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How Canon, Nikon and other Japanese camera companies are fighting for survival in the Smartphone era

There were 100 million digital cameras shipped in the iPhone's first year, 2007. By 2018, the digital camera market had declined by roughly 80%. Of Japan's eight digital camera makers, only one had sales and profit growth in the most recent year. But the Nikons and Canons of world think they have a plan to keep people, and investors, smiling.
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