Digital and on-street campaign celebrated the launch of a new fashion subscription service
PRLog - Feb. 15, 2014 - IRVINE, Calif. -- Socialbliss, a community of fashion insiders delivering inspiration online and through monthly subscription, today wrapped up its discovery campaign of The Style Box at Fall/Winter 2014 New York Fashion Week. To celebrate the launch of its new fashion subscription service, Socialbliss curated a multi-faceted consumer experience on the streets of New York and online that delivered the on-trend, stylish introduction of The Style Box. The entire concept of #thestylebox at NYFW included:
“The Best Style”Award: Socialbliss identified and photographed notable street style from influencers, trendsetters and fashion week attendees as contenders of the brand’s first award recognizing “The Best Style” among the fashion industry’s most elite. A version of a “red carpet” was also rolled out for all “The Best Style” contenders, which can be spotted and voted here: www.socialbliss.com/newyorkfashionweek
#gettstylebox Luxury Fashion Rides: In partnership with Gett, a black car application for iPhone and Android, Socialbliss provided luxury black car service rides for fashion week attendees between major show locations. Elevating the luxury experience even further, each of the co-branded SUVs were stylized inside with special amenities, such as The Bullet Necklace from emerging jewelry designer Shield & Honor and on-trend clutches, all part of Socialbliss’ Rockstar themed The Style Box.
The #gettstylebox rides hosted influential fashion bloggers like Sydne Summer and celebrities like Jeannie Mai to experience products and discover new designers inside The Style Box.
#thestylebox Makeover Ambush: To introduce another stylish experience of The Style Box, Socialbliss surprised a woman unaffiliated with fashion week with a mini makeover in a #gettstylebox ride and transformed her from normal to fab with key trend items from The Style Box, underscoring the fact that style can easily be amplified with a few statement accessories. Video teaser can be seen here and the full video will be released on www.socialbliss.com soon.
“To celebrate the launch of The Style Box, we set out to curate a real life discovery experience of The Style Box for the fashion conscious community of influencers, bloggers, trendsetters and stylists at New York Fashion Week,” said Jennie Huynh, CEO of Socialbliss. “As a platform of and for fashion influencers, our community looks to us for style inspiration. We’re thrilled to deliver this every month through our new subscription service as we work independent designers to introduce the latest trends and emerging products.”
The Style Box can be reserved by invitation only at www.socialbliss.com/style-box. Each Style Box is valued over $100 - $200 and is available for $39.95 a month.
Independent designers interested in product inclusion in The Style Box, contact kim@socialbliss.com
Follow the conversations at #thestylebox and #gettstylebox.
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About Socialbliss
Socialbliss is a creative community of global fashion insiders, curating the most exciting fashion trends from around the web. Connecting online inspiration with actual products, Socialbliss provides a marketplace for women to buy and share their fashions, as well as experience cutting-edge fashion trend items through its monthly The Style Box subscription. The Style Box delivers hand-selected designer, beauty and lifestyle products, giving women the key accessories to be on-trend, every single month. www.socialbliss.com
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Socialbliss Curates The Style Box Experience at New York Fashion Week
February 15, 2014 at 16:46 PM EST
