Glimpse Into the World of Shake-A-Licious
Vadodara, Gujarat Mar 15, 2021 (Issuewire.com) - Har Chhoti Khushi Ka Celebration with Santushti Shakes & More
Every day it is all the small joys of life that give us the maximum pleasure. Santushti Group of Companies has beautifully captured this thought in their latest menu and flavors with unique and creative concepts. It attempts to heat the cravings of Gen Z.
Chelani Brothers have become unstoppable in delivering impeccable sweet tooth to their customers and sweet returns to their franchisers with their heart-filled delicious desserts that become a talk of the town in India and on the global frontier at Dubai and Canada.
The Stepping Stone for Santushti Shakes and More
The Founder of Santushti, Sunil Chelani, started working in an ice cream parlor at 13. He has worked there for almost ten years and gained rich industry experience. Finally, Sunil took a plunge with no second thought and opened the first outlet back in 2008 in Rajkot. While 2016 and 2017, was extremely important when they brought major imports from Europe and simultaneously established R&D Centre in Italy to start franchising. "This wasn't easy but, we always wanted to choose the less traveled road because we can't settle with ordinary."
Starting from 1-4-30-and now aiming to 1100, they have exceeded their benchmarks with such remarkable quality and exceptional business acumen because originality is their USP.
After that, he didn't settle with the status quo. Instead, he worked on improvising the recipe and menu based on customer feedback because becoming 'me too' doesn't come into his mandate. Later, to manage the vastness of Santushti, Mr. Bhavesh Chelani, a Chartered Accountant by profession, then based in Dubai, came on-board. "We supervise every minute aspect here and relies on continuous feedback from customers to better the quality".
Dedication and Perseverance is a secret sauce:
Imbibing from culture, they have hired the right professionals and selected the most advanced technology. They have spent a long time in Europe and brought all superior to their kitchen. That's how they have instituted the best processes in their franchise management.
"Real thick shake is not just about blending ice-cream with milk but more of flavor and indulgence of the right technology because natural thick shakes never include ice creams," Sunil Chelani, The Founder and Product Man of Santushti Group of Companies. It took the duo a while to educate customers about freshly prepared 'Ice free' shakes.
"It wasn't smooth sailing, to begin. But, lately, people found our taste different and understood that we never make desserts out of market available ingredients. We prepared, hand-blended, and served with 100% pure and natural flavors," expressed Mr. Bhavesh Chelani, Country Head of Dessertino.
Customization connects the customer
"Looking towards the diverse needs of customers, we kept on evolving with the trend and revised menu to fit the sweet tooth cravings of all age groups" added Mr. Bhavesh.
Santushti then included almost everything from traditional shakes like Rajwadi, Kesar Pista, Chikoo to internationally favored Nutella Shake and Ferrero Shake. Chelani Bothers wanted to deliver their product to every corner of the world.
Franchise Model taking a leap
To leverage the franchise business model, Chelani Brothers focused on establishing their SOPs and delivered a good return on investment with a better payback comparing their peers.
Their vision is to sustain the brand no matter what and give the best to the customers with exceptional quality.
When Pandemic brought hard-won lessons for Santushti Group of Companies, Chelani Brothers, envisaged better growth potential and aimed towards sustaining franchise no matter the cost. They waved off royalty of franchisers and asked to retain the quality standards to attain 100% customer satisfaction with all efforts. "Every exceptional result demands an extraordinary focus with consistency and persistency," asserted Mr. Bhavesh Chelani, MD and CEO of Santushti Group of Companies.
From launching the first Franchise Model in Ahmedabad in 2016, Santushti has established its market now in Mumbai, Nagpur, Delhi, and more.
Santushti- Employee Friendly Company
"You have trusted our quality now; your safety is our priority." This is the slogan followed at Santushti Group of Companies because they believe nothing comes beyond employee safety. They believe in investing in the employee because this will ultimately bring bountiful returns shortly.
As a part of CSR initiatives, Santushti is also giving momentum to the economy and society by recruiting and training disabled people and actively participating in cleanliness and 'green' activities to give back to nature.
The Futuristic Digital Turn
Chelani Brothers are all set to establish a high-end manufacturing facility penetrating international collaboration to launch varieties of FMCG products like Greek Yogurt and packaged thick shakes.
In four years, Bhavesh and Sunil have planned a grand expansion of 500 outlets to foreign countries. We would innovate various desserts and shakes and revolutionize the industry with superior combinations. We don't want to confuse our customers by serving them everything we'll stick to our forté," says Bhavesh in an interview.
Santushti is currently launching its food ordering application to reach mass audiences. Admirers from all over the world can scan the menu, place an order and satisfy their cravings for sweet tooth at any point in time.
Santushti making an International remark
"For more than a decade, we have created goodwill because of fresh and natural ingredients coupled with unique recipes. We are proud to have such supportive franchise partners who constantly shape us with their valuable feedback," says Sunil Chelani, The Founder of Santushti Shakes.
Santushti by their international mark Dessertino after grand success at Dubai now leaping to Canada, South Africa, United States, Australia, and Singapore.
Media Contact
Santushti Shakes & More
99241 98933
Santushti Shakes Pvt LtdPlot N0 E-81/1, Sardar Industrial Estate,Ajwa Road,
Source :Santushti Shakes & More
This article was originally published by IssueWire. Read the original article here.
