Form 6-K


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549

                                    FORM 6-K


                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of

                       the Securities Exchange Act of 1934


                         For the month of September 2006
                        Commission File Number: 001-06439


                                SONY CORPORATION
                 (Translation of registrant's name into English)

             7-35 KITASHINAGAWA 6-CHOME, SHINAGAWA-KU, TOKYO, JAPAN

                    (Address of principal executive offices)

          The registrant files annual reports under cover of Form 20-F.



Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F,

                  Form 20-F  X                   Form 40-F __


Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No X


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):82-______



                                   SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                            SONY CORPORATION
                                                              (Registrant)


                                         By:  /s/  Nobuyuki Oneda
                                                      (Signature)
                                         Nobuyuki Oneda
                                         Executive Vice President and
                                         Chief Financial Officer

Date: September 06, 2006

Documents attached hereto:


i) Press Release - Sony Computer Entertainment Europe Announces New March 2007
   date for European Launch of PLAYSTATION 3



FOR IMMEDIATE RELEASE



                Sony Computer Entertainment Europe Announces New
              March 2007 date for European Launch of PLAYSTATION 3
              No change in launch date for Japan and North America


London, Wednesday 6 September 2006 - Sony Computer Entertainment Europe (SCEE)
today announced that it would revise the launch date of its PLAYSTATION(R) 3
computer entertainment system in the PAL territories of Europe, Russia, Middle
East, Africa and Australasia from 17th November 2006, as previously announced to
March 2007.


Launch dates for Japan and North America will remain the same, which are
November 11th and November 17th respectively.


The revision of the launch date in the SCEE territories is caused by the delay
in the mass production schedule of the blue laser diode within the Sony Group,
thus affecting the timely procurement of key components to be utilised in
PLAYSTATION 3.


The previously announced PLAYSTATION 3 shipment forecast of 6 million units
globally within the fiscal year ending 2007 is not changed.