SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 For the month of September, 2004 RYANAIR HOLDINGS PLC (Translation of registrant's name into English) c/o Ryanair Ltd Corporate Head Office Dublin Airport County Dublin Ireland (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F. Form 20-F..X.. Form 40-F..... Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes ..... No ..X.. If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________ RYANAIR LAUNCHES INFLIGHT ENTERTAINMENT SYSTEM The Revolution in Customer Service Continues Ryanair, Europe's No. 1 low fares airline today (Tuesday, 21st September 2004) announced its intention to introduce inflight entertainment (IFE) on all its flights, with the acquisition - subject to board approval - of the APS inflight entertainment system, which will be trialled initially on five Stansted based aircraft from 1 November, and if successful will gradually be rolled out across our entire Boeing 737-800 fleet over the Winter, making IFE available to all passengers, on all aircraft in the Ryanair fleet from March next. The APS portable video technology is one of the most advanced and easy to use entertainment systems in the world. The Ryanair inflight video system will offer Ryanair customers the latest Hollywood movies, up to date chart videos, cartoons, comedy classics, sitcoms and audio cd's at a special introductory offer price of GBP5 or EUR7 per flight. Rolling out the Ryanair inflight video system in London this morning, Ryanair's Chief Executive, Michael O'Leary said: "Ryanair is delighted to be the first low fares airline in the world and the first shorthaul airline in Europe to offer all our customers the latest Hollywood movies on our inflight video system. This new technology will allow Ryanair's passengers to enjoy the latest in inflight entertainment, which will further enhance Ryanair's No.1 customer service package. Nobody beats Ryanair's customer service, which includes: -The lowest air fares in Europe. -Brand new aircraft. -All leather seats. -New technology inflight entertainment -No.1 on-time major airline. -Fewest cancellations. -Fewest lost bags. -Fewest complaints. "From November onwards in-flight movies won't be confined to rich people travelling in business class on long-haul flights. Now the latest Hollywood movies, music videos etc. will be available to all Ryanair passengers who will continue to enjoy the lowest air fares in Europe together with the best customer service. "Nobody beats Ryanair's low prices, nobody beats our punctuality and now nobody beats our inflight entertainment either!" RYANAIR MOVIE SELECTION NOVEMBER 2004 Movie Genre I, Robot Action/Sci-Fi Dodgeball Comedy Garfield Animation/Family The Day After Tomorrow Action/Adventure Man on Fire Thriller/Drama The Girl Next Door Romantic Comedy Cheaper by the Dozen Comedy Master & Commander Action/Drama Stuck on You Comedy Runaway Jury Thriller/Drama League of Extraordinary Gentlemen Sci-Fi/Adventure X-Men 2 Action/Sci-Fi Shrek 2 Comedy Sinbad: Legend of the Seven Seas Animation/Family A Cinderella Story Romantic Comedy Scooby-Doo 2 Sci-Fi/Fantasy RYANAIR TV RYANAIR CARTOONS Friend's Batman Beyond Dad's Army Scooby-Doo One Foot in the Grave Powerpuff Girls Only Fools and Horses Baby Looney Tunes Teletubbies Dexter The Simpson's Dharma & Greg The X-Files Lizzie McGuire Ryanair music videos: Include the latest chart toppers Ryanair audio: Includes Jazz, Country, Chart, Rock & Oldies Ends. Tuesday, 21st September 2004 For further information: Paul Fitzsimmons - Ryanair Pauline McAlester - Murray Consultants Tel: 00 353 1 812 1228 Tel: 00 353 1 4980 300 END SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized. RYANAIR HOLDINGS PLC Date: 21 September, 2004 By:___/s/ Howard Millar____ H Millar Company Secretary & Finance Director