Last month, we heard that French auto group PSA Peugeot Citroen was planning a return to the U.S. What we hadn't heard at the time was exactly how the company planned to take on such a well-established auto market after a decades-long absence. Now, we know. And the plan...well, it's interesting, to say the least. Winning America, in three easy... Peugeot Citroen will begin its American campaign by taking on Uber & Zipcar
April 06, 2016 at 10:46 AM EDT
Last month, we heard that French auto group PSA Peugeot Citroen was planning a return to the U.S. What we hadn't heard at the time was exactly how the company planned to take on such a well-established auto market after a decades-long absence. Now, we know. And the plan...well, it's interesting, to say the least. Winning America, in three easy...
Last month, we heard that French auto group PSA Peugeot Citroen was planning a return to the U.S. What we hadn't heard at the time was exactly how the company planned to take on such a well-established auto market after a decades-long absence. Now, we know. And the plan...well, it's interesting, to say the least. Winning America, in three easy... 