YouTube marketing can be quite an interesting and difficult task for anyone, who wants to take it seriously, to handle. However, it is needed if you want to grow your channel and to gain more views. A marketing plan is the best way that you can get your videos/ content and work out there to as a wider audience as possible. One of the main aspects of any marketing plan when it comes to any social media platform, such as YouTube, where you want to grow your audience is to cross-promote.What Is Cross-Promotion on Social Media?
Social media platforms are connected to each other. This means that you can share content from one site to a different one. Much like how you can share YouTube videos on Facebook. This means that your YouTube videos can easily be shared to sites such as the aforementioned Facebook, Twitter, Tumblr, LinkedIn, etc. either by clicking share by your video or copying and pasting the URL as a post.
It is a powerful marketing tool since you can reach more audience across different platforms. This can help you to attract a wider audience helping your YouTube views to increase more. This could be aided if you opt to buy YouTube views, but only at the beginning. The more you cross-promote the more likely you are to grow as a channel. However, every social media platform has a different target audience that uses them, as well as different purposes for their use of them. This means that when you cross-promote you should change your post to better suit the other social media site.How to Cross-Promote
When you decide to cross-promote you should know which target audience you are aiming for. And, you should also research the characteristics of the sites you are aiming for. Every site has a “style” within it that you should adhere to. This can make you seem more human and like you are “one of them”. When promoting you should consider the following:
- Is the site more “private” or more business? For example, Facebook is considered more “private” while LinkedIn is more on the business side of social media.
- How to address the potential audience on the different sites? Do you use informal or formal language?
- What is the limit regarding characters and the amount of posts you can make? Twitter has a limit of 140 characters while Facebook allows you to have more.
- Can you post images, gifs, or just text? Which would be the better option?
- How many emojis do you use if you use any at all?
- Can you use hashtags and which ones?
- And how often should you post on the social media site without being annoying and spamming?
- When is the best time to post?
Every site is different, but they have one thing in common is that the people that use these sites like to interact with humans. Therefore, make sure that you cater to that following the “style” of the platform. Add personality to your posts as well as call-to-action engagement.