Skip to main content

ClickFunnels Co-founder Russell Brunson Acquires $1.5 Million Dollar Napoleon Hill Book

The co-founder of ClickFunnels marketing software purchased the only known, complete, signed edition of Hill’s seminal book on personal achievement, “The Law of Success.”

(PRUnderground) May 25th, 2024

Russell Brunson, co-founder of the $160 million funnel software company for entrepreneurs known as ClickFunnels, credits many of his business and personal successes to concepts developed by author Napoleon Hill. While searching eBay, Brunson discovered the only known signed edition of one of Hill’s most groundbreaking works, “The Law of Success.” Brunson purchased the book to be housed in the 20,000-square-foot research center he is building near Boise, Idaho.

“This is the Holy Grail of personal achievement literature,” said Brunson. “I cannot think of a more valuable book to add to my collection.”

Brunson’s version of “The Law of Success” is particularly unique because it is a 1925 original, free from the edits of big-name publishers.

“When Hill finished the book in 1925, it was handed over to a publishing house that added to and removed from the book as they saw fit before officially publishing it in 1928,” said Russell Brunson. “My version is unadulterated — straight from Hill’s mind and pen.”

Concepts from “The Law of Success” have been channeled by the most reputable self-help authors and speakers over the years and served as the basis for countless feats of human achievement, especially in the world of entrepreneurship. The book offers actionable strategies for overcoming obstacles, developing self-discipline, and becoming an effective leader.

Brunson first learned about Napoleon Hill 20 years ago when he attended a seminar about launching a business. He sunk his teeth into “Think and Grow Rich,” discovering principles that would guide him as he grew ClickFunnels into one of the most successful marketing software companies in the world.

Brunson flew to Arkansas to purchase “The Law of Success” from a collector, but he returned home with more than he planned on: a collection of Hill books worth $2,685,000 that is arguably the most impressive of its kind in the world. It includes such rarities as a complete set of Hill’s “Mental Dynamite” and two never-before-published books by Hill.

Brunson recently broke ground on a research center near ClickFunnels’ headquarters in Eagle, Idaho. The center will house Brunson’s rare book collection, including his recent Napoleon Hill acquisitions, and be available to members of his recently launched Secrets of Success movement.

“Secrets of Success” builds on Hill’s unrealized vision of creating a School of Success with the best and brightest minds of his time. Members of Brunson’s mastermind learn to break free of mediocrity and stagnation and cultivate a success mindset, guided by exclusive knowledge from all-time greats like Napoleon Hill, P.T. Barnum, Dale Carnegie, and others. To learn more, visit

About Secrets of Success

Started by digital marketer Russell Brunson, the Secrets of Success online library on mindset helps entrepreneurs learn strategies and tools taught by legendary authors like Napoleon Hill for focus and success.

The post ClickFunnels Co-founder Russell Brunson Acquires $1.5 Million Dollar Napoleon Hill Book first appeared on

Press Contact

Name: Russell Brunson
Phone: (208) 323-9451
Email: Contact Us

Original Press Release.

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.