5 reasons Apple Watch won’t scare Swiss watch industry
September 10, 2014 at 09:05 AM EDT
I f the headlines were to be believed, the Swiss watch industry whose key manufacturing hub is the picturesque town of Neuchatel (population: 32,000) ought to have been all aquiver over what happened in Silicon Valley yesterday, since Apple’s design chief Jony Ive reportedly predicted that the Apple Watch, introduced Tuesday, will bury the industry...