UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-Q/A

|X|   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
      EXCHANGE ACT OF 1934

                  For the Quarterly Period Ended July 30, 2005
 
                                       OR
 
|_|   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934
 
              For the transition period from ________ to ________.

                         Commission file number: 0-19714

                              E COM VENTURES, INC.
             (Exact name of Registrant as specified in its charter)
 
           Florida                                             65-0977964
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                            Identification No.)
 
      251 International Parkway
          Sunrise, Florida                                       33325
(Address of principal executive offices)                       (Zip Code)
 
       Registrant's telephone number, including area code: (954) 335-9100

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                                 Yes |X| No |_|

Indicate by check mark whether the Registrant is an accelerated filer (as
defined in Exchange Act Rule 12b-2).

                                 Yes |_| No |X|

Indicate by check mark whether the Registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act).

                                 Yes |_| No |X|

The number of shares outstanding of the registrant's common stock, as of the
latest practicable date: At September 2, 2005 there were 2,953,092 outstanding
shares of its common stock, $0.01 par value.

                              Explanatory Paragraph

This Form 10-Q/A for the quarterly period ended July 30, 2005 is being filed for
the purpose of restating our disclosure regarding accounting for stock-based
compensation. We have also updated our disclosure with respect to our
consideration and conclusions regarding controls and procedures in Part 1; Item
4, Controls and Procedures. The restatement has no impact on our condensed
consolidated balance sheets, condensed consolidated statements of operations and
related net loss per common share amounts and condensed consolidated statements
of cash flows. See Note 9 in the notes to the condensed consolidated financial
statements for further information relating to the restatement. This Form 10-Q/A
has not been updated for events or information subsequent to the date of filing
of the original Form 10-Q, except in connection with the foregoing.


                                TABLE OF CONTENTS

                      E COM VENTURES, INC. AND SUBSIDIARIES

                                     PART I
                              FINANCIAL INFORMATION

ITEM 1  FINANCIAL STATEMENTS (unaudited).......................................3

          Condensed Consolidated Balance Sheets................................3
          Condensed Consolidated Statements of Operations......................4
          Condensed Consolidated Statements of Cash Flows......................5
          Notes to Condensed Consolidated Financial Statements (As Restated)...6

ITEM 2  MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED
        FINANCIAL CONDITION AND RESULTS OF OPERATIONS.........................10

ITEM 3  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT
        MARKET RISK...........................................................12

ITEM 4  CONTROLS AND PROCEDURES...............................................12

                                     PART II
                                OTHER INFORMATION

ITEM 1  LEGAL PROCEEDINGS.....................................................13

ITEM 2  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF
        PROCEEDS..............................................................13

ITEM 3  DEFAULTS UPON SENIOR SECURITIES.......................................13

ITEM 4  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS...................13

ITEM 5  OTHER INFORMATION.....................................................13

ITEM 6  EXHIBITS..............................................................13

SIGNATURES....................................................................14

CERTIFICATIONS................................................................15


                                       2


PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                      E COM VENTURES, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)



ASSETS:                                                                      July 30, 2005        January 29, 2005
                                                                             -------------         -------------
                                                                                                       
Current assets:
Cash and cash equivalents                                                    $   1,583,619         $   1,249,543
Trade receivables, net                                                           1,286,826               695,812
Inventories                                                                     77,445,754            78,929,639
Prepaid expenses and other current assets                                          663,027             1,149,723
                                                                             -------------         -------------
  Total current assets                                                          80,979,226            82,024,717

Property and equipment, net                                                     24,811,581            23,070,723
Goodwill                                                                         1,904,448             1,904,448
Other assets, net                                                                  587,784               817,156
                                                                             -------------         -------------
  Total assets                                                               $ 108,283,039         $ 107,817,044
                                                                             =============         =============

LIABILITIES AND SHAREHOLDERS' EQUITY:

Current liabilities:
Bank line of credit                                                          $  35,952,934         $  31,528,212
Accounts payable                                                                12,834,293            18,111,196
Accounts payable, affiliates                                                    26,977,720            23,228,325
Accrued expenses and other liabilities                                           6,217,306             6,685,494
Current portion of obligations under capital leases                                216,532               231,353
                                                                             -------------         -------------
  Total current liabilities                                                     82,198,785            79,784,580

Convertible note payable- affiliate                                              5,000,000             5,000,000
Long-term portion of obligations under capital leases                            7,861,945             7,972,455
                                                                             -------------         -------------
  Total liabilities                                                             95,060,730            92,757,035
                                                                             -------------         -------------

Contingencies (see Note 5)

Shareholders' equity:
Preferred stock, $.10 par value, 1,000,000
   shares authorized, none issued                                                       --                    --
Common stock, $.01 par value, 6,250,000 shares
   authorized; 3,848,851  and 3,834,684 shares issued
   in fiscal years 2005 and 2004, respectively                                      38,489                38,347
Additional paid-in capital                                                      75,798,084            75,347,588
Treasury stock, at cost, 898,249 shares in fiscal years 2005 and 2004           (8,576,944)           (8,576,944)
Accumulated deficit                                                            (54,037,320)          (51,748,982)
                                                                             -------------         -------------
  Total shareholders' equity                                                    13,222,309            15,060,009
                                                                             -------------         -------------
  Total liabilities and shareholders' equity                                 $ 108,283,039         $ 107,817,044
                                                                             =============         =============


See accompanying notes to condensed consolidated financial statements.


                                       3


                      E COM VENTURES, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)



                                            Thirteen Weeks       Thirteen Weeks      Twenty-Six Weeks     Twenty-Six Weeks
                                                Ended                Ended                Ended                Ended
                                             July 30, 2005       July 31, 2004        July 30, 2005         July 31,2004
                                             ------------         ------------         ------------         ------------
                                                                                                         
Net sales                                    $ 54,198,660         $ 48,470,731         $ 97,476,545         $ 92,042,197
Cost of goods sold                             32,677,293           27,602,927           58,091,703           53,669,507
                                             ------------         ------------         ------------         ------------
Gross profit                                   21,521,367           20,867,804           39,384,842           38,372,690
                                             ------------         ------------         ------------         ------------

Operating expenses:
  Selling, general and administrative          19,416,479           19,092,761           37,078,898           37,042,226
  Depreciation and amortization                 1,361,059            1,480,585            2,769,566            3,032,897
                                             ------------         ------------         ------------         ------------
    Total operating expenses                   20,777,538           20,573,346           39,848,464           40,075,123
                                             ------------         ------------         ------------         ------------

Income (loss) from operations                     743,829              294,458             (463,622)          (1,702,433)
Interest expense, net                            (966,254)            (824,123)          (1,824,716)          (1,464,780)
                                             ------------         ------------         ------------         ------------
Net loss                                     $   (222,425)        $   (529,665)        $ (2,288,338)        $ (3,167,213)
                                             ============         ============         ============         ============

Net loss per common share:
  Basic                                      $      (0.08)        $      (0.18)        $      (0.78)        $      (1.15)
                                             ============         ============         ============         ============
  Diluted                                    $      (0.08)        $      (0.18)        $      (0.78)        $      (1.15)
                                             ============         ============         ============         ============

Weighted average number of common
  shares outstanding:
  Basic                                         2,949,378            2,866,544            2,943,986            2,758,348
                                             ============         ============         ============         ============
  Diluted                                       2,949,378            2,866,544            2,943,986            2,758,348
                                             ============         ============         ============         ============


    See accompanying notes to condensed consolidated financial statements.


                                       4


                      E COM VENTURES, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)



                                                               Twenty-Six Weeks Ended  Twenty-Six Weeks Ended
                                                                    July 30, 2005         July 31, 2004
                                                                     ------------         ------------
                                                                                              
Cash flows from operating activities:
Net loss                                                             $ (2,288,338)        $ (3,167,213)
Adjustments to reconcile net loss to net cash provided by
    (used in) operating activities:
Provision for impairment of assets and store closing                       47,104               55,328
Depreciation and amortization                                           2,769,566            3,032,897
Change in operating assets and liabilities:
    Trade receivables                                                    (591,014)          (1,306,473)
    Inventories                                                         1,483,885          (19,899,253)
    Prepaid expenses and other assets                                     599,958             (778,787)
    Accounts payable, non-affiliates                                   (5,276,903)            (407,375)
    Accounts payable, affiliates                                        3,749,395           11,463,893
    Accrued expenses and other liabilities                               (109,292)          (3,961,023)
                                                                     ------------         ------------
Net cash provided by (used in) operating activities                       384,361          (14,968,006)
                                                                     ------------         ------------

Cash flows from investing activities:
    Additions to property and equipment                                (4,394,314)          (1,639,262)
                                                                     ------------         ------------
Net cash used in investing activities                                  (4,394,314)          (1,639,262)
                                                                     ------------         ------------

Cash flows from financing activities:
    Net borrowings under bank line of credit                            4,424,722            9,569,587
    Principal payments under capital lease obligations                   (125,331)            (130,785)
    Proceeds from note and interest receivable,
        shareholder and officer                                                --              327,311
    Proceeds from subordinated secured demand loan, affiliate                  --            5,000,000
    Proceeds from exercise of stock options                                44,638            1,500,070
                                                                     ------------         ------------
Net cash provided by financing activities                               4,344,029           16,266,183
                                                                     ------------         ------------
Increase (decrease) in cash and cash equivalents                          334,076             (341,085)
Cash and cash equivalents at beginning of period                        1,249,543            1,961,310
                                                                     ------------         ------------
Cash and cash equivalents at end of period                           $  1,583,619         $  1,620,225
                                                                     ============         ============


     See accompanying notes to condensed consolidated financial statements.


                                       5


                      E COM VENTURES, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1 - OPERATIONS AND BASIS OF PRESENTATION

       E Com Ventures, Inc., a Florida corporation ("ECOMV" or the "Company"),
performs all of its operations through two wholly-owned subsidiaries,
Perfumania, Inc. ("Perfumania"), a Florida corporation, which is a specialty
retailer and wholesaler of fragrances and related products, and perfumania.com,
Inc., ("perfumania.com"), a Florida corporation, which is an Internet retailer
of fragrances and other specialty items.

       Perfumania is a leading specialty retailer and wholesale distributor of a
wide range of brand name and designer fragrances. As of July 30, 2005,
Perfumania operated a chain of 235 retail stores specializing in the sale of
fragrances at discounted prices up to 75% below the manufacturers' suggested
retail prices. Perfumania's wholesale division distributes fragrances and
related products primarily to an affiliate. Perfumania.com offers a selection of
the Company's more popular products for sale over the Internet and serves as an
alternative shopping experience to the Perfumania retail stores.

       The condensed consolidated financial statements include the accounts of
ECOMV and subsidiaries. All material intercompany balances and transactions have
been eliminated in consolidation.

       The accompanying unaudited condensed consolidated financial statements
have been prepared in accordance with the rules and regulations of the
Securities and Exchange Commission (the "SEC"). Certain information and note
disclosures normally included in annual financial statements, prepared in
accordance with accounting principles generally accepted in the United States of
America, have been condensed or omitted pursuant to those rules and regulations.
The financial information presented herein, which is not necessarily indicative
of results to be expected for the current fiscal year, reflect all adjustments,
normal and recurring in nature, which, in the opinion of management, are
necessary for a fair presentation of the interim unaudited condensed
consolidated financial statements. It is suggested that these condensed
consolidated financial statements be read in conjunction with the financial
statements and the notes thereto included in our Annual Report on Form 10-K for
the fiscal year ended January 29, 2005, filed with the SEC on April 29, 2005.

SEASONALITY AND QUARTERLY RESULTS

         Our operations historically have been seasonal, with higher sales in
the fourth quarter than the other three fiscal quarters. Significantly higher
fourth quarter retail sales result from increased purchases of fragrances as
gift items during the holiday season. Our quarterly results may vary due to
timing of new store openings, net sales contributed by new stores and
fluctuations in comparable sales of existing stores. Results of any interim
period are not necessarily indicative of the results that may be expected during
a full fiscal year.

RECLASSIFICATIONS

       Certain fiscal year 2004 amounts have been reclassified to conform with
the fiscal year 2005 presentation.

NOTE 2 - ACCOUNTING FOR STOCK-BASED COMPENSATION (AS RESTATED - SEE NOTE 9)

         In December 2004, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 123 (revised 2004), Share-Based
Payment, ("FAS 123(R)"). This Statement requires companies to expense the
estimated fair value of stock options and similar equity instruments issued to
employees. Currently, companies are required to calculate the estimated fair
value of these share-based payments and can elect to either include the
estimated cost in earnings or disclose the pro forma effect in the footnotes to
their financial statements. We have chosen to disclose the proforma effect in
accordance with Accounting Principles Board Opinion No. 25. The fair value
concepts were not changed significantly in FAS 123(R); however, in adopting this
Standard, companies must choose among alternative valuation models and
amortization assumptions. The valuation model and amortization assumption we
have used continues to be available, but we have not yet completed our
assessment of the alternatives.


                                       6


       In April 2005, the SEC announced a deferral of the effective date of FAS
123(R) for calendar year companies until the beginning of 2006. When the Company
adopts FAS 123(R) at the beginning of fiscal year 2006, compensation expense
will be recorded for new and modified awards. Had compensation cost for options
granted been determined in accordance with the fair value provisions of SFAS No.
123, the Company's net loss and net loss per shares would have been increased to
the proforma amounts presented below.



                                                     Thirteen            Thirteen           Twenty-Six          Twenty-Six 
                                                    Weeks Ended         Weeks Ended         Weeks Ended         Weeks Ended
                                                   July 30, 2005       July 31, 2004       July 30, 2005       July 31, 2004
                                                    -----------         -----------         -----------         -----------
                                                                                                             
Net loss as reported                                $  (222,425)        $  (529,665)        $(2,288,338)        $(3,167,213)

Add: Total fair value of stock based
  employee compensation expense not included
  in reported net loss, net                          (1,261,174)             (6,357)         (1,266,548)            (18,529)
                                                    -----------         -----------         -----------         -----------

Proforma net loss                                   $(1,483,599)        $  (536,022)        $(3,554,886)        $(3,185,742)
                                                    ===========         ===========         ===========         ===========

Proforma net loss per share:

  Basic                                             $     (0.50)        $     (0.18)        $     (1.21)        $     (1.15)
                                                    ===========         ===========         ===========         ===========
  Diluted                                           $     (0.50)        $     (0.18)        $     (1.21)        $     (1.15)
                                                    ===========         ===========         ===========         ===========


NOTE 3  - BANK LINE OF CREDIT AND CONVERTIBLE NOTE PAYABLE, AFFILIATE

       The bank line of credit and convertible note payable, affiliate consist
of the following:



                                                                                July 30, 2005     January 29, 2005
                                                                                 -----------        -----------
                                                                                                      
Bank line of credit, which is classified as a current liability, interest
payable monthly, secured by a pledge of substantially all of
Perfumania's assets (see below)                                                  $35,952,934        $31,528,212
                                                                                 ===========        ===========

Convertible note payable affiliate - long term                                   $ 5,000,000        $ 5,000,000
                                                                                 ===========        ===========


       Perfumania's senior secured credit facility provides for borrowings of up
to $60 million, of which $10.4 million was available as of July 30, 2005, to
support normal working capital requirements and other general corporate
purposes. Advances under the line of credit are based on a formula of eligible
inventories and bear interest at a floating rate ranging from (a) prime to prime
plus 1.25% or (b) LIBOR plus 2.5% to 3.75% depending on a financial ratio test.
Advances are secured by a first lien on all assets of Perfumania. The credit
facility contains limitations on additional borrowings, capital expenditures and
other items, and contains various covenants including a fixed charge coverage
ratio, a leverage ratio and capital expenditure limits as defined. The credit
facility expires in May 2007. As of July 30, 2005, Perfumania was in compliance
with its covenant requirements.

       Glenn and Stephen Nussdorf (the "Nussdorfs") own approximately 39% of the
Company's outstanding common stock and they are officers and principals of
Quality King Distributors, Inc. ("Quality King"). Stephen Nussdorf is the
Chairman of the Company's Board of Directors. In first quarter of fiscal 2004
the Nussdorfs made a $5,000,000 subordinated secured demand loan to Perfumania.
The demand loan bore interest at the prime rate plus 1%, had no prepayment
penalties, required quarterly interest payments and was secured by a security
interest in Perfumania's assets pursuant to a Security Agreement, by and among
Perfumania and the Nussdorfs. The loan was subordinate to all bank related
indebtedness.


                                       7


       In the fourth quarter of fiscal year 2004, the Company issued a
Subordinated Convertible Note (the "Convertible Note") in exchange for the
$5,000,000 subordinated secured demand loan. The Convertible Note has the same
interest and security terms as the subordinated secured demand loan but is
payable in January 2007 and allows the Nussdorfs to convert the Convertible Note
into shares of the Company's common stock at a conversion price of $11.25.

NOTE 4 - BASIC AND DILUTED LOSS PER COMMON SHARE

       Basic loss per common share has been computed by dividing net loss by the
weighted average number of common shares outstanding during the period. For all
periods presented in the accompanying condensed consolidated statements of
operations, incremental shares attributed to outstanding stock options and
convertible notes were not included because the results would be anti-dilutive.

NOTE 5 - CONTINGENCIES

       The Company is involved in various legal proceedings in the ordinary
course of business. Management cannot presently predict the outcome of these
matters, although management believes that the ultimate resolution of these
matters should not have a materially adverse effect on the Company's financial
position.

NOTE 6 - RELATED PARTY TRANSACTIONS

         Parlux Fragrances, Inc. ("Parlux") owns 378,102 shares, or
approximately 13%, of the Company's outstanding common stock. Purchases of
product from Parlux and Quality King were approximately $22.2 million and $38.1
million for the first twenty-six weeks of fiscal 2005 and 2004 respectively,
representing approximately 40% and 52% of the Company's total inventory
purchases, respectively. The amount due to related parties at July 30, 2005 is
approximately $27.2 million resulting from inventory purchases, is non-interest
bearing and is included in accounts payable, affiliates in the accompanying
condensed consolidated balance sheets. Purchases from related parties are
generally payable in 90 days, however, due to the seasonality of the Company's
business, these terms are sometimes extended.

        The Company sold approximately $8.6 million and $6.7 million of
wholesale merchandise to Quality King for the first twenty-six weeks of fiscal
2005 and 2004, respectively.

NOTE 7 - SEGMENT INFORMATION

         The Company operates in two industry segments, specialty retail sales
and wholesale distribution of fragrances and related products. Retail sales
include sales through our Internet site, perfumania.com. Substantially all
wholesale sales during fiscal 2005 were to Quality King. The Company, through
its supplier relationships, is able to obtain certain merchandise at better
prices and quantities than Quality King. Financial information for these
segments is summarized in the following table.


                                       8




                     Thirteen Weeks    Thirteen Weeks     Twenty-Six Weeks   Twenty-Six Weeks
                         Ended             Ended               Ended             Ended
                     July 30, 2005      July 31, 2004      July 30, 2005      July 31, 2004
                      -----------        -----------        -----------        -----------
                                                                           
Net sales:
     Retail           $48,964,595        $44,884,432        $88,901,020        $83,083,089
     Wholesale          5,234,065          3,586,299          8,575,525          8,959,108
                      -----------        -----------        -----------        -----------
                      $54,198,660        $48,470,731        $97,476,545        $92,042,197
                      ===========        ===========        ===========        ===========

Gross profit:
     Retail           $21,190,818        $20,673,744        $38,843,419        $37,824,145
     Wholesale            330,549            194,060            541,423            548,545
                      -----------        -----------        -----------        -----------
                      $21,521,367        $20,867,804        $39,384,842        $38,372,690
                      ===========        ===========        ===========        ===========


NOTE 8 - NON CASH TRANSACTIONS

      Supplemental disclosures of non-cash investing and financing activities
are as follows:



                                                          For the Twenty-Six Weeks Ended
                                                          -------------------------------
                                                          July 30, 2005     July 31, 2004
                                                          -------------------------------
                                                                              
Building under capital lease                               $       --        $  463,525
Accrued compensation for President and
     Chief Executive Officer contributed to capital        $  406,000        $       --
Cash paid during the period for:
     Interest                                              $1,705,123        $1,351,084


NOTE 9 - RESTATEMENT OF CERTAIN INFORMATION RELATED TO ACCOUNTING FOR STOCK
BASED COMPENSATION

      Subsequent to the issuance of the Company's financial statements for the
twenty-six weeks ended July 30, 2005, the Company determined that total fair
value of stock based employee compensation expense presented in Note 2 did not
include the fair value of an issuance of stock options that occurred during the
second quarter of fiscal 2005. As a result, the proforma net loss and proforma
net loss per share have been restated from the amounts previously reported to
correct the presentation of these items. The effect of the restatement in the
thirteen weeks ended July 30, 2005 and the twenty-six weeks ended July 30, 2005
is summarized below.



                                                     Thirteen            Thirteen          Twenty-Six           Twenty-Six 
                                                    Weeks Ended         Weeks Ended        Weeks Ended          Weeks Ended
                                                    July 30, 2005      July 30, 2005      July 30, 2005        July 30, 2005
                                                   As Previously            As            As Previously             As
                                                      Reported           Restated            Reported            Restated
                                                    -----------         -----------         -----------         -----------
                                                                                                             
Net loss as reported                                $  (222,425)        $  (222,425)        $(2,288,338)        $(2,288,338)

Add: Total fair value of stock based
  employee compensation expense not included
  in reported net loss, net                              (5,904)         (1,261,174)            (11,278)         (1,266,548)
                                                    -----------         -----------         -----------         -----------


Proforma net loss                                   $  (228,329)        $(1,483,599)        $(2,299,616)        $(3,554,886)
                                                    ===========         ===========         ===========         ===========

Proforma net loss per share:

  Basic                                             $     (0.08)        $     (0.50)        $     (0.78)        $     (1.21)
                                                    ===========         ===========         ===========         ===========
  Diluted                                           $     (0.08)        $     (0.50)        $     (0.78)        $     (1.21)
                                                    ===========         ===========         ===========         ===========



                                       9


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED FINANCIAL CONDITION
        AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Comparison of the Thirteen Weeks Ended July 30, 2005 with the Thirteen Weeks
Ended July 31, 2004.

       Net sales increased 11.8% from $48.5 million in the thirteen weeks ended
July 31, 2004 to $54.2 million in the thirteen weeks ended July 30, 2005. The
increase in sales was due to an increase of $1.6 million in wholesale sales
combined with a $4.1 million increase in retail store sales.

       Wholesale sales were $5.2 million for the thirteen weeks ended July 31,
2005 compared to $3.6 million for the thirteen weeks ended July 31, 2004 as
product sales requests were received earlier than in the prior year.
Substantially all wholesale sales during the second quarter of fiscal 2005 were
made to Quality King.

       Retail sales were $49.0 million for the thirteen weeks ended July 30,
2005 compared to $44.9 million for the thirteen weeks ended July 31, 2004. The
overall increase in retail sales and a 6.9% in comparable store sales over the
same period of the prior year resulted from additional price reduction
promotional events, improvement in our inventory product mix and depth, and
general improvements in the retail industry. Comparable store sales measure
sales from stores that have been open for one year or more. The average number
of stores operated was 234 in the second quarter of fiscal 2005, versus 231 in
the prior year's comparable period.

       Gross profit increased 3.1% from $20.9 million in the thirteen weeks
ended July 31, 2004 (43.1% of total net sales) to $21.5 million in the thirteen
weeks ended July 30, 2005 (39.7% of total net sales). The increase in gross
profit was due to the increase in sales volume. As a percentage of net sales,
total gross profit in the thirteen weeks ended July 30, 2005 decreased versus
the thirteen weeks ended July 31, 2004 due to more promotional events with price
reductions.

       Selling, general and administrative expenses increased 1.7% from $19.1
million in the thirteen weeks ended July 31, 2004 to $19.4 million in the
thirteen weeks ended July 30, 2005. The increase was largely attributable to the
increase in new stores and the resulting increased spending for marketing,
advertising, occupancy and staffing needs to open these stores. Depreciation and
amortization was approximately $1.4 million in the thirteen weeks ended July 31,
2005 compared to $1.5 million for the thirteen weeks ended July 31, 2004.

       Interest expense, net was approximately $966,000 for the thirteen weeks
ended July 30, 2005 compared with $824,000 in the same period for 2004. The
increase in interest expense was due to a higher average balance outstanding on
the Company's line of credit and higher interest rates.

       As a result of the foregoing, our net loss decreased to approximately
($222,000) in the thirteen weeks ended July 30, 2005 compared to a net loss of
($530,000) in the thirteen weeks ended July 31, 2004. Net loss per share for the
second fiscal quarter of 2005 and 2004 was ($0.08) and ($0.18), respectively.

Comparison of the Twenty-six weeks Ended July 30, 2005 with the Twenty-six weeks
Ended July 31, 2004.

       Net sales increased 5.9% from $92.0 million in the twenty-six weeks ended
July 31, 2004 to $97.5 million in the twenty-six weeks ended July 30, 2005. The
increase in sales was primarily due to a 7.0% increase in Perfumania's retail
sales. Retail sales increased as a result of additional price reduction
promotional events, higher average inventories, improvement in the product mix
and depth of inventories, and general improvements in the retail industry. In
addition, comparable store sales increased by 6.2% in the first twenty-six weeks
of fiscal 2005. During the twenty-six weeks ended July 30, 2005, the average
number of stores operated was 229 versus 231 in the prior year's comparable
period.

       Wholesale sales were $8.6 million for the twenty-six weeks ended July 31,
2005 compared to $9.0 million for the twenty-six weeks ended July 31,2004.
Substantially all wholesale sales during the twenty-six weeks ended July 31,
2005 were to Quality King.


                                       10


       Gross profit increased 2.6% from $38.4 million in the twenty-six weeks
ended July 31, 2004 (41.7% of total net sales) to $39.4 million in the
twenty-six weeks ended July 30, 2005 (40.4% of total net sales). The increase in
gross profit was due to the increase in sales volume. As a percentage of net
sales, gross profit in the twenty-six weeks ended July 30, 2005 decreased versus
the twenty-six weeks ended July 31, 2004, due to price reduction promotional
events.

       Selling, general and administrative expenses were not significantly
changed from $37.0 million in the twenty-six weeks ended July 31, 2004 to $37.1
million in the twenty-six weeks ended July 30, 2005. Depreciation and
amortization was approximately $2.8 million in the twenty-six weeks ended July
30, 2005 and $3.0 million in the twenty-six weeks ended July 31, 2004. Reduction
in amortization expenses were largely due to fully amortized software costs
associated with year 2000 upgrades.

       Interest expense, net was approximately $1.8 million for the twenty-six
weeks ended July 30, 2005 compared with $1.5 million in the comparable period of
2004. The increase in interest expense was due to higher interest rates and
higher average borrowings outstanding for the twenty-six weeks ended July 30,
2005 versus the comparable period of 2004.

       As a result of the foregoing, our net loss decreased from ($3.2) million
in the twenty-six weeks ended July 31, 2004, to a net loss of ($2.3) million in
the twenty-six weeks ended July 30, 2005. Net loss per share for the twenty-six
weeks ended July 30, 2005 and July 31, 2004 was ($0.78) and ($1.15),
respectively.

LIQUIDITY AND CAPITAL RESOURCES

       Our principal funding requirements are for inventory purchases,
renovation of existing stores, and selectively open new stores. For the first
twenty-six weeks of fiscal 2005, these capital requirements generally were
satisfied through borrowings under our credit facility.

       At July 30, 2005, we had a seasonal negative working capital of
approximately $1.2 million compared to working capital of approximately $2.2
million at January 29, 2005. The change was primarily due to the net loss during
the current period, increased spending on store construction and increased
borrowings due to the seasonality of our business.

       Net cash provided by operating activities during the twenty-six weeks
ended July 30, 2005 was approximately $0.4 million compared with approximately
$15.0 million used in operating activities during the same period of the prior
year. The increase in cash provided by operating activities was primarily due to
a reduction in our need for an inventory build up during the current period
compared with our inventory needs for the same period during the prior year.
During the prior year our average inventory balances were lower and our
operating cash was used to increase inventories. Our purchases from related
parties are generally payable in 90 days, however due to the seasonality of our
business these terms are sometimes extended, enhancing our liquidity.

       Net cash used in investing activities was approximately $4.4 million in
the first twenty-six weeks ended July 30, 2005 compared to $1.6 million in the
twenty-six weeks ended July 31, 2004. The current period's investing activities
primarily represented spending for new stores and construction in progress on
other new stores scheduled for completion during the second half of fiscal year
2005.

       During the twenty-six weeks ended July 30, 2005, Perfumania opened 13 new
stores and relocated 2 existing stores. At July 30, 2005, Perfumania operated
235 stores compared to 231 stores as of July 31, 2004. Our focus is on improving
the profitability of existing stores and selectively opening new stores. We plan
to open approximately 8 new stores and close approximately 3 stores during the
remainder of fiscal year 2005.

       Net cash provided by financing activities during the first twenty-six
weeks of fiscal 2005 was approximately $4.3 million, primarily from borrowings
under our line of credit, compared with approximately $16.3 million for the same
period in the prior year. In the prior year $5 million in proceeds were received
from a subordinated secured note payable to an affiliate, along with
approximately $9.6 million in additional borrowings from our line of credit.


                                       11


       Perfumania's senior secured credit facility provides for borrowings of up
to $60 million, of which $10.4 million was available as of July 30, 2005, to
support normal working capital requirements and other general corporate
purposes. Advances under the line of credit are based on a formula of eligible
inventories and bear interest at a floating rate ranging from (a) prime to prime
plus 1.25% or (b) LIBOR plus 2.5% to 3.75% depending on a financial ratio test.
Advances are secured by a first lien on all assets of Perfumania. The credit
facility contains limitations on additional borrowings, capital expenditures and
other items, and contains various covenants including a fixed charge coverage
ratio, a leverage ratio and capital expenditure limits as defined. The credit
facility expires in May 2007. As of July 30, 2005, Perfumania was in compliance
with its covenant requirements.

       We believe that our cash balances, the available borrowing capacity under
our credit facility and the projected future operating results will generate
sufficient liquidity to support the Company's needs for the next twelve months,
however there can be no assurance that our plans will be successful.

CRITICAL ACCOUNTING POLICIES

       Our condensed consolidated financial statements have been prepared in
accordance with accounting principles generally accepted in the United States of
America for interim information. Presentation of these statements requires
management to make judgments and estimates. As such, some accounting policies
have a significant impact on amounts reported in these financial statements. The
judgments and estimates made can significantly affect results. Materially
different amounts would be reported under different conditions or by using
different assumptions. A summary of those critical accounting policies can be
found in our 2004 Annual Report on Form 10-K.

FORWARD LOOKING STATEMENTS

       Some of the statements in this quarterly report, including those that
contain the words "anticipate," "believe," "plan," "estimate," "expect,"
"should," "intend," and other similar expressions, are "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause our actual results, performance
or achievements of those of our industry to be materially different from any
future results, performance or achievements expressed or implied by those
forward-looking statements. Among the factors that could cause actual results,
performance or achievement to differ materially from those described or implied
in the forward-looking statements are our ability to service our obligations,
our ability to comply with the covenants in our credit facility, general
economic conditions including a decrease in discretionary spending by consumers,
competition, potential technology changes, changes in or the lack of anticipated
changes in the regulatory environment in various countries, the ability to raise
additional capital to finance expansion, the risks inherent in new product and
service introductions and the entry into new geographic markets and other
factors included in our filings with the Securities and Exchange Commission (the
"SEC"), including the Risk Factors included in our 2004 Annual Report on From
10-K filed with the SEC. Those Risk Factors contained in our 2004 Annual Report
on Form 10-K are incorporated herein by this reference to them. Copies of our
SEC filings are available from the SEC or may be obtained upon request from us.
We do not undertake any obligation to update the information contained herein,
which speaks only as of this date.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

         During the quarter ended July 30, 2005, there have been no material
changes in the information about our market risks as of January 29, 2005 as set
forth in Item 7A of the 2004 Form 10-K.

ITEM 4. CONTROLS AND PROCEDURES

      In the Original Form 10-Q, our Chief Executive Officer and Chief Financial
Officer concluded that, as of July 30, 2005, our disclosure controls and
procedures (as such term is defined in Rules 13a-15(e) or 15d-15(e) of the
Exchange Act) were effective. This conclusion was reached after our Chief
Executive Officer and Chief Financial Officer evaluated our disclosure controls
and procedures as of the end of the period covered by the Quarterly Report, as
required by paragraph (b) of Rules 13a-15 or 15d-15 of the Exchange Act.


                                       12


      However, in connection with preparing the restated disclosure regarding
the accounting for stock-based compensation included in Note 2 to the Financial
Statements contained in this Form 10-Q/A, our Chief Executive Officer and Chief
Financial Officer reevaluated our disclosure controls and procedures as of July
30, 2005 and concluded that such disclosure controls and procedures were not
effective as of such date. The Company has concluded that the inadvertent
omission of a stock option issuance from the proforma disclosure under SFAS No.
148 as described in Note 9 to the Condensed Consolidated Financial Statements,
was primarily the result of a failure in the design of the existing controls
surrounding stock based compensation. The Company has subsequently enhanced and
reinforced internal processes to ensure the effectiveness of our disclosure
controls and procedures and our internal control over financial reporting
related to stock option issuances. Specifically, the Company has made changes,
which include option grants being promptly communicated to the finance
department and a more formal financial statement review process. There have been
no changes in our internal control over financial reporting during the quarter
ended July 30, 2005 that have materially affected or are reasonably likely to
materially affect our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

         Not applicable.

ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

         Not applicable.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5.  OTHER INFORMATION

         Not applicable.

ITEM 6.  EXHIBITS

                  Exhibits
                  Index to Exhibits

         Exhibit No.
         -----------

         31.1     Certification by Chief Executive Officer pursuant to Section 
                  302 of the Sarbanes-Oxley Act of 2002.

         31.2     Certification by Chief Financial Officer pursuant to Section 
                  302 of the Sarbanes-Oxley Act of 2002. 

         32.1     Certification by Chief Executive Officer pursuant to Section 
                  906 of the Sarbanes-Oxley Act of 2002.

         32.2     Certification by Chief Financial Officer pursuant to Section 
                  906 of the Sarbanes-Oxley Act of 2002.


                                       13


                              E COM VENTURES, INC.

                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused the report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                   E COM VENTURES, INC.       
                                         ---------------------------------------
                                                     (Registrant)


Date: December 13, 2005             By:  By: /S/ Michael W. Katz                
                                         ---------------------------------------
                                         Michael W. Katz
                                         President and Chief Executive Officer
                                         (Principal Executive Officer)


                                    By:  By: /S/ A. Mark Young                  
                                         ---------------------------------------
                                         A. Mark Young
                                         Chief Financial
                                         Officer (Principal
                                         Financial and
                                         Accounting
                                         Officer)


                                       14