FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person * EVERTS EDWARD H   2. Issuer Name and Ticker or Trading Symbol HEARTLAND FINANCIAL USA INC [HTLF] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) SVP, Operations/Retail Banking (Last) (First) (Middle) 1398 CENTRAL AVE. 3. Date of Earliest Transaction (Month/Day/Year) 01/24/2008 (Street) DUBUQUE, IA 52001 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock               150 D (6)   Common Stock               118,694.372 (2) (4) (7) D   Common Stock               227.123 (2) (1) I Son Common Stock               13,158.943 (2) I IRA Common Stock               2,322 I 401(k) Common Stock               2,099 (5) I HTLF Retirement Plan

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Underlying Securities (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy	$ 12							(3)	01/02/2009	Common Stock	18,000		18,000	D
Non-Qualified Stock Option (Right to Buy	$ 12							(3)	01/17/2010	Common Stock	4,500		4,500	D
Non-Qualified Stock Option (Right to Buy	$ 8.67							(3)	06/01/2011	Common Stock	3,000		3,000	D
Non-Qualified Stock Option (Right to Buy	$ 8.8							(3)	01/15/2012	Common Stock	2,250		2,250	D
Non-Qualified Stock Option (Right to Buy	$ 11.84							(3)	01/21/2013	Common Stock	4,500		4,500	D
Non-Qualified Stock Option (Right To Buy)	$ 19.48							(3)	01/20/2014	Common Stock	3,000		3,000	D
Non-Qualified Stock Option (Right to Buy)	$ 21							(3)	02/10/2015	Common Stock	3,000		3,000	D
Non-Qualified Stock Option (Right to Buy	$ 21.6							(3)	02/06/2016	Common Stock	1,500		1,500	D
Non-Qualified Stock Option (Right to Buy)	$ 29.65							(3)	01/16/2017	Common Stock	1,500		1,500	D
Non-Qualified Stock Option (Right to Buy)	$ 18.6	01/24/2008		A		1,000		(3)	01/24/2018	Common Stock	1,000	$ 0	1,000	D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
EVERTS EDWARD H 1398 CENTRAL AVE. DUBUQUE, IA 52001			SVP, Operations/Retail Banking

Signatures

/s/ Edward H. Everts		01/25/2008
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the benefical owner of such securities for purposes of Section 16 or for any other purpose.
(2)	Shares participate in a Dividend Reinvestment Plan.
(3)	Represents options to buy granted under the Company's 1993 Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.
(4)	Includes 6,262 Restricted Stock Awards granted under the 2005 Long-Term Incentive Plan.
(5)	Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006.
(6)	Shares held in Street Name.
(7)	Amount includes 19 shares issued as of 12/1/07, pursuant to the Employee Service Award Program.

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