Royal® Building Products, a Westlake company and leading manufacturer of exterior building products, will showcase its newest colors and innovative product offerings in an all-virtual platform at 2021 NAHB International Builders’ Show (IBSx), taking place February 9-11, 2021.
“While we can’t shake hands with our customers this year, we are committed to providing an interactive and engaging experience for all visitors to our virtual IBSx booth,” said Steve Booz, vice president, marketing, Royal Building Products. “Contractors, architects, builders and designers can expect a warm welcome from the Royal team and a creative display of our newest building products, including new siding colors and profiles.”
For 2021, Royal Building Products is launching five new colors of vinyl siding across its Royal® Vinyl and Exterior Portfolio® lines, as well as new Cedar Renditions™ colors and profiles at the NAHB 2021 IBSx. Attendees will be able to schedule appointments and meet with Royal’s sales team through its interactive virtual IBSx booth, which will give visitors a chance to speak with sales representatives, learn more about Royal’s innovative exterior building products and enter to win daily prizes.
2021 EXTERIOR TRENDS
New this year, Royal has released its first 2021 Annual Exterior Trends Report. The report was generated using Royal’s digital design tools data, 2020 sales figures and predictions from the design experts at Royal and covers the latest trends in outdoor living spaces, modern farmhouse, contemporary materials, modern design and color palettes.
Additionally, Royal has signed on as the official 2021 Outdoor Design Sponsor for the NAHB Design Committee. This sponsorship is led by Royal’s in-house design expert and Director of Marketing Communications, Kriss Swint. The Design Committee encourages and promotes new and effective design concepts and solutions and the use of building design to improve housing.
IBSx 2021 PRODUCT HIGHLIGHTS
Royal® Building Products and Exterior Portfolio® Vinyl Siding
New in 2021, Royal Building Products has added five new colors to its Royal Vinyl and Exterior Portfolio vinyl siding lines. Inspired by colors found in nature, the newly added colors in tones of gray, blue-gray and green, reflect the latest trends in modern home design.
“When it comes to color, Royal is committed to offering the widest range of options for our customers in the latest trending shades,” added Booz. “The five compelling new additions to our color palette are poised to become top-sellers in our portfolio.”
Two new colors have been added to the Royal Vinyl line:
- Silver Mist, a neutral light gray (available under Residential, Estate™, Board & Batten, Woodland and Portsmouth™ Shake & Shingles)
- Riverway, a light blue-gray (available under Estate™, Board & Batten, Woodland and Portsmouth™ Shake & Shingles)
Three new colors have been added to the Exterior Portfolio line:
- Stone Harbor, a cool gray (available in CraneBoard® Solid Core Siding®, Premium Pointe, Board & Batten, Market Square®, Portsmouth™ Shake & Shingles)
- Spruce, a vibrant green (available in CraneBoard® Solid Core Siding®, Premium Pointe, Board & Batten, Market Square®, Portsmouth™ Shake & Shingles)
- Smoky Ash, a warm brown-gray (available in CraneBoard® Solid Core Siding®, Premium Pointe, Board & Batten, Market Square®, Portsmouth™ Shake & Shingles)
Royal Vinyl products featured at IBSx will include Royal Vinyl siding brands such as Estate™, Royal Woodland and Haven® Insulated Siding. Exterior Portfolio, which includes CraneBoard® Solid Core Siding®, Market Square® and Portsmouth™ Shake & Shingles will also be showcased. All Royal Vinyl and Exterior Portfolio siding products are backed with an industry-leading warranty, as well as Chromatix™ technology color protection, which warrants the products to fade up to a maximum of three Hunter units, keeping dark shades true.
Portsmouth™ Shake & Shingles
New for 2021, Royal Building Products will launch Portsmouth™ Single 9” Hand-Split Shake in four weathered colors: Gray Moss, Cottonwood, Aged Pewter and Stonehedge. The weathered colors provide added texture to the finish.
Last year, Royal added six new trending colors to the Portsmouth™ Shake & Shingle line: Sedona Shadow, Mountain Ash, and Rustic Gray, as well as weathered shades in Cottonwood, Aged Pewter and Stonehedge.
Portsmouth™ Shake & Shingles Siding offers distinguishing curb appeal and atmospheric coastal character without the long-term maintenance costs. A variety of colors, texture and styles are offered in Cedar, Hand-Split Shake and Half Round profiles.
In response to the increasing popularity of dark trim, Royal has added Black Soffit to its Exterior Portfolio® and Royal® vinyl lines. The new black soffit creates a distinctive accent when used in porch ceilings, eaves and overhangs. Exterior Portfolio and Royal soffits shield roof rafters and ventilate attics, protecting homes from pests with virtually no maintenance or additional painting required. Available in low-gloss woodgrain, brush and matte finishes, the new black color joins a broad array of traditional colors and rich shades. Black soffits are also available in designer, traditional and builder profiles. This on-trend color provides a finishing touch and works well with a variety of home and siding styles.
Cedar Renditions™ Aluminum Siding (U.S. Market)
Launched to the U.S. market in 2019, Cedar Renditions is a sleek and modern aluminum accent siding, which provides exceptional curb appeal without the maintenance or flammability issues of wood. Recently named as the 2020 PRODUCTS Magazine Gold winner for best exterior product, Cedar Renditions is 100% recyclable and combines durable, thicker gauge aluminum with modern design aesthetics.
New for 2021, Royal will add 6” Soffit to its Cedar Renditions line in the U.S. The new Soffit is perforated for ventilation and designed to keep moisture out of the home. Available in Premium, multi-tonal woodgrain, as well as Traditional woodgrain colors, Cedar Renditions 6” Soffit was designed to be used in harmony with the existing 6” Cedar Renditions siding profile.
Cedar Renditions™ Aluminum Siding (Canadian Market)
In 2021, Royal will introduce a new Solid color, Aluzinc, to the Cedar Renditions line of siding profiles in Canada. A modern metallic gray, Aluzinc offers a sleek, monochrome aesthetic for builders and architects. Two new dark blue shades — Marine Blue and Midnight Surf — will also be added to the Cedar Renditions trim coil color options.
Royal will also launch Cedar Renditions 8” siding in Canada, offering builders added flexibility and less waste when combined with 6” and 4” lengths of siding. The new length will be offered in Premium, Traditional and Solid colors. Royal will also launch its 6” Cedar Renditions Soffit to the Canadian market in Premium, Traditional and Solid colors.
Zuri® Premium Decking by Royal®
Royal will showcase a newly added Zuri® Premium Decking color — Hickory. A true mid-tone brown, Hickory is the sixth color offering in the decking line, which already includes Chestnut, Walnut, Pecan, Brazilia and Weathered Gray. Royal has also added decorative Zuri fascia boards in 8” and 12” profiles and prefabricated corners, which allow for easier installation and greater ability to customize a deck design. Zuri prefabricated corners are packaged and sold with two corners per box.
Unlike competitor composite decking that does not look like wood, Zuri's PVC substrate is capped with a photo-realistic wood-grain print and a clear acrylic that resists stains, scratches, fading and moisture. All Zuri products are backed by a 25-year Color Fastness Warranty against color shifting. Zuri is available in Square Boards and in Grooved Boards, which offer a truly hidden fastener application with pre-threaded screws for fast installation. Zuri Grooved Boards are offered with a 3/32” or a 3/16” spacing.
Royal PVC Trim & Mouldings
New for 2021, Royal has added an Embossed Woodgrain finish to PVC Column Wrap offerings, which are also available in White and Sand Dune finishes. Made from 100% cellular PVC, Royal’s Column Wraps are resistant to moisture, preventing issues found in traditional wood columns, such as warping, rotting and insect damage.
All Royal Column Wraps come pre-assembled and ready to install. In addition to multiple lengths and widths, Royal offers three distinct cap and base profiles to choose from: Traditional, Craftsman and Contractor series, all included with the woodgrain embossed finish to match the wraps.
Royal will also showcase its Tapered Column Wraps with a smooth texture, in 5” and 6” lengths. The Tapered Column Wraps are ready-to-assemble in 10” x 6”, 12” x 8” and 16” x 12”. The Tapered Column Wraps are designed with a durable ½" thickness for quality and long-lasting performance and are available in two distinct capital and base styles: Traditional and Craftsman.
New for IBSx 2021, Royal introduces a new color to all PVC sheet products — Harbor Gray, a beautiful true gray tone. Available in popular sheet sizes, Harbor Gray PVC products are both durable and weatherable for all applications.
Atlas Stone™ Composite Stone Panels
Atlas Stone™ Composite Stone Panels boast a contemporary stacked profile and selection of neutral to bold shades, making them the perfect exterior element for homes ranging from Ranch to Craftsman to Contemporary. With SandGrit technology, which replicates the texture of real stone, Atlas Stone panels are lightweight, durable and easy to install, demanding very little maintenance. Atlas Stone is finished with a fade-resistant Kynar® coating and is able to withstand all weather conditions and climates. The product is backed by Royal’s industry-leading 50-year warranty.
Celect® Cellular Composite Siding
Celect® Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Celect’s profiles — 7” Smooth, 7” Clapboard, 7” Shake and Board & Batten — are available in 15 fade-resistant colors and feature a patented interlocking seam design, which keeps moisture out and almost completely eliminates seams. Royal has also added 5” Smooth Clapboard offerings in Celect® Cellular Composite Siding. The new siding products feature a smooth brushed finish and the same low-maintenance benefits as traditional Celect products.
Royal will also showcase Celect Mounting Blocks, which are crafted from the same state-of-the-art cellular materials as Celect premium siding, and effortlessly combine form and function. Available Celect mounts include Standard Mount, Recessed Split Mount, Universal Block, Gang Block, Electrical Mount and Gable Vent.
Celect® Canvas Unpainted Cellular Siding
Royal will also feature Celect® Canvas Unpainted Cellular Siding, an unpainted version of its industry-leading cellular composite siding. Celect Canvas features the same woodgrain aesthetics and low-maintenance benefits of the prefinished cellular siding offering, plus the ability to customize the color using thousands of exterior vinyl-safe paint shades that fall within the recommended light reflectance (LRV) rating of 50 and above.
Celect Canvas is available in 5” Smooth Clapboard, 7” Clapboard, Board & Batten and 7” Shake. All Celect Cellular Siding offerings feature a patented interlocking seam design, which keeps moisture out and virtually eliminates seams.
ROYAL DESIGN TOOLS AND PUBLICATIONS
For those who want to “try it before they buy it,” Royal has five online design tools to provide contractors and homeowners with the ultimate exterior home design experience. Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes. The three siding design tools also include good, better and best trim options, as well.
Royal’s online design tools include:
- HomePlay™ Prime featuring Celect Cellular PVC Siding and trim
- Zuri Visualizer featuring Zuri Premium Decking
- Home Play™ featuring Royal siding, trim and accessories
- Trim Visualizer featuring trim options based on the style of home
- Dream Designer® featuring Exterior Portfolio products
A comprehensive guide for exterior design and outdoor living inspiration, LiveAbode is a quarterly online publication that offers the latest trends, tips, DIYs and style advice to homeowners. Featuring content from Royal’s experts and regular contributors, LiveAbode is an unmatched resource for homeowners, designers and contractors throughout the U.S. and Canada.
About Royal Building Products
Royal Building Products, a Westlake Chemical company (NYSE: WLK), manufactures and distributes leading materials for the home remodeling, building and construction markets. For more than 50 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products, including siding, trim, accessories, soffit, rainware, mouldings and decking. For more information, please visit www.royalbuildingproducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
The information presented is made available solely for general information purposes. All sales of Royal Building Products’ trim, mouldings, siding, and other exterior building products are subject to Royal Building Products’ standard terms and conditions of sale, which are available upon request. Royal Building Products makes no other warranty, express or implied, including, but not limited to, any warranty of merchantability or fitness for particular purpose. Royal Building Products and the Royal Building Products logo are registered trademarks of Royal Building Products (USA) Inc.
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