Looking back on consumer discretionary - travel and vacation providers stocks’ Q4 earnings, we examine this quarter’s best and worst performers, including Choice Hotels (NYSE: CHH) and its peers.

The Consumer Discretionary sector, by definition, is made up of companies selling non-essential goods and services. When economic conditions deteriorate or tastes shift, consumers can easily cut back or eliminate these purchases. For long-term investors with five-year holding periods, this creates a structural challenge: the sector is inherently hit-driven, with low switching costs and fickle customers. As a result, only a handful of companies can reliably grow demand and compound earnings over long periods, which is why our bar is high and High Quality ratings are rare. Travel and vacation providers operate tour packages, cruise lines, online travel agencies, and vacation rental platforms, connecting consumers with leisure and business travel experiences. Tailwinds include robust post-pandemic travel demand, a consumer preference shift toward experiences over goods, and technology-enabled personalization improving conversion and loyalty. However, headwinds are significant: the industry is acutely sensitive to macroeconomic cycles, geopolitical instability, and fuel price volatility. Low switching costs mean fierce price competition, while capacity additions in segments like cruises can lead to oversupply. Regulatory burdens, weather disruptions, and public health risks further create episodic but potentially severe demand shocks.

The 19 consumer discretionary - travel and vacation providers stocks we track reported a mixed Q4. As a group, revenues beat analysts’ consensus estimates by 1.7% while next quarter’s revenue guidance was in line.

Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 7.2% since the latest earnings results.

Choice Hotels (NYSE: CHH)

With almost 100% of its properties under franchise agreements, Choice Hotels (NYSE: CHH) is a hotel franchisor known for its diverse brand portfolio including Comfort Inn, Quality Inn, and Clarion.

Choice Hotels reported revenues of $390.2 million, flat year on year. This print exceeded analysts’ expectations by 5.4%. Overall, it was a strong quarter for the company with an impressive beat of analysts’ revenue estimates and a solid beat of analysts’ adjusted operating income estimates.

"Choice Hotels International delivered another year of record profitability in 2025, driven by our double-digit increase in international rooms, continued leadership in the extended-stay segment, and disciplined portfolio optimization," said Patrick Pacious, President and Chief Executive Officer.

Unsurprisingly, the stock is down 12.2% since reporting and currently trades at $96.02.

Is now the time to buy Choice Hotels? Access our full analysis of the earnings results here, it’s free.

Best Q4: Viking (NYSE: VIK)

From a single river cruise offering to a fleet of 96 vessels across multiple continents, Viking (NYSE: VIK) operates a fleet of small luxury cruise ships offering river, ocean, and expedition voyages focused on cultural enrichment and destination immersion.

Viking reported revenues of $1.72 billion, up 27.8% year on year, outperforming analysts’ expectations by 6.6%. The business had an exceptional quarter with an impressive beat of analysts’ revenue estimates and a beat of analysts’ EPS estimates.

Viking scored the fastest revenue growth among its peers. Although it had a fine quarter compared its peers, the market seems unhappy with the results as the stock is down 8.2% since reporting. It currently trades at $67.98.

Is now the time to buy Viking? Access our full analysis of the earnings results here, it’s free.

Weakest Q4: Hilton Grand Vacations (NYSE: HGV)

Spun off from Hilton Worldwide in 2017, Hilton Grand Vacations (NYSE: HGV) is a global timeshare company that provides travel experiences for its customers through its timeshare resorts and club membership programs.

Hilton Grand Vacations reported revenues of $1.33 billion, up 3.8% year on year, falling short of analysts’ expectations by 2.9%. It was a disappointing quarter as it posted a significant miss of analysts’ EPS estimates and a miss of analysts’ adjusted operating income estimates.

As expected, the stock is down 13.9% since the results and currently trades at $41.86.

Read our full analysis of Hilton Grand Vacations’s results here.

Marriott Vacations (NYSE: VAC)

Spun off from Marriott International in 1984, Marriott Vacations (NYSE: VAC) is a vacation company providing leisure experiences for travelers around the world.

Marriott Vacations reported revenues of $1.32 billion, flat year on year. This number topped analysts’ expectations by 2.1%. More broadly, it was a mixed quarter as it also logged full-year EBITDA guidance topping analysts’ expectations but a significant miss of analysts’ adjusted operating income estimates.

The stock is up 13.9% since reporting and currently trades at $66.09.

Read our full, actionable report on Marriott Vacations here, it’s free.

Carnival (NYSE: CCL)

Boasting outrageous amenities like a planetarium on board its ships, Carnival (NYSE: CCL) is one of the world's largest leisure travel companies and a prominent player in the cruise industry.

Carnival reported revenues of $6.33 billion, up 6.6% year on year. This result lagged analysts' expectations by 0.6%. More broadly, it was actually a strong quarter as it produced a beat of analysts’ EPS estimates and a solid beat of analysts’ adjusted operating income estimates.

The stock is down 15.7% since reporting and currently trades at $23.89.

Read our full, actionable report on Carnival here, it’s free.

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