will be voted as  directed  on the proxy.  If no  direction  is given,
proxies will be voted FOR each of the director nominees selected by the board of
directors. If other matters properly come before the Annual Meeting, the persons
named in the accompanying proxy will vote in accordance with their best judgment
with respect to such matters. Any proxy given by a shareholder may be revoked at
any time prior to its use by  execution  of a  later-dated  proxy  delivered  to
Rentrak's  Secretary,  by vote in person at the  Annual  Meeting,  or by written
notice of revocation delivered to Rentrak's Secretary.

      Rentrak's  board of directors  has  selected the two persons  named on the
enclosed proxy card to serve as proxies in connection  with the Annual  Meeting.
These  proxy  materials  and the  accompanying  Rentrak  2001  Annual  Report to
Shareholders  are being  mailed on or about  July 11,  2001 to  shareholders  of
record on June 20, 2001.

PURPOSES OF THE ANNUAL MEETING

      The Annual Meeting has been called for the following purposes:

      o  To elect a board of directors consisting of six members,  each to serve
         until the next annual meeting of  shareholders  and until his successor
         is duly elected and qualified;

      o  To hear reports from various officers of Rentrak; and

      o  To transact such other business as may properly come before the meeting
         or any adjournments thereof.

      Section 2.3.1 of Rentrak's 1995 Restated  Bylaws,  as amended,  sets forth
procedures to be followed for  introducing  business at a shareholders  meeting.
Rentrak has no knowledge of any other matters that may be properly  presented at
the Annual Meeting.  If other matters do properly come before the Annual Meeting
in accordance with the 1995 Restated Bylaws, the persons named in the proxy card
will vote your proxy in  accordance  with their  judgment on such matters in the
exercise of their sole discretion.

RECORD DATE AND SHARES OUTSTANDING

      Only shareholders of record at the close of business on June 20, 2001 (the
"Record Date") are entitled to notice of, and to vote at, the Annual Meeting. At
the close of business on the Record Date,  11,167,605  shares of




                                       1


Rentrak common stock were outstanding.  For information  regarding the ownership
of Rentrak common stock by holders of more than five percent of the  outstanding
shares  and  by  Rentrak's  directors  and  executive  officers,  see  "Security
Ownership of Certain Beneficial Owners and Management."

VOTING; QUORUM; VOTE REQUIRED

      Each share of common stock  outstanding  on the Record Date is entitled to
one vote per share at the  Annual  Meeting.  Shareholders  are not  entitled  to
cumulate their votes.  The presence,  in person or by proxy, of the holders of a
majority  of  Rentrak's  outstanding  shares of  common  stock is  necessary  to
constitute a quorum at the Annual  Meeting.  Assuming the existence of a quorum,
the affirmative vote of a plurality of the votes cast at the Annual Meeting,  in
person or by proxy, will be required to elect persons nominated to be directors.

EFFECT OF ABSTENTIONS

      If you abstain  from  voting,  your  shares will be deemed  present at the
Annual Meeting for purposes of determining whether a quorum is present. However,
only votes cast in favor of a nominee  for  director  will have an effect on the
outcome of the election of directors.

EFFECT OF BROKER NON-VOTES

      If a broker holds your shares in street  name,  you should  instruct  your
broker how to vote. If you do not provide voting  instructions,  the broker will
have  discretionary  voting authority with respect to the election of directors.
Broker  non-votes  are deemed  present at the Annual  Meeting  for  purposes  of
determining whether a quorum is present. However,  broker-non-votes will have no
effect on the outcome of the election of directors.

2002 SHAREHOLDER PROPOSALS

      The deadline for  shareholders  to submit  proposals to be considered  for
inclusion in the proxy  statement for the 2002 Annual Meeting of Shareholders is
March 13, 2002.  To be considered  at the 2002 Annual  Meeting of  Shareholders,
Section 2.3.1 of Rentrak's 1995 Bylaws,  as amended,  requires  shareholders  to
deliver notice of all proposals,  nominations for director and other business to
Rentrak's  principal executive office no later than 60 calendar days (or by June
17, 2002) and no earlier than 90 calendar days prior to the first anniversary of
the date of the 2001 Annual Meeting.

                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

      Rentrak's  1995  Restated  Bylaws,  as amended,  provide that its board of
directors shall consist of six members. The board of directors has nominated the
individuals named below to fill the six positions.  If for any reason any of the
nominees named below should become  unavailable  for election (an event that the
board  does not  anticipate),  proxies  will be voted for the  election  of such
substitute nominee as the board in its discretion may recommend.  Proxies cannot
be voted  for more  than six  nominees.  If a vacancy  occurs  after the  Annual
Meeting,  the  board of  directors  may  elect a  replacement  to serve  for the
remainder of the unexpired term.

      In May and June 2000, a group of nine individual Rentrak shareholders, led
by Paul  Rosenbaum,  agreed to form the Committee for the Achievement of Rentrak
Excellence  ("CARE")  for the  purpose of  conducting  a proxy  contest  for the
election of directors at the Rentrak 2000 Annual Meeting of  Shareholders.  CARE
was successful in its efforts, as its five nominees, Cecil Andrus, George Kuper,
Joon Moon,  James  Petcoff,  and Paul  Rosenbaum,  were  elected as directors of
Rentrak effective September 19, 2000. These individuals comprise five of the six
nominees named below.  Stanford  Stoddard,  the sixth nominee,  was elected as a
director by the board of directors on May 23, 2001.  The other  members of CARE,
which was disbanded in late September 2000,  were Michael J. Annechino,  Mark A.
Brown,  Thomas S. Cousins,  Jr., Gordon A. Reck,  Donald W. Remlinger,  David R.
Rosencrantz, M.D., Guy R. Wolcott, and Frederick L. Zehnder.

                                       2



      The board of directors recommends a vote "FOR" the election of each of the
following nominees for director:

      CECIL D. ANDRUS (age 69). In 1995,  Mr.  Andrus  founded and serves as the
chairman of the Andrus Center for Public Policy at Boise State University. Since
1995, Mr. Andrus has also been of counsel to the Gallatin Group, a public policy
consulting firm in Boise,  Idaho. He was elected  governor of the state of Idaho
for four terms  (beginning in 1970,  1974,  1986, and 1990). Mr. Andrus also was
the U.S.  Secretary of the Interior  from 1977 to 1981.  Mr.  Andrus serves as a
director of Albertsons, Inc., KeyCorp, and Coeur d'Alene Mines.

      GEORGE H. KUPER (age 60).  Since April 2001, Mr. Kuper has been serving as
Chief Operating Officer of Rentrak's e-fulfillment  subsidiary 3PF.COM, Inc., on
a  part-time  consulting  basis.  For  several  years,  Mr.  Kuper  has  been an
independent  consultant in the areas of public policy,  environmental and energy
issues and  provides  advice to small and start-up  companies  in the  chemical,
electronics,  and software  industries.  Mr. Kuper has also served as president,
chief executive officer,  and a director of the Council of Great Lake Industries
("CGLI") located in Ann Arbor, Michigan, since 1994. CGLI is affiliated with the
World  Business   Council  for  Sustainable   Development   located  in  Geneva,
Switzerland  and is a  not-for-profit  association  consisting  of more than two
dozen U.S. and Canadian companies.  Since 1994, Mr. Kuper has also served as the
chairman of the Office of the  Secretary  of Defense  Working  Group on Dual-Use
Technology Policy.  Prior to 1994, Mr. Kuper's  activities  included serving for
three years as the executive  director of the National  Center for  Productivity
and Quality of Working  Life, a  Presidential  appointment,  working for General
Electric  Company  for five  years to enhance  its  productivity  programs,  and
serving as executive director of the Manufacturing Studies Board of the National
Academy of  Sciences,  National  Research  Council,  for five years.  Mr.  Kuper
received a B.A. in political  science from The Johns Hopkins  University  and an
M.B.A. from the Harvard School of Business Administration.

      JOON S. MOON, Ph.D. (age 63). Dr. Moon has served as the chairman of Rooto
Corporation, a manufacturer of industrial and household chemicals, for more than
the past five years.  Dr. Moon's  background is as a research  chemist with E.I.
duPont de Nemours Company and Celanese Corporation.  Dr. Moon received a B.S. in
chemical  engineering  from Michigan  State  University  and a Ph.D. in chemical
engineering from the University of California at Berkeley.  Dr. Moon serves as a
member  of the  board of  directors  of  Thomas  Jefferson  University,  and has
previously  served  as a  director  of  Michigan  State  University  Foundation,
Michigan Bank, Independence One Mutual Fund, Michigan General Corporation, Maxco
Energy, and Progressive Dynamics Corporation.

      JAMES G. PETCOFF (age 45). Mr.  Petcoff has served as president  and chief
executive  officer of North  Pointe  Financial  Services,  Inc.,  a provider  of
insurance and other financial services,  since 1986. Since 1999, Mr. Petcoff has
also served as president  and chief  executive  officer of  Queensway  Financial
Holdings  Limited,  a Canadian  holding  company  affiliated  with North  Pointe
Financial Services, Inc. He received an M.B.A. and a J.D. from the University of
Detroit. Mr. Petcoff is a director of Lease Corporation of America.

      PAUL A.  ROSENBAUM (age 58). Mr.  Rosenbaum  serves Rentrak as its current
Chairman and Chief  Executive  Officer since his election on September 19, 2000.
Prior to his current position at Rentrak,  Mr. Rosenbaum founded SWR Corporation
in 1994 and continues to serve as its chief executive  officer.  SWR Corporation
designs,  tests, and markets industrial  chemicals.  Mr. Rosenbaum has also been
engaged in the private  practice of law  through  his own firm  specializing  in
corporate  and  administrative  law since  1978.  He received a B.S. in American
studies  from  Springfield  College  and  a  J.D.  from  The  George  Washington
University Law School.

      STANFORD C. STODDARD (age 70). Mr.  Stoddard has been chairman of LaGrande
Capital,  L.L.C.,  a  financial  consulting  firm with  offices  in  Southfield,
Michigan,  since his  retirement  more than five years ago.  During his  30-year
banking career, Mr. Stoddard was President of Michigan National Bank of Detroit,
Chairman of the outstate  Michigan  National  Bank,  and Founder,  President and
Chairman of Michigan  National  Corporation,  the parent bank holding company of
the banks. Mr. Stoddard is currently  chairman of MTC Capital  Corporation,  the
holding  company for Michigan Trust Bank. Mr.  Stoddard is a former  director of
Chatham  Supermarkets,  Inc., Michigan National  Corporation,  Michigan National
Bank,   Michigan   National  Bank  of  Detroit,   Florida  Leasing and


                                       3


Capital  Corporation,  Federal Home Life Insurance  Company,  FHF Life Insurance
Company  and the  Chamber of  Commerce  of the  United  States of  America.  Mr.
Stoddard  graduated  from the  University  of  Michigan  with a B.A. in business
administration.

      See "CERTAIN  RELATIONSHIPS  AND TRANSACTIONS" for a discussion of certain
agreements and relationships between Rentrak and its directors.

                      COMMITTEES AND MEETINGS OF THE BOARD

      The board of directors has a standing Finance  Committee,  Audit Committee
and  Compensation  Committee.  The board of directors does not have a nominating
committee.

      The Finance Committee is comprised of Joon Moon,  Chair,  George Kuper and
Paul Rosenbaum and is  responsible  for evaluating  strategic  financial  issues
facing Rentrak.

      The Audit Committee is presently  comprised of Cecil Andrus,  Chair, James
Petcoff and Stanford Stoddard and is responsible for evaluating the integrity of
Rentrak's  financial  reporting  to  shareholders.  During the fiscal year ended
March 31, 2001, the Audit Committee held four meetings.

      The Compensation Committee is presently comprised of James Petcoff, Chair,
and Cecil Andrus and is responsible  for evaluating the performance of Rentrak's
management  and making  compensation  decisions  regarding  Rentrak's  executive
employees.  During  the fiscal  year  ended  March 31,  2001,  the  Compensation
Committee met three times.

      During the fiscal year ended March 31, 2001,  the board of directors  held
six regular  meetings,  each of which were  conducted in person,  and 11 special
meetings,  nine of which were conducted by telephone  conference  call. While in
office,  each  director  nominated  for  reelection  above  attended at least 75
percent of the total number of meetings  held by the board of directors  and the
committees  of the board of directors on which he served  during the fiscal year
ended March 31, 2001.


                                       4



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The following table sets forth, as of June 20, 2001,  certain  information
regarding the  beneficial  ownership of Rentrak  common stock by (i) each person
known to be the beneficial  owner of 5 percent or more of Rentrak's  outstanding
shares of common stock,  (ii) each director of Rentrak,  (iii)  Rentrak's  Chief
Executive Officer and the next four most highly  compensated  executive officers
who were employed by Rentrak at March 31, 2001 (the "Named Executive Officers"),
and (iv) the present directors and executive officers of Rentrak as a group.

                                                  SHARES BENEFICIALLY OWNED
---------------------------------------------  --------------------------------
NAME                                             NUMBER (1)     PERCENTAGE (1)
---------------------------------------------  ---------------  ---------------

Cecil Andrus                                        1,000             *
F. Kim Cox                                        352,194           3.1%
Marty Graham                                       78,468             *
George Kuper                                        4,000             *
Michael Lightbourne                               140,000           1.2%
Joon Moon                                           1,000             *
James Petcoff                                      21,500 (2)         *
Christopher Roberts                                59,022             *
Paul Rosenbaum                                    237,220           2.1%
Stanford Stoddard                                  92,833             *

All  executive  officers and  directors as a    1,107,099           9.4%
group (14 persons)

Ron Berger                                      1,610,744 (3)      14.4%
P.O. Box 2190
Gresham, Oregon  97030

Walt Disney Company                             1,543,203 (4)      12.1%
500 South Buena Vista St.
Burbank, California

* Less than 1%

----------------------------------

(1)   Unless  otherwise  indicated,  each person has sole voting and dispositive
      power over the shares listed opposite his name. All percentages  have been
      calculated  assuming that  11,167,605  shares of Rentrak  common stock are
      issued  and  outstanding  as of June  20,  2001.  In  accordance  with SEC
      regulations,  the number of shares and percentage calculation with respect
      to each shareholder  assumes the exercise of all outstanding  options such
      shareholder  holds and that can be exercised within 60 days after June 20,
      2001, as follows: F. Kim Cox, 303,288 shares; Marty Graham, 78,464 shares;
      Michael Lightbourne,  46,000 shares;  Christopher Roberts,  57,724 shares;
      and all executive officers and directors as a group, 577,472 shares.
(2)   Mr. Petcoff shares voting and  dispositive  power over his shares with his
      spouse.
(3)   See "CERTAIN  RELATIONSHIPS  AND TRANSACTIONS" for discussion of a pending
      lawsuit  brought by Rentrak against Mr. Berger relating to the validity of
      1,495,750  shares shown as held by Mr. Berger.
(4)   Represents  shares of common stock  subject to warrants that are currently
      exercisable.


                                       5


                               EXECUTIVE OFFICERS

      The names, ages, positions and backgrounds of Rentrak's present executive
officers in addition to Paul Rosenbaum are as follows:

                                POSITION
                                  HELD
 NAME                 AGE         SINCE      CURRENT POSITION(S) WITH RENTRAK AND BACKGROUND
---------            -----      --------     -----------------------------------------------
                                                                   
F. Kim Cox            48          2000       President and Secretary.  From 1999
                                             until  2000,   Mr.  Cox  served  as
                                             Executive Vice President, Secretary
                                             and  Treasurer.   From  1995  until
                                             1999,  Mr. Cox served as  Executive
                                             Vice  President,   Chief  Financial
                                             Officer,  Secretary and  Treasurer.
                                             Prior to  joining  Rentrak in 1985,
                                             Mr. Cox was an  attorney in private
                                             practice  and,  prior to  that,  an
                                             accountant   with  Arthur  Andersen
                                             LLP.

Timothy Erwin         32          2000       Vice President, Customer Relations.
                                             Mr. Erwin has been with Rentrak for
                                             15   years   and,   prior   to  his
                                             promotion   in  June   2000,   held
                                             positions   including   Manager  of
                                             Customer  Services and Key Accounts
                                             and Director of Customer Relations.

Marty Graham          43          1991       Vice       President,       Product
                                             Development.   Prior   to   joining
                                             Rentrak in October 1988 as Director
                                             of Product Development,  Mr. Graham
                                             served  as  General   Manager   and
                                             Secretary/Treasurer    of   Pacific
                                             Western Video Corporation.

Michael Lightbourne   54          1997       Executive   Vice   President.   Mr.
                                             Lightbourne    was   Senior    Vice
                                             President,  Marketing,  of  Rentrak
                                             from 1992 to 1996,  Vice President,
                                             Marketing,  from 1991 to 1992,  and
                                             Director  of  Sales  from  1988  to
                                             1991.

Richard Nida          54          1998       Vice President, Investor Relations.
                                             Prior   to   joining   Rentrak   in
                                             September  1998, Mr. Nida served as
                                             the     Director    of    Corporate
                                             Communications     and     Investor
                                             Relations  for  Payless  ShoeSource
                                             from 1988 to August 1998.

Christopher Roberts   33          1994       Vice  President,  Sales.  Prior  to
                                             becoming Vice  President,  Sales in
                                             1994,  Mr.  Roberts  was  Rentrak's
                                             National   Director  of  Sales,   a
                                             position  he  held   beginning   in
                                             September 1992.

Mark Thoenes          48          2001       Vice President and Chief  Financial
                                             Officer.  From  July  1,  2000,  to
                                             December 31, 2000,  Mr. Thoenes was
                                             engaged as an outside consultant to
                                             serve as Rentrak's  Chief Financial
                                             Officer.  Prior to that,  he served
                                             as Chief Financial Officer and Vice
                                             President   and   Chief   Operating
                                             Officer  for  PhyCor of  Vancouver,
                                             Inc., and Physician Partners, Inc.,
                                             both  health care  companies,  from
                                             1996 until joining Rentrak.

Amir Yazdani          41          2001       Vice     President     and    Chief
                                             Information  Officer.  Mr.  Yazdani
                                             was  Vice   President,   Management
                                             Information  Systems  of  Rentrak's
                                             subsidiary 3PF.COM, Inc., from 1999
                                             to June  2001 and  Vice  President,
                                             Management  Information  Systems of
                                             Rentrak from 1993 to 1999.


                                       6



                             EXECUTIVE COMPENSATION

      The  following  table sets forth all  compensation  paid by Rentrak to the
Named Executive Officers and Rentrak's former Chief Executive Officer during the
fiscal years ended March 31, 2001, 2000 and 1999.

                           SUMMARY COMPENSATION TABLE

                                                            Long-Term
                            Annual Compensation            Compensation
                                                           ------------
                                                             Awards
                                                           ------------
                   Fiscal                                   Securities
                     Year                         Other     Underlying      All Other
     Name and       Ended    Salary    Bonus     Annual    Options/SARs    Compensation
    Principal      March       ($)      ($)    Compensation    (#)            ($)(3)
   Position (1)      31,                         ($)(2)
----------------------------------------------------------------------------------------
                                                           
Paul Rosenbaum,      2001   $152,500  $    0     $23,703    100,000        $     0
Chairman and
Chief Executive
Officer
F. Kim Cox,          2001    201,044  40,000           0      5,000(4)       5,647
President and        2000    191,029  85,000           0     32,623          5,571
Secretary            1999    181,136       0           0     63,805          6,065
Marty Graham,        2001    160,598       0           0     10,000          3,635
Vice President,      2000    152,265  35,000           0     10,000          3,835
Product              1999    140,083  15,000           0          0          4,032
Development
Michael              2001    196,132       0           0     10,000          8,951
Lightbourne,                                                  2,500(4)
Executive Vice       2000    188,255  50,000           0     10,000          8,201
President            1999    178,037       0           0          0          7,987
Christopher          2001    139,921  13,000           0     10,000          1,500
Roberts, Vice        2000    137,596  26,750           0     10,000          1,500
President of Sales   1999    135,854  20,000           0          0          1,500
Ron Berger,          2001    193,742  85,000     125,485      5,000 (4)  1,372,379
Chairman and         2000    429,353   2,264      19,945    260,943 (5)     24,448
Chief Executive      1999    405,540       0       6,541    510,481 (5)     40,657
Officer
---------------------------


(1) Reflects  principal  position as of March 31, 2001.  Mr. Berger  resigned in
    September 2000 as Rentrak's Chief Executive Officer.  In September 2000, Mr.
    Rosenbaum  was  appointed  Chief  Executive  Officer.  Mr. Cox was appointed
    President in May 2000.

(2) Amounts  disclosed  in this column  include  monthly  lease and  maintenance
    payments  on  automobiles  of  $29,116  to  Mr.  Berger  and  $3,302  to Mr.
    Rosenbaum;  payoff of the lease on an  automobile on behalf of Mr. Berger in
    the amount of $96,369 (which is the subject of a pending  lawsuit brought by
    Rentrak  against Mr.  Berger  seeking  return of the  automobile or its cash
    value,  among other  matters);  and $17,762 to Mr.  Rosenbaum for housing in
    Portland, Oregon, and $2,639 for a miscellaneous payment.

(3) Amounts   disclosed   in  this  column   reflect  the   following   matching
    contributions  during fiscal 2001 under  Rentrak's  401(k) plan: F. Kim Cox,
    $1,500;  Marty Graham,  $1,500;  Michael  Lightbourne,  $1,500;  Christopher
    Roberts,  $1,500,  and Ron Berger,  $1,500.  Rentrak  also made  payments to
    supplemental  disability  and life  insurance  plans  during  fiscal 2001 as
    follows:  F. Kim Cox, $4,147;  Marty Graham,  $2,135;  Michael  Lightbourne,
    $7,451;  and Ron  Berger  $8,537.  Rentrak  paid Mr.  Berger  $1,362,342  as
    severance  under the terms of his employment  agreement upon his resignation
    as Chief Executive Officer on September 14, 2000.

                                       7


(4) Represents  options to purchase  shares of  3PF.COM,  Inc.  ("3PF"),  common
    stock.

(5) All of the options granted to Mr. Berger in fiscal 2000 and options covering
    243,659 shares  granted to him in fiscal 1999 were  cancelled  during fiscal
    2001 in order to correct a possible inadvertent  violation of the 15 percent
    beneficial  ownership  threshold  specified in Rentrak's  shareholder rights
    plan,  which was  adopted  in May 1995 in an  effort  to assure  that all of
    Rentrak's  shareholders  receive  fair and equal  treatment  in the event of
    certain  proposals  to  acquire  Rentrak.   All  remaining  options  expired
    unexercised following Mr. Berger's resignation as Chief Executive Officer.

STOCK OPTION GRANTS

      The following table sets forth information  concerning stock option grants
to each of the Named  Executive  Officers and Rentrak's  former Chief  Executive
Officer  during the fiscal year ended March 31, 2001.  Rentrak did not grant any
stock appreciation rights to executive officers during the fiscal year.

                        OPTION GRANTS IN LAST FISCAL YEAR
                                                              Potential realizable value
                                                               at assumed annual rates
                                                              of stock price appreciation
                    Individual Grants (1)                        for option term (2)
-------------------------------------------------------------------------------------------
                    Number of   % of Total
                   Securities    Options
                   Underlying   Granted to
                     Options    Employees in    Exercise   Expiration
Name                Granted     Fiscal Year      Price        Date        5% ($)    10% ($)
-------------------------------------------------------------------------------------------
                                                              
Paul Rosenbaum    100,000(3)     32.90%          $3.500(4)   3/30/11     $220,113  $557,810
F. Kim Cox          5,000(5)      3.94%           6.750(6)   7/18/10       21,250    53,789
Marty Graham       10,000(7)      3.29%           3.750(4)   4/19/10       23,584    59,765
Michael Lightbourne10,000(7)      3.29%           3.750(4)   4/19/10       23,584    59,765
                    2,500(5)      1.97%           6.750(6)   7/18/10       10,625    26,894
Christopher Roberts10,000(7)      3.29%           3.750(4)   4/19/10       23,584    59,765
Ron Berger          5,000(5)      3.94%           6.750(6)   7/18/10       21,250    53,789
-------------------------------


(1) Options granted include both incentive stock options and nonqualified  stock
    options.
(2) These calculations are based on certain assumed annual rates of appreciation
    as  required  by SEC rules  and  regulations  governing  the  disclosure  of
    executive  compensation.  Under these rules,  an assumption is made that the
    market price of the shares  underlying the stock options shown in this table
    could appreciate at rates of 5% and 10% per annum on a compounded basis over
    the  ten-year  term of the stock  options.  Actual  gains,  if any, on stock
    option exercises are dependent on the future performance of the common stock
    of Rentrak and 3PF, as  applicable,  and overall  stock  market  conditions.
    3PF's common stock is not publicly  traded.  There can be no assurance  that
    the gains reflected in this table will be achieved.
(3) Option vests in full on September 19, 2001.
(4) The  exercise  price per share  equals the fair  market  value of  Rentrak's
    common  stock  based on the  closing  sales  price on the last  trading  day
    preceding the date of grant.
(5) Options to purchase indicated number of shares of 3PF's common stock vesting
    25 percent per year on each  anniversary  of the grant  date.  Options for a
    total of 126,950  shares of 3PF's  common stock were granted to employees of
    Rentrak  or its  subsidiaries  during  fiscal  2001.  Mr.  Berger's  options
    terminated upon his resignation as Chief Executive Officer of Rentrak.
(6) The  exercise  price  equals the value of 3PF's  common stock on the date of
    grant as determined by 3PF's board of directors.
(7) Option vests 20 percent per year on each anniversary of the grant date.

                                       8



STOCK OPTION EXERCISES

      The following table sets forth certain information concerning stock option
exercises by each of the Named Executive Officers and the former Chief Executive
Officer  during  the  fiscal  year  ended  March  31,  2001,  and the  value  of
in-the-money  options  (e.g.,  options as to which the  market  value of Rentrak
common stock exceeds the exercise price of the options) held by such individuals
on March 31, 2001. The value of in-the-money  options is based on the difference
between the  exercise  price of such  options  and the closing  price of Rentrak
common stock on March 30, 2001, which was $3.69 per share. As 3PF's common stock
is not publicly traded, outstanding options are not deemed to be in-the-money as
the current value of the stock is not presently ascertainable.  Unless otherwise
indicated, the options listed below are for Rentrak common stock.

                 AGGREGATED OPTION EXERCISES IN FISCAL 2001 AND
                          FISCAL YEAR-END OPTION VALUES

                                                   Number of Securities            Value of Unexercised In-the-
                                                  Underlying Unexercised             Money Options at Fiscal
                                               Options at Fiscal Year-End (#)               Year-End ($)
                                               ---------------------------------    ------------------------------
                  Shares
                Acquired on      Value
Name             Exercise (#)   Realized ($)    Exercisable     Unexercisable      Exercisable    Unexercisable
--------------  -------------   ------------    -----------     -------------      -----------    -------------
                                                                                    
Paul Rosenbaum             0    $        0               0          100,000        $      0           $18,800

F. Kim Cox            30,831        76,048         316,930           64,382               0                 0
                                                         0            5,000(1)            0                 0

Marty Graham               0             0          73,535           30,000          14,260            12,630

Michael Lightbourne   94,000        (2,875)         10,000           86,000           6,628            10,282
                                                         0            2,500(1)            0                 0

Christopher Roberts      542         1,277          53,558           31,250           4,799             8,016

Ron Berger(2)      1,495,750    (1,549,494)              0                0               0                 0

--------------------------

(1) Option to purchase shares of 3PF's common stock.

(2) See "CERTAIN  RELATIONSHIPS  AND  TRANSACTIONS"  for discussion of a pending
    lawsuit brought by Rentrak against Mr. Berger relating to these shares.

COMPENSATION OF DIRECTORS

      Rentrak  compensates  its  non-employee  directors  for their  services by
payment of $500 for each board  meeting  they  attend in person or by  telephone
conference call. Each director who serves on a board committee  receives payment
of $500 for attending each in-person or telephone  conference committee meeting.
In addition,  each non-employee director is paid a retainer of $20,000 per year.
Rentrak also  reimburses  directors  for their travel  expenses for each meeting
attended in person. See also "CERTAIN RELATIONSHIPS AND TRANSACTIONS."

      Each  non-employee  director receives an automatic grant, at the beginning
of each fiscal year, of a ten-year  option to purchase  10,000 shares of Rentrak
common stock,  with a grant of an option for an additional  2,500 shares to each
chairman of a board committee. Accordingly, on April 2, 2001, Messrs. Andrus and
Kuper and Dr.  Moon each  received an option for 12,500  shares and Mr.  Petcoff
received an option for 10,000  shares,  each at an  exercise  price of $3.69 per
share and exercisable in full one year after the date of grant. In addition,  on
March 30,  2001,  each  nonemployee  director  was granted a ten-year  option to
purchase  5,000 shares of Rentrak common stock at an exercise price of $3.50 per
share,  which will become  exercisable in full on September 19, 2001. All grants
to  non-employee  directors are made under  Rentrak's 1997 Equity  Participation
Plan.

                                       9


EMPLOYMENT  CONTRACTS  AND  TERMINATION  OF  EMPLOYMENT  AND   CHANGE-IN-CONTROL
ARRANGEMENTS

      RON BERGER.  Effective  April 21, 1998,  Rentrak  entered into a five-year
employment  agreement  with Mr.  Berger  under which Mr.  Berger was employed as
Chairman and Chief Executive Officer of Rentrak. Under the agreement, Mr. Berger
received an annual base salary of  $400,000,  subject to increases on April 1 of
each year during the term of the  agreement in an amount equal to the greater of
four percent or the change in the Consumer  Price Index for the preceding  year.
Under the  provisions  of the  agreement  providing  for severance if Mr. Berger
terminated  his  employment  following a "change of control"  (as defined in the
agreement) or "potential  change of control" (as defined in the agreement),  Mr.
Berger was paid  $1,362,342  in severance on September  15, 2001,  following his
resignation  as Chief  Executive  Officer.  In March 2001,  Mr.  Berger  filed a
counterclaim  in a lawsuit brought against him by Rentrak in which he is seeking
damages of  approximately  $1.76  million  plus  attorney  fees for the  alleged
failure to pay certain specified  compensation,  including accumulated wages and
compensation  and amounts for life and health  insurance under provisions of his
employment agreement. See also "CERTAIN RELATIONSHIPS AND TRANSACTIONS."

      F. KIM COX.  Effective  April 1, 1998,  Rentrak  entered  into a four-year
employment agreement with Mr. Cox. Under the agreement,  Mr. Cox will receive an
annual  salary of $206,636 for the fiscal year ending March 31, 2002. If Mr. Cox
is  terminated  for  certain  reasons  other than for "cause" (as defined in the
agreement),  he is  entitled  to receive  one  year's  base  salary,  subject to
reduction should Mr. Cox find alternative  employment of "comparable status" (as
defined in the  agreement),  or if he does not exercise his best efforts to find
such  employment.  If Mr. Cox is terminated for cause,  he will receive only the
amount of compensation  accrued  through the date of  termination.  If Mr. Cox's
employment  is  terminated  due to his  death or  disability,  he (or his  legal
representative)  is entitled to receive all compensation  accrued as of the date
of termination plus a lump sum severance payment equal to 180 days' base salary.
The agreement will expire on March 31, 2002.

      MARTY GRAHAM.  Effective May 17, 1997,  Rentrak entered into an employment
agreement with Mr. Graham under which he is employed as Vice President,  Product
Development.  Under the agreement, Mr. Graham's initial base salary was $130,000
per year,  with increases of $10,000  effective April 15 of each year during the
term of the  agreement.  Mr.  Graham is also  entitled to receive  certain  cash
bonuses for achieving specified objectives. Under the agreement, if Mr. Graham's
employment is  terminated by Rentrak for certain  reasons other than for "cause"
(as defined in the  agreement)  within two years after a "change of control" (as
defined in the agreement),  or if Mr. Graham terminates his employment for "good
reason" (as defined in the agreement), he is entitled to receive his base salary
through  the end of the  agreement  or his  current  base  salary  for one year,
whichever is less.  If Rentrak  otherwise  terminates  Mr.  Graham's  employment
without cause,  he will be entitled to receive six months' base salary,  subject
to reduction  should he find other employment or should he not exercise his best
efforts to find such other employment. If Mr. Graham is terminated for cause, he
will receive only the full amount of his base salary accrued through the date of
termination.  If Mr. Graham dies, his estate will receive the full amount of his
base salary accrued through the date of termination,  plus a payment equal to 90
days' base salary at the rate in effect on the date of his death.  If Mr. Graham
is terminated due to disability,  he (or his legal  representative) will receive
only the full amount of his base salary accrued through the date of termination.
As extended in September 2000, Mr. Graham's employment  agreement will expire on
April 15, 2004.

      MICHAEL  LIGHTBOURNE.  Effective  July 10,  1997,  Rentrak  entered into a
five-year  employment  agreement with Mr. Lightbourne under which he is employed
as Executive Vice  President.  Under the agreement,  Mr.  Lightbourne's  initial
annual base salary was  $170,000,  subject to increase each year during the term
of the agreement in an amount equal to the greater of five percent or the change
in the  Consumer  Price  Index  for the  preceding  year.  If Mr.  Lightbourne's
employment  is  terminated  by  Rentrak  without  "cause"  (as  defined  in  the
agreement) or by Mr.  Lightbourne  due to a material  breach of the agreement by
Rentrak,  he is entitled to receive severance equal to all compensation  payable
in installments as if still employed  through the end of the agreement,  subject
to  reduction  by the  amount  of  any  compensation  received  from  all  other
employment during the severance period. If terminated for cause, he will receive
only the full amount of all compensation  accrued as of the date of termination.
If Mr. Lightbourne's employment is terminated due to his death or disability, he
(or his  estate  or legal


                                       10


representative)  will  receive,  in a lump  sum,  all  compensation  that  would
otherwise  have been paid during the term of the  agreement,  reduced by amounts
payable under any life or disability  insurance coverage provided by Rentrak. If
Mr. Lightbourne's employment is terminated by death or by Rentrak other than for
cause, all his outstanding  stock options will vest  immediately.  The agreement
will  expire on July 9,  2002,  at which time he will be  entitled  to receive a
$75,000  bonus  (reduced  by $2,500 for each  month  prior to that date that his
employment  terminates).  Finally,  Mr.  Lightbourne  is  entitled to one year's
salary  continuance if his employment  agreement is not renewed or is terminated
by Rentrak for any reason other than for cause, in addition to any other amounts
payable under other terms of his agreement.

      CHRISTOPHER  ROBERTS.  Effective October 27, 1997,  Rentrak entered into a
five-year  employment  agreement  with Mr. Roberts under which he is employed as
Rentrak's Vice President,  Sales.  Under the agreement,  Mr. Roberts received an
initial base salary of  $130,000,  subject to increases of $5,000 on April 15 of
each year during the term of the  agreement.  If Mr.  Roberts is terminated  for
certain reasons other than for "cause" (as defined in the agreement)  within two
years  after a "change of  control"  (as  defined in the  agreement),  or if Mr.
Roberts  terminates  his  employment  for  "good  reason"  (as  defined  in  the
agreement),  he is entitled  to receive  his base salary  through the end of the
agreement or his current base salary for one year, whichever is less. If Rentrak
otherwise  terminates Mr. Roberts'  employment  without cause, he is entitled to
receive six  months'  base  salary,  subject to  reduction  should he find other
employment  or should  he not  exercise  his best  efforts  to find  such  other
employment.  If Mr.  Roberts is terminated  for cause,  he will receive only the
full amount of his base salary accrued through the date of  termination.  If Mr.
Roberts dies, his estate or legal representative will receive a payment equal to
90 days'  base  salary at the rate in effect  on the date of his  death.  If Mr.
Roberts is terminated due to disability,  he (or his legal  representative) will
receive  only the full  amount of his base  salary  accrued  through the date of
termination. The agreement will expire on November 1, 2002.

                          REPORT OF THE AUDIT COMMITTEE

      The "Report of the Audit  Committee"  shall not be deemed  incorporated by
reference by any general statement  incorporating  this proxy statement into any
filing under the Securities Act of 1933 or under the Securities  Exchange Act of
1934,  except  to  the  extent  that  Rentrak  specifically   incorporates  this
information  by  reference,  and shall not  otherwise be deemed filed under such
Acts.

      The Audit Committee of the board of directors  reports to the board and is
responsible for overseeing Rentrak's financial reporting process, the systems of
internal  accounting and financial controls  established by management,  and the
annual independent audit of Rentrak's financial statements.  The Audit Committee
is  comprised  of  three   directors,   each  of  whom  meets  the  independence
requirements under current National  Association of Securities Dealers corporate
governance standards. The Audit Committee's activities are governed by a written
charter  adopted  by the board on May 19,  2000.  A copy of the Audit  Committee
charter is attached to this proxy statement as Appendix A.

      In  discharging  its   responsibilities,   the  Audit  Committee  and  its
individual members have met with management and Rentrak's  independent auditors,
Arthur  Andersen  LLP, to review  Rentrak's  accounting  functions and the audit
process.  The  Audit  Committee  discussed  and  reviewed  with its  independent
auditors all matters that the independent  auditors were required to communicate
and  discuss  with the Audit  Committee  under  applicable  auditing  standards,
including those described in Statement on Auditing Standards No. 61, as amended,
regarding  communications  with audit  committees.  Audit Committee members also
discussed and reviewed the results of the independent  auditors'  examination of
the financial  statements,  the quality and adequacy of the  Company's  internal
controls,  and issues relating to auditor independence.  The Audit Committee has
received the written  disclosures and the letter from the  independent  auditors
required  by   Independence   Standards   Board  Standard  No.  1  (Independence
Discussions  with  Audit  Committees)  and has  discussed  with the  independent
auditors their independence.

      Based on its review and  discussions  with  management and the independent
auditors,  the Audit  Committee  recommended  to the board of directors that the
audited  financial  statements  for the fiscal  year ended  March 31,

                                       11


2001,  be included in Rentrak's  Annual  Report on Form 10-K for filing with the
Securities and Exchange Commission.

Submitted by the Audit Committee of the Board of Directors:

Cecil Andrus (Committee Chair)      James Petcoff     Stanford Stoddard

         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

      The "Report of the Compensation Committee on Executive Compensation" shall
not be deemed  incorporated by reference by any general statement  incorporating
this proxy  statement  into any filing under the Securities Act of 1933 or under
the  Securities  Exchange  Act of  1934,  except  to  the  extent  that  Rentrak
specifically incorporates this information by reference, and shall not otherwise
be deemed filed under such Acts.

      The  Compensation  Committee  of Rentrak is charged with  determining  the
compensation of all executive officers of Rentrak.  These decisions are based on
Rentrak's executive compensation  philosophy.  This compensation  philosophy has
four primary principles:  (i) linking executive  compensation to the creation of
sustainable   increases  in  shareholder   value;   (ii)   providing   executive
compensation   rewards  contingent  upon   organizational   performance;   (iii)
differentiating   compensation  based  on  individual  contribution;   and  (iv)
encouraging the retention of a sound management team.

      To implement this philosophy, executive compensation has been comprised of
three primary  components - annual salary,  performance  bonuses and a long-term
incentive  program  consisting  of stock option  grants.  Ownership of shares of
Rentrak's  common stock by  executives  is  encouraged  and forms a  significant
component of the total executive compensation package. In addition,  competitive
factors are considered in determining executive compensation.

                                  Annual Salary

      Rentrak has entered into employment agreements with its executive officers
other than its Chief Executive  Officer which typically  establish a base annual
salary rate and provisions for automatic  annual  increases in salary during the
term of the  agreement.  Base  salary  rates  reflect  the level of  duties  and
responsibilities of each executive officer,  the executive officer's  experience
and prior performance, and competitive factors in Rentrak's industry.

                               Performance Bonuses

      In February 2000, the then board of directors  established a bonus pool in
the total  amount of  $375,000  to  recognize  performance  with  respect to the
settlement of Rentrak's lawsuit with Hollywood Entertainment Corp. During fiscal
2001,  bonuses  distributed from this pool to Rentrak officers  included $85,000
paid to Ron Berger,  then Chief  Executive  Officer,  and $40,000 to F. Kim Cox,
President.

                           Long-Term Incentive Program

      Stock option  grants are used to motivate  employees to focus on Rentrak's
long-term  performance,  and Rentrak has long maintained  stock option plans for
key  employees,  including all executive  officers.  In some  instances,  option
grants are  specified in an  officer's  employment  agreement.  The size of each
option   grant  is  based   upon  such   factors  as  the   employee's   duties,
responsibilities,   performance,  experience  and  anticipated  contribution  to
Rentrak.

      Stock options are typically awarded to executive officers on an annual
basis. Additional grants may be made in the event of an executive officer's
promotion. In fiscal 2001, Rentrak granted options to purchase a total of
197,500 shares of common stock to its executive officers, including a 100,000
share grant to Mr. Rosenbaum as discussed below. Several executive officers also
were granted options to purchase shares of common stock of

                                       12


Rentrak's  subsidiary  3PF.COM,  Inc.,  in  recognition  of  their  services  in
establishing the former division as a separate subsidiary.

     Compensation of Paul A. Rosenbaum, Chairman and Chief Executive Officer

      Paul A.  Rosenbaum has served as Chairman and Chief  Executive  Officer of
Rentrak since  September 19, 2000. In September 2000, the newly elected board of
directors established the annual base salary rate for Mr. Rosenbaum at $240,000,
which  was  substantially  below  the base  salary  rate of his  predecessor  of
approximately  $425,000.  In November  2000,  the board of directors  raised Mr.
Rosenbaum's  annual  salary rate to $300,000.  On March 30,  2001,  the board of
directors granted an option to purchase 100,000 shares of Rentrak's common stock
to Mr.  Rosenbaum in  recognition of his service to Rentrak and to further align
his  interests  with  those  of  Rentrak's  other  shareholders.  Mr.  Rosenbaum
abstained from deliberations by the board of directors on his compensation.

James  Petcoff  (Committee  Chair)  Cecil  Andrus  George  Kuper  Joon Moon Paul
Rosenbaum

           COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN OF RENTRAK
    CORPORATION, NASDAQ MARKET INDEX, MG MEDIA INDUSTRY GROUP, AND PEER GROUP

      The chart on the next page compares the five year cumulative  total return
on Rentrak's  common stock with that of the NASDAQ  Market  index,  the MG Media
Industry  Group,  and a group of peer companies  selected by Rentrak.  The chart
assumes $100 was invested on April 1, 1996 in Rentrak's common stock, the NASDAQ
Market  index,  the  media  industry  group,  and the peer  group,  and that any
dividends  were  reinvested.  The media  industry  group  represents  all public
companies  reported by Media General  Services as having the same  company-level
Standard Industrial Classification (SIC) Code as Rentrak that are also generally
involved in the movie entertainment  business. The peer group is composed of the
companies  within  the video  distribution  business  and  internet  fulfillment
business  reflected  in the 2000  peer  group  appearing  in last  year's  proxy
materials  (excluding  four  companies  that  either are in  bankruptcy  or have
significantly  reduced  operations due to financial  difficulties),  as follows:
Hastings Entertainment,  Inc., Blockbuster, Inc., Big Star Entertainment,  Inc.,
Hollywood  Entertainment Corp., Movie Gallery, Inc., Valley Media, Inc., and PFS
Web, Inc.


                                       13



      The following chart shall not be deemed incorporated by reference by any
general statement incorporating this proxy statement into any filing under the
Securities Act of 1933 or under the Securities Exchange Act of 1934, except to
the extent that Rentrak specifically incorporates this information by reference,
and shall not otherwise be deemed filed under such Acts.


COMPARE 5-YEAR CUMULATIVE TOTAL RETURN AMONG RENTRAK CORPORATION,  NASDAQ MARKET
INDEX AND PEER GROUP INDEX



                        [PERFORMANCE GRAPH APPEARS HERE]








  Measurement Period                       NASDAQ           MG Media         Rentrak-Selected
(Fiscal Year Covered)   Rentrak Corp.   Market Index    Industry Group         Peer Group
---------------------   -------------   ------------    --------------       ----------------
                                                               
Measurement PT - 3/29/96  $100.00         $100.00          $100.00               $100.00
       3/31/97              52.38          111.87           110.92                121.16
       3/31/98             180.95          169.07           158.19                 74.74
       3/31/99              53.57          220.94           172.47                 91.59
       3/31/00             104.76          406.86           258.62                 37.78
       3/30/01              70.25          167.46           130.69                 43.83


                                       14



           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      During fiscal 2001, members of the Compensation Committee included Skipper
Baumgarten,  Bill LeVine and Takaaki Kusaka until September 19, 2000, and George
Kuper,  James Petcoff and Takaaki  Kusaka (Mr.  Kusaka from November 17, 2000 to
March 16,  2001 only)  thereafter.  Mr.  Kuper  resigned  from the  Compensation
Committee  effective  April 24,  2001,  when he was  appointed  Chief  Operating
Officer of Rentrak's  subsidiary  3PF.Com,  Inc. ("3PF").  Stanford Stoddard was
appointed to the Compensation Committee on May 23, 2001.

      During  fiscal  2001,  Ron Berger was a director of  American  Contractors
Indemnity  Co.,  a company  of which  Skipper  Baumgarten  was  Chief  Executive
Officer. Mr. Berger was also chairman of the board of directors of Rentrak Japan
Co., Ltd. ("Rentrak Japan"), a company of which Mr. Kusaka is President.

      Muneaki Masuda, who was a member of Rentrak's board of directors from 1990
until  September  19, 2000, is President of Culture  Convenience  Club Co., Ltd.
("CCC"), and is the controlling stockholder of So-Tsu Company ("So-Tsu"),  which
in turn holds a controlling  interest in CCC and Rentrak Japan. Rentrak Japan is
a joint venture  formed by Rentrak and CCC which  distributes  video  cassettes,
DVDs, and video games on a revenue-sharing  basis throughout  Japan.  Throughout
fiscal  2001,  Rentrak  held a 9 percent  equity  interest in Rentrak  Japan and
Rentrak Japan and CCC together held  approximately  an 8 percent equity interest
in Rentrak.

      Pursuant to a Business Cooperation  Agreement  (Framework) entered into as
of November 2, 1998, Rentrak Japan agreed to pay Rentrak an annual royalty equal
to 1.67  percent of the first  $47.9  million of Rentrak  Japan's  sales and 0.5
percent of Rentrak  Japan's sales in excess of $47.9 million,  based on a June 1
to May 31 royalty year. During fiscal 2001,  Rentrak Japan incurred royalty fees
totaling $1.0 million which were offset against a $4 million  reserve for future
royalties  in  consideration  of Rentrak  Japan's  payment of advance  royalties
totaling $2.5 million in fiscal 2000.

      Effective  April  2,  2001,  Rentrak  and  Rentrak  Japan  entered  into a
restructuring  of their  relationship  as evidenced by execution of an Agreement
Concerning  Changes  to the  Business  Cooperation  Agreement.  Pursuant  to the
Agreement Concerning Changes,  Rentrak transferred exclusive rights to implement
its  Pay-Per-Transaction  (PPT(R)) system within specified  countries in the Far
East,  including  related trademark and other  intellectual  property rights, to
Rentrak Japan. In exchange for the transfer,  Rentrak Japan made a lump sum cash
payment of $5.65  million to Rentrak and released  certain of Rentrak's  payment
obligations totaling $2.1 million. As a part of the transaction, Rentrak Japan's
obligation to pay annual  royalties to Rentrak in connection with use of its PPT
system was terminated.

      Rentrak concurrently sold to So-Tsu 300,000 shares of Rentrak Japan stock,
or  approximately  5.6  percent of the  outstanding  Rentrak  Japan  shares,  in
exchange  for a cash payment of $4.0  million.  Rentrak  also  repurchased  from
Rentrak  Japan  614,000  shares of Rentrak's  common stock for a cash payment of
$2.4 million,  or $3.875 per share.  Rentrak  repurchased an additional  390,000
shares of its  common  stock for the same  price per  share,  or a total of $1.5
million,  from CCC.  Rentrak  also has the  right,  and upon the  occurrence  of
certain  conditions  will be required,  to sell its remaining  180,000 shares of
Rentrak Japan stock,  representing  approximately 3.4 percent of the outstanding
Rentrak Japan  shares,  for a minimum  payment of (Y)1,600 per share  (currently
approximately $2.4 million in total).

      During fiscal 2000,  Rentrak Japan loaned  (Y)120  million  (approximately
US$200,000) to Rentrak UK. The loan was non-interest bearing and was forgiven in
connection  with the  April  2001  restructuring.  During  the term of the loan,
Rentrak  Japan was  entitled  to 10  percent  of  Rentrak's  share in Rentrak UK
royalties.  No such share of  royalties  was earned by or paid to Rentrak  Japan
during fiscal 2001.

      Rentrak sold to So-Tsu 1 percent of Rentrak's equity interest in 3PF for a
cash payment of $1 million at the end of April 2001.

                                       15




      In August 1999,  Rentrak and Rentrak Japan formed  Rentrak  International,
LLC ("RIC"), an Oregon limited liability company,  for the purpose of developing
the PPT system in certain international markets. RIC was dissolved pursuant to a
dissolution  agreement entered into by Rentrak and Rentrak Japan as of September
30, 2000, and Rentrak Japan  relinquished its right to receive  repayment of its
$180,000  capital  contribution  and other accrued  amounts as part of the April
2001 restructuring transaction.

      In August  1999,  Mr.  LeVine  provided a line of credit to BlowOut  Video
Holding  Company  ("Borrower"),  a wholly owned  subsidiary  of Rentrak,  in the
principal amount of up to $3 million (the "Loan"). The highest principal balance
of the Loan outstanding during fiscal 2001 was $500,000.  The Loan bore interest
at the prime  rate plus  1-1/2  percent.  Borrower  paid Mr.  LeVine  $40,008 in
interest during fiscal 2001. The Loan was repaid in full in September 2000.

      In May 2000,  the  Committee  for the  Achievement  of Rentrak  Excellence
("CARE") was formed to pursue a proxy  contest to replace the then  directors of
Rentrak with a new slate,  consisting of Messrs.  Andrus,  Kuper,  Petcoff,  and
Rosenbaum  and Dr. Moon, at Rentrak's  annual  meeting of  shareholders  held on
September 19, 2000. The members of CARE, all Rentrak shareholders,  collectively
owned  approximately 9 percent of the outstanding Rentrak common stock. CARE was
successful  in  electing  its  slate at the 2000  annual  meeting  and the group
terminated  their Agreement Among Rentrak  Shareholders  dated May 22, 2000, and
disbanded on September 22, 2000.  The Rentrak board of directors  authorized the
payment or  reimbursement  by Rentrak of CARE's  expenses  incurred in the proxy
contest,  which totaled $392,876.  Paul Rosenbaum,  Chairman and Chief Executive
Officer and a director of Rentrak  since  September  19,  2000,  was a member of
CARE.

                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

      Dr. Pradeep Batra,  who was a member of Rentrak's board of directors until
September  19, 2000,  is the President  and  controlling  shareholder  of Unique
Business Systems ("UBS"). In addition to other business activities, UBS develops
and sells  point-of-sale  ("POS") software that retail video stores use to track
rental and sale activity.  Rentrak and UBS have entered into various  agreements
pursuant to which, among other things: (i) they agree to cooperate to make UBS's
POS software  compatible with Rentrak's PPT system; (ii) Rentrak agrees to pay a
commission for each PPT customer  referred by UBS; and (iii) UBS agrees to share
software  maintenance  fees with Rentrak relating to a 1995 transaction in which
UBS purchased certain assets from Rentrak. In addition, Rentrak UK, a subsidiary
of Rentrak that distributes  videocassettes in the United Kingdom, is party to a
POS  software  agreement  with UBS,  and BlowOut  Video,  Inc.,  a wholly  owned
subsidiary  of Rentrak that owns and operates a chain of retail video stores and
a retail video Web site,  purchased  computer hardware and a POS software system
from UBS. During fiscal 2001, Rentrak paid UBS an aggregate of $95,150.  BlowOut
Video, Inc., paid UBS an aggregate of $2,871.

      In June 2000,  the then  directors  of Rentrak  approved a program to make
loans  available to those  officers of Rentrak who were parties to an employment
agreement  with  Rentrak  for the purpose of  allowing  them to  exercise  their
vested, unexercised "out of the money" employee stock options. Outstanding loans
under this program bear interest at the federal funds rate in effect on the date
of each loan (6.5  percent  per annum) and  interest  is payable  annually.  The
principal  amount of the loan is due on the  earliest  to occur of: (1) one year
prior  to the  expiration  of the  term  of the  borrower's  current  employment
agreement  with  Rentrak,  (2) one year  after  the  borrower  leaves  Rentrak's
employment  unless such departure  follows a "change of control" (which occurred
as a result of the  replacement of Rentrak's board of directors on September 19,
2000),  (3) five years from the date of the loan,  or (4) one year from the date
of the borrower's  death.  The loans are secured by the stock purchased upon the
exercise of the options.  The loans are without recourse (except as to the stock
securing  the loans) as to  principal  and are with full  recourse  against  the
borrower as to interest. The Rentrak board of directors discontinued the program
as to new loans in November 2000.

                                       16


      During  fiscal 2001,  five Rentrak  officers  obtained  loans from Rentrak
under the option loan program.  Ron Berger,  then  Chairman and Chief  Executive
Officer of Rentrak, entered into three loan agreements, related promissory notes
in the aggregate amount of $7,350,624 and stock pledge  agreements in connection
with his exercise of options to purchase a total of 1,495,750  shares of Rentrak
common  stock.  Rentrak has filed a lawsuit in Oregon state court  alleging that
the loans extended to Mr. Berger under the option loan program are null and void
because Mr. Berger  breached his fiduciary duty to Rentrak by causing Rentrak to
extend the loans to him on terms which were  egregiously  unfavorable to Rentrak
and with the purpose of allowing Mr. Berger to vote more than 1.3 million of the
shares so acquired at Rentrak's annual meeting of shareholders held on September
19, 2000.

      Two officers who entered into loans under the option loan program  agreed,
prior to December 31, 2000, to rescission of the transactions and  reinstatement
of  their  options  on their  original  terms as  follows:  Kim Cox,  President,
rescinded a loan entered into on June 16, 2000,  in the amount of  $1,468,250 in
connection  with his exercise of options to purchase  301,518  shares of Rentrak
common stock; and Marty Graham, Vice President, Product Development, rescinded a
loan entered into on September 2, 2000,  in the amount of $244,940 in connection
with his exercise of options to purchase 50,535 shares of Rentrak common stock.

      Two other officers have outstanding loans under the option loan program as
follows:  Michael  Lightbourne,  Executive Vice  President,  entered into a loan
agreement, promissory note in the amount of $355,375, and stock pledge agreement
relating to his  exercise  of options on August 30,  2000,  to  purchase  94,000
shares of Rentrak  common stock;  and Richard  Nida,  Vice  President,  Investor
Relations, exercised options for a total of 5,000 shares in August and September
2000 and entered into loan agreements,  promissory notes totaling  $22,190,  and
pledge agreements in connection with the exercises.

      Dr. Joon S. Moon, a Rentrak director since September 19, 2000,  received a
fee totaling  approximately  $241,500 for his services in negotiating  the April
2001  transactions  with Rentrak Japan and related  parties.  Dr. Moon will also
receive  a fee  equal  to 2  percent  of the  sale  proceeds  of any sale of the
remaining 180,000 shares of Rentrak Japan stock held by Rentrak.

      In November 2000, Rentrak engaged Dr. Moon's consulting services to assist
Rentrak  in  obtaining  a  replacement  bank  line  of  credit.  If Dr.  Moon is
successful in  negotiating a new line of credit with a bank lender,  Rentrak has
agreed to grant Dr. Moon an option to purchase  100,000 shares of Rentrak common
stock, and an option for an additional 50,000 shares if the interest rate on the
new line of  credit  is at least 25 basis  points  below  the  interest  rate on
Rentrak's existing line of credit.

      On April 24, 2001,  George Kuper, a Rentrak  director since  September 19,
2000, was appointed Chief Operating  Officer of 3PF with operational  management
responsibility for the company.  Mr. Kuper is being compensated for his services
to 3PF as an outside consultant in the amount of $15,000 per month.

      See "COMPENSATION  COMMITTEE  INTERLOCKS AND INSIDER  PARTICIPATION" above
for information on other transactions involving certain directors of Rentrak.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the  Securities  Exchange Act of 1934 requires  Rentrak's
directors and officers and persons who beneficially own more than ten percent of
the outstanding  shares of Rentrak's common stock ("ten percent  shareholders"),
to file with the SEC  initial  reports of  beneficial  ownership  and reports of
changes  in  beneficial  ownership  of shares of common  stock and other  equity
securities of Rentrak. To Rentrak's knowledge, based solely upon a review of the
copies of Forms 3, 4 and 5 (and  amendments  thereto)  furnished  to  Rentrak or
otherwise in its files,  all of Rentrak's  officers,  directors  and ten percent
shareholders  complied with all  applicable  Section 16(a) filing  requirements,
except as follows:

     o   The  following  officers and  directors  each reported one option grant
         after the report was due: Cecil Andrus,  Kim Cox, Timothy Erwin,  Marty
         Graham,  Thomas Guilford,  George Kuper, Joon Moon,


                                       17


         Richard Nida, James Petcoff,  Christopher Roberts, Paul Rosenbaum, Mark
         Thoenes, and Amir Yazdani.
     o   The following officers filed an initial report of beneficial  ownership
         after it was due: Thomas Guilford and Mark Thoenes.
     o   Michael  Lightbourne,  a Rentrak  officer,  reported two option  grants
         after the respective reports were due.
     o   Richard Nida reported an option exercise after the report was due.
     o   Thomas Guilford  reported three option exercises after the reports were
         due.
     o   George  Kuper  reported a purchase  of Rentrak  common  stock after the
         report was due.
     o   Kim Cox reported a rescission of option exercises and  reinstatement of
         the related options after the report was due.
     o   Amir Yazdani  reported a sale of Rentrak  common stock after the report
         was due.
     o   Carolyn Pihl, a former Rentrak officer,  did not report an option grant
         in April 1999.

                             INDEPENDENT ACCOUNTANTS

      Rentrak's  independent  public accountants for the fiscal year ended March
31, 2001, were Arthur  Andersen LLP. The board of directors  intends to continue
to retain  Arthur  Andersen  LLP during the current  fiscal  year.  No election,
approval or ratification of the choice of independent  public accountants by the
shareholders is required. A representative of Arthur Andersen LLP is expected to
be  present  at the  Annual  Meeting  and will  have the  opportunity  to make a
statement if he or she desires to do so. Such representative is also expected to
be available to respond to appropriate questions.

AUDIT FEES

      The aggregate fees billed by Arthur Andersen LLP for professional services
rendered for the audit of  Rentrak's  financial  statements  for the fiscal year
ended  March 31,  2001,  and their  review of the interim  financial  statements
included  in its  quarterly  reports  on Form 10-Q for that  fiscal  year,  were
$155,240.

FINANCIAL INFORMATION SYSTEMS DESIGN AND IMPLEMENTATION FEES

      During fiscal 2001,  Arthur Andersen LLP did not provide any  professional
services to Rentrak  with regard to  financial  information  systems  design and
implementation.

ALL OTHER FEES

      Fees billed for services provided to Rentrak by Arthur Andersen LLP during
fiscal 2001,  other than the services  described  above under "Audit Fees," were
$210,784.  Such fees were for services  rendered in  connection  with income tax
consulting,  planning  and  return  preparation  and  various  other  consulting
matters.  The Audit Committee of the board has considered  whether the provision
of these services to Rentrak is compatible with  maintaining the independence of
Rentrak's independent public accountants.

                              FINANCIAL INFORMATION

      A copy of Rentrak's  2001 Annual  Report on Form 10-K,  including  audited
financial statements, is being sent to shareholders with this proxy statement.


                     INFORMATION CONCERNING THE SOLICITATION

      Rentrak   will  bear  all  costs  and   expenses   associated   with  this
solicitation.  In addition to solicitation  by mail,  directors,  officers,  and
employees of Rentrak may solicit  proxies from  shareholders,  personally  or by
telephone,  facsimile, or e-mail transmission,  without receiving any additional
remuneration.  Rentrak has asked brokerage


                                       18


houses,  nominees  and  other  agents  and  fiduciaries  to  forward  soliciting
materials to beneficial  owners of Rentrak  common stock and will  reimburse all
such persons for their expenses.


                                          By Order of the Board of Directors,

                                          /s/ F. Kim Cox
                                          F. Kim Cox
                                          President and Secretary

Portland, Oregon
July 11, 2001


                                       19



                                                                     APPENDIX A

                               RENTRAK CORPORATION
                             AUDIT COMMITTEE CHARTER

PURPOSE OF THE AUDIT COMMITTEE

      The primary purpose of the Audit Committee (the  "Committee") is to assist
the Board of Directors of Rentrak  Corporation  (the "Board") in fulfilling  its
responsibility  to  oversee  management's  conduct  of the  Company's  financial
reporting  process,  including by overseeing (a) the financial reports and other
financial  information  the Company  provides to any  governmental or regulatory
body, the public or other users thereof,  (b) the Company's  systems of internal
accounting and financial  controls and (c) the annual  independent  audit of the
Company's financial statements.

      In  discharging   its  oversight  role,  the  Committee  is  empowered  to
investigate  any matter  brought to its attention with full access to all books,
records, facilities and personnel of the Company and the power to retain outside
counsel, auditors or other experts for this purpose.

      The  Board  and the  Committee  are in place to  represent  the  Company's
shareholders;  accordingly, the outside auditor is ultimately accountable to the
Board and the Committee.

      The  Committee  shall  review the  adequacy  of this  Charter on an annual
basis.

MEMBERSHIP ON THE AUDIT COMMITTEE

      The  Committee  shall be comprised  of not less than three  members of the
Board,  and the Committee's  composition will meet the requirements of the Audit
Committee Policy of the National Association of Securities Dealers.

      Accordingly, all Committee members will be directors:

      1. Who have no  relationship  to the Company that may  interfere  with the
exercise of their independence from management and the Company; and

      2. Who are financially  literate or who become financially literate within
a reasonable period of time after appointment to the Committee.

      In addition,  at least one member of the Committee will have accounting or
related  financial  management  expertise or background,  including a current or
past position as a chief executive or financial  officer or other senior officer
with financial oversight responsibilities.

KEY RESPONSIBILITIES

      The  Committee's  job is one of  oversight  and  it  recognizes  that  the
Company's  management is  responsible  for  preparing  the  Company's  financial
statements  and that the outside  auditors are  responsible  for auditing  those
financial  statements.  Additionally,  the Committee  recognizes  that financial
management,  as well as the outside auditors, have more time, knowledge and more
detailed information about the Company than do Committee members.  Consequently,
in carrying out its oversight  responsibilities,  the Committee is not providing
any expert or special assurance as to the Company's financial  statements or any
professional certification as to the outside auditor's work.

                                       20



      The following  functions shall be the common  recurring  activities of the
Committee in carrying out its oversight function.  These functions are set forth
as a guide with the understanding that the Committee may diverge from this guide
as appropriate given the circumstances.

      1. The Committee shall review with management and the outside auditors the
audited  financial  statements to be included in the Company's  Annual Report on
Form 10-K (or the Annual  Report to  Shareholders  if  distributed  prior to the
filing of Form 10-K) and review  and  consider  with the  outside  auditors  the
matters required to be discussed by Statement of Auditing  Standards ("SAS") No.
61.

      2. As a whole, or through the Committee  chair, the Committee shall review
with the outside auditors the Company's interim financial results to be included
in the  Company's  quarterly  reports to be filed with  Securities  and Exchange
Commission  and the matters  required to be discussed by SAS No. 61; this review
will occur prior to the Company's  filing of the Form 10-Q. The Committee  shall
discuss with management and the outside auditors the quality and adequacy of the
Company's internal controls.

      3. The Committee shall:

            o     request from the outside auditors  annually,  a formal written
                  statement  delineating all  relationships  between the auditor
                  and the Company  consistent with Independence  Standards Board
                  Standard Number 1;

            o     discuss  with  the  outside   auditors   any  such   disclosed
                  relationships  and  their  impact  on  the  outside  auditor's
                  independence; and

            o     recommend  that the Board take  appropriate  action to oversee
                  the independence of the outside auditor.

      4. The  Committee,  subject  to any  action  that may be taken by the full
Board,  shall  have the  ultimate  authority  and  responsibility  to select (or
nominate for shareholder approval), evaluate and, where appropriate, replace the
outside auditor.


                                       21



                   [LOGO OF RENTRAK CORPORATION APPEARS HERE]
                               RENTRAK CORPORATION

      THIS PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS  OF RENTRAK
CORPORATION (THE "COMPANY").

      The  undersigned  hereby appoints each of Paul A. Rosenbaum and F. Kim Cox
as  proxies,  with full power of  substitution,  and hereby  authorizes  them to
represent  and to vote as  designated  below,  all the  shares of the  Company's
common stock held of record by the  undersigned  on June 20, 2001, at the annual
meeting of the shareholders to be held at the Company's  executive offices,  One
Airport Center,  7700 N.E. Ambassador Place,  Portland,  Oregon 97220, on August
16, 2001 at 10 a.m., Pacific Daylight Time, or any adjournments or postponements
thereof.

      THIS PROXY, WHEN PROPERLY  EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED
BY THE UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION IS PROVIDED, THE PROXIES NAMED
ABOVE WILL VOTE FOR EACH DIRECTOR NOMINEE NAMED IN PROPOSAL 1.

--------------------------------------------------------------------------------
                       PROPOSAL 1: ELECTION OF DIRECTORS

THE BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR EACH OF THE NOMINEES
NAMED IN PROPOSAL 1.

Nominees: Cecil D. Andrus, George H.  |_| FOR        |_| WITHHOLD
Kuper, Joon S. Moon, James G.         election of    vote from
Petcoff, Paul A. Rosenbaum,           all director   all nominees
Stanford C. Stoddard                  nominees
                                      (except as
                                      noted below)


To withhold authority to vote for any individual  nominee,  identify the nominee
in the space below: Exceptions:

--------------------------------------------------------------------------------

      In their  discretion,  the proxies are  authorized to vote upon such other
business as may properly come before the meeting.

      Please date and sign exactly as name appears hereon.  When shares are held
as joint  tenants,  both  should  sign.  When  signing  as  attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership, please sign in partnership name by authorized person.

      Dated:                    , 2001
            --------------------
      Signature                          Signature if held jointly
               -----------------------                            --------------

Please mark, sign, date and return the proxy using the enclosed envelope.