Mike Marko, founder and owner of Cincinnati, Ohio-based IM Consultant Services has announced that he has recently published a blog post titled “9 Useful Tips for Small Business on Twitter”. He says that this blog post will help entrepreneurs and business owners successfully market on Twitter.
According to Marko, more and more small businesses are discovering the value of Twitter for marketing. This social media platform is easy to use, has a growing number of active daily users, and has (some) Google-indexed content. He adds that Twitter offers businesses both paid and free methods of getting exposure.
Basically, Twitter has all the features needed for marketing a business. But despite that, Marko says that there are still business owners and entrepreneurs that fail to use those features for their brand. He claims that’s the reason he made his new blog post. He wants to help business owners succeed with their online marketing on Twitter.
Marko’s blog post about how to use twitter for business gives business owners an idea of how to use this social media platform properly. In it, he delivers several tips for a small business on Twitter. He also offers a few points in the article on why Twitter is a good platform to market a business.
Marko notes that a large percentage of consumers are using Twitter. That’s the reason why using Twitter to promote a brand and build a following makes sense. Popular brands still tend to be most visible on the platform, he admits, but even small to medium businesses can have a large number of followers on Twitter.
To further support his claim, Marko also says that around 93% of those following businesses on Twitter intend to buy something from them. So that’s as good a reason as any to market a small business on Twitter.
Marko then proceeds with the main topic of his blog post about twitter for business guide. To use Twitter properly, Marko says that it’s important to create an optimized profile. This is a profile that accurately represents a business and its products. It’s also a profile that’s designed to stimulate maximum engagement and interest.
Moreover, he notes that it’s best to use a company’s Twitter account for business purposes only. Using it for personal reasons and to post personal content may confuse followers. “It can also fracture the message and brand you’re trying to present to consumers,” says Marko. “Consistency is important when using social media platforms like these. You can’t speak on behalf of the brand one moment and then only for yourself the next -- or at least, not on the same social media account.”
Along with that, business owners should also follow relevant people like their existing customers, employees, and business colleagues. This can help them get closer to their target audience.
Marko also notes that it’s important to have a good content strategy. Business owners should post quality content for their target audience at the right time.
According to Marko’s blog post, a piece of content can be considered good if it’s made specifically for the target audience. Brands should avoid posting random tweets and should post tweets with a goal and personality instead. Marko says that “personality is important on this platform”.
“It makes brands interesting,” he goes on to explain. “So as much as possible, business owners need to make their tweets seem more authentic, and establish the identity of their small business on Twitter.”
He adds that businesses should take advantage of the trends on Twitter and prioritize making tweets that will more likely be retweeted. Doing this can get them engagement, which can be the key to their success. Engagement can benefit different aspects of a business like their visibility on the Internet and sales.
The later part of Marko’s blog post advises business owners to monitor their activity and the performance of their online marketing campaign on Twitter. Tracking performance is important so they can tell if their strategy is working or not.
“Tracking the performance of a marketing campaign on Twitter is easy to do. Business owners and entrepreneurs can use Twitter analytics and third-party services,” says Marko.
Lastly, Marko says it’s also important to sustain the activities that keep an online marketing campaign on Twitter running. He says that none of the tips mentioned above will help to achieve success if a Twitter business account doesn’t stay active.
In other words, Marko says to keep tweeting, retweeting, and generally interacting with others on the platform to achieve the best results. Thus Marko ends his new blog post by reminding his readers to sustain the activities that get more engagement because this helps cement their presence on the network.
Marko says this is important because people usually follow and buy from active business accounts on Twitter and other social media platforms. They rarely follow an inactive business account. Consumers do this because they want assurance from a brand, if something wrong happens, they are confident that a brand will help them if they are always active on Twitter and other social media platforms.
Those who are interested in learning more about tips for using Twitter for business or how to do digital marketing can follow Marko to his website. He regularly publishes new blog posts there. All of his blog posts are useful for online marketing. Moreover, he says that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
