The Nasdaq 100 (^NDX) is home to some of the biggest success stories in tech and growth investing. However, certain stocks in the index face challenges like profitability concerns, rising costs, or shifts in market trends.
Investing in Nasdaq 100 stocks isn’t just about picking big names - it’s about finding the right ones, and that’s where StockStory comes in. That said, here are two Nasdaq 100 stocks that have huge potential and one that may struggle.
One Stock to Sell:
Adobe (ADBE)
Market Cap: $109.4 billion
Originally named after Adobe Creek that ran behind co-founder John Warnock's house, Adobe (NASDAQ: ADBE) develops software products used for digital content creation, document management, and marketing solutions across desktop, mobile, and cloud platforms.
Why Does ADBE Worry Us?
- Products, pricing, or go-to-market strategy may need some adjustments as its 12.3% average billings growth over the last year was weak
- Projected sales growth of 9.8% for the next 12 months suggests sluggish demand
- Static operating margin over the last year shows it couldn’t become more efficient
At $275.10 per share, Adobe trades at 4x forward price-to-sales. Check out our free in-depth research report to learn more about why ADBE doesn’t pass our bar.
Two Stocks to Watch:
Shopify (SHOP)
Market Cap: $192 billion
Starting with just three people selling snowboards online in 2004, Shopify (NASDAQ: SHOP) provides a comprehensive platform that enables merchants of all sizes to create, manage and grow their businesses across multiple sales channels.
Why Are We Bullish on SHOP?
- Average billings growth of 33.1% over the last year enhances its liquidity and shows there is steady demand for its products
- Expected revenue growth of 28% for the next year suggests its market share will rise
- Well-designed software integrates seamlessly with other workflows, enabling swift payback periods on marketing expenses and customer growth at scale
Shopify’s stock price of $149.17 implies a valuation ratio of 11.2x forward price-to-sales. Is now the right time to buy? See for yourself in our comprehensive research report, it’s free.
Booking (BKNG)
Market Cap: $157.5 billion
Formerly known as The Priceline Group, Booking Holdings (NASDAQ: BKNG) is the world’s largest online travel agency.
Why Do We Watch BKNG?
- Prominent and differentiated platform leads to a best-in-class gross margin of 87%
- Disciplined cost controls and effective management resulted in a strong two-year EBITDA margin of 36.4%, and it turbocharged its profits by achieving some fixed cost leverage
- BKNG is a free cash flow machine with the flexibility to invest in growth initiatives or return capital to shareholders
Booking is trading at $209.28 per share, or 14.5x forward EV/EBITDA. Is now the time to initiate a position? Find out in our full research report, it’s free.
Stocks We Like Even More
ONE MORE THING: Top 6 Stocks for This Week. This market is separating quality stocks from expensive ones fast. AI is taking down whole sectors with no warning. In a rotation this fast, you need more than a list of good companies.
Our AI system flagged Palantir before it ran 1,662% between October 2022 and February 2026. AppLovin before it ran 753% between February 2024 and February 2026. Nvidia before it ran 1,178% between January 2023 and February 2026. Each week it produces 6 new names that pass the same tests. Get Our Top 6 Stocks for Free HERE.
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,552% between June 2020 and June 2025). Find your next big winner with StockStory today.
